30. Building Authority Through Content with Alicia Jonas
Episode description
Welcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to help entrepreneurs grow thriving businesses so they can live a life of abundance and time freedom. Today is all about building authority through content.
“We’re going to be appealing to all of the different buyer types through our content...” At minute 1:05, Alicia fills us in on who she is, who she helps and what she helps them do. Plus, we dive into what building authority through content means and why we should all be doing it.
“Share something that happened to you and tie it back to a point you want to drive home...” At 7:20, Alicia goes through and explains the 4 types of content which includes educational, storytelling, aspirational, polarizing and the one we all know, promotional.
“I want to bring people into the highest state of awareness...all the way from unaware all the way to most aware...” At minute 15:00, we’re talking about the 5 levels of awareness and how to shift our content when getting ready to launch an offer. Alicia tells us how to plan it out and where to start with creating content according to buyer awareness.
“You definitely want to target your ads accordingly for what you’re launching and where your audience is...” At 21:20, hear how you would apply the concepts we’ve already talked about to an ad strategy with tips including targeting content accordingly, or if running multiple ads or retargeting, run separate content to different audiences with different awareness levels.
We end the episode with Michelle’s Hot Minute where I ask Alicia a few rapid fire questions with her answering with the first thing that comes to mind.
If you want to connect more with Alicia you can find her on Instagram @aliciajjonas and check out her stories! Until next time, happy marketing!
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