You’re in for another great conversation today! Tim Brown from the Hook Agency is with us, and he is the host of the Hook Better Leads podcast. On today’s show, you’ll learn about how to get more visitors to your website through search engine optimization, or “SEO”. Tim doesn’t stop there, though. Since you need to know how to turn those visits into appointments that turn into sales, Tim is going to share that with us, too, because it all starts with a website that is designed to do just that. N...
Dec 24, 2021•52 min•Ep. 255
The smart guy doesn’t learn from his own mistakes, he learns from the mistakes of others! This episode is all about sharing the experiences of others, so it’s best to leave your ego at the door and open your mind, because what I share with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2022! What you’ll hear in this episode: Here are the top ten mistakes that I detail: #1 - Not having a clear vision of where you want to go in your busi...
Dec 17, 2021•1 hr 9 min•Ep. 254
Why is it that the last 20% of a roofing job takes 80% of the time? Sometimes you just can’t get it closed out. The punch list that gets longer with every inspection. Materials are on back order. A sick employee slows things down. Whatever it is, it means you’re not getting your final payment and your customer is getting impatient. Today I talk about the 13-step process we used at my company to get in and out of a project and maximize our profits. You’ll learn about the checklist we used to have...
Dec 10, 2021•27 min•Ep. 253
In Episode 228 , Karalynn Cromeens brought us lots of great tips and strategies on how roofing contractors can avoid contractual issues. Today, we get to hear from her about her latest book, Quit Getting Stiffed: A Texas Contractor's Guide to Collections and Lien Rights . An expert when it comes to getting paid, Karalynn will be sharing excellent content based on her latest book on how to collect your cash, because if you can’t collect your money, you’re going to go out of business. So listen in...
Dec 03, 2021•1 hr 4 min•Ep. 252
I’m pleased to have Becca Switzer from Roof Sales Mastery back on the show with me today. If anyone knows about the sales process, it’s Becca. She has tons of direct sales experience and she’s mastered the sales art of the storm restoration industry, too. Becca really knows her stuff, and she’s ready to share what she knows about increasing your profits when working from the insurance claims side, as well as tips for retail sales right here on the show today. What You’ll Hear in This Episode: Be...
Nov 26, 2021•42 min•Ep. 251
With the 8 steps revealed in this episode, you’ll be well on your way to growing a more profitable roofing business and have more free time for what matters the most to you. Listen in as I share with you how to remove the chaos from (and regain control of) your roofing business! What you’ll hear in this episode: These 8 steps are based on my FREE, printable 1-Page Business Plan . This is a fantastic tool to plan out your business! #1 - The End: What is your destination? How to plan ahead for whe...
Nov 19, 2021•48 min•Ep. 250
Nick Peret with Summa Media is an expert in the commercial roofing market and he has an excellent blend of information to share with us today regarding roofing, marketing, and technology trends. Listen in for tips and strategies to help you grow your business by being more efficient, productive, and profitable! What you’ll hear in this episode: As Nick explains, Summa Media creates custom solutions for roofing businesses. What we can learn about website design from Nick’s own site! Do you know w...
Nov 12, 2021•52 min•Ep. 249
Attorney Philip Siegel with the Atlanta law firm Hendrick, Phillips, Salzman, and Siegel, is my returning guest for today’s show. If you didn’t know, they specialize in working with construction companies all over the country, and they are who I’ve personally used for many years. In this episode, Philip will be discussing what you need to know regarding one of the hottest topics of the day: the COVID mandate. We also get updated on some legal issues we’ve covered in other episodes where Philip h...
Nov 05, 2021•1 hr 15 min•Ep. 248
Today’s guests may have only been in the roofing business for a short time, but they really have a lot to offer in today’s conversation around building a brand, building a service organization, and the reason why their business model has worked just as well in the roofing business as it did for them in the hospitality industry. Joel Patzke and his wife, Laura, are owners of TrueWorks Roofing, and they share the fascinating story behind their industry transition and what they’ve learned that can ...
Oct 29, 2021•1 hr 4 min•Ep. 247
In order to grow a solid and profitable roofing business, you’re going to need salespeople that can get out there and produce for you. My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well. On today’s show, we’ll be talking about where to find the right kinds of salespeople, how to attract them, and what it takes to bui...
