The Sales Game - podcast cover

The Sales Game

Josh Mackaysaleslaunch.com.au
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

70. Infinite Games- Josh Mackay

The launch of Self Power, the ideas behind my new venture, my mentality behind where I see it going, what types of customers I want, what cause I want to fuel. I want to help home owners settle into the future, to go green and reap all the benefits of being able to live there life the way they want to without consequence, and still be sustainable and green!

Jun 13, 202319 min

69. Mating In Captivity- Josh Mackay

A snapshot of where I am right now in life, what books I’ve been reading, a profound appreciation of the book Mating in Captivity, and just trying to understand why I’m loving it so much. Is it the meditation, is it the separation from my wife, and revival of energy between us from this separation, is it because it was so relevant and is just the right book at the right time? I think it’s all of these things and more. A fantastic book for anyone who is or has ever been in a long term relationshi...

May 16, 202335 min

68. Deep Dive Into Myself- Josh Mackay

Just an update about where I’m at currently in my life, what I’m thinking about, being less impressed with my status and self and more involved in the people in my life and who I interact with. Sharing how my transcendental meditation is going, reflections on my last few years in life and business, and a new journey of improving my skills in sex.

May 10, 202327 min

67. My First Transcendental Meditation - Josh Mackay - Sales Launch

I did my first day of a 4 day Transcendental Mesiation Course today and it was a very pleasant and easy experience. I recorded this immediately after my first mediation on my own in my home to capture what was going through my mind in and after the experience, pretty relaxed.

Apr 29, 20237 min

64. SALES LAUNCH IS BORN!! - Sales Launch -Josh Mackay

A BIG UPDATE I’ve sold my shares in the solar business, I’m separating with my wife which is going to be for the best for our family and wellbeing and overall joy and fulfilment, and I am just butting down into sales and self development of skills and personal brand and reputation. Plenty more to come as I’m planning on posting 25x a day across 3/5 media platforms to start this journey!

Feb 08, 202310 min

63. Nassim Taleb Incerto- Josh Mackay

Some of the points I lived the most from Fooled by Randomness: -things are less predictable than we like but that’s probably a good thing -how people can overvalue their intellect and knowledge, at the expense of learning more (the more I learn the more I realise I don’t know) -the black swan event is the one that you never seem coming but is almost guaranteed to come, and being protected from it means you survive -via negativa, it’s easier to improve by removing than by adding It a very deep bo...

Dec 18, 202221 min

62. Naval Ravikant cont..

I feel like I’ve just been mediating for the last 2/3 days that I’ve been reading this book, I strongly recommend reading it no matter what your doing in life. Overall I just feel more for Rota me to be myself in everything, of course to keep working on myself and pay attention to my thoughts as often as I can, and my reactions to events or news in my life, really just any emotions or thoughts, and to be present in reality, not what I want it to be, what it is.

Oct 30, 202212 min

61. Naval Ravikant

I started reading the almanac of Naval Ravikant by Eric Jorgensen and can highly recommend for a good fingering of the brain. Few points I wanted to think about from the book that have already got the juices flowing, but also some interesting common denominator’s I am starting to notice among some of these very successful entrepreneurs, and it’s probably some confirmation bias in there but I’d still like to explore the thought

Oct 29, 202216 min

60. Remind Myself of Time Horizons - Josh Mackay - Solar Launch

Been almost 3 months since we’ve listed the business and there’s been a lot of time pondering what I’d do next. There is some itching feeling that it hasn’t sold even though we are only halfway into the minimum timeframe we hoped for, and 1/4 of the more realistic timeframe. Shows me I still have some work to put into thinking on longer time horizons. Maybe even the fact that I’m selling it is also still a sign of that.. Did I really put it in that much effort and is the business’s giving me bac...

Oct 20, 202212 min

59. Play Bigger - Josh Mackay - Solar Launch

If I had to sum up the book Play Bigger in one thought, it’s do something different, not better, different. A lot of ideas in this book I can see has inspired or confirmed Russel Brunson’s thought on creating forward based movement (POV in Play Bigger) and category design of creating a product/service that identifies a gap in the market, solves a problem people aren’t aware is a problem or can be solved, or best if it’s both. And then getting everyone in the company on the same buzz and mission....

