The Scale on Socials Podcast - podcast cover

The Scale on Socials Podcast

Mae Bornillowww.spreaker.com
This is the podcast for Social Media Managers and Online Service providers to turn your skills into a profitable online business that you love. My name is Mae Bornillo and my aim is to help you use the power of Social Media to get more clients, increase your income, and make more impact. This is an honest and no-BS show about the journey and learnings as a growing entrepreneur. The Scale on Socials Podcast is your daily source of knowledge, motivation, and momentum to stay consistent on your path to your goals.
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Episodes

033: How to Create Viral Content and Consistency

It's getting tougher to get seen online nowadays. Putting in so much effort to create quality content can be frustrating when it doesn't give us the best results. Being seen online these days takes more than just quality, it takes quantity too. So how can you maintain both quality and quantity in your content without going crazy? In this episode, I talked about an approach to content creation that will give you more chances of being seen in the tough online world. Let me know about your thoughts...

Aug 21, 202215 minEp. 33

032: My Best Investment Yet!

Looking back at how life transformed 360 in the last 2 years, this is what I've realized to have made the biggest impact in my life and business. The only difference between us and traditional businesses is that in our online business, WE ARE the first thing we invest in. But why do we have such a hard time investing in our own skills? It is our skills that we sell and people pay for it. It is an investment that's worth every penny. YOU are worth every penny. Our skills are inflation-proof. It i...

Aug 18, 202219 minEp. 32

031: Stop Being Too Hard on Yourself

Are you being too hard on yourself? Many of us ambitious entrepreneurs try things and when we don't succeed right away we subconsciously blame ourselves for it. Sometimes, we expect so much from ourselves that we forget that it is also our first time trying. If you've been finding yourself feeling low and disappointed in your journey, this episode will be useful to you. I talked about: - How to create a better relationship with yourself - How to not feel so bad after a 'failed' venture - And how...

Aug 16, 202213 minEp. 31

030: Receiving Abundance Despite Anything

How many times have you felt like you can't succeed now because you're going through something, or facing a family issue, or on vacation, and you're not focused? This episode is about adapting to a new reality where you get to receive more money, joy, time, freedom, and success despite whatever is happening to you right now. Abundance doesn't care about where you are, what you're doing, or how much physical effort you're putting in. It cares about how receptive you are to it right now. When your...

Jun 05, 202220 minEp. 30

029: This Belief Made Life So Much Easier!

When you receive or experience something great in life, does it feel easy, or does it often feel difficult? Sometimes when things are too easy, we feel like it was just luck. Ease is available, but we often don't get access to it because we are blocked by limiting beliefs that we're not even aware of. My loves, if you've ever felt like good things don't come easy for you, and you're ready to receive abundance with ease, sit tight and soak yourself in this episode. This is an episode where we wil...

May 29, 202218 minEp. 29

028: How to Make a Course that People Will Buy

Unlimited students, more income, and more impact - these things are what make courses so special. It opens your expertise to serve more people at once. And if you have been wanting to create your own, this is your sign. In this episode, I'm gonna take you through my flow of creating your own online course. It doesn't have to be complicated, not expensive. Creating courses allowed me to scale my reach and income, and you can too. If you'd like more guidance on how to create your own course. My NE...

May 22, 202216 minEp. 28

027: Imagine the Work You Put Out at Your Happiest

Ever noticed how easy it is to work and create when you're happy? Making content is easy, your ideas flow, and you finish faster. You birth high-caliber work so effortlessly. This is what happens when you are in the zone. You get in the zone when your mind and body are connected and aligned. And you get to this state when you listen to yourself and give it what it needs. We are so conditioned by society and social media to think that great work is born from push and force. That you have to work ...

Apr 27, 202231 minEp. 27

026: Money Making Mini Training

Many people hang out on Instagram stories because it's spontaneous, expires fast, and is not curated. And with over 500 million active story users, it is also one of the great ways to boost engagement with your audience. In today's episode, Mae talks about one of the most powerful forms of nurturing, which is making mini-trainings. She explains how this can help people move from one point to another by delivering informative content and solving specific pain points. Show Highlights - How to incr...

Apr 20, 202217 minEp. 26

025: Building Brand and Personality with Instagram Stories

Building your brand is important for business, and if one of your main platforms is Instagram, you’ll understand that stories are one of the most utilized features. Instagram stories allow you to interact with your audience, building a genuine connection while showing your personality and having fun. In this episode, Mae talks about building a brand and showing your personality on Instagram stories. She shares story post ideas to drive engagement and provide value to followers that keep them int...

