What's the secret sauce to building multi-million dollar home services empires? We’re bringing you another EXCLUSIVE look at what goes down at RYNOx from the 2023 edition! Welcome to…the LEGENDS PANEL. I was joined by a panel of industry legends, including Leland Smith, Ken Haines, Ken Goodrich, Jimmy Hiller, Dave Geiger, and Paul Kelly, to discuss the hottest topics in the home services industry. These legends of HVAC, Plumbing, Electrical, Roofing, Garage Doors, and Home Improvement shared the...
Feb 20, 2024•1 hr 12 min
What better way to celebrate Valentine's than with a special edition that's all about the perfect blend of love and business? I'm joined by the brilliant mind behind RYNO Strategic Solutions and, more importantly, my incredible wife, Anna Yano. She serves as the COO of RYNO and has played a huge part in the success of the company. Anna manages the strategic and financial decisions, employee growth, and overall service execution. She's also got some leadership tactics up her sleeve that she'll be...
Feb 13, 2024•1 hr 5 min
Struggling to stay ahead in the current home services market? My guest today has all the secrets of crushing it in both our business and personal lives. As the owner and CEO of NexGen Air Conditioning Heating and Plumbing, Ismael Valdez is an accomplished entrepreneur, a member of our LSD peer group, and a good friend. Ismael advocates for a transformative "broke" mindset, fostering continuous personal and professional growth. He highlights the significance of seeking feedback, embracing learnin...
Feb 06, 2024•1 hr 5 min
Have you ever felt dwarfed by the towering presence of bigger, wealthier private equity-backed competitors in your market? In part 2 of this series, Alicia Green of Go Green Plumbing, Heating, and Air shares some tips on not just surviving but thriving in a market dominated by private equity. Her secret? A potent mix of community engagement, unparalleled customer experience, and strategic team development. Acknowledging the challenges posed by large players with significant buying power, Alicia ...
Jan 30, 2024•34 min
Our recent episode features Alicia Green, co-owner of Go Green Plumbing, Heating, and Air, who took a leap from the nursing world to dip her feet in the home services industry. Alicia started her career in the nursing profession, providing care to those in need. However, her passion for helping people transcended the walls of the hospital. The transition from nursing to plumbing and heating might seem unconventional, but for Alicia, it was a leap of faith that set the stage for a remarkable stor...
Jan 23, 2024•33 min
Today's episode is all about something seemingly simple yet immensely powerful – goal setting. As we approach the new year, it's the perfect time to reflect, plan, and set ourselves up for success in 2024. Setting clear goals provides focus and direction, leading to personal and professional growth. Accomplishing goals not only feels satisfying but also propels us forward by instigating action. Whether it's in business, relationships, health, or personal development, effective goal-setting is th...
Jan 16, 2024•30 min
Every January, businesses gear up for budgeting, a process often filled with stress and unrealistic goals. But what if there was a better way? A way that engages your team, builds buy-in, and sets you up for success? Enter the bottom-up approach. Traditional budgeting often starts with a top-down edict, a number plucked from thin air and cascaded down the ranks. This demotivates teams, fosters disconnect, and leads to missed targets. The bottom-up approach flips the script. It starts with the bu...
Jan 09, 2024•1 hr 8 min
It's 2024, To The Point Listeners! Confetti has settled, hangovers have faded, and a fresh year stretches before us like a blank canvas. Excitement? Nervousness? Whatever your vibe, one thing's for sure: the old playbook might not get you to your new goals. Enter this episode, your ultimate cheat sheet for success in 2024. We've combed through 2023's archives, mining our conversations with amazing guests for the nuggets of wisdom that still shimmer. This compilation is your personal pep talk, pa...
Jan 02, 2024•1 hr
I hope this message finds you in good spirits this holiday season. This week's episode takes a break from our usual content. No deep dives into business — just a moment to wish you fantastic holidays. Take a breather and reflect on 2023, whether it was a blockbuster or a year of lessons. Whether you crushed it or not, enjoy the downtime to recalibrate for a killer 2024. Cheers to bidding farewell to 2023 and gearing up for a badass 2024. I believe in you, and let's make it a year to remember. Se...
Dec 26, 2023•1 min
As we collectively step into the uncharted territory of 2024, the challenges of the past year prompt a reevaluation of growth strategies. In part 2 of this sequel, the LSD group continues to unravel the strategies and insights that will define success for contractors in 2024. We feel that those contractors who will win the game must focus on 3 things: ✅ Operational excellence ✅ Better lead conversion ✅ Prioritize your team Focusing on fundamental principles, working hard to drive business succes...
