To The Point - Home Services Podcast - podcast cover

To The Point - Home Services Podcast

RYNO Strategic Solutionsredcircle.com

The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.

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Episodes

The End Result of Unsexy is Success

Julian Scadden is back on the podcast, and this time he’s bringing fresh insights into the world of home services! As President & CEO of Nexstar, Julian has his finger on the pulse of the industry, and he’s here to share what’s driving success in today’s market. In this episode, Julian joins host Chris Yano and co-host Chad Peterman for a deep dive into the current state of home services. They discuss how Nexstar members are navigating today’s challenging landscape and why mastering the "uns...

Sep 17, 20241 hr 6 minSeason 5Ep. 238

Insecurities and Struggles Behind the Success of Tommy Mello

🚀 Tommy Mello isn’t just the mastermind behind AI Garage Door Service—he's a multifaceted leader whose journey extends far beyond the garage door industry. As the CEO of a nationwide leader in garage door solutions, Tommy’s success is well-documented, but there’s so much more to his story. In this episode, we’re thrilled to have Tommy back on the podcast, joined by surprise guest co-host Anna Yano! 🎙️ Chris and Anna delve deep into Tommy’s personal life, exploring his family dynamics, journey ...

Sep 10, 20241 hr 12 min

Do You Feel Like You're Falling Short?

🔥 Skylar Lewis, CEO & Founder of Rise Up Kings, and Jeremy McWilliams, Head Coach, are not your typical business leaders. They’ve mastered the art of balancing business success with personal fulfillment by focusing on the four pillars that matter most—faith, family, fitness, and finances. 💪 In this episode, Skylar and Jeremy dive deep into the challenges of juggling business and family life, and why working on yourself can be the most impactful move you make for your business. They emphasi...

Sep 03, 20241 hr 6 min

Goodrich Guerilla Marketing Tactics That Still Work

🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services. 🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whet...

Aug 27, 20241 hr 11 min

The Current State of the Home Services Market

🔧 Ken Haines is not your typical industry leader. As Chairman and CEO of Wrench Group, Ken oversees the premier home services provider in the nation, with nearly 30 brands and 8,000 employees. But his journey to the top of the industry is far from conventional. 🚀 With decades of experience under his belt, Ken has guided Wrench Group through rapid growth and significant changes, even as the market becomes more challenging. His unique perspective on the role of private equity in the home service...

Aug 20, 202451 min

The Days Of Just Generating Leads Are Over For Elite Digital Marketing Companies

Chris Yano is no stranger to the digital marketing world. As CMO of Everservice and Co-Founder of RYNO Strategic Solutions as well as the host of To The Point, Chris has dedicated 17 years to serving contractors in the home services and improvement spaces. 🛠️💡 In this episode, Chris dives deep into what you should expect from your digital marketing partner in this new era of digital marketing. He also shares insights into the current state of digital marketing and more. 🌐📈 Chris's extensive ...

Aug 13, 202439 min

Coaching Sales with Virtual Ride-A-Longs

Connect with Rilla 👉 https://www.rilla.com/ Sebastian Jimenez is revolutionizing the home services and improvement industry with Rilla, a start-up that skyrocketed from 0 to $11MM in just 2 years, becoming one of the fastest-growing companies in history 🚀. As the CEO of Rilla, Sebastian shares his insights with host Chris Yano on how virtual ride-alongs are enhancing productivity and efficiency for contractors far beyond what physical ride-alongs can achieve 📈. In this episode, discover how t...

Aug 06, 202451 min

Battle Of The West Coast Titans

Ken Goodrich & Frank DiMarco: Leading the HVACR Industry with Innovation and Strategy 🚀 Join us for an insightful episode recorded live from the 2023 ACCA Conference and Expo for HVACR Contractors and Businesses, featuring Ken Goodrich, CEO of Goettl, and Frank DiMarco, CEO of Service Champions. 🌟 Ken and Frank aren’t just industry leaders; they're visionaries transforming the HVACR landscape with their innovative approaches and strategic insights. In this episode, they share their secrets...

Jul 30, 202459 min

A New Era of Digital Marketing is Upon Us

A New Era of Digital Marketing is Upon Us Heather McLeod: Navigating the New Era of Digital Marketing 🌐📈 Heather McLeod, the Chief Growth Officer for Authority Brands and a returning guest on our podcast, brings her wealth of knowledge on the evolving landscape of digital marketing. Heather's expertise and experience make her a prominent figure in the field, and in this episode, she shares valuable insights that can propel your business to new heights. Hosts Chris Yano and Chad Peterman dive d...

