Wizards of Ecom - podcast cover

Wizards of Ecom

Carlos Alvarezwww.wizardsofecom.com
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

#285-2023-Q1 Progress and Sum Up with Carlos And Noemi

Hello Wizards! In this podcast episode, Carlos and I shared our 2023 Q1 round-up as promised for everyone to stay updated of what we are up to and hopefully provide valuable insights into our experiences as entrepreneurs and personal lives with our progresses, challenges and goals. Carlos and I talked about how our brands are doing as well keeping up with our family and health. So keep in tune with us as we give you the latest. In This Episode: [01:20] Carlos’ Q1 update. [05:05] Noemi’s Q1 updat...

Mar 29, 202336 min

#284-My 7 Greatest Takeaways from Prosper Show 2023

Hello Wizards, Today is a solo episode as I share my biggest takeaways from the recent conference I attended and had been attending for years, The Prosper Show. This years’ Prosper Show is the best one I have attended. So, I'm breaking down the greatest takeaways from 7 areas from the show for you to consider attending in the next coming years as I highly recommend the show. The Prosper Show is not just networking with other sellers and an opportunity to grow your business. The always sold out e...

Mar 27, 202325 min

#283-From Small Beginnings to Big Success - Insights from a 10-Year Amazon Seller with Carmen Ares

Our guest for Today is an E-commence entrepreneur with a background in Project Management developing information systems. Over ten years of experience selling online, started with a $100 investment selling jewelry and now owns three brands grossing 7 figures, a fellow wizard, Carmen Ares. In This episode, Carmen shared her journey from small beginning to big success with importance on making decisions and starting your own business. She also emphasized on being patient, resilient and hard workin...

Mar 22, 202338 min

#282-Boost Your Amazon Sales: Unveiling the Top 5 Reasons to Differentiate Your Private Label Products

As the number of sellers on Amazon continues to grow, it is becoming increasingly important to differentiate your Private Label products from the competition. That said, I’m sharing Today in a solo episode my top 5 important reasons why you should differentiate your Private Label products to boost your Amazon sales. Differentiating your PL products is creating something that is worth more to customers. This is also a way for your customers to trust your brand. Tune in as I share these with you. ...

Mar 20, 202328 min

#281-Mastering Social Media Marketing to Boost Your Private Label Sales on Amazon with Christina Passmore

In this episode, we have Christina Passmore, founder of Christina Ink, e-commerce copywriter and content marketing strategist to share her expertise on mastering social media marketing to boost private label sales on Amazon. This is 35 immersive minutes of valuable insights where Christina ultimately suggests that social media can be an effective tool to enhance brand awareness, customer engagement, and ultimately, sales. Passmore advises sellers to identify their target audience and develop a c...

Mar 15, 202337 min

#280-Make $3K/month in Less than 6 Weeks with the Amazon Influencer Program: Secrets to Quick Success in Product Reviewing with Andrew Pardine

Is there really no such thing as easy money? Let’s find out from our guest, Andrew Pardine who discovered and is sharing with us Today a profitable way to review products on Amazon. In this episode, Andrew shares a quick and successful strategy for making money through the Amazon Influencer Program where he now manages to earn an average of $3000 per month. Andrew provides tips and tricks, picking the products to review and his personal strategy that made him from a few cents to $100/day. Tune i...

Mar 13, 202345 min

#279-The Ultimate Project Management Toolkit - Tips for Success

Hello Wizards! Today is a special episode of a unique collection of top-notched recommendations and strategies from our previous guests regarding a particular topic, Project Management. We have compiled bite-sized tips and tricks that will help you and your team run the business efficiently. In This Episode: [00:49] Challenges and obstacles. [02:00] Entrepreneurship and discipline. [04:00] The system and its purpose. [05:52] System Vs. Goals [07:20] Goal setting and planning [10:30] 4 categories...

Mar 08, 202314 min

#278-Inside the Mind of a Successful Amazon Private Label Brand Owner: Insights on the State of the Marketplace, Wholesale vs. Private Label Hybrid, Trade Shows vs. Amazon Conferences, and Sourcing Strategies with Tom Mays

From being a financial advisor to a successful Amazon PL brand owner with 6 brands in 3.5 years, a good friend of mine, Tom Mays. Throughout the episode, we explored Tom’s thoughts and advice on starting a Private Label, hybrid PL being the biggest opportunity in PL space, top trade shows and conferences, and sourcing. Tune in to get the inside scoop on what it takes to build a successful Amazon PL. In This Episode: [00:30] Tom Mays, financial adviser [00:55] How a financial adviser became a ser...

Mar 06, 202340 min

#277-Insider Secrets What Every Amazon Seller Needs to Know to Keep Their Amazon Account Active with Chris McCabe

In this episode, we have Chris McCabe to share his expertise. In fact Chris launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. Christ shares his vast knowledge and experience on how to deal and navigate and know more about the platform Amazon. He also shares the kind of sellers Amazon wants, his mistake predictions this 2023 and tips to confidently succeed and avoid mistakes. In This Episode: [00:50]...