Dec 19, 2023•32 min
In this special holiday episode, I am joined by the LSD (Lean Service Degenerates) group to reflect on what made 2023 such a rollercoaster ride and how we're gearing up for an epic comeback in 2024. Buckle up because we're about to get real, unfiltered, and maybe a little bit wild! So, 2023, huh? What a ride! We all set out with grand plans, aiming for the stars, and then life decided to throw us a few curveballs. But you know what? It's all part of the game. One thing we learned is that it's no...
Dec 12, 2023•43 min
Whispers of instability and challenges linger on the horizon for home services contractors for 2024. Projections paint a picture of uncertainty, making it clear that navigating the coming year won't be a walk in the park. However, in the face of this impending turbulence, timeless lessons and proven strategies exist that can turn the tide in your favor. It's not about merely weathering the storm; it's about seizing opportunities and emerging stronger on the other side. As we gear up for what lie...
Dec 05, 2023•1 hr 11 min
I recently had the pleasure of chatting with Claire Ferrara, the powerhouse President of Standard Heating and Air Conditioning up there in the Twin Cities. We dove into the nitty-gritty of the Home Services industry, explored leadership strategies, and got real about the challenges businesses face, especially in today's market rollercoaster, and how to prepare for an unpredictable 2024. Claire kicked things off by dropping some serious wisdom bombs on operational excellence. She stressed the nee...
Nov 28, 2023•1 hr 1 min
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ Steve Miles, VP&CEO of Jerry Kelly Heating and Air Conditioning, stands out as a visionary leader in the HVAC space. His recent induction into the Contracting Business HVAC Hall of Fame speaks volumes about his game-changing contributions to the industry. In this episode, Steve spilled the secrets behind his success. Buckle up for a ride through his journey, where he's flipped the script on recession fears and business slow...
Nov 21, 2023•1 hr 3 min
2024 is poised to be a year filled with unique challenges and opportunities for contractors in the trades and home services. At the Home Services Freedom Event, I hosted a marketing panel consisting of Eric Thomas - Rival Digital, Dave Carrol - Dope Marketing, Terry Biggs, and Katie Donovan. The panelists unanimously agreed that 2024 is shaping up to be a marketing battlefield. It's a year when contractors, regardless of size, must be prepared to face the upcoming challenges. If you thought 2023...
Nov 14, 2023•50 min
The trades industry has experienced a significant transformation in the way professionals engage with their audience and clients. One prime example of how to harness the power of personal branding is Roger Wakefield, a renowned plumber and YouTube content creator with over 570,000 subscribers and more than 100 Million views. He is the largest plumbing content creator globally. Roger has become a household name in the plumbing industry. He's the go-to expert for plumbing tips, tricks, DIY solutio...
Nov 07, 2023•57 min
In this week's conversation, we have the privilege of hearing the fascinating journey of Brad Bacon, who transitioned from being a plumber to a successful home services entrepreneur. Now, you might be wondering, who's Brad Bacon, and what can we learn from his story? Well, you're in for a treat because Brad's journey is filled with insights, innovation, and a hearty dose of determination. You'll quickly get to know why everybody loves Bacon! Brad started as a plumber before advancing his career ...
Oct 31, 2023•1 hr 6 min
Jim Abrams is renowned as one of the most influential figures in the residential service contractor industry. Widely acknowledged as the greatest of all time, he has left an indelible mark on the field through his innovative contributions, many of which have become industry standards across America. Drawing upon his extensive knowledge and profound understanding of contracting and business, Jim has developed a time-tested and proven 10-step formula that he has successfully applied to various bus...
Oct 24, 2023•40 min
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the HVAC, plumbing, and electrical services industry, there's one name that stands out above the rest: Jim Abrams. He's not just a legend in the trades; he's the HVAC G.O.A.T. Back in 1981, Jim took the leap and started his own business, Home Energy Savers, in St. Louis. Those early years were tough, with stiff competition and challenges, but Jim's determination and innovative marketing strategies turned the tide. By 1988, h...
Oct 17, 2023•41 min
In this episode, I had the privilege of speaking with Trey McWilliams, the CEO of Blue Cardinal Home Services Group. We discussed entrepreneurship, leadership, business growth, and mental fortitude, highlighting Trey's journey from a third-generation tradesman to the visionary leader of Blue Cardinal. Trey's family had a strong tradition in the trades, with his grandfather and father running successful businesses in the industry. Growing up, Trey was drawn to this legacy. He started working in h...
