#262-How to Leverage Youtube Paid Ads to Scale on Amazon

Wizards of Ecom

Jan 09, 2023•53 min

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Episode description

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what’s stopping you from running your ads in it?

In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He’ll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.

Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.

In This Episode:

[01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce

[04:30] Why Youtube ads?

[08:35] Do you need a Youtube channel to leverage your Youtube ads?

[12:40] Channel art

[24:10] Growth of Youtube and impact of premium and free accounts.

[26:20] Assets you can use as ads.

[31:35] First steps

[33:45] Sponsored brand video at Youtube.

[39:00] True view ads and targeting options.

[44:00] Google ads interface.

Guest Links and References: