Welcome back to another episode of The Traffic & Conversions Show! I am pumped up for today’s episode because I have a VERY special guest, Shawon Davis. Shawon helps female entrepreneurs build their brand, stand out with confidence, and grow their business so today is all about building your brand! “I envisioned, I said this is my studio, this is what it is , it's here to serve my clients and to welcome them...” At 1:00, Shawon tells us a little bit about herself, who she serves and what she...
Apr 07, 2021•33 min
Today is all about the importance of a lead magnet and I’m going to be sharing how many lead magnets you should have, different types of lead magnets and the one thing most people miss that causes your new lead not to convert into a sale. Let’s talk about... “Your lead magnets should solve one problem each...” At minute 3:00, we’re starting off by explaining what a lead magnet is and how many lead magnets you should have. “Any content you create should easily lead back to one of the lead magnets...
Mar 31, 2021•39 min
Welcome back to another episode of the Traffic & Conversions Show. In this episode I’m sharing my biggest takeaways from the event, Unlease The Power Within with Tony Robins, with the hopes that some of it will get you thinking, reflecting and reframing and possibly even attend the event yourself to get your own takeaways. “People who succeed have momentum…” At minute 6:15, when he said this, my ears went up… because my husband always tells me you aren’t happy if you’re not progressing. I’m ...
Mar 24, 2021•22 min
Welcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business. She’s in the trenches daily and she’s diving into answering some burning questions, debunk social media myths and uncovering a simple yet effective st...
Mar 10, 2021•30 min
Hey there! Welcome back to the show! Today is all about flipping the script on negative self talk...AKA mastering your mean girl. How many times a day do you actually have a conversation with yourself? These conversations can have a HUGE impact on your mood, your stress levels and your ability to manage whatever life throws at you. Let’s talk about… 3 ways to flip the script on negative self talk… The effects of the inner conversations we have with ourselves, that little voice inside your head t...
Feb 26, 2021•13 min
Welcome to another episode of the Traffic & Conversions Show! Today is all about the importance of stress management and wellness for entrepreneurs with my special guest Ericka Eller. What I love about Ericka is that she is such a hype girl and really just motivates people while equally having this calming effect that gets people to ease out of their anxiety in order to take action. She is known for being a stress management expert and helping entrepreneurs reduce the overwhelm. Let’s dive i...
Feb 24, 2021•38 min
Welcome back to The Traffic & Conversions Show! Would you like to stand out from your competition and turn your audience into raving fans who know love and want to buy from you? I hope you said YES! Standing out from your competition is tough and it’s something that my clients struggle with. So what’s the secret to standing out? I’m sharing 5 ways to show your customers some love in this episode! Cheers to going all in and showing some love in 2021! Until next time, happy marketing! P.S. Onc...
Feb 19, 2021•9 min
Welcome back to another episode of The Traffic & Conversions Show! As a Facebook Ads Strategist, I always get a lot of questions regarding campaign objectives. What does each mean? Which should I use? Today I’ll be breaking them down and giving you a little sneak peak of how you can set up your ad campaign funnel so you can get a lower cost per lead or cost per purchase. Before you run an ad, you should know your ultimate goal. Are you trying to get people to buy a product? Get them to sign ...
Feb 17, 2021•28 min
Welcome back to another episode of the Traffic and Conversions Show! I have a few questions for you today… How do you define success? What does success look like for you? What does it feel like? How will you know when you get there? However you define success...would you like to catapult your success? (hint: the only answer is YES!) So today, I’m going to share a quick tip to catapult your results. Catch up on the latest episodes: How To Know An Offer Will Convert 3 Questions To Ask Yourself Eve...
Feb 12, 2021•13 min
Welcome back to the Traffic & Conversions Show! Today is all about how to know if an offer will convert. Sometimes we think we have a fabulous product and then when you put it out to the world...it’s like crickets. Has that ever happened to you?! I wish it was easy to know how an offer will convert but the truth is...you don’t know. I know that’s not the answer you were looking for but I’m going to give you 5 things you should be thinking about when preparing your offer and if you get this r...
Feb 10, 2021•14 min
Welcome back to another episode of the Traffic & Conversions Show! Today I’m kicking off the Show Some Love series! This month I’ll be showing up every Friday with all kinds of ways to show some love...whether that be to your customers, your spouse, your children or yourself! Just curious…are you waiting for someday? Waiting to make more sales? Waiting for a certain number of followers? Waiting to pay off debt? Guess what?? I’ve been there and said that... So today I want to share with you 3...
Feb 05, 2021•8 min
Welcome back to another episode of the Traffic & Conversions Show! Today is all about productivity & time management with my guest Megan Sumrell. Megan is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on t...
Feb 03, 2021•41 min
Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?! You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect you...
Jan 29, 2021•15 min
Welcome to another episode of the Traffic & Conversions Show! This is part 4 of 4 of the Ad Account Shut Down Series where I'm giving you tips and strategies of what to do so you can make sure you’re staying in compliance to minimize your chance of your ads getting rejected or getting your account disabled. Today’s episode is about the one place you may not think Facebook is looking and they totally are...Rejection does not feel good and as much as I’m not into needing approval from others, ...
Jan 27, 2021•11 min
Welcome back to the Traffic & Conversions Show, Marketing Tip Friday Edition! Today is all about how to get visible and build authority with Facebook ads. Let’s talk about what to do if you don’t have something to sell right now to get exposure and build authority and if you’re working to build an amazing offer to impact others and transform their businesses or their lives...you may be thinking you don’t need to run ads. BUT I encourage you to think again because right now you should be focu...
