What causes a behaviour? Why do we act so illogically at times? Are our decisions being made for us? Behaviour Design is a new field based on understanding the mechanisms of decision making, and designing systems to fit the way people actually behave.
During May 2013 the Meld Studios team conducted a three-week long observational and contextual research project for a cafe chain in Western Australia. After 110 hours of observation in 18 locations, nearly 200 interviews, and thousands of photographs we had collected a lot of data, and learned a lot more about the conduct of field research. This presentation will look at the research objectives, research plan, our experiences in the field, and reflect on the extent to which we successfully captu...
We helped ANZ Bank’s KiwiSaver Investment Statement become the first to achieve the WriteMark Plain English Standard. KiwiSaver is a national retirement savings scheme — the investment statement would be mailed to over 200,000 existing customers, so the stakes were high. Our combined approach of user-testing and assessing against an elements-based quality standard helped to create a document that was clear, concise, and accessible. We’ll describe measures for determining success and monitoring r...
This presentation centers on a user research project conducted in the emerging market of rural India, and how even a small bit of information about real-life users can supplement and sometimes override numbers-driven product development. I’ll outline the origins of the project, along with the planning, execution and findings from this very interesting group of people. The influence the research had on the overall project will be discussed as well. We’ll also have an interactive discussion about ...
Miles will talk about his experiences at Google, working on large scale projects where data is critical to understanding the user experience, and has become an essential part of the success (or failure) of projects. He’ll also talk about how data can be used (and abused!) as a tool for iterating design, the different ways in which stakeholders see data, and how you can embed data into your design craft and team.
Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
We instantly recognise the design craft and appeal of an iPhone or a Porsche, but why are our experiences with telcos, insurance companies, airlines, banks and other services regularly so awful? The answer is usually that they have ‘just happened’ and not been designed. This talk explores two themes – designing for people’s lives rather than their lives lived out on screens; and how to design coherent multichannel experiences for people’s messy, complicated lives.
The conference keynote presentation will be given by Stephen Anderson, author of the book Seductive Interaction Design.
This talk offers insights from real experiences working with top-level execs (including the CEO) on major UX projects to achieve tangible results. As UX designers we constantly clamor for a seat at ‘the table’, but what happens when you actually get there? How do you react and assert yourself as an authority of design that is perceived, respected, and valued as such, not just someone who ‘makes pretty pictures’ or ‘plays with stickies’? My goal in this talk is to set up design leaders for succes...
Kevin will show you a selection of simple meeting interaction frameworks that get actionable results and help course correct when meetings aren’t hitting the targets that they should, even if you aren’t in charge. You’ll facilitate agreement faster in design discussions, manage feedback better, and explore web design problems in productive, inspiring multi-hour workshops.
This is the story of how a regional Australian Health Insurer with a history deep in steel manufacturing was able to value not only the efforts of designers but the authority of design itself… Kind of – well, sort of.
Imagine building a massive network of private schools that costs only $5 a month for students to attend. Bridge International Academies of Kenya is doing exactly that, and mobile technology is integral helping the schools run efficiently. But how do you design a complete enterprise management system to run on a $50 phone? Motorola wanted to create a phone for low-income illiterate people. But how do you design a handset UI that is usable by people who cannot read? This session will walk through ...
New Media artists have spent the last four decades exploring the aesthetics of modern technology and interaction and it’s effects on human behaviour, relationships, and evolution. Join Matt Nish-Lapidus, a practicing new media artist and designer, to explore the history and language of new media and interactive art, how it relates to our work today, and what we can learn from the seminal works of important artists and innovators including David Rokeby, Stelarc, and Steve Mann.
We are all bombarded with surveys every week, with some good, but many quite bad. With the availability of free online survey tools, it is easy for anyone to “just ask users some questions”; however, it is deceptively easy to collect meaningless data. By understanding how certain survey questions can result in biased responses, it is easy to design a survey that will get you exactly those answers you were hoping for; or, if you prefer, to actually design surveys that are free of any such biases....
Designing social experiences requires three elements: a process to deal with complexity, the right set of intrinsic motivations and an effective social usability. This presentation, with more than 120,000 view on Slideshare, gives you the tools to use these elements in your projects, with hands-on use cases.
Digital technology is advancing at a rapid rate. From old Nokias to Apple iPhones, we have seen users move from pushing physical buttons to swiping touchscreens. Now, we are beginning to see gestural control take over devices such as gaming consoles (Xbox Kinect and Wii), TVs and cameras – and gesture control is going be the next big thing in terms of interaction. Anyone involved in interaction design or user experience better get ready for the change.
