Fellow web design educator Kevin Geary (creator of automatic.css and frames for WordPress) is on the show to share his perspective on where WordPress is headed, the role of page builders moving forward, CSS class first design for scalability and more. In This Episode 00:00 - The Future of WordPress 11:15 - Comparing Page Builders for Web Design 18:14 - Discussion on Web Design Approaches 29:47 - Best Practices and Future of WordPress 37:29 - WordPress Block Editor vs. Page Builders Controversy 4...
Sep 04, 2023•1 hr 2 min
Josh recaps WordCamp US 2023 and shares takeaways from the first Web Designer Pro in person meetup, thoughts on Matt Mullenweg’s keynote talk on the future of WordPress, the latest on Ai in web design, Accessibility, what’s going on with Divi and much more! In This Episode 0 0:02 - Recapping WordCamp 2023 and Hot Topics 11:24 - Imposter Syndrome and Accessibility Evolution 18:59 - Divi's Community Presence and Future 30:55 - Direct Chat and Business Recommendations Get all links, resources ...
Aug 31, 2023•32 min
Katie Lake of StudioLagoDesign.com shares exactly what she did in order to get a swarm of web design clients fast after starting 2023 with a dry pipeline of leads to being fully booked out by Summer time. In This Episode 0:02 - From Scarcity to Success 4:49 - Transitioning From Scarce to Swamped 14:23 - Marketing Strategy and Sales Power 24:01 - Business Cards 30:20 - Content Creation Strategies for Business Success 38:12 - Social Media and Confidence in Marketing 48:29 - Pricing and Packages fo...
Aug 28, 2023•1 hr 12 min
Josh reflects on 6 years of joshhall.co and answers questions fielded from colleague and web designer attorney Ann Kopphuza. In This Episode 0:02 - Building a Web Design Business Reflection 12:16 - Evolution of Josh Hall.co 17:22 - Building Online Courses 26:31 - Web Design Business Advice and Plans 40:02 - Past Experience and Future Approaches 47:18 - Web Design Subscription and Recurring Income 53:01 - Web Design and AI 58:00 - Web Design Industry Evolution and Learning 1:02:05 - Mentors and C...
Aug 21, 2023•1 hr 11 min
Business consultant Jessica Lackey shares her top tips for dealing with growing pains as your business grows and lays out how you can practically scale small and one little step at a time if you want to avoid becoming a big web agency. In This Episode 0:00 - Navigating Growth Stages in Your Business 3:52 - Choosing the Path to Business Growth 17:53 - Accounting and Scaling Tips for Business 26:11 - Scale a Business Effectively 39:51 - Nature Reconnection, Scaling Back Expenses 44:44 - Strategies...
Aug 15, 2023•1 hr 1 min
Josh shares how to turn things around if your year has been less than a 5 (out of 10) or what to do to continue to make the year amazing if you’re over a 5 (out of 10) In This Episode 01:08 - Maximize Web Design Business in 2023 04:06 - Encouragement 06:32 - Five and Under 08:17 - Switching Gears and Doubling Down 11:10 - Over Five 18:34 - The World Needs You Get all links, resources and show notes at: https://joshhall.co/277 When you join Web Designer Pro™ (on any tier) you'll get instant acces...
Aug 07, 2023•20 min
Founder of TheAdminBar.com (and the #1 WordPress community on Facebook) Kyle Van Deusen is finally on the show to share what works for him for pricing and estimating web design projects. In This Episode 00:00 - Pricing and Estimating Web Design Projects 05:25 - Web Design Pathways and Options 09:14 - Pricing Challenges in Web Design 13:47 - Determining Pricing Ranges and Finding Comfort 16:23 - Niche Focus and Pricing Strategies 25:39 - Pricing and Estimating Web Design Projects 35:36 - Effectiv...
Jul 31, 2023•1 hr 3 min
Leigh Ann Dillon of hilltopwebsolutions.com (a student of Josh’s and member in Web Designer Pro™) shares how she built her web design business up after building websites for friends through networking, how she’s raised her rates and solidified her services over time and what she’s doing right now to get higher conversion rates on her proposals. In This Episode 00:00 - Success in Web Design Business 03:37 - Webdesigner Pro Shares Marketing Strategies 14:04 - Networking for Business Growth 18:33 -...
