In this episode we are joined by the Co-Founders of Oak Theory, Hannah Ryu and Veronica Shelton. Oak Theory is a women-of-color owned design studio specializing in UX/UI, web and application design. Their resumés have names on them like Disney, HBO, Salesforce, Estée Lauder, Oprah, Unilever, Sephora, Subaru, and MAC cosmetics, where Oak Theory now works with startups and industry giants like Google and the University of California! When we heard about these two incredible women, we knew that we ...
May 21, 2024•43 min
Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form). SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko. Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia B...
May 14, 2024•47 min
Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU! Here's some of what we chatted about: The Best Creative & Copy for high-Performing Ads AI and the role in advertising—we couldn't agree more! Who is ready for ads—budget, organic reach, email list, etc! How networking has landed her big brands The importance of your ref...
May 07, 2024•34 min
Bridget recently went to a couple's retreat and had some major takeaways from being with these other business owners. Most of them were in the real estate space, so it was a completely different perspective, which we highly recommend getting yourself into circles that aren't just in your respective industry. Branch out! Last chance to buy your ticket for Raise The Bar in NJ! https://www.jackietempera.com/raise-the-bar In this episode today, we talked about... The value of in-person networking Ho...
Apr 30, 2024•58 min
It's a behind the scenes one today folks. We both left our jobs a few years ago and we wanted to share the honest, real and raw behind the scenes journey to get there. Bridget was working at Yelp in 2015 and let's just say after a huge aha moment, she knew it was time to leave—can you guess what happened? Lydia was working in the PR space, but not feeling compensated properly for all the work she was doing and left in a big way—can you guess what happened? Do you like more of these behind the sc...
Apr 23, 2024•38 min
...and she's only 28!Natalie Barbu is a podcaster, tech startup founder (Rella) and a content creator with a 300k subscriber youtube channel. Rella is a project management platform for creators, managers, and their teams to automate and streamline their business. We absolutely loved this conversation with Natalie today. Talk about ~real talk~, that was exactly it.Here's some of what we chatted about in this episode... How she became a full time creator with a 300k Youtube Channel How she cold pi...
Apr 16, 2024•45 min
In this episode we talked about... Why 2 Ernst Young Consultants started a podcast on Mental Fortitude What is the Mental Fortitude Framework (& how they use it for their talks) How they built a community with over 150 "Elevators" Why They Decided to Create a Podcast (Now over 300 Episodes!) How they got listeners to turn into clients and come to in-person events Sam Panitch and Parker Yablon are the co-founders of Elevation Nation, a company on a mission to elevate the lives of young adults...
Apr 09, 2024•40 min
Thinking of starting a podcast in 2024? Listen to this BEFORE you launch. With a background in the entertainment + celebrity styling industries, Erica Muller’s knowledge of story-telling, entertainment and brand building run deep. She has cultivated a loyal podcast audience for her show, Here For It, and created a safe space for listeners by providing access to industries, careers and information that can seemingly feel far out of reach. Erica prioritizes messages of value, vulnerability and is ...
Apr 02, 2024•42 min
PITCH PARTY In this weeks episode, we chat with Sabrina Greer. She is a best-selling author, international publisher, motivational speaker, and business coach to creative entrepreneurs. She is also the CEO and visionary behind fEMPOWER Publications Inc. - a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery , Sabrina is passionate about positive body image advocacy and empowering women’s self-worth by freeing their voices. fEMPOWER P...
Mar 26, 2024•40 min
Did you know that marketing for small businesses is very different from marketing for big companies and corporations? In this episode, we chatted with the Co-Founder of Attention Trading, Max Lowy, about ins and outs of marketing for small businesses. Attention Trading is a full service digital marketing agency that creates custom solutions to reflect brand’s unique personality. They transform ordinary into extraordinary, ensuring their clients shine when it comes to all things marketing. What w...