Jan 23, 202216 minEp. 25

024: The Secret Exposed! How Sell-by-Chat Works!

When you start a conversation with a person and sign them to your offer, do you pitch directly without asking them if they have a problem, or do you build trust and create connections first? In today’s episode, Mae reveals how she converts 99% of her premium clients using sell-by-chat. She discusses everything from starting a DM conversation to offering a service without being pushy, icky, and sales-y. Show Highlights - What is the best trait of a salespeople - How to connect and build trust wit...

Jan 20, 202214 minEp. 24

023: How to Handle Client Objections About Your Premium Price

In your freelancing career, you probably hear this once when a client says, “Your price is too high.” What do you do when the prospect has this objection? How do you handle it? In this episode, Mae talks about what you can do when a client has objections to your premium offer. She explains why the prospect has objections in the first place and shares some tips on how to provide social proof and have confidence about yourself and your offer. Show Highlights - The reasons why clients object to the...

Jan 18, 202213 minEp. 23

022: Powerful Instagram Profiles

Our social media profiles serve as the storefront for our business, it gives potential clients information about us and the service that we offer. But is your Instagram profile business ready? If your answer is No, don’t worry because this episode will help you revamp and make a powerful Instagram profile. In today’s episode, Mae talks about how to captivate the right audience with your Instagram profile. She discusses everything from your profile picture to what kinds of content to put out. Mae...

Jan 16, 202219 minEp. 22

021: How to Turn Your Instagram into a Client Converting Machine

Instagram has been one of the major parts of our business for the past years. This social media platform gives us leads, clients, confidence, and freedom. Today, Mae shares her knowledge and experience so you can turn your Instagram into a client-converting machine. In this episode, she talks about Instagram and how it can help your online business. Mae explains the role of Instagram to a service provider and gives some tips for you to get the best out of this platform. Show Highlights - The imp...

Jan 13, 202224 minEp. 21

020: Mastering Sales Calls and Converting More

Developing the ability to lead a sales call with a potential client is important. It allows you to understand their needs, build rapport, and set expectations. So start mastering the sales calls and use them as your advantage to convert more. In today's episode, we'll talk about increasing conversion rates with better sales calls. I'll discuss the persons' current situation, goal situation, and the missing gap or problem that you as a social media manager or service provider can help. Show Highl...

Jan 11, 202221 minEp. 20

019: Reverse-Engineering the Process of Getting Clients

When it comes to getting clients online, many people assume that the number of clients a person sign is the same as the number of people who hopped on a call. But, the truth is there's no such thing as 100% conversion. In this episode, we're going to talk about reverse-engineering the process of getting clients. I'll discuss the number of clients who actually sign to us and the importance of pre-qualify people before inviting them into calls. Show Highlights - The actual number of people who bec...

Jan 09, 202211 minEp. 19

018: Smashing The Year 2022

Are you ready to smash 2022? Did you set your goals and intentions for the year? Let's check-in! I want to make sure that you break down your goals into tasks that will help you bring them into reality. In today's episode, I'm going to guide you in assessing your previous years' strategies so that you can let go, keep and start new things in your life and your business this year. I'll be discussing the importance of prioritizing, pinning down, and putting things into your calendar, and I'll be t...

Jan 06, 202222 minEp. 18

017: Setting Up A Safe Environment on Discovery Calls

When hopping on a Discovery Call, you need to think about the kind of environment you're making. Are you creating a safe and friendly environment or are you being too pushy and convincing to sell your offer? In this episode, we’re going to talk about why people avoid hopping on a call with you. I’ll explain why prospects feel unsafe and uncertain. I’ll also talk about how to release yourself and the potential clients from the pressure and expectation during the discovery call. Show Highlights - ...

Jan 04, 202210 minEp. 17

016: The Real You vs. Ego

Why are you holding back? If you have a desire in your heart, it is placed there for a reason. Your growth and success are waiting for you. Listen to the real voice inside you and don’t let anything stop you from being the best version of yourself. In this episode, I want to send you a message from my heart as I talk about the battle between the real you who is powerful and happy and the ego that's stopping you from achieving success. Show Highlights - What is the unsettling feeling you’re exper...

Dec 31, 202120 minEp. 16

015: Why Clients Don’t Sign to Your Offer

People need our service and expertise and we need clients. Right? but clients who are unfamiliar with what we offer may find it difficult to sign with us. In today’s episode, I’m going to talk about why clients don’t sign up. I’ll explain some reasons behind their hesitation, excuses, and objections. I’ll share a real-life scenario to better understand the client's perspective on our offer. Show Highlights - The two main reasons why we are not signing clients - Why do people view our offer as an...

