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The RevOps Review

Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
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Episodes

How RevOps Leaders Can Step Up as AI Innovators with Jeff Ignacio and Rob Levey

In this episode of The RevOps Review, Jeff Ignacio sits down with Rob Levey to dive into the future of RevOps in an AI-driven world. Rob offers insights on RevOps best practices and how RevOps leaders can embrace the selective power of AI to lead growth and increase efficiency.

Dec 20, 202427 minSeason 1Ep. 69

The CRO turnover dilemma: What's causing short average tenure with Cliff Simon, CRO at Carabiner Group

In this episode, host Jeff Ignacio dives into one of the hottest topics in revenue leadership: the surprisingly short tenure of Chief Revenue Officers. Why do so many CROs face high expectations yet find themselves in short-lived roles? Jeff is joined by Cliff Simon, an experienced revenue leader and industry expert, to unpack the forces driving this high turnover rate.

Dec 13, 202425 minSeason 1Ep. 68

The future of Revenue Operations with Lonny Sternberg, VP of RevOps at Vestwell

In this episode of The RevOps Review, Jeff Ignacio and Lonny Sternberg dive deep into the future of Revenue Operations and the strategies that power sustainable growth. Explore how crafting a strong ICP can supercharge product-market fit, why integrating RevOps early in your organisational planning is critical, and what the next decade holds for startup funding and tech evolution. With a fresh take on balancing people, data, and AI in operations, this episode spotlights the human aspects that dr...

Nov 15, 202430 minSeason 1Ep. 65

How RevOps Functions In A Non-SaaS Organisation with Jeff Ignacio and Julia Roth

Our host, Jeff Ignacio, sits down with Julia Roth, Head of Revenue Operations and Analytics at Deako Lighting. They discuss what a revenue operations function looks like in a non-saas business. From forecasting, building funnels, customer tracking and data collection. They also discuss product management and feedback loops.

Nov 01, 202424 minSeason 1Ep. 63

The Revenue Operations Manual with Jeff Ignacio, Sean Lane and Laura Adint

Our host Jeff Ignacio sits down with Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, discuss the release of their book, The Revenue Operations Manual. Here, they discuss the four pillars of RevOps and the importance of building and getting a 360-degree view of the business. They also discuss building a team, maintaining relationships, and goal setting.

Oct 25, 202422 minSeason 1Ep. 62

Personalisation and Intent Data with Jeff Ignacio and Brent Keltner

Our host, Jeff Ignacio, sits down with Brent Keltner. They discuss personalisation and how to craft your outreach to match the organisation, not just the individual. They also discuss the importance of intent data and how to leverage this to engage with prospects, as well as how to sell to revenue operators.

Sep 27, 202424 minSeason 1Ep. 59

Operating As A RevOps Advisor with Jeff Ignacio and Jeremy Donovan

Our host Jeff Ignacio sits down with Jeremy Donovan, Executive Vice President of RevOps and Strategy at Insight Partners. They discuss how to optimise your hiring process, create cadences, and perfect your org structure. They also look into what it means to be in the business vs on the business and performing due diligence.

Sep 13, 202426 minSeason 1Ep. 58

Revenue Operations vs Business Operations with Jeff Ignacio and Rachel Nazhand

Our host, Jeff Ignacio, sits down with Rachel Nazhand, Vice President of Business Transformation at Zelis. They discuss the differences between revenue operations and business operations. They discuss how to support businesses moving from start-up to scale-up, maintain a cross-functional mindset and optimise the business outside of software and systems. They also touch on what RevOps looks like outside of the SaaS space and how to transition into business operations.

Sep 06, 202417 minSeason 1Ep. 57

Creating A Regional Strategy with Jeff Ignacio and Roxanne Taku

Our host Jeff Ignacio sits down with Roxanne Taku, Revenue Strategy & Operations lead at Airwallex. They spoke about building an operations strategy in EMEA and how to find the right tools and data sets for your region. They also discuss how to balance the quantitative and qualitative insights, drive improvements and productivity gains and centralise reporting.

Aug 30, 202424 minSeason 1Ep. 56

Forecasting And Customer Health with Jeff Ignacio and Janis Zech

Our host Jeff Ignacio sits down with Janis Zech, CEO and Co-founder of Weflow. They discuss all things forecasting. They look into machine learning and data driven forecasting, pipeline covergae and improving data quality. They also look into customer health metrics, product usage and renewals and expansions.

