Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry. We talked about... Why Press Releases are so 1990's and no likely to get picked up Why Forbes Council isn't worth it Why the scams in your DMs are too good to be true when it comes to landing media exposure How One Podcast Episode Opened Doors For $$...
Dec 17, 2024•41 min
In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the @lazymillionaireofficial with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won’t want to miss! What was meant to be a 35-minute chat turned int...
Dec 10, 2024•1 hr 18 min
Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen! Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an ag...
Dec 03, 2024•34 min
P.S. Black Friday Sale is HERE! https://www.visibilityonpurpose.com/blackfriday Today, we sit down with Tayler Cusick Hollman, founder of Enji—a marketing software for the small business owner to talk about the differences between Marketing & PR. Are they the same? What's different? Hear what Tayler learned over the years! - The difference between marketing and PR - 2 PR Tactics that worked and 1 that failed miserably - Why most business owners don't get steady leads - How her SAAS marketing...
Nov 26, 2024•37 min
In last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed: ✨ How one press feature led to a speaking engagement in front of a huge crowd ✨ Isaac's journey of "following the breadcrumbs" in business ✨ Embracing the art of the career pivot ✨ How to position yourself and be a personal branding genius ✨ Why...
Nov 19, 2024•34 min
In today’s episode, we dive into real stories from small business owners who’ve experienced the powerful impact of press features firsthand. We asked them, "How a press feature impacted your business?"—and the responses were so freakin' inspiring. Here’s a glimpse of what they shared: Client bookings sold out Sales increased dramatically Brand awareness skyrocketed Invitations for speaking gigs rolled in ...And so much more. Tune in to discover what it really looks like to get featured and reap ...
Nov 12, 2024•29 min
In this week’s episode, Lydia sits down with cofounder Bridget Aileen Sicsko to discuss a rarely talked about topic in the entrepreneurial world: maternity leave. Bridget shares her journey of preparing for this major transition and opens up with a candid reflection: "I told Eric, if I wasn't an entrepreneur, I probably would have had kids already." Together, they cover: ✨ The mental and emotional preparations she’s navigating for this big life change ✨ Physical change, especially as a lifelong ...
Nov 05, 2024•45 min
This Halloween season, we’re thrilled to welcome back our dear friend and fellow astrology enthusiast, Jackie Tempera! Together, we explore the unique strengths and qualities of each zodiac sign and share how you can channel that energy to amplify your business, visibility, and PR strategy. Get ready for an episode that’s as hilarious and fun as it is insightful and eerily accurate! Settle in with your favorite oracle cards and a cozy cup of tea, because this one’s a must-listen. Want to jump st...
Oct 29, 2024•1 hr 7 min
Curious about how PR can elevate your business? This episode is a must-listen! We had the pleasure of chatting with Amy Jackson , PR expert and founder of TaleSplash , a boutique firm that helps emerging tech, health, and lifestyle brands make their mark through powerful media exposure. With decades of experience growing global brands as storytellers and digital strategists, Amy's approach is like having an extension of your own team. Her clients regularly land coverage in top outlets like The N...
Oct 22, 2024•34 min
If you own a product company (CPG) in the beauty, lifestyle, health and wellness space—you have to be all ears. Okay guys, this one is a DO NOT MISS episode of the Visibility Era podcast. Liv Dellanno runs a boutique affiliate PR agency called Mystik PR. Her clients have been featured in publications like Buzzfeed, Forbes, Oprah Daily, Real Simple, Byrdie + more. In this interview, I asked her everything about... - Affiliate PR (What does that even mean and how does it work?) - Best/Preferred Af...
Oct 15, 2024•33 min
This was a FUN one, it was like we were truly peeling back the curtain to newsroom life. Kerry Barrett, former TV News Anchor, used to spend her days waking up at 12:30am (yes you read that right!!) to start her work day at the station. She spent her 20 year career in the morning news for top stations that you likely know the name of. Here's what we chatted about! How to grab a newsroom's attention The future of traditional media, pay to play and more Common mistakes that send pitches to the tra...
