Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Goog...
Oct 06, 2019•43 min•Transcript available on Metacast As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or ...
Sep 23, 2019•48 min•Transcript available on Metacast In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Music . Show...
Sep 09, 2019•44 min•Transcript available on Metacast Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitche...
Aug 29, 2019•38 min•Transcript available on Metacast Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities. Podcast feed: subscribe to https://feeds.simplecast.c...
Aug 10, 2019•32 min•Transcript available on Metacast Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes...
Jul 27, 2019•39 min•Transcript available on Metacast Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ7...
Jul 12, 2019•38 min•Transcript available on Metacast "Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher ,...
Jun 27, 2019•42 min•Transcript available on Metacast Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in you...
Jun 14, 2019•36 min•Transcript available on Metacast Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us o...
May 31, 2019•26 min•Transcript available on Metacast Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Market...
May 24, 2019•35 min•Transcript available on Metacast There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm...
May 03, 2019•35 min•Transcript available on Metacast The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , ...
Apr 19, 2019•37 min•Ep 138•Transcript available on Metacast Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Music . Show Notes S...
Apr 05, 2019•45 min•Ep 137•Transcript available on Metacast With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Pl...
Mar 24, 2019•41 min•Ep 136•Transcript available on Metacast Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , ...
Mar 09, 2019•30 min•Ep 135•Transcript available on Metacast How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcas...
Feb 24, 2019•38 min•Transcript available on Metacast Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favor...
Feb 10, 2019•39 min•Transcript available on Metacast There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Music . Show Notes Creed Interactive — Jonathan's agenc...
Jan 25, 2019•30 min•Transcript available on Metacast What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Music . Show Notes Optimal Workshop — Andrew's company Treejack , OptimalSort , Chalkmark ,...
Jan 18, 2019•29 min•Transcript available on Metacast What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stit...
Jan 02, 2019•35 min•Transcript available on Metacast How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, ...
Dec 15, 2018•38 min•Transcript available on Metacast How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and...
Nov 30, 2018•35 min•Transcript available on Metacast What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follo...
Nov 17, 2018•40 min•Transcript available on Metacast The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Music . Show Notes GDPR for SaaS — Ale...
Nov 02, 2018•36 min•Transcript available on Metacast According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes...
Oct 19, 2018•37 min•Transcript available on Metacast How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Play Musi...
Oct 05, 2018•43 min•Transcript available on Metacast Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/...
Sep 14, 2018•36 min•Transcript available on Metacast Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podca...
Aug 31, 2018•43 min•Transcript available on Metacast We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to h...
Aug 17, 2018•38 min•Transcript available on Metacast 