Jul 23, 20241 hr 2 min

A Walter Bond Next Level Mindset

Walter Bond isn’t your typical business coach. This legendary business coach and former NBA player, known for his incredible keynote speeches, business advice, and best-selling books, has a remarkable journey that includes scoring on Michael Jordan. 🌟 In this episode, Walter delves into the importance of mindset 🧠, the value of having a good coach 🏆, and the significance of a solid system. Drawing from his experiences both on and off the court, he shares profound insights on how to achieve su...

Jul 16, 20241 hr 10 min

How This Home Service Company Doubled Conversions with Automated Follow-ups

Most home service business owners are aware of speed to lead as an important metric that greatly affects the performance of marketing campaigns and, ultimately, the conversion rates. In fact, contacting leads within the first minute doubles your conversion rates. This starts dropping dramatically for each additional minute. The solution lies in automation. Chad and I host Aaron Gaynor from Eco Plumbers and Ryan Fenn, CEO of Chiirp to discuss how certain tools can be used together for marketing e...

Jul 09, 20241 hr 6 min

Happy 4th of July!

We are on break this week to celebrate with friends and family the 4th of July! We hope you do the same and when we get back be ready because we are going to help you grow your business! NO ZERO DAYS!

Jul 02, 202435 sec

From Prison To Princess on a Path to $70M

Kathryn Howard isn't your typical CEO. This fearless leader of a thriving HVAC, heating, and plumbing services company in Fresno & Sacramento didn't take the traditional corporate path. She did a stint in prison in her younger years but emerged a much stronger person. She has led Lee's Air as CEO and co-owner to achieve $70 million in annual revenues, a 48% growth year-on-year. She also broke the $1 million EBITDA mark a month in May 2024. All these quite impressive numbers in the current ma...

Jun 25, 20241 hr 4 min

How the 100-Ironman Cowboy Mindset Applies to Your Business

In part one, James Lawrence took us through his absolutely crazy feat of completing 100 Ironman triathlons in a row. In the second part of the conversation, we look at some of the lessons home service entrepreneurs can take from this story and how to apply them in our businesses and lives. One of the important takeaways is the power of compartmentalization. When you set big, audacious goals, don't fixate on the enormity of what you need to do. Focus on the small wins that will eventually get you...

Jun 18, 202435 min

Mental Toughness in Business and Life w/ James Lawrence (Part 1)

James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days. In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy. Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fort...

Jun 11, 202449 min

How This COO Took This HVAC business from $6M to $20M in 5 years

The exponential growth of an HVAC company presents a unique set of managerial hurdles. While the initial phases may have been characterized by a nimble, hands-on approach, scaling operations to meet heightened demand calls for a strategic shift. Meet Mike Goater, COO of Environmental Heating and Air Solutions, who transformed his company from a $6 million to a $20 million business in just five years. In our latest episode, Mike reveals all the behind-the-scenes strategies as well as the challeng...

Jun 04, 20241 hr 4 min

Purpose, Process & Payoff in Business & Life

Have you ever felt like your business is running you instead of the other way around? This is a common struggle for home service entrepreneurs as their companies grow. Aligning your personal purpose with your professional goals will go a long way in finding fulfillment in your business. A strong purpose provides a deeper sense of meaning and motivation. Just like a compass, a clearly defined purpose keeps us on track. It helps you make decisions that align with your values and creates a positive...

May 28, 202451 min

Flat at $2m for Years to $1.5m Growth in 2023 w/ Rachel Sylvain

The HVAC industry has traditionally been seen as a men’s field, but Rachel Sylvain, the CEO & co-owner of AGS HVAC Services is breaking those labels. In a few years, she has changed her family's business from a $2 million business to a $3.5 million a year company. Rachel's path to becoming a CEO was not the usual path most entrepreneurs in this space take. She started off as a nurse before joining her family's HVAC business in 2014. She then quickly took on the role of office manager. It did...

May 21, 20241 hr 5 min

How Acosta HVAC & Electrical Scaled to a 10 Million Dollar Success

Imagine leaving everything behind in Cuba with the dream of a new start in America. That was the brave choice made by the father of our guest in this episode, Lauren Acosta-Huckleberry, who founded what would become a thriving family business, Acosta Heating, Cooling & Electrical in Charlotte, North Carolina. Their family-owned business has achieved sustained growth, hitting over $10 million in annual revenue. Lauren, now President of Acosta, took over the company with a vision to honor her ...

May 14, 202453 min

Are You Making These Critical Leadership Mistakes? w/ Scott Mann

The home services industry is facing tough times – labor shortages, economic uncertainty, inflation, high interest rates, etc. As an entrepreneur, it's easy to feel overwhelmed. However, some key leadership skills could help you with these challenges. In part 2 of this two-part series, leadership extraordinaire and former Green Beret Scott Mann explains the critical elements often overlooked by leaders, one of which could make all the difference in your team's success. He teaches us to be "empat...