Oct 08, 2024•34 min
We had the pleasure of speaking with media legend, Peter Shankman. He is the original founder of Haro (help a reporter out), now SOS (source of sources), a very helpful tool that we use every day to pitch ...and teach inside our programs! Peter is not only a media legend, but he's also someone who was diagnosed with ADHD later on in life. Learning this information gave him so much clarity on the way his brain naturally functions. In this episode, Peter opens up about how ADHD wasn’t always recog...
Oct 01, 2024•28 min
Join Bridget on her own entrepreneurial journey and learn the things she's found most important over the years as an entrepreneur. Here's a sneak peak of the 5 lessons.... Leverage your natural gifts, talents and abilities Experience can be just as valuable as another certification Enjoy the journey and don't over obsess about the destination Hire for the things you loathe Build foundations and systems to your business in the beginning JOIN THE MASTERMIND: www.visibilityonpurpose.com/pitchparty ...
Sep 24, 2024•39 min
We had the pleasure of sitting down with Dr. Allyson Brennan, the founder behind the wildly successful skincare brand, Emogene & Co. In this episode, Allyson didn’t hold back—she pulled back the curtain on what it takes to build a thriving product business. Yes, we talked about skincare (because who doesn’t love a good beauty chat?), but the heart of this conversation was about how she followed the breadcrumbs to her brand’s success. What we covered: Allyson's journey from pharmacist to skin...
Sep 17, 2024•45 min
In this episode, cofounder Lydia spills the tea on her career in music, how she found PR by accident (or how it found her), and her own struggles with visibility. She get's raw, real, inspiring, and goes into the tiny details! If you've been wanting to hear an unconventional story to entrepreneurship, this episode is for you. Want a Personalized PR Plan? (includes: a custom PR pitch , curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND...
Sep 10, 2024•34 min
To get more eyes on your business, brand, products and services—you need to offer something that is INTERESTING, RELEVANT and SOLVES A PROBLEM. But no one can even know or understand what you do unless you get more visibility on the brand in general. Let's talk about... - ways to differentiate and position your brand - the journey of outbound reach out to inbound opportunities - how a brand can implement a press strategy to support marketing, sales and social media campaigns JOIN THE PR MASTERMI...
Sep 03, 2024•18 min
In case you missed it....these are 4 visibility and PR tips that you gotta know as a small business owner or personal brand. In this episode today, you'll learn not only 4 important visibility tips, but you'll also hear all the ways that we are incorporating fun into our lives and businesses. JOIN THE PR MASTERMIND, PITCH PARTY: https://www.visibilityonpurpose.com/pitchparty Want a Personalized PR Plan? (includes: a custom PR pitch , curated list of 5–10 ideal media outlets , “Where to Go from H...
Aug 27, 2024•30 min
Okay...talk about a WILD STORY all stemming from an innovative, newsworthy, timely idea. Tune in to this episode to learn how Soul Camp Creative had press knocking on their door all for an adult sleep-away summer camp—a revolutionary idea of the time! save $700 off the PR Mastermind and Course Community when you join by Aug. 22 - https://www.visibilityonpurpose.com/pitchparty Michelle Garside is the Founder of Soul Camp Creative, a full-service Creative Agency devoted to working with ideas that ...
Aug 20, 2024•45 min
Here's the 411 on Pitch Party. GET FEATURED ON TOP MAGAZINES, TV NETWORKS AND PODCASTS without hiring a publicist or agency...or being famous. **We have a special sale going on until August 22nd on our PR Mastermind Course & Community, Pitch Party. Save $700 and gain 1 year access to our mastermind community and PR course. https://www.visibilityonpurpose.com/pitchparty We started our company Visibility on Purpose with the BIG GOAL of helping 10,000 business owners get featured and grow their...
Aug 13, 2024•45 min
Want a Personalized PR Plan? (includes: a custom PR pitch , curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note . Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% p...
Aug 06, 2024•44 min
Pitch Party Course & Community are almost READY for you! If you've been drooling of the ways to get your brand more recognition and "known", it's time to get your brand the credibility it deserve with Pitch Party. Our step by step PR formula will have you completely changing the way you operate on a daily and weekly basis. If Forbes, NBC, Insider and top podcasts have been on your radar, stay tuned for August 8th, our official Pitch Party relaunch! We're building in public, in this video you...