Oct 12, 202220 min

58. Spice Things Up- Josh Mackay - Solar Launch

Shane and I have revamped a commission structure for ourselves which has got us both more motivated to do sales. We’ve also been having steady results with our salesperson on commission only and he’s been excited about the potential with it. We decided to change up the way we pay our employee salesperson aswell and she’s been pumping with joy.

Oct 01, 20229 min

57. Happy Wife Happy Life- Josh Mackay - Solar Launch

I don’t believe that by the way haha. Not that I don’t believe it, it’s that I think it’s a very broken idea in all of its context. I just thought it made a catchy name for a podcast. I’ve been tracking my days with my partner just to break out of the memory fallacy that comes with thinking about the past, and how our thoughts or feelings can be so swayed by small moments of emotion, either from the past or the thoughts of the past in our current state of mind. So I wanted to break that for myse...

Sep 26, 202216 min

56. Mid Podcast Crisis - Josh Mackay - Solar Launch

I have been having conflicting thoughts about whether I really wanted to keep this podcast going and why.. Pros, like getting outside of my own head and sparking me to think in a certain way and holds me accountable Cons are sometimes I just really don’t know what to talk about, and it makes it hard to find the motivation to make a podcast. Maybe it’s because I’m putting pressure on myself to make jam packed golden nugget content on every podcast, and I don’t feel like I’m at an experience level...

Sep 19, 20229 min

55. The MX5 Seats - Josh Mackay - Solar Launch

The paradoxes of Wanting what you can’t have and also not working harder because you already have something that just does the job, path of least resistance perhaps..

Sep 10, 202217 min

54. Getting Chiselled - Josh Mackay - Solar Launch

-have been putting a lot of effort into my health and body and it’s been very rewarding -wanting higher energy levels, better physique, more strength but also on some level I believe it makes it visible that you have a solid work ethic and value results, so there is a respect level I would like aswell as I believe when I look at these entrepreneurs that are well built it commands more respect and also easier to watch as they are more attractive and in good form -like having a Ferrari body instea...

Sep 07, 202214 min

53. Enjoying the Freedom of Thought- Josh Mackay - Solar Launch

-I’ve been enjoying the freedom to think about what I’d really like to do with my time and money outside of the business with Shane -I am forming a stronger picture in my head of what direction I’ll be going, and it feels the best fit to think about doing sales with/for other businesses -Part of me wonders if/how much I’ve held myself back be doing business with Shane, and how much progression was made by doing business with him -Overall I would not change the decision to do business together wi...

Sep 04, 20227 min

52. Maybe it’s All Gonna Work Out - Josh Mackay - Solar Launch

Maybe it’s All Gonna Work Out -leads have started to come through and sales person has started to make sales -he’s now back to break even for us so it’s not costing us anything to keep him on, so we’ll give him some more leads now he’s fully trained and see how it goes -looking our emotional reactivity to situations, and our ability to think on time horizons -lots of business enquiries is very positive sign -updates with the loan process, but we’ve spoken to one supplier and they’ll give us same...

Sep 01, 202212 min

51. A Few Changes- Josh Mackay - Solar Launch

-applying for loan to move away from Amex and into cash position -need to track weekly costs better across lead sources and salespeople -few enquiries on the business’s for sale listing -Shane and I looking to gear up for one last hurrah through summer before selling hopefully -still unsure of what to do with the sales person, we haven’t moved him onto comms only just yet, caught between decision of pushing a bit further with him or cutting him loose -moving to Bali

Aug 24, 20228 min

50. My Business Journey So Far - Josh Mackay - Solar Launch

When you start your profitable because you have low overheads do you’ve just solved the problem, unreliable acquisition, as you scale and focus on one reliable acquisition channel, cost of impressions go up, have to market to colder audiences, and cost of things go up, which all chew margins Invisible hand of word of mouth to help your margins, The above three are all reasons why Shane and I didn’t go too far with the scale of our business, only after trying to do it though did we realise how qu...