Oct 10, 2023•1 hr 3 min
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the home services and the trades, there are invaluable lessons to be learned from seasoned professionals who have weathered the storms and come out on top. In this episode, I am joined by Rusty Cochran, and together, we had the privilege of hosting Frank Harrison, a veteran in the plumbing and air conditioning industry with 46 years of experience. Frank has been an industry leader in the Air Conditioning and Heating industry...
Oct 03, 2023•1 hr 5 min
Welcome to a special edition of the To the Point Home Services podcast! I am joined by my long-time friend, Bill Rossell, to dive deep into something truly extraordinary – the Home Service Freedom Event. The event is hosted by Tommy Mello, CEO of A1 Garage, who has emerged as a pioneering figure reshaping the garage service industry. With an unwavering commitment to excellence and a passion for innovation, Mello has propelled A1 Garage to 32+ locations in 20 states with $200+ Million in yearly r...
Sep 26, 2023•57 min
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the world of home services, the concept of memberships has stood the test of time. It's a value proposition that has remained strong and makes lots of business sense. The foundation of memberships is rooted in providing consistent value to homeowners. The challenge was finding a way to infuse technology into this equation, making it more appealing to homeowners and contractors. Enter SmartAC, a game-changing platform designe...
Sep 19, 2023•59 min
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ We delve into Jason Buehler’s remarkable journey in the HVAC industry, exploring the tools and strategies he learned to grow Bueller's Air Conditioning to an $18 million a year company. Also, we discuss his plans for navigating the challenges posed by a lull in leads, a situation the industry finds itself in after a period of great growth. Jason's journey in the HVAC industry exemplifies the power of strategic decision-making t...
Sep 12, 2023•1 hr 3 min
Some contractors are concerned with the state of the industry...but not Ken Goodrich! Now Chairman of Goettl, To The Point legend KG and host Chris Yano talk about what contractors of all sizes can do to compete even in an unstable market with less demand and higher competition. Listen now! YouTube | Instagram | Facebook | TikTok 2:45 Comparing business models 3:07 Pantheon 2023 4:17 Kens new position in Goettl 6:15 reflection of running a business 6:54 The importance of recruiting great leaders...
Sep 05, 2023•1 hr 7 min•Season 4Ep. 186
Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market! YouTube | Instagram | Facebook | TikTok 04:18 Bob Sager Birthday message for Tall Paul 12:36 Adding on the pillar content: filters 13:54 Going...
Aug 29, 2023•1 hr 6 min•Season 4Ep. 185
With demand leads down and contractors searching for answers, we're re-releasing our famous episode with Michael E. Gerber and Ken Goodrich. Whether you heard it years ago or you haven't heard it yet, this episode is one you don't want to miss! YouTube | Instagram | Facebook | TikTok 00:00 Intro 18:16 Does it feel equally as good to know successful people keep coming back to you? 24:10 How did you (Ken) and Michael meet and become close like you are? 49:27 What are some of the top rules for succ...
Aug 22, 2023•1 hr 25 min•Season 4Ep. 184
CSRs are your first line of defense…and offense! We bring on Liz Patel to talk about call coaching your CSRs to boost your bottom line and make sure you aren't losing out on valuable leads in the highly competitive home services and improvement industry. Listen now! YouTube | Instagram | Facebook | TikTok 05:15 How did you get into the trades? 08:27 How did the beta experiences go with such big companies? 14:52 What are some of the KPIs that these contractors should be looking for to measure suc...
Aug 15, 2023•47 min•Season 4Ep. 183
In the home services industry and most markets, demand leads are down across the board. We bring on Joshua Crouch, CEO & Founder of Relentless Digital, to talk with host Chris Yano about the state of digital marketing, the real numbers around leads, and what contractors can do about it! YouTube | Instagram | Facebook | TikTok...
Aug 08, 2023•1 hr 2 min•Season 4Ep. 182
On today’s episode, Chris and David Lord talk about the history of Nexa and what it takes to make a successful customer service call with your customers. YouTube | Instagram | Facebook | TikTok 6:40 what did you come in and change to make Nexa so successful? 12:50 What all are you able to do for the contractor? 16:37 What is the size of Nexa? 18:20 Are your agents overseas or in the U.S? 22:22 How is your cost comparable to others? 24:21 What are some good averages? 29:22 Phone call with Nexa CS...
Aug 01, 2023•1 hr 1 min•Season 4Ep. 181
