Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies. In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things: 🍼 Building a mission-led oral care brand for kids 💡 How she used DIY influencer marketing to get her product in front of real moms 💰 What it really looks like to bootstrap a CPG startup 📦 Getting visibility without a PR agency or big marketing budget 📲 Growing a pers...
Jul 22, 2025•27 min
In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage. If you want to get featured in online publications, podcasts, digital articles, or TV , you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro. Whether you’re a product-based founder, service provider, or expert , this is your first (and most important) step to getting press. 🎯 Wh...
Jul 15, 2025•14 min
In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast. We unpack: ✨Why press and brand visibility are more important than ever in the age of AI ✨ How to make sure your business or press features show up in AI-generated responses ✨ What “SEO” even means when it’s no longer just about...
Jul 08, 2025•29 min
Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨ In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following. Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live. 🎯 Here's what you'll learn: ✅ How local PR is different from national press ✅ Where to pitch your story for the bes...
Jul 01, 2025•17 min
In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage. Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times . Together, they dive into: What backlinks really are (and why they matter for PR) How to create a viral, dat...
Jun 24, 2025•29 min
Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨ Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready. In this video, I’m breaking down Product PR for Beginners...specifically what you need before you pitch to editors, influencers, or podcast hosts. This is perfect for product-based business owners who are ready to grow their visibility but don’t know where to start with PR. Here’s what we’ll cover: ✅ Wha...
Jun 17, 2025•9 min
In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record —the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode! Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique abili...
Jun 10, 2025•56 min
In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul. With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirectio...
Jun 03, 2025•56 min
In this episode, I’m sharing 3 visibility moves you need to make before pitching the press —whether you're a product-based business or a personal brand. If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why. ✅ How to clean up your digital first impression ✅ What assets to have ready (like bios + product photos) ✅ How to clarify your message so you sound media-ready This is exactly what we walk clients through in our Personalized PR Plan , and today, I’m giving you the fo...
May 27, 2025•11 min
Want to get featured in the media, land brand deals, or book interviews? 🎤 It starts with knowing how to write a killer media pitch. In this video, I’ll break down the exact elements of a stellar PR pitch —so you can stand out, sound professional, and actually hear back from journalists and podcast hosts. ✅ Learn what to include (and what to leave out) ✅ Discover the subject lines that get opened ✅ See the structure I use for clients and my own brand ✅ PLUS: The biggest pitch mistakes most smal...
May 20, 2025•13 min
In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives —for a real conversation on what it actually takes to build a brand you love. They dive into: - How rebelling against the corporate world sparked Carly’s path to entrepreneurship - Why your brand message should reflect you, not sound like every other business in your industry - Why branding isn't just a logo (think language, website, colors, vibe, and persona...
May 13, 2025•45 min
In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues. They dive into: how to know if a brand is truly doing good work vs. just greenwashing marketing tactics that use value-driven messaging (for better or worse) how to decide what you’re personally comfortable speaking on as a founder You’ll also hear thoughtful tips on when to speak up—...
May 06, 2025•48 min
Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time . In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how small business owners can pitch smarter, not harder. ✅LINKS: Grab our free Trending Story Angle Calendar Guide: https://www.visibilityonpurpose.com/freebie Qwoted: https://www.qwoted.com/?via=VOP Featured: https://www.featured.com HARO is back! https://www.helpareporter.com/?...
Apr 29, 2025•10 min
In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way. What they cover: Being authentic while working in a large corporate environment How to build strong client and team relationships Communicating wi...
Apr 22, 2025•35 min
Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE. Sign up on Qwoted: 👉 https://www.qwoted.com/?via=VOP You’ll learn: ✅ What Qwoted’s press release feature is ✅ How the free and paid options work ✅ When to use a press release (and when not to) ✅ How Qwoted compares ...
Apr 15, 2025•13 min
In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents. We talked about... 💛 our birth story & goals 💛 the biggest challenges & surprises 💛 how t...
Apr 08, 2025•29 min
In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need. We cover: 😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed 💸 Finances for entrepreneurs (shoutout to The Financial Dad 👀) 🤔 Do we actually need a financial advisor ...
Apr 01, 2025•40 min
Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them. We covered... ✅How to write a press release ✅Do press releases still work? ✅Press release vs media pitch ✅DIY PR for small business ✅What to include...
Mar 25, 2025•13 min
In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises. 📍 Tune in for: A behind-the-scenes look at Argentine weddings 🎉💃 Best neighborhoods to visit in Buenos Aires 🏙️ Must-try Argentine food & drinks 🥩☕ Travel hacks for ...
Mar 18, 2025•38 min
Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success. ✅ What You’ll Learn: 👉Why most brands struggle to get press (and how to fix it!) 👉The difference between big brands vs. small brands when it comes to PR 👉How to create a viral moment that gets media ...
Mar 11, 2025•22 min
Today's episode was all about the 2025 trends~ for PR & Marketing! We're noticing things like....authenticity over polished facades & why genuine storytelling matters more than ever! In This Episode: 🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections. 🎯 Framing & Positioning: Discover the art of positioning your product in a way that truly resonates with your audience. 🎯 The Qwoted Revolution:...
Mar 04, 2025•35 min
Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU! Send to your fellow therapy friend! Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice. 📌 What You’ll Learn: ✅ How to get featured in major publ...
Feb 25, 2025•13 min
Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. What we chatted about⬇️ - How Charging guests alters the dynamics of a podcast. - How Building relationships is more valuable than monetary exchanges. - How not all podcasts that charge guests have a large audience. - How ROI should be a key consideration when paying for podcast appearances. - How There are vari...
Feb 18, 2025•29 min
How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!! In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand. Here’s what you’ll learn: 🤘 What It Means to "Put Your Brand on the Map": Discover the key components of visi...
Feb 11, 2025•22 min
Lydia and Bridget are back for their first conversation of the year together ! If you've been following along with our journey, this is an episode you won’t want to miss. In this episode, we dive into: Bridget’s birth experience in late December Navigating maternity leave while co-running a business The reality of balancing entrepreneurship and new motherhood How Bridget and her husband are adjusting to their new life The uncertainty of what’s next—and why that’s okay How Lydia is handling Visib...
Feb 04, 2025•43 min
In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue. Here’s what you’ll learn: 🤘What They Are: Understand the differences between partnerships, brand deals, and collaborations—...
Jan 28, 2025•22 min
In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media. When we say “artist,” we don’t mean you need to be skilled in painting, singing, or sculpting. It’s about embracing the inner artist we all have access to—t...
Jan 21, 2025•55 min
Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!). As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that come with hosting your own show. She also explores how guesting can expand your reach and boost cr...
Jan 14, 2025•23 min
Emily and I first met through an online community...as one does LOL! I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word." In this episode, we talked about.. How & why she started a digital magazine How relationships are the life blood of business How she drove traffic to the magazine (you will never guess the most trafficked blog!) How consistency wins the game (the magazine has over 1...
Jan 07, 2025•32 min
As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings. In this episode, we dive into: How 2024 taught us the power of trust – and why trusting each other 100% changed everything The $24k client we walked away from (and why it was the best decision for us) How embracing the art of not giving a F*** became our shining star Recognizing our habit of "pushing" and choosing a different path The ...
Dec 31, 2024•1 hr 1 min
