Hey friends , great to have you here for this episode of the podcast , which is a special one Because in this one we are going to kind of take a trip back here and reflect on the last six years of my brand , joshhallco .
This week is the sixth anniversary of when I launched JoshHallco and started doing tutorials , and for this episode I'm actually being interviewed .
So the mic is on the other end of the table , if you will , and I'm really excited to have one of my close colleagues and a member of my Web Design Community Web Designer Pro , ann Capuza , who is going to ask some questions here that she has herself but has also been fielded from the wider community of listeners here from the podcast and a lot of members
inside my community Web Designer Pro . She's got a bunch of questions that she had compiled that I was happy to answer in relation to what I've learned as a course creator , what I've learned in scaling up my web design business and selling it and then pivoting to full-time educator and community builder .
So this was a really fun time for me to be able to kind of reflect on what I've learned and I hope you get a lot from this conversation and even if you're not interested in doing courses or being a community builder like myself right now , I still think you'll pull a lot from what I've learned over the past six years , in particular , with marketing online ,
that you can apply to your web design business today .
So even if you're not a web printer type and you're not interested in doing courses , I think you'll hopefully find this really interesting still , and for those of you who are like Ann and you are a full-blown web printer , meaning you're doing websites and web design services alongside , maybe , coaching or community building or courses I'm really excited to see what
you're able to pull from what I've learned over the past six years . So , without further ado , we're going to dive into the interview here . The last thing I have to say before we jump on is that we did have a technical issue . I actually record my podcast typically through Riversidefm , and Ann was having an issue with the video recording on her end .
So I think we recorded the first five to ten minutes on Riverside and we had to bounce over to Zoom for the rest of it . So you might hear a weird break in the beginning there , but that is what that was . Anywho , figuring out tech issues is what I've learned in the past six years . You got to just adapt and go with it .
So , without further ado , here is Ann , and this is a look back at the last six years of what I've learned with launching , building and running joshallco . Enjoy , friends .
Hey , josh , welcome to your show . Thanks for having me on and giving me the opportunity to ask you a bunch of questions about your journey .
I find you very inspiring , and so I'm sure that everyone I'm sure that your audience of literally thousands of web designers actually probably web printers , but I had to guess would love to hear more about your story , and I know that you graciously answered all my other questions in the previous episodes about being a web printer , so I really appreciate it , but I
have a bunch of follow-up questions for you . So , yeah , if you'd be happy to play along , I have a lot to . Feel free to stop me when you get bored .
No , that sounds great . I know it was funny because when you reached out and web designer pro to talk about like follow-up questions and doing I think some other folks had some questions that you know you would you would feel from them about just the brand as a whole .
Because it's funny today we're recording this on August 17th , so I think I'm going to get this out potentially the following week , but this is six years to the day that I launched joshallco . So this is literally six years exactly at the time of us talking . I launched on August 17th in 2017 . So very timely .
So , yeah , happy , happy to you know me and I'm an open book , happy to answer anything I've learned over the past six years .
Okay , cool . So let's start with we're here , obviously literally on your sixth year anniversary . What did joshallco look like in 2016 and 2017 and what does it look like now ?
It's vastly different in the way of what I teach as like the primary stuff , because when I started , I really started specifically in the Divi community just sharing tips and tutorials on Divi and WordPress and sharing how to build websites . Now I teach how to build a web design business .
So it really has moved from pixels to profit , as one of my colleagues termed in I love that term because it's true .
It went from me being really passionate about sharing what I was doing on projects and doing quick little Divi tutorials and Divi hacks and stuff to yeah , I mean now I'm helping hundreds , thousands now of web designers all over the world build a six figure sustainable web design business that they love . So that's the biggest difference is it is a .
Yeah , I went from like teaching technical type of things to now we're fully into the business business realm .
What made you start joshallco , like how did it get started ? I listen to the other episodes but I just want you to summarize for people who may not have gone to check out those episodes .
It . Well , I guess it really all . It initially germinated . I guess now that I'm a lawn weenie and I love having a nice lawn , I'm using like lawn terms on everything . So it germinated from when I was a mentor for a high school program here in Columbus . I was invited to be this in this program .
That was for , like this technical program for media students , and I was like sure I'll give it a go and the few students I had who are really interested in graphic design , web design it just lit me up because they were . I just love teaching them if they were interested . Half of the kids weren't interested , they just kind of had to be there .
But the kids who had a spark in them , who were really interested in what I was doing , I loved teaching them . So that's really where it all started . And then , as I became more established in my business , I started getting into the Divi community and then just sharing what I knew .
And then I found that I had this love of teaching and that's what made me decide to start officially teaching in the way of having a personal brand in my tutorials , and at that time I was also invited to be a blog contributor for elegant themes , the creators of Divi and that even more stoked the fire .
So it was a combination of teaching students locally , being a part of groups and being a blog author . That showed me like , wow , I've got a lot of knowledge I've learned over the past six or seven years to that point and I love sharing and I love teaching . So that's how it all started .
Yeah , so you spent that first year really building your audience and then trying to figure out what you want to sell and then it sounds like , based on what your audience asking for , that's how you decided to sell courses . Is that accurate ?
Yes , yeah . So essentially it was not knowing what I wanted to do for sure with Josh Hall dot co , because I thought I might do like plugins or child themes or sell layouts . And then I realized I have such an interest in teaching , I have so many questions coming in about teaching .
I was like there's something here for where I could make a course of some sort , and I had the imposter syndrome that I'm sure every course creator has , which is like who am I to create a course ?
But then I think I had built up enough confidence and notoriety with my tutorials and my free content that I was like there's nothing to lose , like I could try a course , and that's what led to eventually getting into the course side of things .
How long did it take you to build that first course ?
The first one was pretty quick . It was kind of version 1.0 . The maintenance plan course was my very first course and I don't remember the exact amount of time it was . I mean that went out was actually crazy quick , consider it was my first course . It was .
It was pretty short and the first version , the first iteration , was pretty short to I think it was only a few hours long Total . So I believe I started that in like July and then launched it late August . So it was pretty way in ban it was . It was pretty quick .
Oddly enough it takes me longer to do things now than it did back then , but it was also version one of the maintenance plan course in particular was high level . I mean it was still a super impactful course . So one of my popular , most popular ones today , although the new version is out now . But yeah , it was pretty quick it was .
It was not like a super robust in depth , like I intentionally didn't want to make this massive program . I and it's my recommendation for anyone who does a course just do like a simplistic version one of it , get it out the door , get initial feedback . So I'm kind of unintentionally glad I went with that route , that approach .
So what was the wedded version one ? Look like like how many hours was it ? Just like ? How did you put the parameters to keep it ? As someone who , like , is really good at over complicating things , how did you keep it simple enough to execute real quickly on it ?
