Jens Gould is the Founder and CEO of Amalga Group, a nearshore staffing firm that provides top-tier talent from Latin America to U.S. e-commerce businesses. Amalga provides cost-effective and highly qualified specialists in tech, marketing and admin services who help businesses maximize productivity and lower costs. Isn’t it wonderful having an extra pair of hands running the business with ease? It’s only a matter of time when a business is ready to expand by hiring its first employee. In this e...
Dec 14, 2022•35 min
We have here Today, founders of my favorite software in the e-com space, PickFu, Justin Chen and John Li. In this episode, you’ll know why it’s my favorite as we toggle and discuss everything PickFu do’s and don’ts. PickFu is known for split testing, but what else can PickFu do, you’ll be amazed. So tune in and make better-informed decisions for your business. In This Episode: [01:25] Welcoming PickFu Co-Founders, Justin Chen and John Li [03:15] Why the name PickFu? [04:45] What is PickFu? [07:5...
Dec 12, 2022•47 min
Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. Let's discuss entrepreneurship form an expert's perspective, Keith O'Brien, Founder and CEO Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management. According to Keith, The path of a successful entrepreneur is not smooth and the most important thing that you should have as an entrepreneur is...
Dec 07, 2022•36 min
Quick lead times and Low MOQ manufacturing in the USA? Sounds promising that I, myself, get excited to share with you all this great news. But first, listen in and learn how Natural Contract Manufacturing does this to help other businesses. Kyle Lafond of American Provenance shares in this episode what sorts of products NCM does and offers. In This Episode [01:34] Welcoming Kyle LaFond for the second time on the show. [03:50] What is Natural Contract Manufacturing? [07:00] How American Provenanc...
Dec 05, 2022•41 min
It’s always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it. Listen in this loads of insightful episode and learn a nugget or two you may implement right away. In This Episode: [00:45] Daniel Fernandez on the show. [03:45] ...
Nov 30, 2022•41 min
Everything we need to know about Google SEO, explained in this episode with Alan Muther. Why is Google SEO so relevant and why should you start doing it now? All the answers here and more. In This Episode: [01:30] Welcoming Alan Muther, LinkedIN content manager [03:35] Before doing Google SEO [07:10] First paid SEO service [13:35] What is SEO? [30:14] Private blogs [34:45] Favorite websites. Guest Links and References: LinkedIn: https://www.linkedin.com/in/alanmuther/ Book References: Get That J...
Nov 28, 2022•44 min
In the spirit of Thanksgiving, I’ve prepared this special solo episode to talk about gratitude and the impact it has on you and your business decisions. What is the meaning of gratitude, its importance and benefits and how it changes you and mindset and the impact to people around you. Do tune in as you are one of whom I’m grateful for. In This Episode: [01:40] Complaining a lot [02:45] What is gratitude? [03:16] Benefits of gratitude. [04:20] Uplifting others [05:30] How to be grateful? [09:50]...
Nov 23, 2022•13 min
I'm so thrilled and honored to have him on our show Today, Kyle LaFond, founder of American Provenance, to share his humbling strategy and hard work establishing his products through brick and mortar stores that led him to succeed as an entrepreneur from being a farmer and a former middle school science teacher. Listen in and be inspired! In This Episode: [01:35] Welcoming Kyle LaFond on the show. [03:15] How being a farmer and former middle school science teacher helped/ contributed to his busi...
Nov 21, 2022•54 min
Eli Lipshatz or Lipi is the Co-Founder of Escala, and has overseen over 100 systemization projects of Amazon brands, agencies, and aggregators. He has become the resident subject matter expert for systems and processes in the Amazon industry. Without further ado, let the expert do the talking and let’s all listen in and learn valuable tips on making our businesses systematized to more efficiency. In This Episode: [00:47] Welcoming Eli Lipshatz on the show. [02:25] What is a system & how do t...
Nov 16, 2022•43 min
Today we have an ex Amazon seller and one of my favorite writers and you’ll learn why on this episode, Nate Ginsburg of Centurica not only shares his experiences, hacks and tips and his love for service related business but how his love for fitness impacted and helped him succeed in business. Listen in and be inspired. In This Episode: [01:26] Welcoming Nate Ginsburg in the show. [04:50] Retreat, Trade Shows, Masterminds and Conferences. [07:50] Retreat in Peru [14:35] 6 needs [17:50] Were you a...
