Episode description
Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.
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Show Notes- ProfitWell — Patrick's company we're talking about
- Value Based Pricing — Patrick's talk recap from FemtoConf 2018
- Userlist.io — Jane's SaaS product
- Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
- David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
- ProfitWell, Price Intelligently — Patrick's websites
- Ask Patrick any questions at pc@profitwell.com
- Follow Patrick on Twitter: @Patticus
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