Aug 21, 202216 min

49. What’s On- Josh Mackay - Solar Launch

Business is being listed for sale, we’ve filled out the forms and had the valuation redone at 450k, not bad for something that 12 months ago we were thinking of walking away from without anything! They’ve added both wages into the net profit and then done a 2.2 multiple on net profit, which is better in our opinion that the other broker who was leaving one wage and doing a higher multiple on the lower figure. Also their fees are only 2.5% on sale price, both were charging around 4k for listing a...

Aug 15, 202215 min

48. Business is for Sale - Josh Mackay - Solar Launch

We’ve listed our business up for sale! I’ll talk about some of the reasons why, what direction we have been drifting, what Shane and I are thinking about it. What areas of the business we would prefer to focus on, and maybe bring that to front of focus on the next challenge. Sales team has been doing really well this week, we’ve dropped our pricing down a bit for some specials, given our team limited numbers of jobs at high discounts, but have also kept them on the higher commission structure an...

Aug 12, 202211 min

47. Through the Struggles - Josh Mackay - Solar Launch

Being a business owner, or even just a human, but most certainly adding some extra flare to that by being a business owner, has its ups and downs. One thing that’s really helped me lately is thinking about things on a larger time horizon. We’ve recently hired two sales people and a customer success person, and have our alot of energy and effort into them, but things don’t always go the way you expect. We had to fire one sales person, and the other is not as strong as we’d hoped. We’ve put a lot ...

Aug 09, 202217 min

46. Is there such thing as good or bad? - Josh Mackay - Solar Launch

Starting to understand the concept I’ve heard various people, including Alex Hormozi, discuss about how things aren’t good or bad, they just are, and how we define them is what makes them good or bad to us. I was thinking about the way I delivered news to Shane about not being able to take a big chunk of Victorian leads from our lead supplier due to politics, and how I delivered it as bass news rather than just news. How I put my own negative spin on it before I had even given him a chance to pr...

Aug 05, 202210 min

45. Shifting Our Focus to Sales - Josh Mackay - Solar Launch

We’ve got a few things on the go at once, and with our size, dividing our efforts amount them all is quite a challenge and to some degree we may be doing a few things okey, rather than one or two things really well. We’ve got 3 new people who’ve just started, 2 in sales and 1 in customer success, we are testing Facebook marketing, testing the work from home method direct from onboarding (which we haven’t done in the past, we had trained people up first in the office for a few months before movin...

Aug 01, 20228 min

44. Robust Business - Josh Mackay - Solar Launch

Building a business that is failure proof, or at least extremely failure resistant. Lately Shane and I have been talking about our overall business model, the way we train people, the people we work with, and the vulnerabilities of our business, like lead sources, reliability on sales peoples conversions and our seemingly “market dependent” volumes, I put that in quotes because I’m learning that there is ways to control that. Both through Alex Hormozi and the book dive been reading, especially l...

Jul 30, 202216 min

43. Breaking Down Our Training- Josh Mackay - Solar Launch

How we train at the moment, and is there a better way? These are the steps we get into with a new salesperson: Day 1: Product Technicals Day 2: Systems Technicals Day 3/4/5: Sales Calls Week 2, Solo with catch ups Week 3, same as week 2z I’ve just been doing a lot of thinking about whether there needs to be improvement in our methods, and have come to the conclusion that yes, there does. I’ll cover why I arrived at this train of though and then decision, after some retrospection on previous trai...

Jul 27, 202211 min

42. Systematic Training & Our Frameworks- Josh Mackay - Solar Launch

I’ve started mocking up a proper training program to run through, because it’s been quite chaotic in the past. With our sales process, we want our sales team to be experts in solar, to have the information and knowledge to be able to handle any question, solve any problem and outsmart and customer or any salesperson feeding the customer bullshit. The overall idea is so that the customer has an awesome experiences and will the be an advocate of our business. I was even explaining to our new sales...

Jul 25, 202215 min

41. Building My Well - Josh Mackay - Solar Launch

Plans to start building my well before I’m thirsty as Russell Brunson quoted. I’ve started putting myself out there in Facebook groups for door salespeople, and plan to starry broadening that out. I’ve been considering a side project, and just trying out how I like the feel of building my well on Facebook in this style, or maybe I’ll look at getting some larger sales for us in over 50’s villages or building projects with smaller builders.

Jul 23, 20227 min
For the best experience, listen in Metacast app for iOS or Android