WARC Talks: Behavioural science in an age of volatility
Apr 20, 2023•39 min
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Episode description
Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketers can use behavioural science to make their work more effective.
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