On that one . I honestly think it helped . I go back to this all the time . It really helped having a full time job with my agency , basically because I was limited with how much time I could invest in like parts of the day or evenings occasionally and stuff . So I really was only able to do what I could do in that window .
At that time to I think the tutorial series that I was doing on YouTube was done . I was still creating content , but not as much as I was the year prior to that . So pretty much the only thing I did for like a month and a half for Josh , all that code , was work on that course .
I wasn't coaching , I wasn't , I didn't have a podcast , so I was really . I was almost able to devote more time back then to just course creation that I then I do now , but it was because I had limited time constraints . That actually helped me . So yeah , it was bare bones . It was version one .
I think that course was maybe three , three and a half hours runtime . If I remember correct that .
I think it was like four modules with maybe 15 or 20 lessons somewhere in that range , and then that one was screen recording , which takes way less time I found to edit then like face to face and graphic overlays and stuff like that , or even slide sometimes can take a while , like my business course that I recently we did .
I mean , I created 43 slide presentations for that course , so it was a lot of work 43 slide presentations like that's 43 different presentations , 43 different . Yeah , each one of those is basically a master class slash blog post , slash YouTube video all in one lesson . So , but that's a very different type of course . Then the maintenance plan course .
I really showed a lot of like here's how I do things , the man's WP , here's how we do . The reports , those screen recorded type stuff generally , for me at least , go a lot faster . So that helped with the maintenance plan course , although half of that course was on camera to .
But yeah , that was just constraints and limitations in a simplistic version of round one , version one of the course .
And how many people did you have on your email list when you launched the course ?
Man , I do not remember , probably in the 2000 range , maybe something like that couple thousand , and I think I launched , I think that , the first full wave after about a month of like pre I did a pre sale for the course to gain interest and that was a big discount and then the official launch sale after that and I think I had , like in the ballpark of
like 82 , 83 students join .
So you have like 2000 list and then use add like 80 people join .
Yeah , that's probably . I don't remember the exact numbers , but it was in the low 80s that joined , so it was , and I had a couple of testers , so I don't count them as far as the profiles that were in there , but like I had a couple of colleagues , you know , go through the process and make sure it worked and gave me their initial thoughts .
But yeah , yeah , so those are probably a good estimate on the numbers .
That's a pretty good conversion rate in the online course world right .
Yeah , I would say so . I mean , yeah , a lot of people have tens of thousands and might get like 50 people joined . And it depends on the price point in the program that course at the time was I think I sold it for . Was it $397 initially ? Or maybe it was $297 . I can't remember if I launched it at $297 or $397 .
And then there was a big like $100 off discount , so it was very fair price for building recurring income with a maintenance plan . Yeah , overall , I mean that's what stoked the fire for me for courses . And then the real fire came when I started getting testimonials and results from students .
That's when I was like wow , what I've learned and what I do is actually working . And Eric , who eventually took over my agency , he was one of the first big testimonials I remember because he was able to adopt two children with the money they made off their maintenance plan .
And he sent me like this personal note that was like Josh , I can't thank you enough because we have recurring income . Now what we're pulling in , we're able to adopt two children . I was like holy cow , like how amazing is that ? So , yeah , all those things combined , I was like I'm all in on courses . Now , baby , it's time to go .
Okay . So it sounds like you started Josh Hallco because you were interested in teaching and then you were sharing your knowledge and then , based on that , you realized that people want . You were like , oh , maybe I could start a course . It doesn't sound like you didn't have a game plan to start a course .
It was just something that naturally evolved , like putting out some feelers out there , listening to your audience and then developing from there .
Exactly . Yeah , it was not . I had no business plan , I had no exact game plan . I just enjoyed sharing what I knew . I knew it was going to lead to something , I just didn't quite know what . But yeah , courses were not on my radar at all . So what's ? I'm kind of surprised they weren't .
Being that , I enjoyed doing tutorials and enjoyed teaching , but for whatever reason , I just didn't view myself as a course creator . And then , yeah , once I did that first one , it was downhill from there in the best of ways .
Yeah , what has been your biggest challenge ? Building Josh Hallco .
I think the biggest challenge now is because the not the moral of the mission , but the . What I teach now is different for the most part . I mean , I still use Divi and love Divi but , like I said earlier , I'm kind of moved from pixels to profit .
So instead of teaching Divi tips and tricks and little things like that , we're talking business strategy and pricing and offers and scaling and the business side of a web design . So the main explain course was a nice little bridge for me doing that , but I was still kind of had a foot in both both worlds of teaching tech versus teaching business .
But the biggest challenge is now , quite honestly , I'm so known Google knows my website , youtube knows my website as the Divi guy , but I'm like I don't even do that much . I mean , I designed Divi on my own site and I use Divi when I'm building test sites and tutorials and stuff , but I'm not building sites for clients now .
So I'm not actually in the weeds of Divi as much . I don't do that much CSS . I don't do as much as the tech stuff . I'm like I'm probably 10% tech and design , 90% business strategy and consulting and stuff like that . So I think the biggest challenge now is evolving my brand into this new realm really .
So that's been the trickiest part , particularly because my tutorials are still getting found online . My YouTube channel is most popular for my tutorials , not my podcast or my talking head videos , so that's kind of the biggest challenge , particularly more recently that I've kind of really gone full into the business side of things .
Yeah , it makes sense .
I'm also , by the way , and I'm also platform agnostic now in a lot of cases , like you use Squarespace . Had I just gone Divi and only Divi stuff , we probably wouldn't be recording this call together .
But I do love talking with designers who use different themes , like Elementor , with WordPress , or even different platforms like Squarespace or Webflow or whatever it is . So now that I'm in the business side of things , that's the . That's the nice part is , it doesn't matter what you use . You can use my business course and use my stuff .
Yeah , I'll have some Divi resources and that's . These are the tools that I personally use , but you can use whatever you want to use and use the methodologies that I teach and everything .
Right , what's been the biggest benefit , starting at Joshuaco ? I think you touched upon this , but I want to just clarify .
So benefit ? I guess it would depend on what area of like business or life that would apply to . I mean , the biggest benefit of being a course creator is is sheer time , freedom and lifestyle . I mean I love I love being a web designer and I love my clients . I still love a lot of my clients .
I still have close relationships with many of my clients and I am fortunate that when I sold my agency I retained kind of a consultant role in that agency . So I check in with Eric a lot and even though I don't actively work on sites , he keeps me updated with what's going on with like safeguard resolutions or safe acts or terrier steals from my clients .
But service work is service work is . It is draining in a lot of ways and when I when I started doing courses , I was never burned out from from my , from my web design agency .
But I did really struggle with the motivation of doing service work when I started doing courses because I just fell in love with teaching and selling and launching and doing all that kind of stuff that it made the service work .
