3. The 3 Components of a Highly Converting Funnel (it's not what you think)
Episode description
Welcome to episode #3! Today’s episode is going to be a good one. It’s all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today...you have to listen in because it’s probably NOT what you think.
“We’re always looking for a higher conversion…” At minute 0:34, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is.
“Identify their problem and offer a solution to that problem...” At 8:50, have you ever wondered how you get someone who’s never heard of you and is now a buyer? Let’s break down the 3 funnels that you have to have in place and make sure they are working together. The idea is to get a steady flow of NEW prospects into your funnel and most importantly, get you messaging right.
“Messaging is everything in business…” At minute 11:32, we’re diving into the second component which is the landing page funnel. Hear why it’s important for you to have a separate platform for your landing page instead of your website. Plus, let’s take a hot minute to breakdown the funnel steps you should have in place.
“Put yourself in the prospect’s shoes and ask yourself the questions they would be asking themselves...” At 17:40, it’s all about the sales page where your customers consider the price, benefits, alternatives and reasons why they should buy your offer. Find out the 6 elements your sales page HAS to have.
“You nurture them until they’re ready to book a call or purchase…” At minute 23:42 is the third component which is an email funnel. What if your prospect doesn’t make it through the entire funnel and doesn’t become a client? Find out what to do.
“Make them feel like they’re looked after...” At 30:30, hear what a nurture or sales sequence should look like with 6 email samples.
This may seem a little cray … so I’ve put together a simple guide that goes into what we talk about today with some diagrams mapping out the complete funnel. Grab the free download here!
I appreciate you so much for being here with me today so I’m sharing a few of my favorite resources with you so you can get those conversions higher! Use these links to score a discount when you sign up:
Kajabi
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