Jul 24, 2023•1 hr 2 min
Josh makes web design marketing easy by sharing a simple framework on choosing a Major marketing channel, a Minor marketing channel and one or two Elective marketing channels that work for you, your personality and your business. In This Episode 0:02 - Choosing the Best Web Design Marketing 2:44 - What is Marketing 5:12 - Framework 8:55 - Have a Minor Channel 13:18 - Marketing Strategies Discussion 15:22 - Recap 19:15 - Upcoming Topics on the Podcast Get all links, resources and show notes at: h...
Jul 20, 2023•21 min
Kirby Hassemen of hassemanmarketing.com shares his proven TARGET framework for reaching, attracting and landing the best fit clients for your web design business. In This Episode 0:00 - Treating Social Media Like Real Life 4:15 - Knowing Your Target Market's Importance 14:25 - Identifying Metrics for Ideal Customer Avatar 18:04 - Maximizing Marketing Strategies 27:55 - Building Reach and Providing Value 39:15 - Effective Sales Strategies and Ethical Selling 42:41 - Building Client Relations...
Jul 17, 2023•1 hr 8 min
Sara Dunn of SaraDoesSEO.com shares her proven and top strategies (that are working today) for getting better rankings for both local SEO and general search results. In This Episode 0:00 - Deep Dive Into Local SEO 4:01 - Wedding Industry SEO and Web Design 10:06 - SEO and Web Design for Conversion 16:53 - Basics and Social Media Platforms 28:57 - Local Strategies and Client Expectations 38:54 - Optimizing AI-written Content 45:57 - AI as Tool in SEO 1:00:16 - Controlling Reputation Management 1:...
Jul 10, 2023•1 hr 8 min
Josh shares his proven framework for funneling web design leads and filtering out “bad fit” client leads. In This Episode 0:02 - Filtering and Funneling Web Design Leads 3:18 - Lead Categories 4:42 - Questionable Lead Strategy 8:51 - Qualified Lead Proposal 10:26 - Differentiating Between 10:47 - Package Pricing 13:03 - Investment Mindset 17:25 - Quick Recap Get all links, resources and show notes at: https://joshhall.co/271 When you join Web Designer Pro™ (on any tier) you'll get instant access...
Jul 06, 2023•20 min
CEO of In Transit Studios, Eric Dingler, is back on the podcast, this time sharing what’s worked for him in getting more web design leads…at least 16 leads per month to be exact. And how he’s converted at least 4 per month. In This Episode 0:00 - Strategies for Generating Web Design Leads 6:47 - Measuring and Nurturing Sales Leads 15:10 - Retention for Studios 29:17 - Networking Importance 38:22 - Customer Activity and Strategies 46:15 - Digital Nomads and Business Growth 54:40 - Results in Sale...
Jul 03, 2023•1 hr 24 min
In part 2 of a Q&A with Josh about digital marketing and strategy, Josh answers general online marketing questions, shares tips, insights and resources on selling and launching courses, building memberships and online community and marketing with a podcast. In This Episode 0:02 - Digital Strategy and Marketing Tips 6:47 - Social Media and Email Strategy 11:31 - Future of Digital Courses 17:08 - Web Design Business Models and Courses 25:11 - Building and Selling Courses and Memberships 29:52 ...
Jun 29, 2023•46 min
Josh answers questions about digital marketing strategies and best practices for creating courses, launching a podcast and building an online membership. In This Episode 0:02 – Digital Strategy Q&A for Webpreneurs 11:41 – Podcasting 23:29 – Creating and Growing a Course 26:46 – Launching Online Courses 30:00 – Membership Success 36:48 – Community Scaling Resources 49:47 – Building a Community 53:40 – Digital Business Strategy Tips and Resources Get all links, resources and show notes at: htt...