Yeah , just , my passion shifted from service work to to to the new brand Now courses , online programs , memberships are very , very hard work and they're very hard to sell and it's a completely different set of skills when it comes to marketing it's .
I will say this it's way harder to start and build courses and content and memberships and community than it is to be a web designer , cause you can learn how to build a website , you can go to a networking meeting and you can potentially get your first client just like that , whereas it could take months to have somebody join your course for the first time .
So but the benefit that suits my personality is I'm doing everything that I absolutely love to do Love doing podcasts , I love teaching , I'm a community builder and a connector at heart . So those three things are what I do every day and I love it .
I mean , there's tons of challenges and struggles but at the end of the day , I love what I do and I love the idea as a web designer . But I love doing courses more , quite honestly . But some people , some people , wouldn't like this . A lot of people say I'd like to do what you do . I'm like well , are you sure ?
Cause I'd be careful for anyone who wants to dive straight into courses , you know , and leave a service provider role like make sure you you definitely love every aspect of this before not doing any sort of services .
Yeah , so . So if you were to , if someone like , how would someone know if they would like building courses ? One , they should love teaching and sharing their knowledge . Two , they have to like content creation , essentially , whether it's podcasts or blog posts or YouTube videos or something .
And three , they should be someone who likes to talk to people and build like some sort of community around it . Are those the three elements that you need to really think about , or are there more ?
Yeah , that's probably a good three right there . I would also which you could link this into the second one with content creation . You do have to like marketing in some way , whatever that looks like for you , whatever marketing looks like .
Marketing could be a podcast , could be a YouTube channel , it could be social media content could be blogging , it could be interview series , it could be being on summits , it could be connecting people with each other , being in a community or leading a community .
However way you like marketing , you do , you have to market way more as a as an online , like coach and educator , than you do as a service provider Because , as we all know , as a service provider , as a web designer , you get a couple referrals and that can lead to a swarm of referrals .
And , aside from my networking group , I didn't do any marketing for my business . It was almost purely 100% referral based . So you do have to market more in what I do now that I've found and a lot of web designers don't like doing much marketing or sales , so that is the biggest differentiator , I think .
But I've learned to approach marketing and trying to be less salesy but also not be afraid to promote . You even told me before went live . I've been promoting a lot more and yeah , it's because I worked my ass off on my new business course . I spent three months on that thing and I think it's the best that's ever come out of this brand .
So I want to get in the hands of a lot of people and help a lot of people make six figures and beyond with their business . So I am not shy about promoting and marketing like I was maybe six years ago , but I'm also trying not to come across , you know , sleazy or salesy in any way either .
Yeah , Josh , to be fair , I think you promote way less than is justified Speaking up about like how great your products are and how great your courses are to help a lot of web designers to get where they need to be , and teaching the foundational skills . So , like , I still think you're like well below the ratio of like promotion to education .
I don't even think of it as promotion . Like I actually hate marketing . Like I hate the term marketer . I never , would ever in a million years , describe myself as a marketer . But what you taught me is that , like you don't have to be sales , you just have to teach . And I'm like okay , when I reframe it like share content , share knowledge , teach that .
I'm like okay , this I love to do , but that's different from marketing in my head .
And I so appreciate hearing that and this is a great lesson . I honestly need to be reminded of this , like every week at least , because I know every time I put a promotion out or a post that says join us on Web Designer Pro or I've got a course for this .
So to me it feels like I'm marketing a lot , but you just reminded me that not everyone sees that stuff , and even if I write a big marketing email or a promotion email , somebody might just delete it right away and not actually go through everything I wrote in there , but maybe they'll open up the next one .
So it's a great reminder for me and that I can do that a lot more in a genuine way . And , quite frankly , one thing I love now like I'm sitting on a bulk of testimonials . I can't wait to get out there because I've got all sorts of case studies and success stories and testimonials and I'm putting together that are marketing pieces themselves .
I don't need to say I don't need to sell anything . All I need to say is , like here's my student who's getting this result . If you want something similar , join us on Web Designer Pro and I'll coach you directly .
So that makes it easier too with having testimonials and results and social proof , which is something anyone who does a course in particular I mean this is the same for web designers with clients but get a testimonial , find a result , get a success story and , you know , market off of that . It's the best marketing tool .
What are you most proud of with JoshLalco ?
Oh man , I mean the testimonials and the results of the biggie . Like I have a growing wall over here that I'm going to continue to build out of . Like success stories and little testimonials . I mean those are really what keeps it going , the testimonials and the results that people are getting . Like you're an example , man .
I recently had Leanne on my podcast , a member of Pro , who just told me how the business course helped her redefine her business and now she's enjoying her work more and she's just so appreciative . Like those kind of things are huge for me .
So many members of Web Designer Pro who I'm getting the results now and I'm seeing like they have close to or over six figure businesses now and I remember some of them who were making like $5,000 and started with some of my first courses , so to see those success stories are amazing because it just it proves that what I learned in my journey and my experience
can so translate to everybody else and everyone is making it their own , which is the really cool thing . Like I like to share what worked for me and this is what I recommend . But with Web Design there's no right or wrong , so you can take what I learned and make it your own .
So I think for me that the coolest thing is to see a lot of these Web Designers some that I've met more recently and some that I've known for years , who are just killing it . And , like I think about April , who's doing a training here in Web Designer Pro this month and she was one of my first students .
I think we found out she was within the first year of my first course . She came in . Now she's on track to six figures and she's spending more time with her kids and she's working from home and she's thinking about creating her first course . So that's been really cool .
It's like now that I'm six years into it , it's coming full circle for a lot of students . It's one of the many things that keeps me going . But I guess quick answer is yeah , the success stories , it's the best . That's why I do it . Money and anything else is cool . I want to provide for my family , but the success stories it's the best .
To be able to make it and earn a good living and do what you love to do and see the impact you're making . It's the best . It's just the absolute best .
What have you found most challenging about running it ?
One aspect was like we talked about the shift from teaching tech to teaching business . The other , I think , is honestly marketing . I think keeping up with marketing and trends is really tricky as a course provider , because things that worked pretty well in like 2019 , 2020 aren't working quite the same right now .
There's also different things in the way of promotional emails , for example , like getting into the nitty-gritty . I could send promo emails in 2019 and they would hit every inbox .
Well , now , so many email filters block out promotional materials that if I run a sale or I have a launch sale on something or a promotion , a lot of my email list isn't even getting those . So there's stuff like that . That's tricky . And even social media .
I don't have a huge presence on social media , but even that like I could do a real sale or something and maybe like 15% of my audience will see it . So that's the tricky thing is keeping up , like marketing , with what's working now and how to market effectively . I guess .
