In today’s episode, I’m joined by Aaron Hockel from AltaVista Strategic Partners, a company that specializes in helping roofers implement goal-oriented marketing plans. Aaron is a digital marketing expert who has been on the show a number of times, and he always brings with him the latest strategies, marketing tips, and best practices for roofing contractors. His interviews never disappoint, so if you’re looking for fresh ideas and inspiration for growing your business, listen in to our conversa...
May 28, 2021•56 min•Ep. 225
Ben Hodson with JobNimbus , is my guest today, and he will be sharing how to make the best use of your time as a business owner by keeping things simple, organized, and yes, profitable! JobNimbus offers easy-to-use customer relationship management (CRM) software to contractors for project management, and Ben will bring us up-to-date on all its benefits and features that will help you to grow your business. What you’ll hear in this episode: Ben relates how JobNimbus got its name. There are curren...
May 21, 2021•59 min•Ep. 224
Today I interview best-selling author and expert contractor business coach Vicki Suiter about her latest book The Profit Bleed . We pinpoint the reasons that contractors are not making the money they should and how they can fix the holes in their businesses to make more profit. What you’ll hear in this episode: How to deliver a good elevator pitch The benefits of a Mastermind group, for clarity, ideas, and camaraderie Vicki’s elevator pitch: what she does, who she serves, and what action she wan...
May 14, 2021•59 min•Ep. 223
Remember that 3-legged stool principle I teach? You’ve got to sell the work, you’ve got to do the work, and you’ve got to keep score, which is the bookkeeping part. All three of these legs have to be in balance so that it doesn’t become weak or your business is going to fall over. Today, I’m thankful to have Steve Kreitzberg from Apparatus Contractor Services, LLC , on the show. Steve’s company specializes in outsourced bookkeeping, payroll, and reporting for contractors only, and you’ll be hear...
May 07, 2021•1 hr 19 min•Ep. 222
My friend, Brian Javelin from My Online Toolbox, joins me today and we’re going to be getting into “Marketing 101” for roofing contractors. We’ll drill down into how to get the best leads of all: the qualified leads. You’ll hear about how to bring qualified visitors to your website and learn how to convert them to prospects. This really is a simple plan for getting more quality leads and you’re not going to want to miss this! What you’ll hear in this episode: Brian’s philosophy is a unique blend...
Apr 30, 2021•1 hr 10 min•Ep. 221
I’m in the hot seat today, because I’m being interviewed by Tim Brown from the “Hook Better Leads” podcast, and I share how to reverse-engineer a business plan, because you have to know where you’re going before you can get there! Before we get to the interview, though, I’m bringing you some great tips that I’ve culled from my own 30+ years as a successful roofing contractor, coaching calls with my clients, contractors just like you, and even some pointers that I’ve picked up by listening to som...
Apr 23, 2021•1 hr 8 min•Ep. 220
Some of the benefits to tracking your KPIs (key performance indicators) are that it allows you to see your leads and where they came from, and you'll know how many presentations and closes you’ve made. This will provide you with the information that enables you to strategically spend your marketing dollars wisely towards the right clients, thereby improving your close rate and getting more money for your jobs. This is what I’ve been working on with a couple of coaching clients lately, and this a...
Apr 16, 2021•55 min•Ep. 219
Building great teams is a critical element to building a great business, and so is teaching people to manage for results. My returning guest, Vicki Suiter, with Suiter Business Builders, is a best-selling author and an expert contractor business coach. Today, she shares with us how to build teams that perform at a higher level, that view accountability with a fresh perspective, and that follow through on agreements. What you’ll hear in this episode: Operating from expectations rather than agreem...
Apr 09, 2021•1 hr 7 min•Ep. 218
My salespeople had a favorite “Whine”— ”Homeowners only care about the price and we’re too expensive.” When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor. In today’s interview, I discuss the sales process you need to get your price, with expert John DeRosa. What you’ll hear in this episode: John’s work as director of contractor training and customer experience at SRS Distribution, including travel and seminars His 25 year...
