Joining me today for a conversation around branding is marketing strategist and branding expert Dawn Foster. If you’re a personal brand based business, sometimes it’s hard to detach yourself from the marketing decisions (hello, attachment to our precious creativity!). Dawn’s approach to marketing is rooted in data, and her insights will help you incorporate YOU into your brand WHILE making strategic decisions. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode65/ Send us a text Support th...
Dec 02, 2020•51 min•Ep. 65
What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode64/ Send us a text Support the show 🔗 G...
Nov 18, 2020•43 min•Ep. 64
BONUS EPISODE!! With holiday season around us, many personal brands pull back over the holidays and lose traction on their visibility. In this live session I share 3 specific things you can be doing over the next 6 weeks to boost your authority and start 2021 strong. Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to ge...
Nov 14, 2020•16 min
In today's episode, you’ll hear from my Speak Up to Level client Milan Kowalewski, an online marketing strategist for aesthetic providers and MDs in New York City. As a marketer and podcast host, he has experience behind the mic, but found himself spending hours each week preparing notes before hitting record. He wanted to find a way to prepare more efficiently while feeling confident that his message would have high value to his audience. Listen in to learn the exact steps he took and how his s...
Nov 11, 2020•54 min•Ep. 63
In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips and strategies, we’ll get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk. I want to continually put content on this show that gives you both tangible strategies AND examples of speaking on stages to spark ideas for your area of expertise. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com...
Nov 04, 2020•1 hr 1 min•Ep. 62
When you picture a “speaker”, I bet you picture a conference with a big stage. Well, besides the fact that conferences are a no-go in a pandemic, even if the live event world were open for business, you’d still have choices for sharing your message. Today, I’m sharing with you 5 kinds of stages that you could be speaking on as a guest speaker to grow your authority. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode61/ Send us a text Support the show 🔗 Grab the latest FREE resources: htt...
Oct 25, 2020•25 min•Ep. 61
Do you ever feel like you’re talking to an empty room when you present virtually? You’re not alone, many speakers have found the transition from in person speaking to virtual stages a bit rocky, not anticipating the lack of audience engagement. But is it really possible to get virtual engagement or should you have to just accept the lackluster zoom stares? In this episode, I’ll show you that it is totally possible and teach you how to drive engagement from your virtual platform. EPISODE SHOW NOT...
Oct 21, 2020•37 min•Ep. 60
As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!) In this episode sales expert, Nikki Rausch , teaches her authentic approach to selling with a step by step process for guiding someone from uninterested or unaware of your services, down the pathway to selling with ease. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode59/ Send us a text Support the show 🔗 Grab the latest FREE resources...
Oct 14, 2020•53 min•Ep. 59
They say: facts tell, stories sell. I don’t know exactly who “they” is– but they were right. Stories rock when it comes to captivating and entertaining an audience… BUT what if you don’t have any good stories? What if you think you’re kinda… boring? Or maybe you *know* you have good stories, but whenever you sit down to write an email or prep for a presentation and try to think of a gem or a tale to illustrate your point, your mind goes BLANK. Coming up with stories is one of the biggest challen...
Oct 07, 2020•35 min•Ep. 58
We're talking about facing hard things today in business, pivoting when things don't go according to plan and how to make quick decisions as a business owner when you think everything has been lost. CEO and Founder of REfficient, Stephanie McLarty, shares her story of scaling her business to 7 figures in 3 years only to face a disastrous financial crisis. She bravely talks the most difficult time in her entrepreneurial journey in hopes that it inspires more business owners to share their stories...
Sep 30, 2020•58 min•Ep. 57
You have an offer and most likely have been doing one on one work, coaching or starting to scale with an online course. Today’s guest, corporate consulting CEO, RJ Connell , will teach you how to take that same offer and serve corporate clients to help you scale your business. In this episode she’ll unpack exactly how to get started and teach you the 6 most common corporate objectives you’ll need to know to speak in the language of the decision makers. If you want to become a paid speaker, lean ...
Sep 23, 2020•54 min•Ep. 56
If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation? Will you roll with the punches or waste precious time with a deer in headlights look? Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do fo...
Sep 16, 2020•39 min•Ep. 55
Joining me for a conversation about protecting your intellectual property is my attorney, Paula Yost. We’re talking about trademarks, copyrights and parents, answering all the questions (many you may have not even known to ask!) What should you trademark? What phase of your business should you do it? And are you really protected with copyright law? Answering these and more. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode54/ Send us a text Support the show 🔗 Grab the latest FREE resour...
Sep 09, 2020•56 min•Ep. 54
I love shiny objects. I love a little glitz, a little sparkle. When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success. False . We both know that pushing through the hard stuff leads to break throughs. The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say y...
Sep 02, 2020•22 min•Ep. 53
Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;) Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours) EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode52/ Send us a text Support the show 🔗 Grab the latest FREE resources: h...
Aug 26, 2020•28 min•Ep. 52
Today, I'm not going to give you the 73 reasons you needed to go live because I’m betting you already know that it is an incredible way to reach your audience (you can learn more about that on episode #34) . You already know you should be showing up consistently, but the idea of hitting LIVE gives you more than jitters. Let’s uncover 4 truths for how to show up more confidently on live streams so that you can push through the fear and focus on the message. EPISODE SHOW NOTES 👇 ➡️ https://heathe...