Yeah , that's a really good point . If you could go back and give yourself any advice in 2017 , what would it be ?
I would probably . I mean , I'm really am glad in hindsight the route I took with building my audience , first doing it for free . But , like I said earlier , only because I had a full-time job with my web design business was I able to do that . But what I would say is probably would have been nice to have a low ticket offer .
Apart from that , first course , I think that would have gotten more people in the door and I probably would have like double or tripled my initial launch if I would have had like a $47 entry course or $97 entry course or something like that , or entry product something like that .
So I would have said like focus on maybe and it's kind of funny because I'm doing this now I'm going back to the basics of casting a wider net and having something whether it's a $7 product or $27 product something that people can invest in to get to know you and your brand and get some value . But they're also paying you something .
I have for the longest time gone the route of like a bunch of free stuff or like web design or pro for 2000 a year or $199 a month . So it's a little bit .
I've kind of I've got like a huge funnel for the free stuff and a very narrow funnel for my actual offers in a lot of cases , although you can still buy my courses one off , but even those are several hundred dollars , which can be a lot for somebody starting out .
So I'm actually now going back to the basics and offer I'm creating some more like $27 , $37 entry points , which are basically just resources stripped from my business course , like probably going to sell , like my proposal , template , maintenance plan , starter kit , stuff like that . That can be a nice little $37 kind of thing .
So if somebody's going to pay it 37 bucks , as long as they get a really good return on that , they'll pay you 300 or 400 or more or come into a community . So , yeah , I would advise myself to maybe think about some of those low ticket offers that would help people get through the door with some small investment .
Yeah , and I find myself now , before I buy like a large course that's a couple of thousand dollars , like I'm going to like I do consume all the free content and then if that person has a low ticket course , then like I will buy that low ticket course to see how I'd like it before I invest in the larger course .
Yeah , and that's . I mean it's kind of the structure I have currently in place , which is my courses are still currently DIY . You can DIY , do it yourself at joshallco or you can get them in web designer pro , so it's kind of like that .
But there's still a level of like low ticket offers that I think , for web designers in particular , would be which would be really helpful , which would be in the like 50 and under range for just you know , bite size kind of stuff . So it's kind of funny . I feel like I'm kind of going back to the basics . I'm almost six years in .
I'm going like back to everything I did in the beginning . Just would like this strategy I would recommend . So I'm kind of in the middle of an interesting case study , with backtracking in some ways , just because I've got this incredible community , as you know , and with web designer pro and my courses have done wonders for over 1600 students now over the world .
But there are thousands of web designers , hundreds of thousands , that could use my stuff . So I realized I got to widen the funnel at the start and I also need to market and get in front of more eyes . I need more discovery channels . So it's why , moving forward .
I'm getting back into more YouTube videos , really continuing on with the podcast , but getting more into YouTube videos and probably running some ads just for , like , some free master classes and stuff like that , just to cast a wider discoverability net .
How do you see Josh Hall of volume next few years Like , are you going to stay focused on what was that ? Are you going to ship to weaponers , or what's the sort of thinking about ?
how the next few years will definitely be web design , really really taking it even further into helping web designers start to scale .
I think I told you before we started recording my next course that I have the bare bones on and the framework out already on is a scaling course teaching people , because now I'm getting the majority of questions I get is like how do I delegate ?
Coincidentally enough , a lot of members and pro are so slammed that now the issue isn't pricing and getting clients , it's what do I do with all these projects ? So what I've realized to answer the question is like with Web Designer Pro , I've got so many people to the place where they're swamped . Now I need to offer something to help them once they're swamped .
So I'm going to do a scaling course and then this is a bit fuzzy right now , but I had toured around with having a higher level option for coaching inside of Web Designer Pro for those who are headed towards six figures or above , who want to like talk with me every month , kind of it's .
Just you could just upgrade for a month and then go back down if you want that's , so it might be an option . So basically , the game plan moving forward here is to offer more of the support for those who are killing it . That's , I really don't have too much after my business course as of now .
So the scaling course will help and then some intensive coaching options and then , apart from that , it's casting the wider net to get into the courses and Web Designer Pro . That's kind of my game plan . That'll take up a good year to moving forward .
And then I mean I would love to get into the more WebPrinner space and folks who are doing Web design and courses . But that is a market that would require a very different strategy and I've talked about this on the podcast . Like I did launch a course on creating a course . It's available on Pro now as kind of an extra , but that kind of flopped .
Like I thought more people in my audience would be really interested in that but that was not what I . I mean I got probably a fourth of the amount of students I had expected and anticipated and even though the people who went through it loved it , it just showed me like I don't .
I'm not ready to go full into the WebPrinner side of things for quite a while . I might start getting into that as more like extras and add-ons as opposed to . You know , like having a full brand around it . But I'm really all in on Web Designer Pro . That's the biggie . So , yeah , that's over the next couple of years .
That's where the focus is going to be .
I think that you're a really good example of someone who is listening to their audience and is responding to their audience rather than like something that you are inherently going in , and I think it's a really smart move to be putting out feelers , hypotheses , testing it and then , based on the feedback , you're changing your offering .
So that's really cool to hear .
Yeah , and I kind of wish , I kind of wish I would have done maybe a pre-sale for that , for that course , for example . That probably would have showed me like , okay , there's not that much interest in that .
Because I did a pre-sale for my maintenance plan course and I was like , okay , I'd like I don't know 40 , some 30 or 40 people really interested in that . So I was like , okay , that's enough for me to go off of .
But if I did a pre-sale now and only 10 people signed up for it , I'd say , okay , probably not the best thing , I would just refund that or maybe make it a free guide or something like that , or an extra or a training or something .
But yeah , you do , you have to listen to your audience and even though I might want to get further into WebPreneur , the questions I get are about scaling and hiring and pricing and , yeah , the typical questions that all WebZarner struggle with . So , yeah , I'm ready to really take all that to the next level , especially now that WebZarner Pro is kicking .
We have a really , really nice groove going on in there and I'm ready to make that experience even better . So that's where my focus will be .
So Elizabeth McCrary , on one of her recent podcast episodes , talked about cancelling her membership , and she's a part of the reason why she felt like constant pressure to provide valuable content and give her audience access to her . Do you feel any pressure like that and , if so , how do you manage the demands come up with creating access and content ?
Yeah , it is tricky . It's so funny . You mentioned that I literally just DM'd her yesterday because I heard that episode too . I love Elizabeth , she's great and I want to talk to her . I invited her back onto the show because I wanted to kind of explore that idea of whether to pivot or whether to quit .
And yeah , I mean she had a membership of I think like 170 some paying members . It was a low ticket member , I think . It was like 20 bucks or something or 30 bucks , so it was a lower ticket type of membership . But she did , yeah , close that , which is really interesting and I get it .