Aug 23, 202427 minSeason 1Ep. 55

Defining, Funding and Executing Revenue Operations with Jeff Ignacio, Stephen Diorio and Steven Busby

Our host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth programs, allocate growth resources and prioritise growth investments. They also talk about building cross-functional teams, funding growth capabilitie...

Aug 16, 202435 minSeason 1Ep. 54

GTM Planning with Jeff Ignacio and Jeffrey Serlin

Our host Jeff Ignacio sits down with Jeffrey Serlin, CRO of Revcast to discuss GTM planning. They look into annual planning, creating alignment, and setting OKRs. They also look at how to factor in time scaling and headcount and how to remain data driven. Finally, they delve into the metrics that matter, tracking progress and adjusting when necessary.

Aug 09, 202428 minSeason 1Ep. 53

Pricing Strategies And Planning with Jeff Ignacio and Renoli Huauya

Our host Jeff Ignacio sits down with Renoli Huaya, Head of Revenue Operations at Common Room. They talk about building a team, operating as a team of 1 and keeping yourself accountable. They also discuss how to create a pricing strategy and roadmap, as well as how to effectively prioritise your tasks and stay motivated.

Aug 02, 202426 minSeason 1Ep. 52

Pricing, Proposals and Usage with Jeff Ignacio and Sarika Garg

Our host Jeff Ignacio sits down with Sarika Garg, Co-founder and CEO of Cacheflow. They discuss how to optimise your pricing strategies, the importance of usage metrics and how to craft proposals. They also discuss renewals, the handoff process and the relationships between sales and finance and forecasting.

Jul 26, 202425 minSeason 1Ep. 54

Lead Scoring, Intent Scoring and Creating Alignment With Jeff Ignacio and Chris Kierz

Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead stage. Check out more from Chris’ playbook: https://www.cognism.com/fix-your-funnel/chris-kiertz

Jul 12, 202425 minSeason 1Ep. 55

Building A Sales Process With Jeff Ignacio and Ryan Milligan

Our host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at your sales processes from a mathematical and analytical lens.

Jul 05, 202421 minSeason 1Ep. 51

Staying Proactive & Becoming A Strategic Partner With Jeff Ignacio and Ali Rastiello

Our host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM function.

Jun 28, 202423 minSeason 1Ep. 50

Improving Productivity and Creating Repeatable Processes With Jeff Ignacio and Laura Fu

Our host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, they discuss what data is the most important to track and analyse and how to build a tech stack.

Jun 21, 202424 minSeason 1Ep. 49

Why RevOps Is Not Just SalesOps Rebranded With Jeff Ignacio and Camela Thompson

Our host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on customer success.

Jun 14, 202420 minSeason 1Ep. 48

Transitioning Into RevOps and Leading From The Front With Jeff Ignacio and Gabe Naviasky

Our host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe helped decrease churn and increase revenue.

Jun 07, 202426 minSeason 1Ep. 47

Scaling GTM Strategies With Jeff Ignacio and Samarth Mital

Our host Jeff Ignacio sits down with Samarth Mital, Senior Director of Global Sales Strategy, Planning and Analytics, Renewals and Sales Development at Rubrik. They discuss how to intelligently scale GTM strategies, from creating sophisticated models, planning and analytics and working cross-functionally. They also discuss transitioning from a consultancy role to an internal revenue operator. They delve into how to run operations efficiently at a larger company as well as how to create the best ...

May 31, 202423 minSeason 1Ep. 46

Improving The Buying Experience With Jeff Ignacio and Jake Dunlap

Our host Jeff Ignacio sits down with Jake Dunlap, CEO of Skaled Consulting. They look at how to improve the buyer’s experience and improve personalisation. They also look into the power of AI and how it can help build sales relationships and understand personas, pain points, and how you solve problems. Finally, they discuss how RevOps can help scale businesses, build infrastructures and fix what’s broken.

May 24, 202419 minSeason 1Ep. 45

Operating As A Team Of 1 & Optimising Tech Stacks With Jeff Ignacio and Nicholas Garza

Our host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, build and optimise a tech stack and increase adoption rates

May 17, 202424 minSeason 1Ep. 44
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