Aug 19, 2020•41 min•Ep. 51
How do you integrate speaking on virtual stages into a money maker for your biz? Theoretically, when you get more eyes and ears on your business, the revenue should follow, right? But that’s not always true. Delivering content, then wishing for sales isn’t going to cut it, instead you’ve got to be confident that your efforts are driving results. Today I’m sharing with you five specific steps to help you successfully connect the dots between speaking and your business offers, whether that’s coach...
Aug 12, 2020•40 min•Ep. 50
I’m joined this week by copywriter and launch strategist Liz Wilcox who shares insights on writing newsletters faster (and with less pressure) and a simple marketing framework to help eliminate overwhelm when launching. We also talk openly about money and sales, two topics that could block you from successful launches, but the real show factor comes in the moment she challenges the common writing tip: write your newsletters like talking to a friend. EPISODE SHOW NOTES 👇 ➡️ https://heathersager....
Aug 05, 2020•1 hr 21 min•Ep. 49
Today I’m sharing with you my interview with diversity, equity and inclusion (DEI) consultant Erica Courdae. We’re talking about the importance of leaders creating inclusive communities, especially as online entrepreneurs. Episode Highlights The role of values in business and the conversation on diversity Why one sided conversations don’t serve you (or your audience) What exactly is tokenism and are you unintentionally using it? Black out Tuesday is over, now what? Should you be changing your we...
Jul 29, 2020•1 hr 8 min•Ep. 48
It’s the “can I pick your brain” topic I get most. It typically comes from someone looking to leave their 9-5 or take their business online. They want to know, how does this whole online business thing work? How did I do it? How could they do something similar? Today I’m pulling back the curtain to share with you how I've structured my online business and how it's evolved since I left corporate. I’m a firm believer that when you have a clear pathway (ie menu of services) for how people work with...
Jul 22, 2020•33 min•Ep. 47
The relationship we have with our smartphones is arguably the most intimate relationship in our lives. It’s a sad truth. Mental clarity, social skills, memory and focus are significantly (and negatively) impacted by the tool that also provides so much value and connectivity. I’m NOT encouraging you to get rid of your phone, but rather reassess your relationship, because if you want to show up in a magnetic way, you need space to be creative and shine. This conversation today is brought to you as...
Jul 15, 2020•49 min•Ep. 46
I believe that the secret to finding and rocking your IT FACTOR stems from the inner work we do on ourselves. When you’re clear on who you are and continually strive to become the best version of yourself, the law of attraction kicks in and others are drawn to you like a magnet. If you’re a fan of personal development like me, listening to podcasts, books and taking online courses, you’ve most likely experienced the high that comes when you get inspired to dream and hope. You’ve also most likely...
Jul 08, 2020•48 min•Ep. 45
Sometimes fear is obvious: fear of heights, public speaking, spiders. Sometimes fear is complicated: fear of success, loss, failure. Sometimes we don’t even realize that fear is even present, but masked as something else: impostor syndrome, procrastination, doubt. When it comes to chasing big goals you can count on FEAR being present (or acknowledge that your goals aren’t big enough). But how do we embrace this fear, listen to it and use it as fuel to accomplish our dreams? Enter this week’s gue...
Jul 01, 2020•58 min•Ep. 44
What is it about selling that makes many sweaty and uncomfortable? What’s even more unnerving? Selling from the stage. In this episode, I speak candidly around the concept of selling from the stage. Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it). I want to give you some...
Jun 24, 2020•47 min•Ep. 43
Every business must tell their signature story. It’s how customers connect to more than a product or service, especially if you're a personal brand based business. Sadly, instead of telling a story, most entrepreneurs deliver a laundry list of experiences that sound more like a resume than a journey their audience can relate to. In this episode, I break down what you need to know to craft your signature story to inspire and connect the dots for your audience wherever you choose to tell it. EPISO...
Jun 17, 2020•54 min•Ep. 42
You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way. In this interview with Adrienne Dyer, I share: What exactly is strategic storytelling How to place stories at the right times in your content The biggest mistakes made when telling stories in business (and how to...
Jun 10, 2020•57 min•Ep. 41
Taking a pause on the show this week to shine a light on a more important conversation, taking a stand to speak up for anti-racism and stand beside our Black women and men. If the conversation of race makes you unforgettable, good. That's how you know you're growing and it's only through the discomfort that change will happen. Please use the hour you would have spent listening to this show and instead use it to educate yourself. listen and use your voice. Here are few anti-racism educators onlin...
Jun 03, 2020•10 min
You might NEVER guess it now, but Natalie Workman, the host of the WorkWoman podcast used to be paralyzed by her fear of public speaking. For years she stayed on the sidelines allowing others to take the spotlight while she built her career behind the scenes. When she looked ahead to her future and her big goals, she knew she had to make a choice: would she continue to sit in the shadows or lean in to the opportunity right in front of her to significantly impact the lives of others, despite her ...
May 27, 2020•54 min•Ep. 40
When I started my online business, I noticed right away that there were some people in the industry who were clearly the authority. They were the magnetic ones that seemed to be everywhere. I’d find myself in Facebook groups filled with breakthrough stories, but for every success story, I’d see 20 more of entrepreneurs frustrated or stuck. I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of con...
May 20, 2020•42 min•Ep. 39
When my client Ally asked me to teach in her virtual summit recently I jumped at the chance. We’d been working together on her video skills and she wanted me to help her audience get more comfortable on camera and show up for their businesses online. Today I’m sharing the audio of this virtual session with you for two reasons: 1. I’m sure you have similar questions around leveraging the power of video in your business, specifically how to show up more confidently and eloquently. The idea of putt...
May 13, 2020•1 hr 16 min•Ep. 38