Mar 01, 202340 min

#276-Unlocking Marketing Success: The Latest on Paid Ads in 2023, The Future of Writing, and Can't-Miss Conferences with Nick Shackelford

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands. We’ve also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing. In This Episode: [00:46] Welcoming Nick Shackelford,a partner in konstantkreative.c...

Feb 27, 202354 min

#275-The Google Ads Path to Amazon Success - Proven Strategies for Increased Sales with Tyler Gregg

Are you a good fit for Google ads? In this episode, Tyler Gregg discusses proven strategies for leveraging the power of Google Ads to drive more sales on Amazon. We cover topics such as generating awareness, keyword search, driving traffic and tracking its performance. He also provided practical tips to help you get the most out of your ads. So tune in and discover how to get the most out of your Google Ads campaigns on Amazon. In This Episode: [00:36] Welcoming Tyler Gregg on the show. [01:55] ...

Feb 22, 202339 min

#274-From Miami to Amazon: The Success Story of Colsen Fire Pits' Portable Fire Pits

I always admire and love having a successful brand in the show to inspire and get inspired. The sky’s the limit when you put your heart into something. The success story of Colsen Fire Pits selling and scaling on both Amazon and Shopify platform. From the beginning of the brand to staying up to date, Armando Colimodo, the owner of Colsen Fire Pits shares his secrets to success. Tune in and be inspired! In This Episode: [00:50] Welcoming Armando Colimodio on the show. [01:24] Colsen Fire Pit back...

Feb 20, 202320 min

#273-The Benefits of Dynamic Pricing for Private Label Brands with Chad Rubin

Dynamic pricing in PL brands and the advantages of knowing it, discussed by Chad Rubin, founder of Profasee, a platform that enables Amazon brands to predict the perfect price for every product at each precise moment. With dynamic pricing, PL brands can adjust their prices in real-time, respond to changes in consumer demand and differentiate their products from their competitors and increase their market shares only if you know how. So listen in and learn. In This Episode: [00:45] Welcoming Chad...

Feb 15, 202324 min

#272-PL-Wholesale Hybrid Selling Model & The Difference Between this and Resell Bundling

In this solo episode, I wanna talk about the potential profitability of the PL-wholesale hybrid selling model and how it is different from the resell bundling. There are some reasons why I think this hybrid model is going to be really effective in your PL and one of them is the low MOQ which means low capital as well. Listen and join the discussion if you may by joining our telegram channels. In This Episode: [00:25] Solo episode about PL wholesale hybrid model [02:10] Low-end starting capital [...

Feb 13, 202317 min

#271-Unleashing the Potential of Amazon Sales: The Proven Formula

Amazon sales has tremendous potential and greatly benefits businesses in any size only if one figured out how to unlock it. It was never a walk in the park journey to take advantage of the platform to its fullest. In this episode, I'm sharing my proven formula of unleashing the potential of Amazon sales and maximize your profit. With the right strategy and formula, your business can effectively scale. In This Episode: [01:25] Formula [02:00] Pricing [03:00] Reviews and ratings [04:34] Branding [...

Feb 08, 202314 min

#270-Mastering E-Commerce: Insights from a 8-Figure Stationery CEO

Today’s episode is from a very special guest, CEO of an 8-figure stationery company. Josh Hadley who inspiringly scaled his business from a husband and wife business into a 25 person team. He shared his secrets to success, including how he successfully attracted A-level talents to join his team, formed a strong relationship with his suppliers, and managed to maintain a good work-life balance. From working at American Airlines, they successfully leveraged creativity and impressively created an e-...

Feb 06, 202356 min

#269-The Margin Mismatch: How to Align Your Margin Numbers with Reality with Elizabeth Green

Join me with my 3rd time guest, Elizabeth Greene for a lively and knowledge-filled podcast on the margin mismatch and how to align your margin numbers with reality. Elizabeth will discuss topics such as testing buckets, knowing your actual profit, and controlling cost per click. This episode is a must-listen for any business owner who wants to understand the complexities of margin and how to better manage their finances. Whether you’re a beginner or a seasoned financial pro, you’ll find somethin...

Feb 01, 202347 min

#268-Miami-Based Baby Brand Ali + Oli's Success on Both Shopify and Amazon

We rarely see businesses that can focus and be successful on 2 or more platforms. Let alone managed solely by its owner. This husband and wife team of entrepreneurs have created a small business that has been thriving in both Amazon and Shopify. Started as a wholesaler, opened a physical store, created high end baby products that are really impeccable craftsmanship and details, the duo is just amazing. How do they manage the business and their family altogether? I asked her questions that I know...

