I want you to imagine that your course, or your program or your service is this tiny little Island. I mean, it's a beautiful luxury island. Your island is exquisite. It's amazing, right? We're not going to qualify your island and what's on it, but you get this figure out.
This is your island. You have an island and over down the ocean, I bet you look out on the sea and you see another island over there, which is also exquisite, but yours is more exquisite because it's full of greenery and luscious margaritas and whatever else you want to have on your island, maybe a little like my tie situation. I want you to imagine the only way to get from one Island to the other island is a bridge. Let's pretend there are no boats.
Let's pretend there's no helicopters, those other crazy town outlandish things. There is a bridge, and on that other island are your ideal clients, your ideal customers, people who have an interest in working with you, but they don't quite know it yet, or don't know what solutions you offer, or they don't even know what questions to ask. They just know they have a problem, or they have a desire to do something, whatever it is in your niche.
What you have to think about is your presentation when you do speaking and everything that you do from the time you step on a stage but even before and after, you are building a bridge between where your potential customers are and your island, IE, your business, specifically in this instance, your digital product. You're building a bridge.
What you want to think about is you have to align these two things together so that they actually marry up because if you are doing random things, talking about random topics, or doing random activities, and then closing your eyes and hoping that they jump on some little dinghy bow and make it over to your Island, you're just kind of thinking in crazy town mode. You got to build the bridge and guide people on the bridge to get to your digital products.
Have you ever wondered how some people just seem to have a way with words? They have this spark that lights you up when you're near them, they have the It factor. And while most people think it's something that only a few are born with, I believe that you can find it so it can become your superpower to grow your business. It's about you bringing your brand to life by becoming a magnetic communicator in person and on camera, showing up with confidence, authenticity, and inspiration.
So are you ready to become magnetic? I thought so. I'm Heather Sager and I'd like to welcome you to Finding Your It Factor.
Hey guys , welcome back to another week. So glad you decided to come back after that long episode last week. Oh my gosh, so good though, right? I so enjoyed my conversation with Liz Wilcox. I hope you did too. You know, it's nice every once in a while, the change of the pace to look at.
I have this vision when I started the podcast that I'd have a mix of episodes where some would be deep conversations, some would be super simple, short episodes. I just have to be honest with you. If you've been hanging out with me for a while , you know, I'm not really a short conversation kind of person. I don't know.
If you're hanging around here. I think you're kind of like that too, that sometimes. Yes, you want the tangible. You want the step by step. You want to have the details, but also you want to enjoy the process and that's the kind of people that I like to hang out with is we take what we do really seriously, but we're not afraid to have fun while doing it.
We like to word vomit and think through things out loud and get a little off topic, knowing that at the end of the day, we're here for a very specific purpose, but I just had to laugh when I hit publish on last week's episode. I was like, wow, far longer than I intended, but today's episode, I'm open to keep it tighter, a little shorter. Primarily, one, I want this to be a really action-based episode for you today.
Also, I am getting ready to pack up the car and load up the kids and we are escaping to the Oregon coast for the weekend, so that's quite frankly, selfishly speaking. We're going to keep this short today because mama wants to get away and there's no cell phone service at the beach house we're going to, so I'm really excited about that, but let's dive into it. You know, we're here, we talk a lot about speaking on this show.
One of the questions I get frequently from online marketers, course creators, coaches, service providers, or people looking to get more into their visibility efforts, meaning do more speaking on podcasts or Facebook lives, or just starting to get their name out there to start growing their business. The question that I get is, how do I marry these two things together?
How do I successfully integrate this speaking idea that I have in with selling my business, selling this stuff in my business, my digital products or programs, my coaching services, my copywriting services, those kinds of things. We're going to talk about that today. I'm going to give you five specific steps I want you taking to successfully integrate the two things together, meaning actually sell your stuff from speaking.
Now, specifically, today, I'm not going to teach you how to sell from the stage because honestly, that's not really what I teach around here. I teach you how do you serve on a stage, serve the right topics to then guide people, your products and programs. I'm going to give you five steps of how to connect the dots today. I want to call out first the specific program or product that I'm recommending that you focus on. If you don't already have this in your business is having a digital course.
