WARC Talks: New thinking in reach
Jan 26, 2023•38 min
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Episode description
This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light of an increasingly fragmented media market.
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