Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to! YouTube | Instagram | Facebook | TikTok 4:40 95/5 Rule 11:40 return on influence 14:00 Branding 15:40 6 P's of Marketing 22:04 KMART Commercial 24:00 Social Media Influence 29:10 Pay attention to market 34:00 pay attention to resu...
Jul 25, 2023•53 min•Season 4Ep. 180
Host Chris Yano speaks to an audience at the 2023 American Dream Event in Houston, Texas. Chris tells the story of RYNO Strategic Solutions, detailing his journey from his start in Indiana to running the #1 digital marketing agency for the home services and improvement industries. YouTube | Instagram | Facebook | TikTok 00:00 Intro 1:02 The 95/5 Rule 6:52 The beginning of RYNO 13:24 Yellow pages 16:18 Brickyard Marketing 24:47 When things started to change 33:43 closing remarks...
Jul 18, 2023•37 min•Season 4Ep. 179
Special host Jeff speaks with CEO & Founder of Perimeter Roofing, Jeff Price live from Win The Storm in Dallas! We dive in to how Todd made the transition from the gym industry to the world of roofing, how he's grown his business, and what sets him apart from the competition. YouTube | Instagram | Facebook | TikTok 00:47 Is there any part of your body that is not tattooed? 01:15 Tell us about how you got into the trades? 03:12 When did you know that you have really made it? 04:29 How did you...
Jul 11, 2023•33 min•Season 4Ep. 178
Planning to sell your business or just sold? Hearing that you're going to have to pay 30% or more in taxes? What if we told you that simply wasn't true…We welcome Vince Annable, CEO and Founder of VFO Advisory Group to talk about how business owners can successfully navigate taxes, estate planning, retirement and more to MAXIMIZE how much money they're keeping for themselves and their families. YouTube | Instagram | Facebook | TikTok 00:00 Intro 4:47 Tell us a little about your history 8:50 Give...
Jul 04, 2023•51 min•Season 4Ep. 177
Join an esteemed panel of movers and shakers in the home services industry at the 2023 ACCA Conference! Host Chris Yano speaks to the panel about how you can not just survive, but THRIVE in a recession or downturned economy. YouTube | Instagram | Facebook | TikTok 00:00 4:35 Is there a market correction coming? 10:15 How to prepare for a recession 19:20 Adding services to your company 32:50 Should you lease or finance services? 50:30 What pre-qualification questions to ask your customer 54:30 Ho...
Jun 27, 2023•1 hr 1 min•Season 4Ep. 176
Live from the 2023 ACCA Conference and Expo for HVACR Contractors and Businesses, host Chris Yano speaks with two West Coast Home Services Titans. Join CEO of Goettl, Ken Goodrich, and CEO of Service Champions, Frank DiMarco, for a great conversation about the state of the industry! YouTube | Instagram | Facebook | TikTok...
Jun 20, 2023•58 min•Season 4Ep. 175
It doesn't have to be hard to make your millions in the home services industry…we welcome Brad Lea, Founder & CEO of Lightspeed VT to To The Point! Host Chris Yano and Brad discuss why keeping it simple can be the secret to success you need, and talks about his journey of building 8-figure brands and businesses.
Jun 13, 2023•43 min•Season 4Ep. 174
From a coil cleaning HVAC apprentice to President of Morris-Jenkins, Jonathan Bancroft joins To The Point for part two! We continue our conversation with Jonathan about how he helped grow the organization from 3.5MM to the 150MM powerhouse it is today.
Jun 06, 2023•42 min•Season 4Ep. 173
From HVAC Apprentice to President of Morris-Jenkins, Jonathan Bancroft has helped his organization grow from 5MM to 100MM+ over the last few decades. Tune in to this incredible journey to find out what has made Jonathan and Morris-Jenkins one of the most successful family-owned, single-location home services companies in the country!
May 30, 2023•48 min•Season 4Ep. 172
Join us for part two of our conversation with Jeremy Hansen, the Operator that helped grow Any Hour from 3.5MM to a 400MM+ operation! We dive into the challenges of entering a new territory, building brand equity, day-to-day operations, and what has made Any Hour Services so successful over the years. Listen now!
May 23, 2023•35 min•Season 4Ep. 171
How does a contractor go from 1.5MM to over 400MM? We bring on Jeremy Hansen, COO of Any Hour to talk with host Chris Yano and guest co-host Wyatt Hepworth about taking Any Hour Services from a small new construction electrical company to a multi-service, multi-state behemoth through a 10-year plan!
May 16, 2023•41 min•Season 4Ep. 170
Host Chris Yano joins a group of digital marketing competitors for part two discussing the current state of digital marketing, what contractors need to know about digital marketing partners, the future of the industry, and more!
May 09, 2023•48 min•Season 4Ep. 169
We're joined by Tommy Mello, Owner of A1 Garage Doors to talk about his journey turning his garage door company from in debt to a multi-million dollar powerhouse. If you're in the home services industry and ready to elevate your game and win, listen in today!
May 02, 2023•55 min•Season 4Ep. 168
Host Chris Yano joins a group of digital marketing competitors to discuss the current state of digital marketing, what contractors need to know about digital marketing partners, the future of the industry, and more!
