The fourth and final episode in the series interviewing CMOs. WARC's Anna Hamill is joined by Susan Jones, Chief Digital Officer at Diageo. Discussing how Diageo and its brands pivoted through the pandemic and opportunities in generative AI. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel’s approach to the use and measurement of emotion in its advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Colin Lewis, founder of RetailMedia.works, speaks with Gregory Grudzinski of WARC Digital Commerce about the interest in retail media at the recent Cannes Lions International Festival of Creativity and the trends he sees shaping retail media in the year to come. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The second in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal. Discussing opportunities in tech innovation, the shift from followers to creator content, and the commitment to sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, U.S. Marketing, Brand, Content, & Culture at McDonald's and Wendy Walker, Vice President of Marketing at Salesforce. Discussing the winners and themes that emerged from the 2023 WARC Awards for Effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC Strategy's Head of Content Lena Roland talks gaming with Oliver Feldwick, Head of Innovation at The&Partnership, and Colleen Nuffer, Senior Director of Integrated Planning at EA. They discuss the upcoming opportunities in this space that brands need to know. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Lena Roland hosts the fifth and final episode of WARC’s daily podcast from Cannes Lions 2023. Joyce Kigathi, head of strategy, creative and content at Havas Africa, shares her view on WARC’s Future of Strategy debate on the question, “Is popular culture dead?” Anna Hamill shares insights from a week of CMO conversations, while David Tiltman wraps up our Cannes coverage with some highlights from the Creative Impact programme.
Amy Rodgers hosts the fourth of WARC's daily podcasts from Cannes Lions 2023. Alex Brownsell summarises the latest attention insights from the Festival, while Imaad Ahmed, Head of Advisory EMEA at WARC, outlines a new whitepaper on how to give B2B campaigns a competitive edge. And Yusuf Chuku, EVP, Strategic Planning and Commercial Impact at NBCUniversal, drops in to share some new research on the importance of media context.
Alex Brownsell hosts the third of WARC's daily podcasts from Cannes Lions 2023. We hear about a brand new whitepaper on 'Culture of Creative Effectiveness' from WARC Insight Director Adi Kishore. R/GA's Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette, and McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.
Anna Hamill hosts the second of WARC’s daily podcasts from Cannes Lions 2023. We hear about a major new presentation from Les Binet, Dr Grace Kite and Tom Roach. Jocelyn Tse, Chief Strategy Officer for UM Worldwide in China, offers insights from the Creative Data Lions judging room. And WARC’s Sam Pena-Taylor reports on ChatGPT making a splash at the Festival.
The first of five daily episodes of the WARC Podcast from Cannes Lions 2023. David Tiltman, WARC's SVP Content, is joined by Effectiveness Partnership founding partner Gurdeep Puri to discuss new research into creative effectiveness. Wunderman Thompson CSO Ellie Bamford previews the upcoming Future of Strategy debate. And John Bizzell, WARC's Awards Lead, highlights some winners from the WARC Awards for Effectiveness.
This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well as three of WARC’s editors, then offer a preview of WARC and LIONS’ Creative Impact content programme, which will be taking place across the 2023 Cannes Lions International Festival of Creativity. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, covering ad spend, reach, evolving media formats and audience data. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be . Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in the creator-brand partnership, why creators are beginning to challenge legacy brands in their own categories and how marketers can measure the impact of influencer campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, Rica Facundo, WARC Strategy’s Asia Editor, is joined by Juan Mendoza, guest editor and CEO of The Martech Weekly, to unpack the insights from our latest Spotlight series on Australia’s push to data privacy. They discuss the recent high-profile data breaches in Australia, the changing regulatory landscape, its impact on the consumer value exchange and how brands can turn the risk of data privacy concerns into an opportunity. Stay up-to-date with the latest marketing and advertising new...
This week Rica Facundo, WARC Strategy’s Asia Editor, is joined by Manjusha Subramanian, B2B Marketing Lead, TikTok APAC, Kunal Sinha, Group Chief Strategy Officer at M&C Saatchi Indonesia and Leah Jackson, Head of Digital Marketing, Goodman Fielder. Rica and her guests discuss how entertainment is changing the marketing and media landscape in Asia and beyond. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week Cathy Taylor, WARC Strategy’s US Commissioning Editor talks to Matt Klein, Head of Global Foresight at Reddit about five global movements shaping society, and the implications for consumers and brands. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
David Tiltman, WARC's SVP Content, is joined by Paul Stringer, managing editor of Research and Insight at WARC to talk about The Future of Measurement report. Discussing the renaissance of marketing mix modelling, cross media measurement and the growing pains in retail media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation at HYPERS, and Jenny Chan, WARC’s China Editor. Since China's reopening what has changed, what has stayed the same, and what do marketers need to know about the Chinese consumer? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, WARC’s SVP content, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand. What do these two things mean, and could we ever swap one for the other? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, WARC’s SVP content, David Tiltman is joined by WARC Media’s Head of Content Alex Brownsell and Data Journalist Celeste Huang to discuss the latest Global Ad Trends report on search media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketers can use behavioural science to make their work more effective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The seventh and final episode in our series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the downfall of measurement with Karen Nelson-Field of Amplified Intelligence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell, WARC Media’s Head of Content, to discuss a new report published by the Advertising Council Australia analysing the ability of a media platform to amplify or undermine a campaign’s creative strength. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
