Navigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100
Episode description
In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.
They dive into:
- how to know if a brand is truly doing good work vs. just greenwashing
- marketing tactics that use value-driven messaging (for better or worse)
- how to decide what you’re personally comfortable speaking on as a founder
- You’ll also hear thoughtful tips on when to speak up—and when it’s better to let others have their moment
- how to pitch nuanced topics in a way that leads with values, not opportunism.
- Plus, they highlight how brands like Dame have addressed topics like tariffs and pricing with transparency that actually builds trust.
Whether you're a media professional, a brand founder, or just here to learn how to navigate sensitive conversations with more thoughtfulness, this is an episode you won’t want to miss.
Connect with Nic for PR stuff: @itslunchco (IG) https://www.lunchconsulting.co & her sexual wellness award account is @thesxwa (IG)
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