Jun 26, 2023•56 min
Course curriculum designer and client success coordinator of The Web Designer Academy Erica Nash shares her tips and proven strategies for not taking client results (both good and bad) personally. In This Episode 00:00 - Detaching Emotionally From Client Feedback 07:26 - Diversifying Results 22:58 - Measuring and Sharing Business Results 37:19 - Web Design Pricing 43:50 - Managing Client Opinion 48:05 - Navigating Feedback in Business 54:47 - Refunds in Course Creation 1:05:40 - Celebrating Stud...
Jun 19, 2023•1 hr 12 min
Agency owner and web design business educator John Saunders shares his insight on building and scaling a 7-figure web and design studio and how you can do it effectively in today’s landscape. In This Episode 00:00 - Introduction 02:45 - Greeting to John 05:54 - Time to pivot 08:37 - Niche clarity 11:23 - Partnerships 14:30 - WebFlow hosting 16:38 - Benefit to being small 21:51 - “Where” doesn’t matter 24:24 - Building a network 25:53 - Using socials 28:07 - Scaling & living by SOP’s 36:04 - ...
Jun 12, 2023•1 hr 9 min
Stephanie Hudson of FocusWP.co and Bertha.ai shares her insight on how AI is impacting web design right now and whether or not it’s a friend to web designers or a foe that’ll take us all over terminator style one website at a time. In This Episode 00:00 - Introduction 02:48 - Greeting to Steph 04:53 - Will ai replace builders 10:11 - Learn from the past 17:12 - ai coaching 19:07 - Creating in ai 29:38 - Machine ethics 33:11 - ai concerns 35:02 - Tools for ai 45:36 - Ways to try it out 53:03 - A ...
Jun 05, 2023•1 hr 12 min
Adam Prieser of one of the largest WordPress tutorial brands online (WPCrafter.com) shares his insight and perspective on where WordPress is in the website market and where it’s heading; the good and the bad. In This Episode 00:00 - Introduction 03:17 - Greeting to Adam 08:40 - Where is WP going 14:01 - How to choose tools 17:56 - Financial situations 21:53 - WP post 2020 26:31 - Open source projects 32:51 - Who calls the WP shots 37:01 - Current products 40:31 - What you don’t know 43:42 - Hard...
May 29, 2023•1 hr 29 min
Partnerships Manager at Circle.so, life coach and entrepreneur Alexis Teichmiller shares her tips and strategies for learning how to overcome rejection, negative reviews, feedback and managing emotional boundaries in business. In This Episode 00:00 - Introduction 03:40 - Greeting to Alexis 08:40 - Urgent matrix 10:13 - Boundaries 12:19 - Emotional attachment 15:45 - Rejection reflection 19:21 - Feedback tool 24:53 - Different comfort levels 29:36 - Shifting your mindset 34:23 - Better inner narr...
May 22, 2023•1 hr 7 min
Logo Designer and Content Creator James Barnard shares how he grew his social media audience to hundreds of thousands of followers and how he uses his social channels to land logo design clients. In This Episode 00:00 - Introduction 02:45 - Greeting to James 06:34 - Social media success 10:19 - Toying w/price points 12:51 - Why freelance worked 17:24 - Starting with logos 20:11 - Leads from social media 24:16 - Pricing on site 29:53 - Video evolution 34:03 - How you appear to clients 37:30 - Add...
May 15, 2023•1 hr 6 min
Josh shares his top 10 proven strategies for collecting content for web design projects. In This Episode 00:00 - Introduction 02:35 - Big three E’s Education 03:59 - 1) Where and when 08:37 - 2) Tools for images & media 09:45 - 3) How to send Expectations 10:56 - 4) Client ownership 12:20 - 5) Repercussion 14:41 - 6) Deadline Empowerment 16:55 - 7) Organize a project 18:41 - 8) Phase the project 19:33 - 9) Use a tool 24:34 - 10) BONUS TIP 26:37 - Recap Get all links, resources and show notes...