Oct 22, 2021•49 min•Ep. 246
If you’re in the storm restoration business (or you just want to hear more about it), have I got an interview for you! Today’s guest is not only in the same “Construction Consultants Master Mind” group as I am, but she is the owner and CEO of XM8 Mastery, a company that teaches roofing contractors how to use the Xactimate software to maximize their insurance supplements and manage their retail estimates. Be sure to listen to this conversation with Alena Wilson. There’s a lot to learn here! What ...
Oct 15, 2021•46 min•Ep. 245
The easiest way to generate more revenue is to increase your close rate. In Part 2, today’s interview with contractor business coach Kyle Hunt we discuss tips in each area of your sales process: The Initial Phone Call: What you must do to make a great first impression, 5 Powerful Words When Talking With A Roofing Prospect, The In-Person Meeting: How to prepare, what to bring, and the approach you should take, and No Project Left Behind: Your lead tracking, sales pipeline, and follow-up system. G...
Oct 08, 2021•40 min•Ep. 244
If you’re not making the money that you should be making as a roofing contractor, if your business is chaotic and you feel like you’re putting out fires all day long, if you’re wearing all the hats - then what my guest, Armando Jacox, shares with us today is going to help you become more profitable, more organized, and free up your time to do the things that you want to do. Armando is the President of Foothills Roofing & Exteriors in Colorado and the host of the Roofing It! Podcast. He has s...
Oct 01, 2021•58 min•Ep. 243
The easiest way to generate more revenue is to increase your close rate. In today’s interview with contractor business coach Kyle Hunt, we discuss tips in each area of your sales process: The Initial Phone Call: What you must do to make a great first impression, 5 Powerful Words When Talking With A Roofing Prospect, The In-Person Meeting: How to prepare, what to bring, and the approach you should take, and No Project Left Behind: Your lead tracking, sales pipeline, and follow-up system. Get read...
Sep 24, 2021•56 min•Ep. 242
We all want systems and processes that make our day-to-day operations run more smoothly, but not many of us are experts at getting it all put in motion. One of the new services that today’s guest offers is helping to set up SumoQuote for contractors. As someone who has experienced first-hand the dramatic difference in his business when it comes to actually implementing these processes, Adam Sand is passionate about helping others to do the same. As the owner of Roofing Business Partner, Adam is ...
Sep 17, 2021•59 min•Ep. 241
Hey everybody, it was a short week so I just recorded a few random thoughts about growing a more profitable roofing business. You’ll definitely want to give this a listen. I’ll be back next week with a new interview! Resources: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! ** Please leave me a review on iTunes! ** ~Please Share My Podcast With Other Contractors~ THE ROOFER S...
Sep 10, 2021•19 min•Ep. 240
The good, the bad, and the ugly: On today’s episode, I’ll be sharing my experiences with being a successful roofing contractor from that least favorite (but very effective) educator of ours: the school of hard knocks. I also cover some of the most common problems that my coaching clients encounter. Learn how to avoid these pitfalls so that you can build a sustainably profitable roofing business! What you’ll hear in this episode: Why you must FIRST take a look at your financials. Polish up your s...
Sep 03, 2021•41 min•Ep. 239
If contractors think they can’t leave business behind to take their family on a two-week vacation, that just means they don’t have their systems and processes in place, yet. Today’s guest is a regular listener to the podcast and someone I’ve stayed in touch with over the last few years. If you’re a roofing contractor who’s interested in hearing from another roofing contractor about what’s working and not working for them in business, you’re really going to enjoy my conversation with George Boudr...
Aug 27, 2021•1 hr 24 min•Ep. 238
To run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system. In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool. Diane’s passion is des...
Aug 20, 2021•1 hr 5 min•Ep. 237
Why is it that the last 20% of a roofing job takes 80% of the time? Sometimes you just can’t get it closed out. The punch list that gets longer with every inspection. Materials are on backorder. A sick employee slows things down. Whatever it is, it means you’re not getting your final payment and your customer is getting impatient. Today I talk about the 13-step process we used at my company to get in and out of a project and maximize our profits. You’ll learn about the checklist we used to have,...