Mar 19, 2024•46 min
Spring Pitch Party PR and Media Training Program Sale Blair Sharp is such a wealth of knowledge in the writing space. In this episode, we chatted about... How to secure your own bylines as a freelance writer How to write personal essays on big publications (Business Insider, HuffPost, etc) The importance of personal touches when pitching (hint, hint—read their articles and let them know!) AI and the impact on the PR Industry Blair Sharp is a freelance writer who lives in Minnesota with her husba...
Mar 12, 2024•38 min
Jayda Martin is a wellspring of knowledge about digital marketing trends and social media. She recently grew her own Instagram account from 200 --> 25k followers in 2 months using a strategic marketing plan. In this episode, you'll learn more about.. - 2024 Social Media Trends and Jayda's predictions - Using KPS (key performance indicators) and numbers to scale your social following - The best scheduling platforms for social - How a solid online presence supports media exposure + PR A digital...
Mar 05, 2024•32 min
In this weeks conversation, we talk to acclaimed Personal Branding Expert Ati Grinspun about why branding isn't just about what looks good , it's about aligning to your core values! Ati has dedicated her career to empowering dynamic female entrepreneurs in branding and business. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both manageable and fun. As the visionary founder of "Be You Brand Academy," she's on a mission to catapult women to...
Feb 27, 2024•44 min
As we plan for this year, we decided to write down a list of questions that would help us see how we need to move forward in 2024. If you'd like a copy of the questions that every business owner should be asking themselves, download here -- https://www.visibilityonpurpose.com/Questions-Every-Business-Owner-NeedsAbout us:Visibility on Purpose (www.visibilityonpurpose.com) is a media training hub for founders who want to increase their brand awareness and step into legacy building mode for their b...
Feb 20, 2024•40 min
You've probably heard of Laverne Cox on Orange is the New Black, right? Well, today's guest actually worked on her brand...Yep, we know! *Cue screaming now* Rachel Pesso is a brand storyteller, designer, and art director, as well as the founder of her branding company, RP Creative. She helps entrepreneurs ( coaches, authors & speakers) create mission driven brands so they can impact and stand out with confidence online. Rachel's story is one that will blow your mind. We talk about how she fo...
Feb 16, 2024•43 min
Women's Health Magazine is one of the biggest publications for many wellness-based businesses. Imagine adding that logo to your website and socials! In today's episode, we interviewed Jackie Tempera. Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless options by finding the perfect words to communicate their special sauce with confidence and ease. When she isn’t w...
Feb 06, 2024•38 min
Welcome to 2024! We can't believe it is already here. We lay it ALLL out in this LIVE, IN PERSON episode. W recorded it on Bridget's comfy office couch. And we asked each other 4 questions each. Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshop Learn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: https://w...
Jan 30, 2024•36 min
We recorded part two on Bridget's comfy office couch. And we asked each other 4 questions each.Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshopLearn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: https://www.visibilityonpurpose.com/thecourseVisibility on Purpose (https://www.visibilityonpurpose.com) is a ...
Jan 30, 2024•41 min
Branding as a sensory experience—new podcast episode with @naturallybydesign is now live! Do you ever look at a company's website and just droool over how gorgeous it is? This is exactly how we felt when we saw Natalie's work. In this episode we talk about... - Natalie's wild backstory (from Tanzania to VP a a travel company) - How to understand a brand's true essence & brilliance and translate it into visuals and sensory elements that create an emotional connection with an aligned audience ...
Jan 23, 2024•34 min
Ready to start your PAID speaking career? Bridget here—I've known Shannon Malkin Daniels for the past 1.5 ish years and we've loved not only getting to know each other but chatting about all things public speaking. Want to kickstart your media career? Purchase our full PR course, Pitch Party for $997USD. learn how to position your brand for media exposure, research top editors, writers and TV producers, answer HAROs correctly and build relationships with members of the media so that they think o...
Jan 16, 2024•30 min
Ok, it's time to talk YOUTUBE. Yes, we know you're used to hearing about all things PR and Media to grow your business, but obviously there are other strategies out there. So today is dedicated to.....YOUTUBE. Would you love to see your videos with millions of views? That's what happened for today's guest, Lu Levy. Join us as Lu shares invaluable insights into the inner workings of YouTube, highlighting the powerful strategies that allowed her business to sustain itself without the need for cons...