Nov 14, 2022•45 min
Hello Wizards, Today it’s just you and me and I wanna share my thoughts on how to use premortem to create better business outcomes. Sharing with you actionable steps on applying this thinking process. In This Episode: [00:30] The inspiration of this episode. [02:01] Why should you practice premortem? [04:20] Actionable steps [05:15] Creating the disaster. [07:45] Reason for suppression. Book Reference: The Obstacle is the Way by Ryan Holiday Links and References: Wizards of Amazon: https://www.w...
Nov 09, 2022•14 min
Ever dream of working an hour a day? That’s an understatement of a dream for Seneca Hampton who only works 30 minutes a month. How is that possible? Let’s hear it from Seneca who has also made it to the Shark Tank show years ago. His story and his trigger warning view of PPC. In This Episode: [01:29] Welcoming Seneca Hampton on the show. [03:05] Working 30 minutes a month. Is this possible? [05:45] Testing [07:50] How Seneca started marketing and got his light bulb moment. [16:50] Being in Shark...
Nov 07, 2022•50 min
With so many reasons she is back on the show, Alina Vlaic, 5th timer guest has something for everyone to talk about. Since we are in this topic in the past episodes, External Traffic, we are discussing external traffic not a lot of Amazon businesses do or talk about, Press release. Let's hear it from Alina, Founder of AZ Rank and PressX, an unique new solution for leveraging press while launching or scaling your brand. Press release is a diligent process that helps to stimulate good thoughts wit...
Nov 02, 2022•54 min
From someone who had no interest in fitness and exercise to starting and growing a successful fitness brand, Beast Gear. Let’s hear it from Ben Leonard on how having a heart problem became the beginning of a million dollar Amazon business. Not only will he share how he successfully exited brands and established a new one but his passion in helping other sellers through his e-commerce consultancy firm. In This Episode: [01:40] Ben Leonard of Beast Gear. [02:07] Exited the brand, what happened nex...
Oct 31, 2022•35 min
Since the Tik Tok has been the trend in social media, brands started leveraging their business with the use of it or by getting influencers promote their brands. In this episode, we have Paul Baron, a million dollar Amazon seller and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation here with us to talk about everything we need to know about Tik Tok influencer marketing. Does TikTok influencer marketing work for Amazon bran...
Oct 26, 2022•51 min
Hello Wizards! There has been a lot happening in the WOE community lately and we love for you to be the first ones to know. Firstly, a little introduction of what WOE is and its goal for the community for those of you who are avid listeners but don’t know us. Secondly, I'm most excited to announce the new chapters and the 2nd physical WOE chapter that was recently launched and all the brilliant people behind them. In This Episode: [01:20] Big updates [02:10] Goals of WOE [06:00] Expanded locatio...
Oct 24, 2022•15 min
Layla is the owner of ProcessDriven, where she helps small teams systematize their entire team operations by mastering ClickUp. More often than not, we look at project management as a big scary mountain of impossibility and that it isn't necessary for smaller scale business. Well, we are all wrong about that and Layla is joining us to help us understand project management in a more simplified way a newbie will be able to implement. In This Episode: [00:40] Welcoming Layla Pomper on the show [01:...
Oct 19, 2022•34 min
Today is a solo episode and I'm sharing my biggest takeaways from this year’s Traffic and Conversion Summit which I am an avid attendee every year except that this year is much more special because a lot of fellow Wizards attended with me. I hope you learn something as I did and that these takeaways are things that are a validation moment for you or if you are looking for things that you should do to really take your business to the next level. In This Episode: [02:40] Inspiration of the episode...
Oct 17, 2022•21 min
Amazon has been the number one marketplace for PL brands for years. There’s nothing wrong with prioritizing optimization on Amazon itself but it wouldn’t hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform. Heather Farris, Pinterest expert and strategist is our guest on Today’s show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand throug...
Oct 12, 2022•30 min
Today I'm riding solo still and I'm back for the 2nd part of differentiating your Private Label series. Listen to episode #234 if you wanna listen to the first five on my list. Our next 5 might be more complicated and expensive than the first five we have covered in the previous episode but remember, trying to avoid a cost upfront to achieve differentiation does not give you a pass on that money. Tune in let me know your thoughts. In This Episode: [02:56] Recap of Part 1 or first 5 [07:10] Re-en...
