The Traffic & Conversions Show - podcast cover

The Traffic & Conversions Show

Michelle Fernandezthemichellefernandez.com
The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social media strategies, content marketing, launching, copywriting tips, sales, productivity tips and mindset so you can create a business you love without burning yourself out. Hit subscribe and get ready to change your life.
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Episodes

25. Top 5 Ways To Get More Email Subscribers

Welcome back to another episode! Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. Today is all about how to get more email subscribers! “One of the most underrated tools in an online business owner's arsenal…” At minute 1:20, we’re talking about the step in the funnel right before the thank you page...the opt-in! Why?...

May 18, 202014 min

24. How Hiring a VA 3X My Productivity and Income with Nicole Murphy

Are you thinking of hiring a VA or maybe you already have one and know you aren’t increasing productivity or your income? Today I’m joined by my Virtual Assistant, Nicole Murphy! Nicole is a single mom and full-time Virtual Entrepreneur. Most recently adding Virtual Assistant Service to her business repertoire. She has 25 years of administrative experience in a corporate setting, most recently supervising and overseeing daily operations at an inner-city children’s emergency department, and sever...

May 11, 202047 min

23. How To Write High Converting Copy Using Story Interviews with Jules Dan

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK. Jules is passionate about teaching his audience the power of interviews to re...

May 04, 202043 min

22. Podcast With Purpose with Julie Davidson

Welcome back to episode 22! Today is all about podcasting. Whether you have a podcast or looking to start one, today’s guest, Julie Davidson, is THE women when it comes to podcasting. Julie Davidson is a podcast producer, podcast co host and veteran radio personality. She enjoys podcasting because as a consummate connector, she sees how one show can bring together countless people. “There are just shy of a million podcasts, but there’s not a YOU...” At minute 1:45, Julie shares her journey with ...

Apr 27, 202053 min

21. Why Live Video Is More Important Now For Business Than Ever Before with Tiffany Lee Bymaster

Welcome back to another episode! Today’s episode is one of the most powerful things you must be doing in your business, otherwise you may not be in business in a couple years. And that’s LIVE VIDEO! Don’t freak out because my guest, Tiffany Lee Bymaster, who I originally met as Coach Glitter is a pro. Tiffany started in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Fashion as well as with Top Online Marketers, Authors a...

Apr 24, 20201 hr 6 min

20. Creating Stories That Convert With Nick Demos

Welcome back to episode 20! You are in for a treat my friend. The one and only Nick Demos is joining me on the show today. Nick is a Tony and Olivier Award winning producer (MEMPHIS, COME FROM AWAY), award winning filmmaker for his Alzheimer’s film (POLICY OF TRUTH) and writer. His current projects include documentaries on body image in the LGBTQ community (THE BODY ELECTRIC) and the chronic pain syndrome, Fibromyalgia (INVISIBLE); and a book about living in creative flow. Formally he was the Ar...

Apr 20, 202037 min

19. 5 Landing Page Tips To Increase Conversions

Welcome back to episode 19! During these uncertain times, it’s so easy to fall in a rut. I mean, you’re not leaving your house and most likely chilling out in your PJ's, binge watching every series on netflix, hulu and amazon prime and getting cabin fever. Here’s one other thing to consider...start a habit you’ve been wanting to for some time OR possibly take on a hobby. Today we’re talking about how you can get out of a rut with your funnels. Now more than ever we need to be extremely strategic...

Apr 13, 202016 min

18. How Customer Retention Strategies Can Help Your Business During A Recession

Welcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the example of what’s possible during these times I’m excited that my guest, Andrea Ames agreed to come ...

Apr 10, 202047 min

17. Leaving Your 9 to 5 with Amy Coats

Today’s episode is so near and dear to my heart! Why you ask? Because this is something I had wanted to do for such a long time, 15 years long, and once I discovered this whole online thing, it was 5 years in the making. Today is all about leaving your 9 to 5 with My good friend Amy Coats who helps high achievers quit the 9 to 5 and use their skills to build a profitable business. “I saw the potential that I could be doing so much more... ” At minute 1:05, Amy tells us a little about her and her...

Apr 06, 202038 min

16. How To Lead Gen The Smart Way with Allison Hardy

Welcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket! My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. Allison is ...

Mar 30, 202039 min

15. The Silent Killer In Your Business with Kerri Carlile

Welcome back to episode 15! Today we’re spending time with one of my business besties, Kerri Carlile. Kerri is an Automation and Systems Strategist who supports course creators and coaches in generating leads and sales 24/7 online. She is a messenger marketing expert and making business simple and automated is her jam. Kerri is a mom of 3 kiddos and a dance mom to boot so if there is an easier way to do something, she will find it! She is passionate about helping biz owners to create a life they...

Mar 23, 202041 min

14. How To Stay Recession Strong

Welcome back to episode 14! Today I wanted to dive into the topic of a possible recession and share what I learned from the last recession, what my coach is advising and what you can do right now with your marketing efforts to stay in the game without busting your budget. "We went through all of our savings and It took us forever and a day to come out on the other end..." At minute 1:10, I'm sharing my story when the recession hit in 2008. I'm sharing three things I learned that has now put me i...