Jul 30, 2024•26 min•Ep. 61
After quitting her corporate job at Meredith (one of the biggest publishing houses in the world), Karla moved back from NYC to Des Moines, Iowa, took a chance on herself and went into freelance writing full-time. Since then, she's become wildly successful, placing her stories in giants like Better Homes and Gardens, Allrecipes, Food & Wine, EatingWell, TIME, Travel + Leisure, Shape, etc. To us, Karla is the walking example of what authenticity and kindness can do for your career. Fun Fact: S...
Jul 23, 2024•38 min
When you've worked with some of the most iconic brands (Nabisco, Godiva, Cadbury and more), you learn a few things—especially about branding and building a personal brand for entrepreneurs. Here's what we talked about with Rich Keller— - The Importance of One-Word Personal Branding (and why big companies like Godiva & Nabisco hired him for it) - How to Apply the One-Word Concept to Businesses and Brands - Why Rich Transitioned out of Corporate and into Entrepreneurship For over 25 years, Ric...
Jul 16, 2024•35 min
Going full blown startup with this interview today. If you've ever been curious about Product-Market Fit for B2B Saas Companies, clear your schedule because this one is for you. Beyond Product-Market Fit, Rob also has experience with both venture capital funding and bootstrapping businesses—so we of course asked him the pros and cons of both! In this episode we talked about, Rob's Harvard Background and His Entrepreneurial Qualities Bootstrapping a Business vs Venture Capital Funding (the pros a...
Jul 09, 2024•41 min•Ep. 58
Want to know what 3 publicists can talk about alll day long? You guessed it! PR and Media Relations—In this interview today, we interview PR Experts Amanda Foley and Sara Doane on all things PR and how to run successful PR Campaigns. If you're a small business owner, entrepreneur, startup founder or personal brand—this is a great conversation to tune into to understand how to get your company more publicity. In this episode, we talked about... - What PR is and What It Is Not - Leveraging Relatio...
Jul 02, 2024•1 hr•Ep. 57
Did you know that you don't need to have 1 Million followers online in order to be a successful content creator? In this episode, we chat with Elli Scarborough. She is a 24-year-old entrepreneur, the founder of a wildly successful creative agency, Get Creatives, and THE LinkedIn queen...to us anyway, that's how we found her :) Elli absolutely blew our minds when it came to UGC & the online space. We knew that UGC existed, but we didn't know the extent of the industry until our chat. Elli was...
Jun 25, 2024•29 min
If you've been wanting to create a top podcast, here's some great steps from Daniel John Hanneman. We talked about.. How to start a show & not lose listeners in the first 5 minutes How to become a better interviewer Why building a podcast off a topic you love is a non-negotioble Tips & Tricks to get your Podcast ranking higher Daniel John Hanneman is the founder of Your Sacred Purpose dedicated to supporting spiritual entrepreneurs to honor their authentic path to success. He is the crea...
Jun 18, 2024•36 min•Ep. 55
Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin! We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREE What are the foundations of SEO Why Blogging and Youtube are great for SEO Mariah is an award-winning Organic SEO Consultant & Online Bu...
Jun 11, 2024•39 min•Ep. 54
Les Alfred started the Balanced Black Girl Podcast in 2018 and has achieved some INCREDIBLE feats! In this episode with Les we talked about... How Les built her podcast, Balanced Black Girl, that has over 10 million downloads The important lesson Les learned in building a platform that supports other creators (sometimes before herself) How she secured Dear Media as her Production Company The difference between online & in-person Podcast recording The exciting ventures that are next for Les L...
Jun 04, 2024•32 min
Sign up for Qwoted for free: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY If you're not on Qwoted you should be! We are genuinely obsessed with this platform. It's a networking site connecting media professionals with publicist & brands. Think of it as the LinkedIn of the media worlds. Today, we sit down with the Customer Success Manager, Shelby Bridges and Media Success Manager Vannyda Thach on how to best optimize your profile so the media comes to you, and then how to best ...
May 28, 2024•36 min