Apr 02, 2021•46 min•Ep. 217
What another great interview I have for you today, and it’s about differentiation. What makes your business different from your competition? What makes it better? What is it that allows you to charge a higher price since you’re providing value? Ryan Shantz with SumoQuote is back for another conversation with me and he’ll be sharing the answers to these questions, and more, so don’t miss this! What you’ll hear in this episode: Ryan shares his own personal story of how he decided to differentiate ...
Mar 26, 2021•52 min•Ep. 216
My labor attorney, Philip Siegel, is my returning guest today, and he focuses specifically on construction law. Philip is going to be giving us the latest information regarding the recent change in Administration, with COVID, and with all of the other important issues that you need to know about as a roofing contractor. You’re going to want to take notes while you listen to this episode because he is going to be sharing a lot of really great tips. Don’t miss this! What you’ll hear in this episod...
Mar 19, 2021•1 hr 8 min•Ep. 215
I want to share with you the goal I had in my business, and that was to work myself out of a job, by building a business that didn’t rely on me. I wanted to make sure that I had the right people, systems, and processes in place that would allow me to step away from the day-to-day grind. If this is something you’d like to work towards, download my FREE 1-Page Business Plan that will help you identify your destination and the roadmap you need to get there. It will help give you the clarity you nee...
Mar 12, 2021•51 min•Ep. 214
With over 165,000 neighborhoods covering 80% of the country, Nextdoor presents a great opportunity for contractors to get new local leads. Referral leads. The best type of leads! Next door is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a piano teacher? Does anyone know a great roofer? Today I interview marketing expert Aaron Hockel with AltaVista Strategic Partners and he takes us through the step-by-step proc...
Mar 05, 2021•47 min•Ep. 213
Are you getting the most out of what is probably the 3rd largest cost in your roofing business? When it comes to Business Insurance many contractors are leaving a lot of money on the table. What’s worse, they may find that they don’t have the coverage they thought they did for the complex risks we face. If you would like to be certain that you’re properly covered for any eventuality, especially those that you haven’t even considered, listen in to today’s show, with Dave’s expert guest, Jon Heins...
Feb 26, 2021•58 min•Ep. 212
If you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show! My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today. David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a ...
Feb 19, 2021•58 min•Ep. 211
Diane Gilson is one of my most popular guests, and in last week’s part 1 of this special 2-part series that covers the five ways to increase your profits on every job, we discussed the first two: why you need to job cost plus ways to use estimate vs. actual reports and how to locate and charge for lost or invisible costs. In the second and final part of this series today, Diane and I will go over the last three tips on the five ways to increase your profits on every job, and this is ALL without ...
Feb 12, 2021•46 min•Ep. 210
Diane Gilson is one of my most popular guests, and in today’s show, we discuss the five ways to increase your profits on every job, ALL without any extra hiring, selling, or having to work harder! This all starts with the 3-legged stool. If you are new to the show, I’ll start off by explaining this concept, because, as I always say, it’s not about what you make, it’s about what you keep! So, who’s ready to learn these five ways to increase your profits? Listen in, because I think you’re going to...
Feb 05, 2021•51 min•Ep. 209
You’re in for another great conversation today! Tim Brown from the Hook Agency is with us, and he is the host of the Hook Better Leads podcast. On today's show, you’ll learn about how to get more visitors to your website through search engine optimization, or “SEO”. Tim doesn’t stop there, though. Since you need to know how to turn those visits into appointments that turn into sales, Tim is going to share that with us, too, because it all starts with a website that is designed to do just that. N...
Jan 29, 2021•52 min•Ep. 208
Contractors are really good at what they do, but when it comes to sales, it is just another skill that contractors should be learning. Since nothing happens until somebody sells something, today’s show is going to be all about how to sell. My guest, Dominic Rubino, details the common sales mistakes that roofing contractors make. Knowing what to avoid will enable you to polish your sales skills and provide a professional experience to your customers that will help you to secure repeat and referra...
Jan 22, 2021•50 min•Ep. 207
Are you part of a peer group? If so, I’m sure you know the value that they can bring to you, both individually and as a business owner. If you’ve never joined one before, I think you’re really going to enjoy listening to today’s conversation with my guest, Dylan McCabe, as we cover the reasons why it can help you on your way to becoming a successful roofing contractor. Dylan McCabe from LIMITLESS Roofing CEO Groups assembles teams of non-competing contractors that meet once a month over Zoom, cr...