Jan 22, 2021•10 min
Welcome back to another episode! Today we’re diving into part 3 of the 4 part ad account shut down series. Do you know if you’re in a delicate niche?? Facebook is pretty straightforward about what you can and can’t advertise but there are also some niches that either need to get permission OR meet special requirements. Let’s talk about… What businesses are in a delicate niche What language in your ad copy can be out of compliance making Facebook think you’re part of the delicate niches Tips to h...
Jan 20, 2021•11 min
Welcome back to another episode, a Marketing Tip Friday edition! Do you ever wonder what you might do to improve your ad performance and ultimately your results? In this episode we’re going to dive into some tips and tricks you can do on your ad creative that will help you optimize your ad campaigns! Let’s talk about… Determining what type of campaign you’re running Image Ads Video ads Send me a DM over on Instagram with which creatives you'll be starting, trying out or doing more of. Until next...
Jan 15, 2021•13 min
Welcome back to another episode! This is part 2 of 4 to the of Ad Account shutdown series where I’m giving you tips and strategies of what to do so you can minimize your chance of getting your account disabled. Have you done the 3 things I mentioned in part 1 of the ad account shut down series? If you haven’t...whaaattt??? Why not?! You need to stop right now, go listen , do the three things and then come back and listen to this episode. Today is all about what words to avoid in your ad copy and...
Jan 13, 2021•8 min
Welcome back to another episode, you’re listening to a #MarketingTipFriday edition! Have you ever been told to boost a post or maybe you’ve been told NOT to boost a post but you don’t really know why? You know that little blue button underneath the posts on your Facebook page? That’s the boost post button.. The BIG question I’m answering today is if you should boost or not boost your Facebook or Instagram ad. Until next time! Happy Marketing! P.S. Let me know if you found this helpful by sending...
Jan 08, 2021•6 min
Welcome back to another episode! Today is all about Facebook Ad shutdown. They seem to come out of nowhere and are showing up a LOT. Some are just an error on Facebook’s part and others are truly the user’s fault. It’s not IF your account will be shut down...it’s WHEN. It’s so critical to your business that you listen to this episode! Let’s talk about… Following policy and reviewing ad policies What you need to have in place that only takes 5 minutes to do Updating your personal profile includin...
Jan 06, 2021•11 min
Welcome back to another episode! Today is all about Pinning for Prospects. Have you added Pinterest to your organic marketing strategy? Rachel Ngom, the queen of Pinterest, is joining me today and if you haven’t joined Pinterest yet, you might just change your mind! “I saw 34,000 people every month coming to the blog from Pinterest and I built my email list to over 20,000 subscribers for free…” At minute 0:40, Rachel tells us a little bit about herself, her journey and what led her to where she ...
Dec 12, 2020•17 min
Welcome back to another episode! My guest on the show today is Selina Gray who is a beautiful soul that I’ve had the pleasure of being in a mastermind together with for two years now. Selina is a financial empowerment mentor who’s helped thousands of women stand in their CEO power, earn more, keep more and create richness from the inside out. Today is all about Money & Money Mindset. It’s time to free any money shame because money is more than numbers and we all have the power to choose a ne...
Nov 03, 2020•52 min
Welcome back to another episode of the Traffic & Conversions show! Do you think it's time to stop running ads? I can tell you it's not...it’s time to do a different strategy! I'm sharing one strategy that will help you grow your audience, get more exposure and have lower cost per result. If you’re running your own ads or you know your way around ads manager and want to learn more about this strategy and other campaigns you should always be running, even in these times, check out the traffic ...
Oct 30, 2020•7 min
Welcome back to another episode of the Traffic & Conversions show! I am super DUPER excited for today's episode. My ride or die is joining me today. As we’re coming up on 26 years of marriage, he is definitely my rock, super supportive and my most important partnership in my business. I have gone to so many events and spoken to online business owners that don’t have a supportive spouse. I was shocked. I thought everybody has a supportive spouse. So I asked him to come on the podcast today to...
Oct 28, 2020•46 min
This episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more of whatever fills their heart! She empowers entrepreneurs by giving them the ability to effortlessly ...
Sep 21, 2020•38 min
Welcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to help entrepreneurs grow thriving businesses so they can live a life of abundance and time freedom. ...
Sep 09, 2020•34 min
I can’t believe that I’ve officially been in business for just over a year now. I’m talking full time with clients, a team and everything. It seems like it took me forever and a day to get to the point of figuring out what the heck I was going to do, stop treating my business as a hobby, making the jump and trusting the net would appear. Today I’m pulling back the curtain in my business sharing the 10 lessons I learned from my first year in business, the good and the bad! “You are the sum of the...
Jul 22, 2020•22 min
I’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years of corporate sales & management experience and 6 years of business growth coaching to help clien...
Jul 13, 2020•52 min
Today’s episode is all about human design and leveraging it in your business with Lauren Armstrong. Lauren Armstrong is a Human Design Guide, speaker, clinical hypnotherapist, reiki practitioner and coach for online entrepreneurs who want to build a business that is the fullest expression of themselves and what they’re meant to do in the world. She helps them ditch the ‘shoulds’ so they can create the thing they are here to do. Human design is so powerful you’re going to love not only how you ca...
Jun 15, 2020•49 min
Welcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special! Today you’re going to hear from my very special client, Jennifer Goldbeck, on how she’s been able to generate over 5,000 leads and over $7.200 in just 3 month...
Jun 01, 2020•1 hr 1 min