I mean , I actually felt this more when Web Designer Pro was formerly the web design club , because I didn't have my courses in there . So it was kind of the separate thing and I found it tricky to be able to coach people if they didn't have access to everything , cause I'm like , well , I can you know ?
I was like , have you done the maintenance plan course yet ? And somebody's like , no , I'm like , well , you got to get that course , but then they'd have to invest another 300 bucks , or now that course is 500 now . So with all that and Web Designer Pro , it's made it so much easier because I'm essentially I .
What I'm doing often when I'm coaching in pro is just saying like , oh yeah , go to this lesson in this course , and then they'll be like , oh my gosh , I didn't even think about that , yeah , let me just go through that whole course .
So a lot of what I'm doing in the coaching aspect as far as as far as that is redirecting to a lot of resources that I have , because I do have a huge resource Now this library between podcasts and YouTube videos and all the stuff in pro . So that's most of my job is doing that .
But then the other coaching aspect is looking at people's services pages and pricing and just giving my honest opinion on where they're at and what they could do differently . I love that , though I've got it to a place right now where that is not all consuming .
I mean , it is time consuming sometimes , but with any subscription product I was nervous about having there's 128 members now in pro . I was nervous about having a hundred people DM me every day , but that's not what happens . It's like half a dozen , maybe sometimes 10 if it's a really busy day , and a lot of those are just quick answers .
So I did that for years for free in Facebook groups and on YouTube comments and stuff now . So now it's just I'm basically doing everything I've done for six years . I'm just getting paid better for it . So , yeah , it's kind of like , as I've got more established , I've made it so to get direct access to me .
I think you have to do this when you get to a certain level to get direct access , you got to pay for it . Basically , I mean , I'm I'm still very active in my DMs and comments and stuff , but in Facebook groups I'm just not able to have the time to to dish out free advice in Facebook groups like I was six years ago .
But I've also got loads of free content . That speaks for itself . So , yeah , that's that's kind of where I stand with that . I've intentionally made it so it's not draining me and I can't say what Elizabeth's other service offerings looked like . But this is like the main thing I do .
Like everything points to web designer pro and the coaching I do in there , so it's not like I'm running another business or another a bunch of other things along with it . So that's also what frees me up . It's also why I'm pretty mono , mono minded , mono tracked when it comes to having an endeavor focused .
Yeah , yeah , like I'm , I'm a one one thing at a time kind of guy , for sure Cool .
All right , now I'm going to ask you a bunch of questions about web design oh right If you want to start your web design business completely over in 2023 , what would you do differently ?
I well a lot of different areas of that , like maybe marketing or tools or what . What area ?
just generally . Maybe we'll start with like a business overall business and you find a client and things like that .
Yeah , I would actually probably do exactly what I did in 2009 , honestly , which is start with the personal network and then professional network and then networking and groups and this depends on personality , for sure , but because I am a people person , I and a lot of members and pro have attested to this it's like if you get to networking and meeting and people ,
it's the quickest ROI for building your business . So I would still do a lot the same , but honestly I would . I would have a focus on in person stuff , especially now . In person stuff , now more than ever , goes even further . So I actually think there's a resurgence .
Despite everyone working remotely and online , you will grow your business way faster meeting in person . So I would actually do a lot of that . The same I would I would . As far as marketing , I would pretty much take that approach .
The only thing I would do differently is , from day one , I would build an email list and even if I had 32 clients on there , that would be my email list and I would continue to , at least every month , hit them with a case study , a success story , a recent tip from web design something we're working on .
I would keep better top of mind with clients , because that's my favorite type of marketing is just staying like nurturing a list of clients or potential clients that are that are right there . It's the easiest marketing in my mind .
So , yeah , I would focus on in person and warm leads and warm relationships , rather than cold or or any of those strategies where you know I mean social media works , but it is a different game and as a web designer , you don't need that many clients . So that's what I would do if I were starting today . Those things .
How has your past experience as a service provider shaped your current approaches of course breeder and community builder ? Do you think there are skills or just attitudes or anything that you've taken from your service provider days to now as a course breeder and community builder ?
Yeah , I think there's definitely communication skills and empathy with being new to an industry , even my networking group . I remember going to networking events feeling terrified and not knowing many people or anybody , and if somebody welcomed me and hung out with me , it meant the world to me .
So , when it comes to like running a community , now when somebody joins , I always send a personal video which I don't know anyone else I think I'm a Kate has been doing it . Who's who's awesome at doing that , but there really aren't many course creator . Have you ever got a personal video from a course creator ? No , so there it is .
Do something that everyone else is not doing and you will stand out . For me . It's taken the time to record a personal video and say hey , welcome to pro or whatever it is , or welcome to the course . So that has been key because that adds such a like , warm welcome , especially into a community . Same thing for a course .
Like if somebody joins a course , even if it's more DIY , how amazing would it be to hear from the person you're learning from ? This is a game that's hard to do at scale If you're somebody like Pat Flam or Amy Porterfield or somebody with thousands and thousands of students , but I don't know . It's an awfully powerful thing that I've found .
So that idea of like in a group setting , making someone feel welcome , particularly for a community , is huge . So yeah , to answer your question , anne , in that regard , what I learned in my networking group is basically what we're doing on Web Designer Pro . So similar , just digitally instead of in person at IHOP .
How important do you think it is for web designers to be building some sort of digital product , whether it's a course , a template , a digital download , something like that ?
I do think it's good to have some diversity in your income streams , but I wouldn't pursue that initially .
I would really focus on I would focus on the income streams for your business and diversifying those a little bit like having a care plan , having hosting , having a retainer type service whether it's SEO or content or marketing or whatever you're doing to help grow your clients and then your build services , your redesign and your full builds .
Those are three of the different income streams that I teach in my business course that you can really make your own Once you get a handle on those . That's when I think it's time to have maybe a side type of income stream , or a digital product , if you want .
I don't think it's a necessity , but it is awfully nice when I think about , like Steve Sram , who was in pro , who is the king of subscription web design .
He's done a really good job of growing his agency , scaling it to free him up enough to where now he has a course on subscription web design and it's a big passion thing for him and I'm sending people his way because he's he's my go to , because I didn't do that model and it's a really nice little income stream for him that he could really take to the next
level . We met in person a few weeks ago because he was in town and let's just say I think he's got a very , very exciting next few years with that that side of business . So , yeah , I think it's . It's not a necessity , but it is a really cool thing to have if you are at a place where your business is solid and you want to add something else .
But it is hard to do anything on the side successfully and run your business as a solopreneur if you're doing it all yourself . That is that's tricky . So in that case I would say if you're going to do a digital product , try to scale in some way with your business just to make sure you're freed up enough to be able to handle handle a digital product .
