WARC Talks: ESOV, attention and creative effectiveness
Apr 13, 2023•37 min
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Episode description
Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell, WARC Media’s Head of Content, to discuss a new report published by the Advertising Council Australia analysing the ability of a media platform to amplify or undermine a campaign’s creative strength.
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