Aug 13, 2021•27 min•Ep. 236
Today’s guest is a coaching client I’d like to introduce you to. I recently devoted two episodes ( Part 1 & Part 2 ) to go over a recent coaching session I had with him and I was impressed at how he really had his sales process dialed in. John DeLaurier is a successful roofing contractor from Georgia and in this episode, we’ll be covering how to close more deals. John has developed a game-changing app that automates the follow-up process, thereby helping you close more deals and doing it in ...
Aug 06, 2021•1 hr 8 min•Ep. 235
Today’s guest is who I send my own coaching clients to when they need help learning how to sell. Tom Reber is the host of The Contractor Fight Podcast and Co-Founder of the Contractor Sales Academy, and we cover a variety of industry-centric topics in this conversation. Listen in for some great nuggets of information! What you’ll hear in this episode: Tom shares all the great benefits you can expect by attending the upcoming Mile High Profit Summit : Profit-driven sessions by leading industry ex...
Jul 30, 2021•1 hr 1 min•Ep. 234
My friend, Brian Javelin from My Online Toolbox, returns to the show, and he shares a natural cause-and-effect that he sees with his clients. When you’re doing your marketing correctly, you can have too many leads! And the number one problem that these contractors are experiencing right now is managing unrealistic expectations from those prospects. Listen in to our conversation as Brian shares how to not get overwhelmed with too many leads, and what to do if you need more leads, as well. He has ...
Jul 23, 2021•58 min•Ep. 233
Sales and marketing are a vital part of any industry, and believe it or not, especially construction. Today’s guest, Brian Kaskavalciyan is the founder of the gFour Marketing Group and has been in the home improvement industry for decades. Brian is also the host of the Wealthy Contractor Podcast, as well as the author of The 7 Secrets to Becoming a Wealthy Contractor . In this episode, Brian reveals those 7 secrets, as well as what to do once you get customers, how to maintain those relationship...
Jul 16, 2021•58 min•Ep. 232
Contractors are really good at what they do, but when it comes to sales, it is just another skill that contractors should be learning. Since nothing happens until somebody sells something, today’s show is going to be all about how to sell. My guest, Dominic Rubino, details the common sales mistakes that roofing contractors make. Knowing what to avoid will enable you to polish your sales skills and provide a professional experience to your customers that will help you to secure repeat and referra...
Jul 09, 2021•50 min•Ep. 231
I’m so excited to bring you this interview today. Rick Dutmer is my old business coach that helped me build my roofing company over the course of thirty years into an extremely profitable business so that I was later able to successfully exit and do the things that I wanted to do in life. When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a better way, and Rick was the one that helped guide me through it all, and it started with building a...
Jul 02, 2021•1 hr 5 min•Ep. 230
Thankfully, business is booming again and everyone has plenty of work these days! Today, I share with you how to increase your profits so that you’re not one of the 80% of contractors who go out of business within the first five years. The secret is NOT in getting more leads, it’s in keeping up with your gross profit margin. Listen in as I help break it down for you, and share my process for the all-important mid-year review. This will help you see where you stand financially and figure out how ...
Jun 25, 2021•49 min•Ep. 229
If you’re like most of us and have ever been screwed over by a general contractor or a building owner (often through no fault of our own), or even if you haven’t, but would like to avoid contractual issues altogether, then you’ll enjoy the topic of today’s conversation! My guest, Karalynn Cromeens, has written a great book that we’ll be discussing today: Quit Getting Screwed: Understanding and Negotiating the Subcontract . Listen in for tips and strategies that you can use right now! Karalynn Cr...
Jun 18, 2021•56 min•Ep. 228
John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and today, I want to share the second part of this excellent conversation with you, with his prior permission, of course. Last week, we heard about his sales process, which is the first leg of my 3-legged stool analogy: you have to sell the work, you have to do the work, then you have to keep score. Today, you’re going to hear about his work process and how he keeps up with his ...
Jun 11, 2021•39 min•Ep. 227
John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and I want to share this excellent conversation with you, with his prior permission, of course. Today, you’re going to hear about his sales process and how he manages to run a successful business as a solopreneur. John is a testament to how the roofing business can provide you with a great lifestyle when you get it all set up correctly. You’re not going to want to miss this! Wha...
Jun 04, 2021•1 hr•Ep. 226