Yeah , because the thing about creating a digital product is you also have to create content around it , and so I mean that's how all these digital products are sold , and so it's essentially adding on content creation and product creation to your work as a service provider , and so sometimes it is easier to get to a point where you've already booked out your services
and then go into product creation and content creation .
Yeah , any sort of digital product . That's . The trick is you have to continue to market it over and over and over and over and over and over again . It doesn't stop . You can do it seasonally , like you could . You could create four blog posts one week and then have those scheduled out for the next month .
You could do it like that , you could bulk record and whatever that strategy would look like , but it does require constant marketing for , I mean , I guess , anything , even a service , you have to continue to market in some way . So , yeah , it's it's tricky to balance both .
I will say that , which is why , when I went full time , I was like , wow , I have so much more time to invest in courses and marketing . And that's what allowed me to take my podcast to the next level is because I wasn't doing projects anymore .
In your podcast episode Eric , which is episode 270 , Eric talked about having done for you services and done with you services , aka a membership he's launching . Do you think other web designers should be preparing for a done with you service like a membership as well , on the back end ?
Yep , yep , I think that is a .
I think that is a new not the new wave of web designers , but it is a very , very powerful , untapped , hidden gym of a service , and a recurring service at that for web designers , because that puts you as the consultant , the strategist , the teacher , the guru is , yeah , to have some sort of community or membership of clients , even if they're completely in
unrelated industries , but there's still common principles with web design and marketing and what's . I mean . Clients want to know what the heck is going on . Most clients aren't going to know what chat GPT is .
So if you could say , hey , by the way , there's this tool , it's called AI and it just helps us with , with getting content and prompting for thoughts on content and stuff like that , and then here's how you could use it for your business .
There's and , of course , you could take that with just general content approach , but there's also something about tailoring it to your clients in a membership . So , yeah , I think there's a really , really powerful avenue for that .
I mean , quite frankly , most everyone listening to this is probably doing this in some sort of fashion for free , one-on-one with , like coaching your clients and giving online marketing advice and website advice .
So how cool would it be to , number one , charge for it but just do it in a more controlled manner , like maybe once a month you go live to your clients , even if it's just Q and A style on Zoom , but you could go live and they could ask you questions .
And instead of fielding questions all the time , every day , every week , multiple times with different people , what if it was just more in a more controlled environment ? And then if you could share case studies ?
And then , if you have clients who are in similar industries , how cool would it be to pair them up with each other so they can , you know , work together or collaborate via connector ? I do think there's a lot of value and an opportunity for that .
Cool . All right , I'm going to ask you some of your your thoughts on some other new developments in web design industry . What do you think about subscription pricing , which we just touched on a few minutes ago ?
Yep , it's a great , it's a great option , it's a great model , I think for most people .
I think it's a good fallback , unless you're like Steve and that is your model 100% , which some of the designers and pro are going that route and and it's great , it is a long game and even Steve will tell you that it takes a while to get enough subscriptions at $197 in a month before you're making 10K a month .
But it is a really , really great model , especially for those clients who maybe don't have a 10 grand to drop within a couple of months period to be able to stagger that out and like a controlled 18 month plan . So it is really , really worthwhile . I recommend in most cases having it as an add-on or an option or a fallback .
So even if somebody doesn't have $2,500 to start with which is my recommendation for the starter tier of a web design package you could say , well , listen , we do have an option . It's it's like $199 a month for 18 months . So it technically is more in the long run , but it's $199 a month and we can at least do this and this and this and this .
We can get it close to that first package just on a monthly subscription and if you include your hosting and maintenance in with that , you've got hosting and maintenance client and then , as long as you do a really good job , very , very unlikely is it that they would leave after 18 months with you , and if you're doing their hosting , they'll have to take their
website down . So , yeah , I think there's a lot of great options for that . I recommend having it as a fallback or an additional option for those who want it , versus having like the hybrid approach which I took , which is full , one-off projects and then offering hosting and maintenance retainer .
Yeah , cause now there are some clients who are really averse to subscriptions .
Still , even though we all pay subscriptions for everything from Disney Plus to beauty products , to , you know , razors , whatever there are a lot of clients who still don't want to pay monthly for something , and some people , quite frankly , some businesses , want to get their marketing budget off the books by the end of the year . That's one thing to consider too .
I had a lot of clients who were like we would sign on in December and we , you know , the project was scheduled to go out for three months . But they would say , jocelyn , we want to pay upfront to be able to get the tax credit and to get our marketing budget off the books .
So I'm like , okay , that's cool , I'll take 12 grand right now , yeah , so that's the one thing to consider too . So I like having both options .
In short , Okay , that's a really good point . What about video ? And how about incorporating video onto websites ?
Yes , yes , anywhere you think you should do a video . Yes , do video . You do not need to have my studio set up with this big mic or anything like that . You can literally send a welcome video from your phone while you're walking your dog . I would actually encourage that over like a fancy studio setup .
Yes , video , video , video Anywhere you can do a personal video on your homepage , on service pages , everywhere , especially for the love of everything . Everybody right now , send a personal video to your client when they sign on with you .
I promise they will just be flabbergasted that you took time to send them a personal video to say hey , welcome , and I'm so excited to start . I'll send you next steps . But I just wanted to say welcome , super excited to start working with you and to be your web design partner . Moving forward here 30 seconds , you just made a lifetime client .
So , yeah , especially those little personal touches , I can't recommend enough , quite frankly , the web designers now who really want to stand out against commodity web design and Fiverr and AI and everything else . It's the personal touches , it's the personality and the authenticity that's going to help you grow your business nowadays . So I can't recommend enough .
Cool . What do you think about web designers building recurring income , like memberships , maintenance plans , templates , digital products , anything like that ?
Yes , more yeses , yes , yes , yes . Recurring income is huge , because that is truly what ends the feast and famine .
Even with a basic maintenance and care plan which is what I teach in my maintenance plan course that corresponds with the business course is you do have a foundation of maintenance and care and support for your clients , even if it's fairly low cost , like even if it's 75 bucks a month or 99 bucks a month , you get 20 clients paying 99 bucks a month , you're at
two grand a month every month and as long as you stay top of mine and provide for them , which is very easy to do with maintenance , that's 2K a month with 20 clients . Imagine if you get 40 or 50 clients . You could be up to five , six $7,000 a month .
You could nearly create a six-figure business just with maintenance and hosting , even at $99 a month with that model . So I can't recommend that enough , at least as the foundational type of pieces . Now , if you do subscription web design on top of that , you can escalate that pretty quickly .
But with my teaching and my model of bigger one-time projects , that is the feast and famine type thing where , yeah , you'll get a $10,000 project , you'll get a couple of those , but if you don't have a few of those lined up , you at least have to have some sort of recurring income in there to fill the gaps and to space those out .
