On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business... without sounding salesy !! Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest. However, what...
Oct 31, 2023•42 min
Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off. Meet Laura: Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Designing Spaces and appeared as a entertainment and pop culture expert on CNN, MSNBC and other media outlets. She now works...
Oct 24, 2023•43 min
Authors, listen up! This one's for you! Not selling enough books? Feel like no one knows about your book still? Have you only sold to friends and family? This week's episode is all for authors or aspiring authors. We discuss: misconceptions of authors + PR why building a personal brand is extremely important for authors 3 tangible things authors can do today to increase their visibility Did you hear? We're hosting a workshop for authors on November 15 at 12pm ET. https://www.visibilityonpurpose....
Oct 17, 2023•46 min
In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one. She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure. In this episode, we cover: - What it means for your brand to be "ready" for media exposure & press - The 4 pillars that should be solid before approaching press contacts - The main pai...
Oct 10, 2023•30 min
In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko. Grab a notebook or open up a google doc on your computer for today's episode. We go over... Why Messaging Matters + how to Focus on Masterful Messaging Companies that nail down their messaging What do you want to be known for + why that's important How to differentiate yourself in your market The Importance of Keyword Association How nailing down your message supports PR, Sales and Referral Oppor...
Oct 03, 2023•32 min
Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget. This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you * exactly * what these companies are doing right and how you can learn to leverage press for your own brand/business. We highlighted Dana James , Nest Studio Collection and Sahara Rose —you...
Sep 29, 2023•55 min
okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!" In this episode today, co-founder, Bridget, goes over... What You Need Before You Pitch The Media How To Create a Standout Brand How To Find Your Value and Send Better Pitches Basics of Who To Connect With The Impact of Media Exposure on Your Business We teach all of this an...
Sep 26, 2023•40 min
Here's the quiz: https://www.visibilityonpurpose.com/media-personality-quiz In this episode today, we talk about.... What is a brand vs a business How to create a business that stands for something How to build a brand identity The 4 pillars of building a strong brand How to position your brand in a sea of similar business owners If you're looking to nail down your brand positioning and standout amongst other business owners to generate more sales and grow your audience, purchase Find Your Irres...
Sep 19, 2023•51 min
One of the things we are most committed to here at Visibility on Purpose is bringing you the business owner or boutique brand founder the true behind the scenes look into the PR and Media World. We are committed to bringing you experts and information to teach you how to amplify your message, get on bigger stages and secure media placements to become an iconic brand. Today's guest is Jessica Walrack—Freelance Finance Writer and Founder of All Things Freelance, a freelance writing community to he...
Sep 12, 2023•30 min
Part of how we look at media exposure is owning your genius and harnessing your uniqueness because how else are you going to standout in a sea of pitches?Editors, writers, freelancers, journalists, hosts and producers get 100s of pitches on a daily basis.In this episode, we talk about...- how to find your zone of genius- how owning your genius impacts your ability to get media exposure- how to position your brand in a way that stands out leads to more media winsLearn more about our programs, cou...
Sep 05, 2023•48 min
You've likely had becoming a speaker on your vision board or yearly goals list for a while. Are you ready to make this year your year? In this episode, Bridget shares... The Mindset behind becoming a speaker Where To Start The Importance of (you guessed it!) Relationships What To Do Before Speaking Who To Contact Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout Purchase the Get Booked on Podcasts Workshop: https://www.visibilityonpurpose.com/offe...
Aug 29, 2023•28 min
In this week's solosode with cofounder Lydia Bagarozza, you'll hear all about everything you need BEFORE reaching out to the media and getting featured.What you'll learn: what titles makes sense for you as founder the difference between a brand summary and bio, and why you need both how to focus on, what we like to call, the "pivot" in your bio how to figure out which topics make sense for you to pursue in the mediaIf you want to learn more about getting your brand featured in the media, start w...
