The sixth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the creative relationship with Greg Hahn, Co-Founder of Mischief USA and James Hurman of Previously Unavailable. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report, the WARC Guide to luxury marketing. Topics covered include recent changes in the luxury market, big macro trends shaping marketing for luxury brands, and the impact on digitisation, e-commerce and the rise of the influencer economy on the luxury industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter...
The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from this year's Creative, Media and Effective Rankings, and look at the themes that come through across the highly ranked campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The fourth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about metrics and measurement with Harry Davies, VP of marketing investment and effectiveness at Sage. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the first Platform Insights report from WARC Media. Tackling TikTok, they explore the platform’s market-defying levels of advertising investment, key user and audience groups and the prospect of bans in Europe and the US. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The third episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about performance versus brand with Jellyfish's Claire Strickett and Tom Roach. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company . How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The second episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about starting out right with Mark Ritson. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
This week we're talking about better brand health tracking with Jenni Romanuik, research professor at the Ehrenberg-Bass Institute. How can brands get the most out of their brand health tracking? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
The first in a seven-part series on effectiveness. Hosted by On Strategy’s Fergus O’Carroll, the series kicks off with James Hurman of Previously Unavailable. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
This week we're talking about client-agency relationships with founder of Aprais, Kim Walker. Do stronger relationships make more effective work? The latest WARC Creative report, in collaboration with Aprais, overlays WARC's Rankings data with Aprais' client-agency evaluation data to answer this question. A complimentary copy of the report is available to read for a limited time here .
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode we discuss brands in culture and how that approach was used to capture the attention of target audiences. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, called ‘Media Models in Flux’. Discussing how traditional media models are becoming unsustainable, advertising as a driver of profitability, and what it means to be a media owner is being re-written. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss collaboration and how it was at the root of many industry-shifting ideas. Featuring campaigns from Michelob Ultra, Unilever, and Skinny. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
The first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss how brands from different sectors can lean in on creativity to deliver impactful ideas. Featuring campaigns from Maersk, Pepsi and Deutsche Bahn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existing customers and consumption moments while also attracting new customers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC report, ‘The gravity of e-commerce’. As marketers come to terms with the rapidly changing world of digital commerce, they may need to return to the four Ps in response. The full report is available to WARC subscribers at this link . Stay up-to-date with the latest marketing and advertising news with...
This week we're unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group. Discusses the report launched by the IAB Southeast Asia and India in partnership with the Carousell Media Group called "Digital Advertising's Next Big Wave". Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light of an increasingly fragmented media market. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers take that theory and turn it into marketing plans, budget allocation and creative choices? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Gregory Grudzinski, Head of Content for WARC Digital Commerce is joined by Briana Finelli, US Head of Ecommerce at Wavemaker to discuss the future of digital commerce. This podcast along with our report on the future of digital commerce is part of WARC’s Marketer’s Toolkit 2023 series. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of a new report on The Future of Media. Part of The Marketer's Toolkit 2023 series, the report covers key trends in advertising investment, audience fragmentation and reform of the media ecosystem. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week we’re looking at some of the wisdom of one of the greatest writers about advertising there is – Jeremy Bullmore. Here to guide us to his best thinking we have Alex Steer, chief data officer, Wunderman Thompson, and Sarah Walker, global CMO, Essence MediaCom. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be utilized across all parts of the marketing funnel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World Cup optimism, political polarization and how businesses are dealing with consumers spending less. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