May 11, 2023•31 min
Shannon Mattern of The Web Designer Academy shares her insight on how to navigate tough times in business, both when new web design projects are sparse and when things get tough on other sides of the business, sharing openly about a huge challenge she’s currently facing with her payment processing platform. In This Episode 00:00 - Introduction 03:07 - Greeting to Shannon 05:15 - Challenges of business 09:09 - Navigate the failures 11:00 - Skills and strategy 15:31 - Seasons of muscle building 19...
May 08, 2023•1 hr 11 min
Hans Skillrud of Termageddon shares his insights and what he’s learned on how to sell without being “salesy” In This Episode 00:00 - Introduction 02:34 - Greeting to Hans 04:48 - First selling experience 10:11 - Tighten up the sell 12:57 - Education through Groupon 17:52 - Be transparent 28:07 - Keeping a balance 33:32 - Use client verbiage 36:52 - Niching 42:35 - Match the energy 51:25 - Personality perspective 56:40 - How to say no 1:07:40 - Working together Get all links, resources and show n...
May 01, 2023•1 hr 22 min
Josh shares 3 keys for helping you choose the right website builder for your web design business. In This Episode 00:00 - Introduction 02:00 - The builder Do you like the tool itself (even if you are a beginner)? Do you enjoy being in it, find it user friendly, like the UX, have fun and see yourself growing with it over the years. Does it suit your need for empowering clients (ie client access, etc) 06:27 - The community Does it have a supportive community? Is the community behind it large enoug...
Apr 27, 2023•23 min
Web Design Professional April Ray shares how she offers and sells email marketing to her web design clients and what’s involved with her plans, how she manages them and more! In This Episode 00:00 - Introduction 03:44 - Greeting to April 06:25 - Have three offers 14:02 - Email practicality 18:35 - Social media posting 23:21 - Different strategies 26:46 - Setting expectations 29:22 - When to sell email 40:55 - Pricing email 49:33 - Email & SEO 53:04 - Scaling with superpowers 1:00:40 - How to...
Apr 24, 2023•1 hr 8 min
Dean Jones of WPML.org, one of the leading multilingual plugins for WordPress, shares best practices for translation services on websites from optimizing personally, using AI and multilingual tools. In This Episode 00:00 - Introduction 03:32 - Greeting to Dean 05:29 - Partners more than ads 09:00 - Sites that need translation 13:52 - Localization 18:09 - Cultural nuances 21:04 - Research 24:54 - AI & WPML plug-in 29:16 - Why not Google 36:25 - How many languages 43:02 - Human translator 47:1...
Apr 17, 2023•59 min
Josh shares the second phase of his journey exploring how he went from agency owner to full time course creator. In This Episode 03:42 - Fall 2019 started the podcast (formerly Josh Hall Web Design Show) 05:23 - Spring 2020 completed suite of web design courses 07:55 - Summer 2020 sold In Transit Studios to Eric (view josh.intransit studios.com) for my freelancer example site 15:15 - Fall 2020 launched my web design community (formerly Web Design Club) 17:22 - Winter 2021 launched the student ce...
Apr 14, 2023•40 min
Lawyer/web designer Ann Koppuzha of powerhouse-legal.com shares her insight on the legal side of web design including what web designers need to know and have in place with contracts, copyrights, tax setups and more. In This Episode 00:00 - Introduction 03:52 - Greeting to Ann 05:09 - Being a unicorn 07:32 - Starting out 12:39 - Good rule to remember 15:41 - Contracts 23:51 - Two sections 29:50 - Business entities 34:58 - S.Corp or LLC 40:48 - Start-up expenses 42:13 - Established business 47:00...
Apr 10, 2023•1 hr 17 min
Networking coach, personal friend of Josh and author of the new book “Networking Essentials for Success” Chris Borja shares his proven framework for making networking easy, fun and doable for even the world’s most introverted introvert. In This Episode 00:00 - Introduction 03:04 - Greeting to Chris 06:28 - Current landscape 10:53 - Networking tip 15:32 - Helping others 18:10 - Personal development 21:12 - Dominate a “major” 23:47 - Cringeworthy moment 30:26 - Step 1 Clarity 33:15 - Step 2 Mindse...
Apr 03, 2023•1 hr 3 min