So , yeah , definitely , those are huge . And then there's a ton of other plethora of recurring services outside of hosting and maintenance , for more like one-off or retainer work , which that could be everything from copy style work , it could be design updates , it could be . Seo is a big one . It could be any sort of marketing services that you're into .
We mentioned April before earlier . Her biggie for marketing with her clients is email marketing , so she has like setups and nurture sequences , a lot of those she gets paid retainer for every month , which is outside of maintenance and hosting . So there's just so many options , which is awesome .
I mean , how , what other industry do you have like a hundred things you could potentially charge recurring for ? You know like not many . So web design and online marketing in particular all that , all the web design side of things , I think is just loaded with opportunity .
It's just a matter of everyone just dialing into what you want to do , what your clients need you for , and offering it .
Quite frankly , what do you think about AI web design bills ?
I think they're good starters , good starting points . There's so many tools coming out left and right I can't even keep track of everything DV it's funny we're recording this the week after DV instituted and released their DV AI . I do think they're really good for content assistance , for content generation , lead like any content ideas prompts , things like that .
Do I think we're anywhere close to somebody just clicking a button and getting a full website ? That is amazing . I don't think so . Even those tools that do that . They're a good starter point .
Actually , one of my close colleagues , adam Preiser , they just released WPZip , which is basically , literally , you can create a website in a minute , and he even says with that program it is a starter type point . It is going to create a full website , but there's going to be more work to do once you get it there .
It's like a template layout with better content than lower MIPSM . That is a good starting point . I'm definitely not afraid of it . I don't think it's going to run web designers out of businesses , but I do think we need to use it as web desires .
We mean , we play nicely with it and plan to use it in some way , because if you don't , I do think you get left behind in some ways because web designers could use AI to potentially speed up a web design project three , four or five times faster with AI . For all those reasons , I'm excited about it , but I'm definitely not .
I don't love AI in a lot of ways , I think , contextually and text-wise , a lot of the content just feels so stiff and rigid and sounds like AI . Quite frankly , it sounds like a robot . It's getting better and better , but yeah , that's where you know what AI can't do is send a personal video of you to your client .
There may be some tools that get creepily close , but nothing's going to be in-person or virtual videos and stuff like that .
I think that's what you were talking about in your episode with Sarah from Sarah does SEO , about how AI means that the video is going to be important . In-person networking is going to be important , doing offline events and partnership stats going to be important .
All of these things that no one else can replicate with AI is going to be even more important now , going forward .
Totally agree . Yeah , sarah nailed it on that episode . Yeah , it really is . It's like that's the differentiator , I do think .
Despite how easy AI is going to make things , I think clients are going to be starved for a personal webmaster and a personal relationship , because a lot of clients , even if AI could figure out things for them , is a client going to know what to ask ? Does a client really want to log on to an AI tool and try to get help with their websites down ?
Probably not . They're going to want to call somebody . They're going to want to have a trusted person or a trusted team in their corner . So , yeah , I think we should use it , but I'm not too worried about it , honestly .
How do you keep up with web design now that you're not personally working on a web design anymore ? How do you keep yourself updated ?
I'm glad you asked this , because that was my biggest fear when I started doing . Well , it was actually my biggest fear when I sold my agency and it's why I held on to my agency for a year and a half while I was doing my courses or almost two years actually because I was like , how can I teach if I'm not doing it ?
But what I realized is I can't teach effectively while I'm doing it . I just could not do any more than I was doing at that time and I had so much I wanted to do with my podcast and courses . So I wasn't really worried about that .
But what I found out three years later because it's been three years exactly since I sold my agency is I am 100 times more powerful now as a , as a educator in web design , because not only do I have my experience from 10 years as a service provider , but I still do a lot of web design with my website , like I still do the updates .
I still work on my website . My dev , christian , who you know he's a unicorn , he's amazing , he's better than I am A lot of dev stuff . So I learned from him and I see what we're working on together . I'm learning from all of my students inside a web designer pro , which is a biggie . I'm seeing that I'm doing website reviews .
We're still playing around with code and stuff , so I'm still doing everything I'm doing . I actually just have like hundreds of inputs from people instead of just my experience with my clients . So now I'm like , oh my gosh , this tool called Moxie is really cool . Maybe that would work .
Or there's this CSS tool that just came out that , yeah , I would have never found that on my own , but this makes things a lot easier . So , yes , we can use it . There's a little extension on Chrome called edit anything and if you install that , you can change text on websites on that on that session .
If you do that with clients , they're going to be like , oh my gosh , you're amazing , how did you do that ? They're going to pay you right there . I would have never have known that if I wasn't talking with Michelle , my SEO gal and what was on a pro and she showed me that tip . So and to show me that tool .
So , yeah , I'm like a hundred times more powerful than I was . So , I believe , alleviate any of those thoughts of me not being relevant , because I have so much more to pull from now .
Well , that's a really good point that you're learning so much from the people probably all the students and web designer pro and all the students on your , all the people who come on your podcast and doing your own web design work that you feel like you're still pretty up to date in the industry .
Yeah , it's like market research . Having a podcast , having a community is literally I , just now , I just don't need to look anything up . I just I just see a cool trick or see a cool tool . I'm like , oh , I want to talk about that or use that . So it really is kind of an odd , it's an unintentional benefit of having a podcast and a community .
How do you keep yourself evolving Like ? How do you learn to think about the next stage in your business ?
Mostly it's listening to the questions I'm getting , listening to what students are asking , what members are asking in Pro Like . The reason the next course I'm going to do is a scaling course is because literally probably 75% of the questions I'm getting now , particularly with the DMs in Pro , are hey , josh , I'm swamped .
This is amazing , but I'm also I'm swamped . What do I do now ? How do I hire ? Where do I start ? What do I get off my plate first ? So I'm like okay , it's time for a course on this . I'm repeating myself over and over . Got a couple of podcast episodes that'll help . I do have a free master class right now . That's a little outdated .
I'll update that when I have the course out . But now I'm like I could make a nice at least three or four module course with five or six lessons each with scaling . So yeah , that's how I evolve is really just listening to where the need is and what I see coming .
Is it hard for you to come up with new podcast episodes week after week in terms of ideas ?
Not really , just because I do have a list . I've had a growing list of it kind of comes from three places . I have a list that I have a Google sheet that I have a podcast idea . So if I'm ever looking like what should I talk about this week , I'll just go to that list and pull something . Generally , a lot of it comes from my courses .
I could probably do a solo podcast episode a week for like five months right now on topics from the business course , so I could do that . A lot of it is Web Designer Pro too , like one podcast I'm going to do coming up here is going to be about how to potentially get a grant when you start your business .