Apr 25, 2023•50 min•Season 4Ep. 167
A strong female leader in the home services industry, Mary Jean Anderson joins To The Point! Mary Jean is CEO of Anderson Plumbing Heating & Air, a top 1% contractor. Join host Chris Yano to talk to Mary Jean about Nexstar, business growth, fighting inflation, and what it takes to turn a company from over 1MM in debt to almost 60MM with double-digit profitability!
Apr 18, 2023•1 hr 2 min•Season 4Ep. 166
What do home services businesses need to know about financials and metrics to aim for 100MM? We welcome Mike Barnhart, CFO & Co-Owner of Eco Plumbers, Electricians, and HVAC Technicians to To The Point! Alongside guest co-host Aaron Gaynor, we dive deep into the key metrics and financial understanding that will help you grow your service company to new heights.
Apr 11, 2023•1 hr 9 min•Season 4Ep. 165
Parker & Sons dominates their territory for HVAC, plumbing, and electrical services – but how? At RYNOx 2023, Josh and Paul Kelly cover the question no one is asking, and dive into how simplicity is the key to success in your business.
Apr 04, 2023•30 min•Season 4Ep. 164
How does culture impact your business as a contractor? Howard Behar, former President of Starbucks International speaks to the audience at RYNOx 2023 about Frappucinos, the massive growth of Starbucks, and how culture was the primary driver of the company to reach a value of over 15 BILLION across the world.
Mar 28, 2023•51 min•Season 4Ep. 163
Whether you're a plumber, a roofer, an HVAC business owner or you're just starting out in the trades, memory plays a HUGE part in your performance! Join us for part two with 5-time US Memory Champion Nelson Dellis about the implications of memory in both life and in business.
Mar 21, 2023•42 min•Season 4Ep. 162
If you could remember everything as a contractor…what would that do for your business and your life? We talk with 5-time US Memory Champion Nelson Dellis about how to improve your memory, the implications and value of remembering, and how what's possible with your mind is way less limited than you currently believe.
Mar 14, 2023•42 min•Season 4Ep. 161
Enjoy the exclusive RYNOx 2023 Legends Panel! Home Services legends Leland Smith, Ken Haines, Ken Goodrich, Jimmy Hiller, Dave Geiger, and Paul Kelly join Chris Yano to answer the hottest industry questions at the biggest event of the year.
Mar 07, 2023•1 hr 13 min•Season 4Ep. 160
Ismael Valdez, Chris Hoffman, George Donaldson, Chad Peterman, and Chris Yano at RYNOx 2023 during the “Industry Influencers” panel talking about what it takes to be a leader in the industry.
Feb 28, 2023•46 min•Season 4Ep. 159
Today’s podcast is a look back at the first RYNOx in 2021 where American entrepreneur, author, and internet personality Gary Vee took the stage to talk about social media and the arbitrage of consumer attention.
Feb 21, 2023•1 hr•Season 4Ep. 158
Joe Crisara, America's Service Sales Coach returns to To The Point to discuss the FUTURE of home services training. Whether you're an HVAC contractor just getting started or a seasoned vet, this is an episode you can't afford to miss!
Feb 14, 2023•59 min•Season 4Ep. 157
3rd generation plumber and CEO of CopperPoint Bobby Hamilton joins To The Point! From helping run a plumbing company to founding a group dedicated to investing into and building up contractors, Bobby's journey has been all about being excellent to those around you. Listen now!
Feb 07, 2023•1 hr 8 min•Season 4Ep. 156
Whether you're an HVAC owner or just a spouse that wants to be a better listener, this one's for you! Join us for part two of our series on influential listening with CEO and founder of Ethical Influence Global, Keith Mecurio! Keith and host Chris Yano finish their conversation on how to listen with courage, authenticity, and true empathy.
Jan 31, 2023•39 min•Season 4Ep. 155
Is communication keeping you from success with your home services business, at work, or in your personal life? We welcome back CEO and Founder of Ethical Influence Global and Sr. Director of Executive Success at ServiceTitan Keith Mecurio! Keith and host Chris Yano have a deep discussion about influential listening, communication, and authenticity.
Jan 24, 2023•51 min•Season 4Ep. 154
Roofing companies and contractors of all shapes and sizes can learn a thing or two from our guest! The roofing content king himself, Dmitry Lipinskiy joins To The Point! Founder of Roofing Insights, Directorii, Roofing Process Conference, and roofing content king, Dmitry gives valuable advice around content and more for trades companies of all shapes and sizes.
Jan 17, 2023•1 hr 9 min•Season 4Ep. 153
Chris Yano and Liftify founder Zach Garrett chat about the effects of online reviews in the home services industry and beyond as well as how business owners can optimize their online reputation by connecting with their customers.
Jan 10, 2023•47 min•Season 4Ep. 152
From the smallest HVAC business owner to the CEO of a plumbing empire, everyone needs a coach. And everyone needs to have a next level mindset! We bring on Walter Bond, legendary business coach and former NBA player to talk about what it takes to DOMINATE and get to the next level!
Jan 03, 2023•1 hr 10 min•Season 4Ep. 151
