Hosted on Acast. See acast.com/privacy for more information.
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. Hosted on Acast. See acast.com/privacy for more information.
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have to be a product or service, it could be a location, a person or an animal. But they must be unique, they must be revolutionary or counter-intuitive, and they must have survived. Hosted on Acast. See acast.com/privacy for more information....
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger you. Hosted on Acast. See acast.com/privacy for more information.
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying habits. Hosted on Acast. See acast.com/privacy for more information.
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing technique. Hosted on Acast. See acast.com/privacy for more information.
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be an understatement. Hosted on Acast. See acast.com/privacy for more information.
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. Hosted on Acast. See acast.com/privacy for more information.
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. Hosted on Acast. See acast.com/privacy for more information.
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Hosted on Acast. See acast.com/privacy for more information.
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mistake. Hosted on Acast. See acast.com/privacy for more information.
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. Hosted on Acast. See acast.com/privacy for more information.
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years. Hosted on Acast. See acast.com/privacy for more information.
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of greatness. Hosted on Acast. See acast.com/privacy for more information.
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. Hosted on Acast. See acast.com/privacy for more information.
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us a lot. Hosted on Acast. See acast.com/privacy for more information.
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. Hosted on Acast. See acast.com/privacy for more information.
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commercials are hardly recognizable. Hosted on Acast. See acast.com/privacy for more information.
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark. Hosted on Acast. See acast.com/privacy for more information.
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. Hosted on Acast. See acast.com/privacy for more information.
