The Sales Game - podcast cover

The Sales Game

Josh Mackaysaleslaunch.com.au
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
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Episodes

40. Better Margins - Josh Mackay - Solar Launch

Some awesome news about results in getting larger margins across multiple sales with a lot of traction building with our presentations! Quick update about where our new team members are at, sales and customer success, what we’re doing with our new sales team member coming on, some ideas we have for culture, when to implement them, and what we are doing with our leads! Also looking at incorporating more ongoing training with our sales team, as one thing training has made me realise is that it is ...

Jul 21, 202210 min

39. Sales Team Update - Josh Mackay - Solar Launch

Reporting back in the progress of the salesman we’ve hired, and also the customer success. These are the people we hired through our little recruitment hack we thought of a little while back, and the results have been excellent. Still early days for the customer success but our operations manager has reported back very good things so far. Also our salesman made a sale already in his very first week solo, after 1 full week of training, and has more on the heater. These sales are coming through on...

Jul 19, 202210 min

38. Maximum Effort - Josh Mackay - Solar Launch

I like to do things to 1000, but I also want to have more sustainability in my life, and I think that comes down to making sure I am doing things that are high on my values, as my own choice, not as something I “should be doing” according to values in my head that aren’t mine. I don’t know exactly what it looks like, but I do know that business’s is higher on my values than I ever though, because it gives me so much energy, and I think about it so often, and have done so for as long as I can rem...

Jul 17, 20229 min

37. Creating a New Opportunity - Josh Mackay - Solar Launch

I’ve been thinking alot on how to create a new opportunity with our frameworks in our solar business. How can we present our offer in a way that hasn’t been done before, or find an area of our market that isn’t being served? Solving a problem that people haven’t thought to solve yet, or didn’t think was possible to solve, and making it seem effortless. It’s an idea I’ve been toying with since first reading Dot Com Secrets by Russel Brunson, and now watching Shark Tank, and also reading Play Bigg...

Jul 15, 202212 min

36. To Do or Not To Do- Josh Mackay - Solar Launch

Interesting thoughts about wether it’s easier to avoid things that you shouldn’t do, or to focus on things that you could do. Looking at links between causality and results of the survivors who actually made it, vs the people who didn’t. Was it really just a combination of the ‘right’ things to do, or was there something else that made them successful. In the spirit of avoiding tragedy, I’m just going to list a few things of what not to do, that from our experience we know if we did again would ...

Jul 14, 202218 min

35. Category Kings - Josh Mackay - Solar Launch

Reading a book, Play Bigger about creating new categories and dominating markets. One thought floating around in my mind since I first read Russels Brunson’s take on the subject, was how can we create our own category and own market in the solar industry. What will seperate us, what’s new, how do we get outside of this box we have put ourselves in and start looking at our problems, or other peoples problems differently to be able to find unique ways to present solutions to them. Also have just b...

Jul 12, 202214 min

34. Sales Team Training - Josh Mackay - Solar Launch

We’ve just onboarded a new sales team member who is super hungry to develop his skills and make some money. We are working on creating a proper sales training process, with videos, workbooks, notes, and detailed steps of onboarding process so that it can be replicated easily. We’ve also hired a Customer Success Person who starts next week, and we’re very excited to see how they go. Recruitment process has been a success so far but obviously need to wait a few months to see how the team pans out,...

Jul 11, 202216 min

33. You Never Know What it’s Gonna Look Like - Josh Mackay - Solar Launch

Just some thoughts on what aspects of our business we enjoy the most, and are our natural strengths. We have been contemplating the idea of wether it’s worthwhile honing in on those aspects of our business and seeking ways to reduce or possibly even outsource the other aspects that we aren’t so strong in and/or have less interest in. Or do we just find better people for those positions. Very interesting thoughts about selling products on commission basis for other businesses, where we take on al...

Jul 07, 202217 min

32. Lead Sources - Josh Mackay - Solar Launch

How many should we have? How soon to diversify? What are the caps of each? We’ve been thinking about our steps moving forward with our various lead sources, and how to stay de-risked during the process of bringing on and testing new lead sources, as well as just in general being de-risked and not being reliant upon one. There are principles of media types that you can only do a certain volume before you’ve squeezed out a healthy stable flow, and from there the push becomes stronger because you h...

Jul 06, 202212 min

31. Marketing and Recruitment Update - Josh Mackay - Solar Launch

Quick update about how the Facebook is going and how our recruitment process is going. We ran an interview yesterday and have some more tomorrow, the type of people we are getting through are exactly what we are looking for, and we’ve significantly reduced the effort involved to find them! Now how do we do that for other areas of our business!

Jul 05, 202212 min

30. Thought Experiments - Josh Mackay - Solar Launch

Thinking about the process of my thinking. Is it constructive, or demanding. Am I being realistic or setting expectations too high about my ability to implement changes successfully I’ve been thinking slot about wanting to do more with the information I’ve been learning, but also on which areas would be the highest leverage of my time, aswell as the most sustainable. Some of the points I’ve thought most about , like our marketing direction, future movements, values carried throughout our company...

Jul 03, 202211 min

29. Media Platforms Part 2 - Josh Mackay - Solar Launch

I was talking the other day about the various media platforms, and which one I like the most. It’s something that I’ve been thinking a lot about over the last few days and just wanted to share my thoughts. Also talking about redoing the website, and using principles of Dan Kennedy and Russel Brunson to direct the traffic better, rather than being a brochure. Also quick update on our recruitment hack and results so far.