May 07, 202431 min

Home Services Lessons from the Battlefield (From a Green Beret)

We often see leadership portrayed as grand strategies and sweeping decisions made in corner offices. But the true power of leadership lies not at the top of the pyramid, but on the ground, in the everyday interactions between team members and leaders. Today, we speak with Scott Mann, a retired Green Beret who led elite teams under intense pressure in some of the world's most complex conflict zones. His experiences in Afghanistan and other conflict zones shed light on leadership dynamics that tra...

Apr 30, 202435 min

Our New Cohost On: Home Service Fundamentals, KPIs, Growth Hacks, and Elite Leadership Skills

In times like these in our home services industry, it's easy to lose sight of the core principles that make a contracting business thrive, regardless of size. In this episode, Chris introduces his new cohost, Chad Peterman, a seasoned leader in the HVAC and plumbing industry. Chad brings a rich background in transforming operational practices and excelling in leadership. Chad's journey wasn’t always smooth. Starting in a modest office, he faced the same challenges many contractors face today. Ho...

Apr 23, 202444 min

His $30M HVAC Company Grew With This Marketing Strategy w/ Mark Paup

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place. Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed. We'll discuss the struggle of generating quality leads through soc...

Apr 16, 202433 min

7 Things I Learned Growing My Business from a Pop-Up to $30 Million w/ Mark Paup

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks. Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand. He's grown his company from a one-person business into a successful $30 million multi-trade enterprise. In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way. Mark discusses challenges, like the 2023 do...

Apr 09, 202435 min

Humble Beginnings to Industry Giants – The Journeys of Home Services Legends

In part 1 of this conversation, we explored the wisdom gleaned from the panel of industry legends at RYNOx 2024. The legends in the panel are: Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth These titans of the trades shared their wisdom on scaling businesses, overcoming challenges, and navigating the future landscape of the industry. But their lessons didn't stop there! In part 2 of the conversation, they shared even more: Here are some of the key ta...

Apr 02, 202432 min

RYNOx 2024 Legends Panel Reveals Secrets to Successful Acquisitions and Growth

The home services industry is constantly evolving, and one of the most significant growth strategies is acquisitions. At RYNOx 2024, the Legends of the Trades panel, which included the most respected names in the trades industry, shared their wisdom on the current home services market. Imagine sitting down with Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth as they reveal their strategies for scaling businesses, overcoming acquisition hurdles, and st...

Mar 26, 202425 min

Actionable Growth Strategies for Your Home Services Business

Confused about where to focus your efforts for maximum business growth in the current home services market? Do you wish you had a crystal ball to see the future of the industry? These are some of the questions that the influencer panel with the LSD crew at RYNOx 2024 attempted to answer. It’s all about getting back to basics in business, finding new strategies, and overcoming the struggles of last year. We dug into AI, and man, it was refreshing to cut through the hype. We talked about how AI is...

Mar 19, 202452 min

AI Tips to Increase Efficiency & Profits in Home Services w/ ServiceTitan Co-Founder Ara Mahdessian

It’s becoming increasingly clear to all contractors that AI is not just a fad but a crucial driver of success in the home services industry. We had the incredible opportunity to listen to Ara Mahdessian at RYNOx, the visionary leader at ServiceTitan, as he shared invaluable tips on integrating artificial intelligence into the core of the home services industry. Ara highlighted its pivotal role in mimicking human intelligence to elevate decision-making and streamline business operations. The pote...

Mar 12, 202429 min

Coach Nick Saban's Winning Formula for Home Services

What does it take to achieve unparalleled success and greatness in home services? Our guest today, regarded as one of the most successful coaches in history, might have an answer to this. He is none other than the legendary Coach Nick Saban. Known for his seven national championships and relentless pursuit of excellence, he took the stage at RYNOx to share his winning formula that cut across life and business. His rigorous discipline and the famous "Process," Saban's approach has lessons for us ...

Mar 05, 20241 hr 10 min

Fireside Chat with Titans of Home Services - Paul Kelly and Jonathan Bancroft

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ Feeling the weight of competition and the constant pressure to innovate in your home services business? Fear not because industry titans Paul Kelly and Jonathan Bancroft are here to share their battle-tested wisdom around a fireside chat while attending RYNOx. Both Kelly and Bancroft emphasize putting the customer first and constantly seeking ways to make life easier for their clients. This shift reflects a broader trend in the...

Feb 27, 202447 min
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