Aug 22, 2023•33 min
If there's one thing we learned from interviewing Arianna (founder of the Flawless World Blog and Writer for The Every Girl, a top tier publication), it's that relationships are at the heart of everything in the media world.In this episode today, Arianna shared...-What Makes A Pitch Standout & How To Get An Email Opened vs Thrown Into the Trash Bin-The Importance of a Personalized Pitch (aka not one that has been mass produced, writers can tell!)-How Arianna went from professional wrestler (...
Aug 15, 2023•42 min
Jess Bubbico is a walking, talking example of what happens when you pitch your big idea (or better yet, book) to media contacts. If you know TV interviews and press features are in your future, but you want to learn how to get there, here's a sneak peak into what Jess shared. The Importance of Finding Points of Connection in Your Pitch Why Sending Out More Than One Pitch is a Non-Negotiable and Critical for Media Success How Knowing Thyself can Be One Of Your Greatest Assets & PR Strategies ...
Aug 07, 2023•50 min
Overnight success is bogus—and the same reigns true for Press Features.We've had so many conversations with media experts and writers lately about how small media wins can lead so many more.But it all begins with one. A feature in mindbodygreen, that compounds into a bustle article, which compounds into a podcast feature in front of $20k listeners, and on and on.You see the idea.In this episode, we talk about: big businesses—how they "get" PR and utilize Pr strategies to grow brands PR and Media...
Aug 01, 2023•43 min
About Shari Alyse: She is a TV host, media personality, 2x TEDx Speaker, and #1 bestselling author who is on a mission to spread joy! Shari’s expertise has made her a regular guest expert on ABC, CBS, FOX and NBC. Shari takes her love for TV and her own experience of getting into the media and helps small business owners, speakers, coaches and entrepreneurs get more visibility by teaching them how to get booked in TV media. Connect with her: www.sharialyse.com LinkedIn - www.LinkedIn.com/in/shar...
Jul 25, 2023•36 min
Inside this episode, we are bringing the juice!! Threads just launched, and we want to know are you on it? We discuss: How we’re feeling about threads + social media in general why moving to another platform isn’t the answer to your prayers, it’s not going to FIX your messaging, offers or marketing. SUSTAINABLE STRATEGIES that withstand the test of time Ready to land top tier media without hiring a publicist? Join us www.visibilityonpurpose.com/thecourse Connect with us on and off the pod! websi...
Jul 12, 2023•32 min
Have goals of getting your story or brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more? Don't skip out on this episode with Brie Hogan. Today's guest with writer Brie Hogan, tells you everything you need to know about pitching from the perspective of a writer. Yup, she's a person you'd be pitching if you're representing your own brand for media exposure. Grab a pen + start taking notes because Brie shared some gems with us in this episode. About Brie: ...
Jul 03, 2023•57 min
During this episode, the hosts discuss the challenges we face when it comes to visibility (press, stages, workshops, collaborations) and how we can feel the "fear" and still allow ourselves to be SEEN anyway. They go into detail about why we are actually NOT our brand and how liberating and exciting it is to let our business be their own creative masterpiece. Visibility Era isn't just a workshop, it's a movement! Bridget and Lydia explain why they are so passionate about this topic and how to na...
Jun 23, 2023•47 min
Lydia and Bridget discuss why community building and professional relationships are so important for our audience growth. They also share why the media is a great way to connect with high-profile networks, and go into the definition of what a community can look like on and off the internet. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout Connect with us on and off the pod! website: www.visibilityonpurp...
Jun 16, 2023•34 min
Bridget and Lydia go into depth about their personal stories in entrepreneurship, how they started collaborating, and eventually creating Visibility on Purpose. The two give us the inside scoop on what it looks like to run a business together: the doubts, fears, and creations that can come from linking arms. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://www.visibilityonpurpose.com/offers/N27EPmaJ/checkout Connect with us on and off the pod! website: ww...
Jun 09, 2023•55 min