Jul 01, 202212 min

28. Recruitment Hack & General Update- Josh Mackay - Solar Launch

We are putting an add up for sales people as we now have an abundance of leads and sustainability for two more sales people. Also Shane and I are keen on spending more time on other aspects of the business instead of being in sales ourselves, to elevate our roles and our skills. Also thought of a new trick for recruitment, to send all applicants a series of questions to that help truly uncover a persons personality and drive which has worked like a charm. Has saved time, effort and have achieved...

Jun 29, 202220 min

27. Media Platforms, Which One is Best? - Josh Mackay - Solar Launch

Google, Facebook, Instagram, YouTube, Podcasts and all the rest. After reading about these on Traffic Secrets by Russell Brunson, and how much effort he is putting into each of them, daily, weekly and monthly I’m just contemplating what method will be the most sustainable and lasting for me, and for our business. Shane has confirmed from his experience with mlm that he definitely doesn’t want to put the effort into social media, and much prefers paid ads. I like the idea of organic and lasting s...

Jun 28, 202223 min

26. My Self Development Journey So Far.. - Josh Mackay - Solar Launch

How I came upon my first coaches in personal development and starting the journey to understand myself better, what my values and breaking old false belief patterns that are holding me back. Is business a platform for self development or is self development to further my business values? My top values are social, business, family, personal growth, and wealth, I think even since identifying my values 6 months ago and breaking down some old thought patterns that were holding me back, my values hav...

Jun 26, 202228 min

25. Diversifying Our Approach- Josh Mackay - Solar Launch

Time horizons and emotional reactivity. Having a bit of wind in our sails but not over capitalising, wanting to still bring on the amount of people we can sustain in normal market and just pump everyone for a few months while it’s hyped. Really aiming on diversifying lead sources, another lead supplier contacted saying they’re rolling out exclusive leads. Russel Brunson talks about converting traffic into your own as early as possible, so building platforms like Facebook, YouTube, podcasts whate...

Jun 24, 202218 min

24. Most Important Thing a Salesperson Can Do - Josh Mackay - Solar Launch

Had a call that after finishing I realised was totally one sided so I called them back to build rapport. Why did I do that and how did I know it was a shit call? I know I have an awesome product and know my stuff, but it’s not about me, it’s about them. One of the most important things a salesperson can do is put the customer front and centre. Tonality and body language to give conviction comes second on hierarchy of importance for me.

Jun 21, 202215 min

22. Business Automations - Josh Mackay - Solar Launch

Business Automation episode: Talk about the nitty gritty of our software. Marketing, Sales, Admin, Finance and Intra-Company Communication. How long does it take to build? Is it worth the time and money to build? Can you save time and do it yourself? Is that worth it? Why software instead of old fashioned quoting and follow up methods, diary task manager and the likes? What we are using? Examples of integrations we are using. Quoting tools, Emails + Text, Masking Emails, Twilio, Masking Numbers,...

Jun 20, 202237 min

21. General Update/Owning Traffic - Josh Mackay - Solar Launch

New Facebook campaign should be live tomorrow Ad content has come through Sales are still rolling through steady since increasing our margins and repositioning Doing a little bit of D2D for some fun Working on some SMS automation, interesting follow up 81% of sales made on 4/5th interaction from Russel Brunson Traffic secrets Importance of Owning your own traffic and leads with lists and not being at mercy of media source not controlled by you

Jun 16, 202218 min

20. Growth Culture - Josh Mackay - Solar Launch

Growth Culture- Shane and I explored various methods, what we’ve used in the past and some things we are contemplating using moving forward and why. Update: We’ve increased our margins almost triple with our commoditised lead sources, we are giving it a month to allow a full sales cycle and see how the results are. Improving the installers and backing our warranty and service.

Jun 14, 202218 min

19. The Why of Building Your Business - Josh Mackay - Solar Launch

The Why creating a business that’s really valuable that we don’t even want to sell, something that truly functions without us, and probably something that we don’t want to sell. Working with people we enjoy, servicing customers we love and providing value we’d expect ourselves to feel good about the service, and our worth. To feel good about the experience and to pass that on to our staff, customers and anyone involved along the process. Margins for scalability and to pay people well /and/or cre...

Jun 13, 202220 min

15. What Order to Hire People - Josh Mackay - Solar Launch

Looking at the order that we have hired people to ensure that we are always spending our time on the highest value things we bring to the business. I talk about what order Alex Hormozi recommends to hire people in with the caveat that it should be in reverse order of the value that you are providing and see how we stack up against this line of thinking, and what we are doing moving forward.

Jun 06, 202217 min

14. Branding vs Direct Sales Episode 14 - Josh Mackay - Solar Launch

Just talking about some points Alex Hormozi made about spending time and money on branding bs direct sales. Tiring that in with what your time horizons are for achieving results, and having future based causes to work towards and give you and your customers faith in your brand!

Jun 05, 202223 min

13. Admitting You Can Improve - Josh Mackay - Solar Launch

I’ve found that being able to identify a flaw is an amazing quality, that allows you to grow and improve and be open to growth and improvement. Just running through some of the things Shane and I were discussing today for a few hours about affects of personal development on your life, your business and especially your friends and family and who you chose to surround yourself with.

Jun 04, 202231 min

11.. Mistakes Make Money - Josh Mackay - Solar Launch

Just looking into the process of working towards a successful outcome, and how mistakes are a key factor in that (if you learn from them). Also exploring our current business structure between co founders and whether there can be improvements to it.

May 31, 202216 min
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