Dec 30, 202111 minEp. 15

014: Cold Messaging: Is it a Good or a Bad Idea for Your Business

Is cold messaging not effective to get clients online? Or are we just afraid of rejection that we don't think messaging strangers is a good idea? Today, I’ll answer your questions about cold messaging and if it's a good or a bad idea for your business. In this episode, we're going to talk about reaching out to people. I’ll guide you on what you should be doing to create conversations. Listen, as I share some tips and strategies to get cash flow, clients, and confidence through messaging. Show Hi...

Dec 28, 202112 minEp. 14

013: How to Get New Clients by Posting on Facebook Groups

Everything we do on social media is to open doors to more conversations since it's in conversation that we get to know people and see if they have a problem that we can solve. But, where can we find these kinds of people? One answer is in the Facebook groups. In today's episode, we're talking about how to utilize Facebook groups by creating call-out posts that can help get leads, open-up conversations, and sign new clients. I'll discuss the issues and roadblocks in creating call-out posts. I als...

Dec 27, 202126 minEp. 13

012: Niche Down and Scale Up to Profit

We always talk about niching down, but how have you implemented it in a way that makes sense for your business? If you are still overworked and overwhelmed on learning all the skills to be profitable, you're not niche down enough. In this episode, we're going to be discussing how to nail down your profitable niche that will benefit your business. I'll take a deep dive into this topic and give you some tips on sorting and bringing up the client's problem that your offer solves. Show Highlights - ...

Dec 23, 202133 minEp. 12

011: Four Parts of Content that Sell - How to Create Practical Converting Content Part 4

Are you spending hours and hours sitting in front of your laptop and thinking about what content to post on your social media platform? Feel stressed, not in the mood, and end up procrastinating. How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning. In today's episode, we're going to talk about the p...

Dec 21, 20217 minEp. 11

010: Three Most Powerful Types of Content You Must Have - How to Create Practical Converting Content Part 3

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating. How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning. In this episode, we'll discuss the three most powerful types...

Dec 19, 20219 minEp. 10

009: From Viewer to Buyer - How to Create Practical Converting Content Part 2

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating. How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning. In today's episode, I'm going to talk about how your viewers...

Dec 16, 20219 minEp. 9

008: How to Balance Value and Selling Content - Create Practical Converting Content Online Part 1

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating. How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning. In this episode, we're going to talk about the problem of wh...

Dec 14, 202113 minEp. 8

007: How to Effectively Combine Lead Generation with Social Media Content

Are you consistently posting your content on multiple social media platforms but still not getting leads or signing clients? Why is that? One reason is visibility. We are always taught to make a lot of content, but if nobody sees that, it will stay there unseen. In today's episode, I'm going to talk about combining lead generation with content. I'll list a few content strategies that are easy to implement and save you some time for lead generation. I'll discuss some effective ways on how your id...

Dec 12, 202134 minEp. 7

006: Turn Your Comparison to Expansion

We spend so much time on social media scrolling through other people's success and comparing ourselves. Seeing that they are better than us, their content looks fantastic, and then. As a result, we feel like an amateur, left behind, and not good enough. I have seen a lot of talented people in this position. Today, we're going to eliminate all the negative thinking about the word comparison. I'm going to give you some points to shift your perspective of scarcity to an abundance mindset. I'll shar...

Dec 09, 202129 minEp. 6

005: How to Position Yourself to Sign Clients on Calls

When a freelancer or service provider book a client, how do they do it? One way is during a discovery call. It's a perfect opportunity to get to know your potential client and see if you can work together. In today's episode, we will talk about how to position yourself in calls. I'm going to share the common problems when talking to potential clients, and I'll give you some strategies that you can use before and during the call. Show Highlights - What to do to prepare your prospect prior to the ...

Dec 07, 202123 minEp. 5

004: How to Shift from Charging Hourly to Package Prices

How do I price my offer? is the question I hear all the time from my clients. Pricing can be a real challenge to freelancers and service providers. In today's episode, we're taking a deep dive into pricing your offer. I'll give you strategies to set your prices based on the quality and value of your work instead of the time spent. If you are charging by the hour and don't know how to create a package, tune in. I'll teach you how to shift from charging hourly to package pricing, increase your inc...

Dec 04, 202119 minEp. 4
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