Today we’re speaking with Renji Bijoy , founder of Immersed , a company that is removing the constraints of physical offices and empowering users around the world to access portable, distraction-free virtual workspaces. The conversation centers around the evolution of VR technology and what it means for both individual users and businesses. Topics include: How VR technology has evolved the user experience. What users experience when they work in a virtual space. The expanding number applications...
Mar 30, 2023•27 min•Ep 259•Transcript available on Metacast In this podcast MaryLeigh Bliss , Chief Content Officer at YPulse , discusses the impact of diversity and inclusion for GenZ & Millennial consumers. Topics include: The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities. Why YPulse had decided to retire the BIPOC label. How young consumers feel about the current state of representation in media, entertainment and gaming. The impact of authentic inclusion and representation on brand a...
Mar 23, 2023•28 min•Ep 258•Transcript available on Metacast Attention is at the heart of today’s economy. It may start with stopping the scroll, but success requires sustained engagement and holding attention beyond the first click. In today’s conversation David Schweidel discusses the research he and his colleagues have recently conducted into what drives sustained attention. Topics include: Why the news that people share on social media isn’t the same the news articles that they actually read. Why the language you use, the actual words and syntax, chan...
Mar 16, 2023•26 min•Ep 257•Transcript available on Metacast Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem. Today we’re speaking with Michael Haenlein about not only wher...
Mar 09, 2023•28 min•Ep 256•Transcript available on Metacast Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating. NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers. Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands. Topics include: What NFTs are . How NFTs can expand the ways marketers engage with consumers. Why NFTs shouldn’t be t...
Mar 02, 2023•28 min•Ep 255•Transcript available on Metacast ”Our everyday micro decisions set the table for the macro decisions that we know full well have the potential to change everything.” – Wise Decisions In today’s podcast Jim Loehr discusses Wise Decisions, the book he recently co-authored with Sheila Ohlsson , about how to make better decisions. Topics include: Decision Fatigue: What it is, why it happens and what to do about it. Why writing your thoughts out longhand can be so helpful in training your own inner voice to be a more effective coach...
Feb 23, 2023•29 min•Ep 254•Transcript available on Metacast In this podcast MaryLeigh Bliss , Chief Content Officer at YPulse , discusses Gen Alpha, the generation right behind GenZ. Topics include: When Gen Alpha was born, how old they are today and why you should start getting to know them. Who is raising Gen Alpha and the way parenting is changing. How family values are being redefined and what it means for Gen Alpha (and everyone else)....
Feb 16, 2023•27 min•Transcript available on Metacast Our Emotional Intelligence – our ability to be smarter with our feelings and to be able to leverage this understanding to help us make better decisions – correlates with success factors like effectiveness, relationships, well-being, and quality of life. In other words: It’s important. Today we’re speaking with Joshua Freedman , cofounder and CEO and founder of Six Seconds about generational differences in Emotional Intelligence and what this means for leaders at work and society at large. Topics...
Feb 09, 2023•30 min•Ep 252•Transcript available on Metacast Despite Coinbase’s recent 100M settlement with New York regulators, Blockchain technology is here to stay, and it is going to have profound game changing consequences for how the internet works and business operates. Today we’re speaking with David Schweidel about the opportunities and risks blockchain presents for marketers. Topics include: Why a ‘distributed’ ledger is so revolutionary and how it works. How smart contracts work and why, if they had been in place, the Taylor Swift ticketing deb...
Feb 02, 2023•30 min•Transcript available on Metacast In this podcast MaryLeigh Bliss , Chief Content Officer at YPulse , discusses about how young people are redefining commitment to their partners, friends, and with themselves. Topics include: The way young consumers are redefining commitment. Explaining what a “situationship” is and why a lot of traditional ideas about relationships have gone out the window. How young consumers prioritize themselves, their friends and their relationships – and what it means for brands....
Jan 26, 2023•29 min•Ep 250•Transcript available on Metacast ”It doesn’t matter what you do; you’re never going to eliminate pressure, insecurity, doubt, fear or anger, but you no longer need to let those feelings control you. Through preparation and changing the way you choose to show up every day, you can be better equipped to weather the next storm, whenever it may arrive.” - Bill Murphy, Thriving in the Storm In today’s podcast Bill Murphy discusses his new book, Thriving in the Storm, and the principles that anyone can tap into in order to help them ...
Jan 19, 2023•26 min•Transcript available on Metacast ”Nothing compares to the thrill of innovating.” Jump First, Think Fast In today’s podcast Frank O’Connell discusses his new memoir, Jump First, Think Fast, and how his experiences have informed his approach to business. Topics include: The relationship between marketing and product development. How to truly operationalize 'knowing your customer.' Why mindset can beat skill set.
Jan 12, 2023•26 min•Transcript available on Metacast Gamification is a hot topic with marketers, but not all gamification efforts will be successful. Today we’re speaking with Magdalena Bekk . She and her colleagues have done research into when gamification works, when it doesn’t and why. Topics include: How humans process information and what it means for gamification effectiveness. The way people determine what is relevant to them and how it’s linked to emotion. When gamification works and what this means for marketers....
Jan 05, 2023•26 min•Transcript available on Metacast Influencers are very important to marketers, but how to assess the pros and cons of different follower counts is a topic of great discussion. What is the optimal number of followers for an influencer to have? Today we’re speaking with Simone Wies, Alexander Bleier and Alexander Edeling. Our conversation discusses their research and explores the answers to this question and more. Topics include: The optimal number of followers for an influencer, if you’re working with them for an Instagram post o...
Dec 29, 2022•30 min•Ep 246•Transcript available on Metacast Today we’re speaking with Matthew Leising a book author and reporter who has been covering crypto since 2015. Last year founded DeCential to highlight the stories of the people creating the new blockchain fueled internet and financial system. Our conversation explores blockchain, cryptocurrency, NFTs and Web 3.0. Topics include: Why blockchain is important. Why many blockchains take a tremendous amount of energy to run and why ‘proof of stake’ could change this. Why NFTs have value. Why there’s ...
Dec 22, 2022•27 min•Transcript available on Metacast 