Jan 15, 2021•59 min•Ep. 206
In order to grow a solid and profitable roofing business, you’re going to need salespeople that can get out there and produce for you. My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well. On today’s show, we’ll be talking about where to find the right kinds of salespeople, how to attract them, and what it takes to bui...
Jan 08, 2021•50 min•Ep. 205
Happy New Year! Here’s to a healthy and profitable 2021! Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! ** Please leave me a review on iTunes! ** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use ...
Jan 01, 2021•18 min•Ep. 204
In today’s interview, I talk with Vicki Suiter with Suiter Business Builders about why some contractors she works with have a consistent flow of quality applicants and others that just complain that there aren’t any good people that want to work or take responsibility. We drill down to find what makes them different. What You’ll Hear in This Episode: Every contractor should be part of a mastermind or peer group, where you have the opportunity to sit down with non-competing contractors to talk ab...
Dec 25, 2020•1 hr•Ep. 203
Welcome to part three of my Top 10 takeaways on how you can run a more profitable roofing business. This Top 10 list has been culled from all of my previous interviews with experts, my own 30 years of experience, my years of coaching other contractors and listening to the mistakes they have made, and by watching my competitors make mistakes. You can listen to the first part right here in Podcast 200 , and the second part in Podcast 201 . Thank you for hanging in there with me and helping to make...
Dec 18, 2020•41 min•Ep. 202
Welcome to part two of my Top 10 takeaways on how you can run a more profitable roofing business. This Top 10 list has been culled from all of my previous interviews with experts, my own 30 years of experience, my years of coaching other contractors and listening to the mistakes they have made, and by watching my competitors make mistakes. You can listen to the first part right here in Podcast 200 ! Thank you for hanging in there with me and helping to make this podcast a success, and I hope, as...
Dec 11, 2020•50 min•Ep. 201
Welcome to the 200th episode of The Roofer Show! I’ll be sharing the best of the best takeaways on how you can run a more profitable roofing business. I’m bringing you a Top 10 list that I’ve culled from all of my previous interviews with experts, my own 30 years of experience, my years of coaching other contractors and listening to the mistakes they have made, and by watching my competitors make mistakes. Thank you for hanging in there with me and helping to make this podcast a success, and I h...
Dec 04, 2020•51 min•Ep. 200
Join me as we take a dive into sales today with Ryan Groth from the Sales Transformation Group. Ryan will be covering how to build a successful sales team, how to compensate and motivate your team members, and he shares some techniques to really nail down the sales process. Ryan also takes us into a conversation around the meaning of success and how that definition changes over time. You’re really going to enjoy this show! I’m kicking off this episode with a few quick tips from my recent coachin...
Nov 20, 2020•47 min•Ep. 199
Today I’m replaying a course that I did for The Contractor Success Academy. The Contractor Success Academy is hosted by Webrunner Media’s Mark Levesque and is a series of around two dozen FREE online courses. In this episode, I cover my 1-Page Business Plan . It’s a FREE download, so be sure to get it! You’ll learn about how to plan, design, and implement a solid business plan. This is especially important going into 2021 because there’s going to be a lot of opportunities available, but in order...
Nov 13, 2020•38 min•Ep. 197
If you want a consistent flow of qualified leads you need to listen to my mini-course with Marc Levesque and learn how a professional PPC campaign can get your company’s name in front of new prospects ready to buy your services. Once you have their attention Marc gives you the secrets to converting those clicks into qualified leads using the right landing pages. What You’ll Hear in This Episode: PPC is pay-per-click. Most listeners of this show will fall into one of three categories: You’ve done...
Nov 06, 2020•1 hr 8 min•Ep. 197
Remember that 3-legged stool principle I teach? You’ve got to sell the work, you’ve got to do the work, and you’ve got to keep score, which is the bookkeeping part. All three of these legs have to be in balance so that it doesn’t become weak or your business is going to fall over. Today, I’m thankful to have Steve Kreitzberg from Apparatus Contractor Services, LLC , on the show. Steve’s company specializes in outsourced bookkeeping, payroll, and reporting for contractors only, and you’ll be hear...
Oct 30, 2020•1 hr 9 min•Ep. 196
