Episode description

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers.

Topics include:

• The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities.

• Why YPulse had decided to retire the BIPOC label.

• How young consumers feel about the current state of representation in media, entertainment and gaming.

• The impact of authentic inclusion and representation on brand affinity.