Mar 16, 202016 min

13. How To Effectively Use Goal Setting To Grow Your Business with ALoN David

Welcome back to episode 13 of the Traffic & Conversions Show! Today is all about an obsession of mine...goal CRUSHING! I’m interviewing the creator of the 90x Goal Planner, ALoN David. ALoN, founder and CEO of 90x, arrived in America without any business leads or connections. He had no university network or promising internships. ALoN didn’t even have a solid business idea. But he did have ambition. He had drive. He had the dream to make something of his life. So while going to school full-t...

Mar 09, 202040 min

12. The Secret To Getting More Clicks, Sales & Profits

Welcome back to episode 12! Today’s episode is a MUST for any business owner that wants to have longevity in their business, really enjoy a profitable business attracting their ideal clients and building a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words! “What are they doing to get these crazy cool results that others are not?...” At minute 0:28, have you ever wondered why certain businesses are thriving with way m...

Mar 02, 202020 min

11. Your Photo Impact with Michelle Adams

Welcome back to episode 11! Today I’ve got a special treat for you...Michelle Adams! She is a Branding Photographer and Founder of She Gets The Picture. She Gets The Picture is a self-paced, online course that also provides in-person workshops designed for female business owners and all women who want to look and feel great in front of the camera. By using something as simple as your smartphone, you can learn how to create your own branding photos that stop the scroll, create impact and attract ...

Feb 24, 202047 min

10. Content That Builds Authority with Danielle Cevallos

Welcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing! “This was the first time ever I had made an investment that was scary and big...” At minute 0:45, Danielle is proving how awesome she is by sharing a little about he...

Feb 17, 202038 min

9. How To Make More Sales With A Killer Thank You Page

Welcome back to episode 9! Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page! “YOU spoke to Tony freaking Robbins!...” At minute 0:38, I’m giving you a recap of the last view weeks including my trip to the Funnel Hacking Live E...

Feb 14, 202015 min

8. How To Be Procrastination-Free in Business & Life with Christine Li

Welcome back to episode 8! Today is all about how to be procrastination-free in business and life with Christine Li! Christine is a clinical psychologist & Procrastination Coach who helps others live their fullest, most rewarding life without the need for anxiety or stress. Once the procrastination is out of the way for her clients, she shows them how to use their energy and natural potential to achieve amazing levels of productivity. I learned so much from this interview so I can’t wait for...

Feb 10, 202052 min

7. Planning Your Customer Journey With The Marketing That Converts Method with Teresa Heath-Wareing

Welcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method. “When you love doing something it’s nowhere near as hard...” At minute 1:50, Teresa fills us in on her journey and a little bit about herself. Hear why it’s important to have a journ...

Feb 03, 202058 min

6. 6 Simple Posts To Get Massive Engagement

Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shared your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you and wants to buy from you. “Those who are successful and become the influencers are consistent…” At mi...

Jan 27, 202030 min

5. Connect With & Convert New Leads In 45 Seconds

Welcome back to episode #5! Today we’re talking about how to stand out from the SEA of posers and take your place as a highly sought after authority in your industry in 45 seconds. I know there are many, many, many people struggling to manage their time on social media figuring out a way to stand out above the noise. The struggle can be real to get attention on social as you’re testing things out and trying to find your way. If you’re relating to the words I just said in any way, shape or form… ...

Jan 20, 202028 min

4. The Importance of Choosing You with Martine Williams

Welcome back to episode #4! Today I’m interviewing Martine Williams who is a leader in 31 Gifts and the creator of Choose You. Do you ever feel like on the outside everything looks just fine, but on the inside you are riddled with guilt, overwhelm never feeling like you are enough and unsure how you’ve gotten to this point in life? I’m excited for Martine to share her Choose You message with you today to help reverse the burnout. Let’s dive in! “Getting into entrepreneurship has really grown me ...

Jan 13, 202040 min

2. How To Know When You're Ready To Start Running Ads

Welcome back to episode #2 of the Traffic & Conversions Show! Today’s episode is addressing the #1 question I get asked in my Ads Agency and that is …when should I start running Facebook ads. On this episode we’re going to dive in to 4 ways to know when it’s a good time to start those ad campaigns and if you are already running ads, make sure you have these 4 things put in place before you give up. “It’s so critical to know your ideal customer’s pains, struggles, dreams and desires...” At mi...

Jan 07, 202021 min

3. The 3 Components of a Highly Converting Funnel (it's not what you think)

Welcome to episode #3! Today’s episode is going to be a good one. It’s all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today...you have to listen in because it’s probably NOT what you think. “We’re always looking for a higher conversion…” At minute 0:34, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is. “Identify their problem and offer a solution to that probl...

Jan 07, 202040 min

1. Welcome to the Traffic & Conversions Show!

Welcome to episode #1 of the Traffic and Conversions show! I can’t tell you how much I appreciate you joining me today and the upcoming episodes. Today’s going to be a little different than the upcoming episodes because I’m going to share who I am, the formalities of the show and why I decided to create this podcast and more importantly how it’s going to benefit YOU! I’m absolutely loving what I do and what I love most is helping other women entrepreneurs actually live that crazy cool dream that...

Dec 30, 201917 min
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