Jan 09, 2024•34 min
Uncover the Fascinating Journey of Cultivate Your Space with Michelle Dew! 🌟In this sneak peek interview, I sat down with the visionary founder, Michelle Dew, to dive into the behind the scenes of how a company actually got more visible. We talked about...🌱Michelle's Unconventional Growth Story🚀 The Actual Strategies that Propelled Her Brand's Growth (and they're likely not what you think, especially the first things she did)🪑 How Shifting Furniture Changes Spaces and Moves Energy🛋️ Her Ful...
Jan 02, 2024•41 min
drumroll please! It's our 2024 PR and Media Forecast episode!We dropped access to our 2024 trending media calendar (with the best story angles for pitching timely, relevant & newsworthy pitches).GRAB YOURS HERE: https://www.visibilityonpurpose.com/freebieIn this episode, we talk about the future of PR in 2024, top industries, product based companies and what to set your PR and Media sights on.Here are some of the biggest things we discussed... Product Forecast Personal Brands continuing to g...
Dec 26, 2023•1 hr 3 min
Welcome to Visibility on Purpose! In this video, Bridget shares the invaluable lessons I've learned about marketing from two brilliant minds in the industry: Seth Godin and Alex Hormozi. Whether you're a seasoned marketer or just starting out, these lessons are relatable, simple, yet can shift the way you see things as a marketer.🚀 Timestamps:Lesson 1 - “Marketing Creates culture, status and affiliation.” Lesson 2 - Know Your PeopleLesson 3 - The Best ideas aren’t instantly embracedLesson 4 - D...
Dec 19, 2023•34 min
We spent 4 hours the other day doing our ~2023 Visibility on Purpose reflection and vision for 2024—this episode reveals not only the questions we asked, but our exact answers to them. We held nothing back. How it worked: Bridget created 15 questions for us both to fill out separately before the call that asked things like....Who are our best customers and where did they come from?What were the things you enjoyed doing most this year?What will grow our company for 2024?And the real heavy hitter....
Dec 12, 2023•59 min
Reminder: BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible This episode reminded me of a quote in a book called Creating a Life of Abundance, by Meg and Andrew Hanson. They said, "Your Network is your Net-Worth". Tune into today's episode to find out how Gabriella Borrero, Founder of The Next Generation Network totally runs her business like that. We couldn't agree more. This week's guest brings the colla...
Dec 05, 2023•44 min
BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible If you've ever wanted to get featured in magazines, listen up FRAND. Tweety gives us the inside scoop on all the world of magazines since she runs her own. In this episode, we talk about... Tweety's journey to starting her own publication (& what it took) What pitches standout to writers and editors (This is *exactly what you want to KNOW!) Product / Br...
Nov 28, 2023•34 min
We wanted to give a little behind the scenes look into running our company together. We’ve actually gotten feedback from our community saying they’d love to hear what it looks like to run a business together. Here’s what we talked about in this episode: Co-Founder Check-ins (a look into our personal lives too) What We’ve Learned in 2023 From Running a Business Together Our Zones of Excellence & How To Find Your Own Communication Styles The Importance of Structure (and How it Leads to More Fr...
Nov 21, 2023•43 min
This week's guest, Ruben Kanya, keeps it REAL! We've known Ruben for a few years and have loved getting to know him. He is not only an incredible business owner (of more than 1 business!), but he is also super inspiring and motivating. He speaks our language when it comes to entrepreneurship, mental attitude and being the best person you can be! During this episode, he shared about... The power of proximity and connection How Podcasting Allows You To "Borrow Authority" Why documenting your Journ...
Nov 14, 2023•41 min
Today, we continue our conversation with Kelsey Formost for a part 2 - all about bios ! She answers some big questions like WHAT to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios. Bonus conversation: Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're on this journey too. Make sure to follow along with Kelsey's complimentary Bio Worksheet: https://kelseyformost.my...
Nov 07, 2023•1 hr 13 min