Jan 30, 202338 min

#267-ChatGPT's 10 Killer Use Cases Harnessing The Power of AI

Hello Wizards! Today is a solo episode and as usual, whenever I do solos, it’s when I want to share a useful tool, an update, inspiration, or motivations. Today, it’s all about the FREE latest product creativity tool that eases life and helps one become more productive. In this episode, I'm giving you its best 10 uses and how to get the most out of Chat GPT and how to effectively use it in order to become more productive in other aspects of your business. In This Episode: [00:38] ChatGPT’s 10 be...

Jan 25, 20239 min

#266-Amazon Posts Solved with MidJourney Ai, Join us on Telegram to share ideas.

Today I’m riding solo to share an early stage project showing good results using AI tool MidJourney and I’d like for you to look at it and see the possibilities it could scale Amazon Post and Amazon Inspire. Also sharing a bit of Amazon social media: Amazon Post and Amazon Inspire and how to use them to scale. Join me up until the end of the episode where I share how you can access our telegram community. In This Episode: [02:20] Using AI to scale [05:00] Amazon Post and Amazon Inspire intro. [0...

Jan 23, 202319 min

#265-Top 3 Favorite Books - Part 4

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is Part 4 of the mini series; Top 3 favorite books and why. This mini series is a collection of our gues...

Jan 18, 202316 min

#264-Unlock the Power of Technical SEO: 5 Proven Optimizations for Higher Rankings

We have Alan Muther back on the show as promised on Episode 250 where we talked about Google SEO. Today, as a continuation of SEO with Alan, we are generously gifted with loads of tips and tricks on the power of technical SEO. Aside from the 5 proven optimization strategies he states, we also tackled website optimization, running tools, and good working tools you need. So listen in and get powered up to rank. In This Episode: [00:35] Welcoming Alan Muther in the show. [01:58] Technical SEO and i...

Jan 16, 202342 min

#263-Mastering Private Label Sourcing Tips, Tricks & Best Practices with Ben Kong

Ben Kong, Founder and CEO of Linton Group, is a successful serial entrepreneur in global sourcing, manufacturing, and investment banking business. With more than a decade of experience in business and global sourcing, Ben is the perfect fit to discuss our topic for Today, PL Sourcing. This episode is about Private Label sourcing 101 and everything about it and then some more of the best tips, tricks and advice from Ben you wouldn’t want to miss as it is all nuggets after nuggets of juicy informa...

Jan 11, 202347 min

#262-How to Leverage Youtube Paid Ads to Scale on Amazon

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what’s stopping you from running your ads in it? In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He’ll walk us through the process of creating Youtube ads, from star...

Jan 09, 202353 min

#261-How to Master Amazon's Search Query Performance Dashboard with Mansour Norouzi

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital. Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members. In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So li...

Jan 04, 202330 min

#260-How to Scale an Environmentally Friendly Ecom Brand Online

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you’ll find this episode as meaningful. On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back...

Jan 02, 202343 min

#259-2022 - Q4: Progress and Sum Up with Carlos And Noemi

On our last episode of the year 2022, me and Carlos are here for Q4 updates, achievements: business wise and personal, and most importantly our goals for the coming year. In this no holds barred episode where we both exposed that it’s not always sunshine and rainbows. There’s also our gloom and doom in business, personal, WOE, podcast etc. that we acknowledge and learn from and bring forward the lessons onto our goals for the year 2023. We are also excited to share our targets for the coming yea...

Dec 28, 202243 min

#258-How a Solopreneur with no Business Background Turned her Passion for Pottery into Profits.

Turning a hobby into business is nothing new to us all but what does it entail actually and making it profitable is usually the hard part. Our guest Today, Raquel Acosta who successfully turned her passion into a profitable brand will share to us how it is like to start and invest in getting into hobbies, the hard work of wearing all the hats in the business as you start, building a community and finding the platform that works for your business. In This Episode: [01:31] Welcoming Raquel Acosta ...

Dec 26, 202238 min

#257-How to Communicate Effectively with Seller support with John Cavendish

Today’s guest is the founder of Seller Candy, John Cavendish who owned and managed his own 7-figure brands on Amazon that led him to start a full-service Amazon agency. Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. In this episode, John genuinely shares solutions and answers to what sellers deems not easy to resolve issues through communicating effectively. In This Episode: [00:35] Founder of Seller Candy, John Cavendish [01:10] ...

Dec 21, 202230 min

#256-Everything you need to know to begin profitably selling on Walmart

Everything you need to know selling at Walmart from actionable solutions to start and get unstocked, getting an account open, SEO, ranking, products that sell and a lot more is discussed right here. Without further ado, Michal Chapnick, our guest for today will answer all the questions I have for her that you and I can immediately implement. Michal Chapnick is an eCommerce entrepreneur who has been selling online since 2011. She specializes in selling on multi-channels such as Amazon, Amazon Can...

Dec 19, 202240 min
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android