Personal Branding IS Personal: HOW TO Create A Brand You Love | Ep 101
Episode description
In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.
They dive into:
- How rebelling against the corporate world sparked Carly’s path to entrepreneurship
- Why your brand message should reflect you, not sound like every other business in your industry
- Why branding isn't just a logo (think language, website, colors, vibe, and personality)
- The importance of clarifying your message before diving into design
- How a 360-degree approach to branding builds real trust with your audience
- Why knowing your target market is key to creating a brand that speaks to them
- And how the process doesn’t have to be long or overwhelming to rebrand—when you follow a clear framework
Whether you’re just starting out or rebranding, this episode will help you approach your brand with more clarity, confidence, and personality.
Connect with Carly & House of Creatives:
https://www.house-of-creatives.com/
https://www.instagram.com/houseofcreatives__/
https://www.instagram.com/carlyschroeder__/
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com