So , yeah , get free money that you can invest in a course or invest in your business . I would have never thought about doing that if it wasn't talked about in Web Designer Pro . Somebody mentioned about a grant and even Eric talked about it when he started his business . He got like a $5,000 grant and I was like we should talk about that , that'd be cool .
So that helps . And then , of course , guests . When guests come on , they'll often have topics or if I get referred by somebody , they might say like , yeah , here's five things I'm interested in . I'm like , yeah , let's roll with that . So yeah , that's actually pretty easy and an absolute worst case scenario .
I would go into chat GPT and I would prompt it with like give me 10 ideas or 10 topics that Web Designers are struggling with right now . There we go . There's 10 , 10 podcast episodes we could do .
But while chat you tease great for that , I feel like the current methods you have are going to produce better yeah , More relevant , more interesting , richer in content . Like I do , I think chat you could use a great option for when you don't have any of those things , Agreed .
But yeah , agreed , yeah , and that's exactly somebody best as me today in pro and they're going to start blogging and doing some content on socials and they ask me , what would the type of content be to start out with ? And my first recommendation is always to almost just like look at your FAQs that you , your clients , are asking you start with that .
Then the next step , if it's just a blank canvas , is , yeah , just prompt , chat , gpt , but more than likely you'll get months and months of ideas just off of conversation with clients , so it's definitely the best place to start .
Have there been any coaches , mentors or key figures have been influential in your entrepreneurial journey ?
Oh yeah , great question . My coach , james , james Sramko , has been a big . I'm still with him . I have a DM coaching with him and in his program . So James is the author of Work Less , make More and I came across that book .
My friend , jimmy Rose , with content snare , posted about it because he was in his program and he was reading this book called Work Less , make More and I saw that right after I had my first daughter and I was running my agency and I was playing around with doing courses and building Josh Hallco to the next level and I was like , ooh yeah , I would really
like to spend a little less time working right now and spend more time with my daughter . So the idea of Work Less , make More was really interesting . So I've been in his coaching program since then , which was 2018 . So he's been a big mentor of mine .
I basically just ping him when I have high level questions until just give me quick little text-based advice on offers or things I should do that he sees that's working . So that's been really beneficial . Other mentors for me Pat Flynn has been a biggie , especially from the course creation side of things .
I went through his course to start a podcast , which was a game changer for me . That's a biggie . I pull a lot from Amy Porterfield too . Her list building course was a great one when it came to thinking through my content and email marketing . So those have been some of the biggest business mentors over the past few years .
And then I have some close colleagues who I really really trust and rely on Jason Grasia , who's been on the podcast a couple of times . He runs a site called Swift Sites who builds websites specifically for online coaches , and we have a mastermind together every month . He is basically free coaching for me , this mastermind .
I try to give him as much value as I can , but he gives me a lot of really , really good advice . I'm also fortunate to be in Columbus and be in a like a quarterly in-person meetup with Jay Klaus , who is a up and coming creator , and a Matt Gartland , who's Pat Flynn's partner , and those guys are just awesome .
So all of those combined have been really incredible mentors for me . And then I have some other awesome colleagues . You've worked with Shannon Maddern . She's kind of in a different level , in a different place where I am with coaching web designers , so I pulled a lot from her .
So , yeah , those are some of the tops that come to mind in the way of people who have really helped me over the last couple of years .
Cool , Okay , Josh . Those that wraps up my questions . Thank you so much for doing this . I found this really helpful and interesting , and I hope other people do as well .
Well , thank you , ann . This was so cool because I forget how I came about . I think you mentioned you would love to ask some more questions and I was like , actually , I was like I'm coming up on six years , so why don't we yeah , we just make it a six year thing . So , yeah , hopefully you know it's .
This business is very different than a web design service business , but there are , like you mentioned earlier , a lot of parallels from being a service provider to being an online coach course creator . So so , yeah , I had a blast .
I mean , I'm an open book on this stuff , so I have certainly hoped , hope it helps and it's at least interesting for folks who are wondering what's going on behind the scenes and for folks like yourself and you're a web printer through and through . Yeah , that's kind of where , like , eventually , I'd love to coach more ands and more web printers .
I might , you know , make it a high level thing for a little while on the side and then eventually have some more resources . But yeah , I love this stuff , so I'm happy to happy to share . So thanks for taking the time to ask me the questions .
Thanks , Josh .
All right , thanks , ann . All right , my friend . Well , I hope you enjoyed that little , just kind of not tripped out memory lane but tripped down the last six years and pulling from some things that I've learned .
With building my brand here of Josh Hallco , building courses , building a community , building a really incredible network of fellow web entrepreneurs and web designers , I just , I have to say personally , I just absolutely love what this has become and what I've continued to be able to do and to serve you and to be able to provide this content .
I mean , somebody asked me early on are you going to run out of content ? Just talking about web design , and six years strong , I'm definitely not run out of the content . So the thing about this industry , it's not only is it robust in its infancy , but it's also ever evolving and ever changing .
So I will continue to be here for you through this podcast , through my YouTube channel , which is going to be reignited here . I'm going to be doing a lot more YouTube videos moving forward . That is a big push for me through the rest of 2023 and beyond . So if you have not yet subscribed to my YouTube , just go to Josh Hallco slash YouTube to subscribe .
Over there I'll see you with a lot more of YouTube videos coming through and , as we've talked about a lot in this episode , my community web designer pro . That is where I do all of my coaching , that's where all of my courses are and the community of web designer pros I don't even know what to say . It really is just a top notch , amazing group of people .
I would highly encourage you to just try it out .
There is a monthly option available now for web designer pro , and just remember , when you join , that investment just for even one month gets you access to everything and right when you dive in , I will send you a personal video and I will give you kind of an action plan on what I would recommend for you , depending on where you are in your business .
So just try it monthly . Just try it out . Come join us on web designer pro . No risks , no obligation . You can literally just try it out and you'll get to speak with me directly .
If you just want to try a month , I am totally cool with that and I want to make sure you get all the resources you need to help you grow your web design business as far and as fast as possible , while building the freedom and lifestyle you love . I know it sounds corny , but it is true . It's .
Every everything I do leads to you building a web design business that suits you , your family , your lifestyle , whatever you want . So I'm excited to do it with your friends . Go to joshallco slash pro to join us and web designer pro , and I hope you enjoyed this episode . If you did , please let me know . Tag me on Instagram or Facebook at Josh Hall Co .
Tag this episode , tag me , let me know what you thought , or you can leave us a comment at Josh Hallco , slash 279 . I would love to hear your thoughts on kind of the celebratory episode of looking back at six years .
All right , friends , cheers to the next six years and I can't wait to hear from you and hopefully I'll see you in a web designer pro so you and I can chat one on one and I can coach you directly . All right , friends , see you on the next episode .