Trust Me, I'm a CSM - podcast cover

Trust Me, I'm a CSM

William Belcher & Valerio Bianconiwww.linkedin.com
Trust Me, I'm a CSM is a light-hearted yet insightful take on all things Customer Success. William Belcher and his co-host Valerio Bianconi speak to the brightest minds in the field and debate some of the toughest conundrums CSMs and their colleagues face in the world of enterprise software.
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Episodes

The End of Customer Success...?

Hosts Valerio and William discuss how market and industry challenges from 2020-2023 have influenced the evolution of the CSM role in 2024 and beyond.

May 01, 202427 minSeason 1Ep. 19

The Value Episode

Hosts Valerio and William are joined by Ty Friend to discuss value and value engineering, a relatively new concept in the world of SaaS and emerging technology. We cover questions such as: Is value subjective? Is engineering value an art or a science? Do all products and services have value engineering principles? Listen here to find out more!

Jan 03, 202441 minSeason 1Ep. 18

Why do we do QBRs?

Our guest this time around is Rebecca Wilde who has over six years in client-facing and Customer Success roles. Almost every CSM has their own take on QBRs, and we address some of the most common misconceptions in this episode, answering questions such as: - What's in it for the customer? - How can any decision maker attend all the QBRs from all of their vendors? - How to make the most of your time with your stakeholders in a QBR

Dec 11, 202340 minSeason 1Ep. 17

The Customer Success Platform... Opportunity or Burden?

Valerio and William welcome Justin Bradley, a veteran of both cybersecurity and customer success. In this episode, we tackle such thorny questions as: - Why do you need a Customer Success Platform? - When is the right time for companies to start thinking about investing in them? - What are these platforms trying to achieve? - What role can an AI take alongside a CSP? - Do all companies need a CSP, or are there alternative methods that achieve the same outcome?...

Nov 10, 202342 minSeason 1Ep. 16

Are Customer Success and Project Managers Frenemies?

Hosts William and Valerio speak to Carlynn McCarthy, a Professional Services Project Manager who has worked at a number of small and large, on-premises and SaaS companies working on large-scale enterprise customer implementations. We tackle the complex delineation of responsibilities of PMs and CSMs, especially when it comes to ownership of customer onboarding, executive relationships, project handover, escalations and more. Tune in for an interesting debate, and to find out if Implementation Pr...

Oct 10, 202340 minSeason 1Ep. 15

SaaS Spotlight Panel: IoT, EHSS & Cybersecurity sectors

In this episode, Ryan Noakes and Ramon Wiersema join Valerio and I to compare notes on working as CSMs for SaaS companies in various industries, from logistics and fleet management, through to Health & Safety compliance, cybersecurity and sustainability platforms - with a sprinkling of AI throughout!

Mar 22, 202342 minSeason 1Ep. 14

Is Customer Success a Must-Have?

We know... How could three seasoned CS professionals even debate such a topic? Join Valerio and William as they welcome guest speaker Lauren Verby on to the show to discuss how companies make the transition to the cloud, to SaaS and to CS and the various pitfalls that can be found along the way. We also discuss when CS is and is not suitable for a company, and the role of CS in self-hosted platforms which are typically held in the customer's datacentre rather than the vendor's. Join us for what ...

Nov 12, 202231 minSeason 1Ep. 11

From Culture to Community

Building on the theme of CS Culture, William Belcher speaks to Bhavika Khochhar about why people join communities, how it can help a CSM to be a part of the CS community, and ways to contribute and support colleagues and peers within the Customer Success industry.

Oct 11, 202225 minSeason 1Ep. 11

Building a Culture of Customer Success

Valerio and William are joined by Bassam Khoreich - Bassam has been a CSM for a number of years and is a vocal and passionate member of the global Customer Success community. We discuss the ins and outs of building a culture of CS within your own organization, some things that work well, and from the perspective of a candidate for a CSM role, how you can tell if your potential employer truly understands CS before you join them. Tune in for a great discussion!

Sep 12, 202232 minSeason 1Ep. 10

Hunters vs Farmers Part 2

Our sales vs CSMs debate kicks into a higher gear in Part 2 as we discuss the Ideal Customer Profile, why it's so important, and why occasionally (!) Sales just ignores it and carries on regardless. Don't worry, we're all still friends by the end :-) Join Louise Lundgren, Jeff Heckler, Valerio Bianconi and William Belcher for a lively debate!

Aug 11, 202226 minSeason 1Ep. 9

Hunters vs Farmers Part 1

This episode pits Sales against CSMs in the first of our two-parter about how Sales and CS can collaborate, make money and avoid stepping on each other's toes! Valerio and William are joined by Louise Lundgren and Jeff Heckler

Aug 11, 202229 minSeason 1Ep. 8

Data vs Intuition (plus the View from Sales Engineering)

In this bumper episode, we welcome Tim Nursall as our guest speaker. We cover a range of important topics such as : How should you use user data points in parallel to your 'gut' feeling about account health and required activities. Can you rely entirely on the user / adoption data that comes from your SaaS product? Or should you consider softer metrics and personal experience of the account? In our View from Sales Engineering we discuss some of the frustrations CSMs have with SEs and vice versa....

Jul 11, 202246 minSeason 1Ep. 7

A Brief History of Customer Success (and its future)

Valerio and I welcome Christian Jakenfelds to the show. Christian has a rich background in customer success, his tenure includes such companies as Tessian, and he is now at Planhat, fully immersed in all things CS. We speak to Christian about key trends and some data points in customer success, as well as tackling thorny issues such as "What do you do when what your customer wants doesn't fit the CS model and metrics you are working towards?" Tune in to find out more!...

Jun 11, 202236 minSeason 1Ep. 6

CSMs: Escalation Addicts? The View from Support

Are CSMs just Escalation Managers? Should CSMs respond to customers on support tickets? What can a CSM do to work well with the support team? Find out all of this and more when Valerio and William are joined by Geran Smith, who has spent time both as a CSM, in product management and who now leads a global support team.

Mar 12, 202241 minSeason 1Ep. 5

Isn't a CSM Just a Fancy Account Manager? The View From outside SaaS

Our guest speaker today is Murat Mendi, who has worked as a CSM as well as IT manager and a variety of different roles on both sides of the vendor/customer divide. Listeners can enjoy our views on : Do non-SaaS IT companies need a Customer Success organization? How do more traditional IT providers view customer success? Why do software companies decide not to invest in Customer Success?

Feb 12, 202236 minSeason 1Ep. 4

I didn't even know we had a Customer Success team... The View from Professional Services

In this lively episode, Valerio and I welcome John Tait as our guest. John has worked extensively in the world of Professional Services, which has given him a unique outsider's perspective on how software was shipped before and after the world of SaaS, as well as the growth of Customer Success teams in the last 10-15 years.

Jan 12, 202242 minSeason 1Ep. 3

You're comping me on what, now???

This episode, Valerio and William welcome Marije Skobe-Pilley as their guest speaker. Marije has extensive experience as a CSM and Team Lead. Topics covered include: Should CSMs be commercially driven? Are Customer Success roles recession-proof? How should CSMs manage stakeholders from across various teams in their account?

Dec 12, 202136 minSeason 1Ep. 2

Executives vs End Users

In our first ever episode, Valerio and I discuss the various challenges of being a CSM and running a CSM team. Some key topics covered include : - What actually is a CSM? - Should you spend more time with senior stakeholders or the team who actually uses your product day-to-day? We finish with an industry spotlight by exploring what it's like to be a CSM at a cybersecurity company.

Nov 15, 202131 minSeason 1Ep. 1
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