Episode description
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers.
Topics include:
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The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities.
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Why YPulse had decided to retire the BIPOC label.
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How young consumers feel about the current state of representation in media, entertainment and gaming.
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The impact of authentic inclusion and representation on brand affinity.