Goodrich Guerilla Marketing Tactics That Still Work
Episode description
🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.
🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.
💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.
💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us
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Connect with Ken Goodrich & Goettl
🌐 Website: https://goettl.com
📸 Instagram: https://www.instagram.com/goettlair/
👍 Facebook: https://www.facebook.com/Goettl
💼 LinkedIn: https://www.linkedin.com/company/goettl/
🎵 TikTok: https://www.tiktok.com/@goettlair
📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀
00:00 Intro
11:39 What trends are happening in the Home services industry
14:53 What to do in a struggling business
16:20 building a professional and personal brand and the impact on the company
21:23 Digital marketing cost in the home services
24:12 Gorilla marketing tactics and the controversial mail piece
42:00 Canvasing marketing tactics
55:42 Forbes man story
56:49 RYNOx 2025
01:02:16 The First step with Ken Goodrich Facebook Group