Oct 10, 2022•23 min
Today’s episode is a continuation of our mini series called Top 3 Favorite Books and Why, which is a collection of our guests' answers to the question ‘What is your favorite book and why’. This question came from a desire to know what our guests read to keep their lives in balance and grow both personally and professionally. In This Episode: [00:50] Alexandra Ramirez [01:46] Sou Bounlutay [03:31] Greg Elfrink [04:15] Destaney Wishon [04:43] Manoj Harpalani [05:19] Liran Hirshkorn [05:31] Tim Jor...
Oct 05, 2022•14 min
Today I’m riding solo as I share an episode,part 1 of 2 that is inspired by positive feedback from a previous meet-up event about 10 ways to differentiate your Private Label product. Most of this stuff are from trial and error, consuming content over the years, meet-ups and brainstorming with brilliant entrepreneurs and Amazon sellers. These first 5 ways to differentiate aesthetically are the least defensible or creative in my opinion that a lot of people skip over but obviously significant to u...
Oct 03, 2022•27 min
Hi Wizards, Carlos and I are back for our quarterly update summing up our Q3 progress. We know achievements and developments are much easier to talk about, but we are letting you in not only to our business struggles but also personal ones that we know most of you can relate to. We’re also sharing our goals for the coming Q4. So do chime in our telegram and share with us yours too. In This Episode: [00:32] with Carlos Alvarez on the show. [01:18] our Q3 overall status. [03:25] Achievements in bu...
Sep 28, 2022•33 min
In this digital age, mobile apps come handy in performing tasks. Imagine having a custom app for your business. Possibilities are endless as they say and Andres Fernandez of eUnleash will give us a glimpse and get us excited about having our own app for business. As business owners, evolving in the marketplace is crucial. Let’s take the blinders off for this episode and understand that the game has evolved and for us to keep up, we’ve got to advance too. In This Episode: [00:34] Welcoming Andres...
Sep 26, 2022•44 min
Today, Iam joined by a fellow and founding member of WOE and an E-com veteran, Gabe Cossio and he is here to talk about a topic less talked about: Cash Flow Snowball and how one could effectively apply it in their business. This episode is nothing but nuggets after nuggets of information you would wanna learn and implement right away in your business. So don’t miss a second of this juicy and informative episode. In This Episode: [00:55] Welcoming Gabe Cossio on the show. [02:20] What is Cash Flo...
Sep 21, 2022•28 min
Today is a solo episode and Iam very excited to share my 2 favorite actionable takeaways from Amazon Accelerate that was just announced last week and how these 2 can definitely help conversion of your sales. If you believe in the power of email marketing like myself, listen in as Amazon has very exciting news for us. If you are not a fan though, you have got to start acting so as not to waste an opportunity to convert sales on and off Amazon. In This Episode: [03:30] Confirmation from Amazon Acc...
Sep 19, 2022•16 min
Hi Wizards! It’s me Noemi and Iam back sharing what I love to share to help any way I can to help sellers grow like I did in this 2nd part of the series Hiring and Managing a remote team. In this episode, we focus on the management part of your remote team. If you missed out the hiring part of the series, please refer to Episode 227. Managing a team is never an easy task, what more a remote one? But fret not! It’s easy when you have the proper knowledge and tools to make it manageable. The key i...
Sep 14, 2022•21 min
This episode is an introduction to my go-to PL branding strategist, Vladimir Stojanovic or Vanja as I’ve known him for years. Vanja is a Founding Brand Director of Pixpri Studio, on a mission to help their customers create a life they don't need a vacation from. Vanja is an advocate of doing what you like the most, so you don't have to work a day in a life. A true believer in consistency, and has really dialed in the idea of a cohesive brand. A visual storyteller, strong believer that design can...
Sep 12, 2022•37 min
Are you in the process of hiring your very first employee? Are you ready for it? Find out in this episode as I share the step by step process you can easily digest in this 20 minutes episode. In here I summed up and discussed the most important things you need to know before hiring someone such as experience level, the budget you need, time required for the task, online job platforms and hiring process, evaluating the applicant up until their month long review. This episode is to help you know b...
Sep 07, 2022•25 min
In this day and age, automation is definitely a solution in saving time and money even in optimizing PPCs but before deciding on getting a PPC expert and tools to use, there’s this level of you needed to consider. Semi-automated or fully automated. Now is there such a thing as fully automated? Find out here in this episode with PPC expert, Ecomm leader podcast host and Samurai Seller Cofounder, Aaron Cordovez as we get to know more of Samurai Seller’s tools in optimizing PPC, understanding ads a...
Sep 05, 2022•40 min
