Episode description

Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating. 

NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers.

Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands.

Topics include:

• What NFTs are.
• How NFTs can expand the ways marketers engage with consumers.
• Why NFTs shouldn’t be treated like a one-off product release, but rather an ongoing marketing campaign.