Building a Go-To Market Strategy for CPG Brands with Danielle Calabrese | Ep79
Episode description
Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen!
Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an agency that helps brands launch and accelerate.
In this episode, we talked about...
- How important is funding for CPG brands
- Why the validation stage is crucial for a brand to get off the ground
- Danielle's 16 year career in the F&B space—with some of the most notable brands!
- What are the biggest costs for a CPG brand
Connect with Danielle
https://www.instagram.com/dee_calabrese/
https://www.instagram.com/itsallhappeningco/
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