Information architecture design is difficult at the best of times. With the additional complexity of targeted content, integrated collaboration content, enterprise search and social content – AMP’s collaboration platform is a complex system to design and deliver. This presentation will provide a sneak peak of the inner workings of the machine that delivered this innovative and leading platform to the 7000+ employees at AMP. As the design lead, Octavia will take you through the problem space, app...
If you work in the creative world, chances are you work on a team. And every time you start a new project or join a new company, you’re starting from scratch. Who are these people? How can I get them to respect me? How can we create the best solution together? Or (more commonly) how can I work with them without ripping my hair out? This presentation helps you recognize your personal problem solving style, gives you tips and tricks on how to use that info, and, most importantly, asks you (the aud...
This presentation focuses on the realities of designing successful social networks in the enterprise, including the promises and challenges of going social, woolly objectives to watch out for, leadership and employee behaviours that can make or break a deployment, the critical importance of using organisation-specific language and terminology and how to bust those crazy adoption targets.
As we squint into a bright future, let’s first glance back at the user experience industry’s well-meaning, but mostly murky past. UX’s foundation is a sordid mix of lies, shams and idiocy: We never designed experiences and things like mobile have always been adjectives, no matter how many times we sold them as nouns. Now we’re hyperventilating about designing responsively across channels, like that will change everything. We’re still talking about users and those bald apes haven’t changed in tho...
This presentation will argue that as digital matures and becomes one again with physical, immersion in cross-channel experiences will be rather achieved through abstract navigational grammars and place-making, rather than through literal, skeumorphic, in-your-face representations of the real, and will offer a few rules of thumb for turning information patterns into navigable space and actionable places.
This presentation will give an introduction to two dominant models of design-driven innovation – hypothesis-led and insight-led. It will look at the advantages and disadvantages of each; and look at the issue of localised optimal solutions and what this means for innovation.
There are literally hundreds of techniques available to UX practitioners – but which techniques are the most effective? We all have our favourites, but how do you know if you’ve chosen the right combination for your project? We chose to answer this question by tackling a project where time was largely a non-issue – not a Mickey Mouse personal project, but a real ecommerce redesign project for a real client: the Mathematical Association of Victoria’s online bookstore. We managed the client’s expe...
In this presentation, I will be talking about a unique user research project which sought to explore the user experience of public spaces in New York City. I will describe the challenges we faced in adapting research methodologies traditionally used in the digital space to the physical world, dealing with hostile stakeholders, the mistakes we made along the way, and ultimately the success we achieved. I will also describe the methodology we developed (loosely described as ‘agile ethnography’) an...
Growing consumer businesses in search of new markets need to take emerging market users seriously. But designers often have problems empathising with emerging market users – we can be blinded by what we want them to have, instead of seeing what they really want. In this talk, I draw on the learning curve I went on in my time in emerging market research at Nokia, and give you a new framework to understand and design beautiful and relevant experiences for emerging market users.
The touch device landscape is diverse, fast paced and changing every week, providing new challenges to designers with each new incarnation of device or operating system. But there’s more to challenge designers… thinking about inclusion of people who may have visual, cognitive, hearing, motor or speech impairments…or some of all of them due to age. So what do we mean when we say “designing for all” in the world of touch devices, what makes it so darn hard to do and how can we create user experien...
As the complexity of our digital world increases with tremendous variety in screen dimensions, resolutions, dots-per-inch and input methods, appropriate navigation design and use of proportion is more important than ever. Through better balancing of navigation element sizes, use of space, positioning, appropriate iconography and use of responsive design, a more frictionless user experience can be achieved for competitive edge.
This is the story of Tatts Group’s digital revolution, peering into the last five years of the company. It covers the struggles and successes encountered on the way to turning the group’s fractured online presence into one of Australia’s most visited websites.
How does a major government department with over 60 completely different sites trying to be ‘all things to all people’ transform its web presence into a something coherent and usable? This project was a case of real life being messy and User Experience imitating life! Come along and get the inside track on how we got over our first reaction of throwing our hands up in horror, and after various false starts and mistakes, developed an approach that has valuable lessons for any large-scale web proj...
All UX projects have a community of some sort associated with them. Whether we’re referring to our communities as users, audiences, stakeholders, or people our techniques are focused on engaging with those communities to ensure that we are designing the most appropriate solutions. It is not surprising then, that it often emerges that a UX or concept design job is as much a community management strategy piece as a UX piece.