Having a digital course, having something that you have ready to go on the quote-unquote shelf. It doesn't have to be a program that you're offering all the time, but you have a way to serve people that isn't just you on the phone. I want you to consider how a digital course can open your ability to connect with more people, your ability to serve more people. The beautiful thing about speaking online, which all of us are doing right now, nobody's doing in-person work.
Online, we can reach people in all different countries, all different time zones, all around the world, beyond what we may have traditionally been able to reach. A digital course allows you to extend that level of service. It allows you to work with anyone, any time zone, any given point of time and allows other people to find the same transformation, success, results that you offer.
I think a digital course is an incredible product to have in your business and incredible arm to have in your business. I shared with you back a few episodes ago. I'll link down to the show notes. I think it was episode 47. I was talking about the different revenue streams in my business and why diversify.
Having a digital course for me, building multiple digital courses has helped me ensure that I'm not spending all my time live on the phone and one-on-ones or group programs, which I love those things, but a digital course gives me the ability to serve far more people. When you think about you and your business, if you're thinking about speaking, if you are actively speaking, you're trying to put yourself out there more, a big reason for that is you want to make a bigger impact.
I want you to consider for a moment, what the point is , let's say you get chosen to serve on a stage. Somebody says, 'Hey, will you come speak to my people?' And you're like, 'duh! of course I will.' You get super excited. You feel so honored that someone chose you to serve and love up on their people. You step onto that stage and you get, everyone's so excited and inspired, and then they leave and you leave and it ends there.
While even if you're the most captivating and charismatic speaker in the world, the honeymoon fizzles out pretty quickly after you're done. They may have taken a few tangible bits of information, but think about if you really want to serve and make an impact, you have to have something for those who want to continue on your journey, meaning whatever you teach, if they want to go deeper, if they want to go further.
If you don't have something that's next level for them, that's next step from them, they're going to go to Google, find your competition. Don't do that, but it's the opposite of service because I know you're probably like me. There's a lot of people who most likely do what you do, but you know, you do it really well, and with good intentions and a good heart. You do it in a way that's with integrity, it's with passion, it gets people results.
Quite frankly, we don't know how other people operate. Every business owner believes that they do it in a better way than their competitors. That's what makes us feel excited, to keep showing up in serving people. So do you really want to get people super excited, only have them to go online and find a next step that's not you?
No, so I believe that having multiple options, whether it's group coaching, the one-on-one, but I really think a digital course is an incredible way for you to extend that.
Now you're probably going, okay. I don't know if I have, I don't have a digital course, or if you do, you can connect the dots on this. You know, I've been talking about digital courses for awhile . You know, I've been talking about. I am promoting one of my favorite, favorite programs from my mentor, Amy Porterfield coming up in September. She's launching digital course Academy.
I was in the first round when that program, came out back in January 2019 and it's been a game changer in my business, so I'm gonna be talking about it the next couple of weeks. You probably are gonna hear a lot of other people talking about it. Pay attention. Amy has incredible free content that will help you level up in so many ways in your business and today I want to encourage you.
If you're thinking about doing a digital course, you have to go grab the Digital Course Starter Kit that she has.
It's called The Ultimate Course Creation Starter Kit. It is incredible. It gives you some tools to get you started on the right path to create a course that will actually work inside your business. I mean, imagine that being able to serve so many people, hundreds or thousands of people in different time zones around the world, while still being able to do the things that you want to do in your business and also in your life.
You want to get started in the right way, so you can go grab that Course Creation Starter Kit. That's a mouthful, The Ultimate Course Creation Starter Kit, folks. You can go grab a link to that directly over on my site here in the show notes, you can head on over to heathersager.com / coursekit. I'll link to everything I talk about today, including any other episodes I mentioned down to the show notes.
You can go and check those out, but let's go ahead and dive in and get going with this juicy episode. All right. The question on the table is, how do I integrate speaking with my programs, digital courses or digital products in my business? How do I marry these two things together? We're going to dive into five steps that I want you taking and being very mindful of to make sure that these two things line up.
Here's the visual that I want you to have when you're thinking about your marketing efforts, your visibility efforts, thinking about speaking, which is marketing and visibility. I want you to imagine this. Earlier this year I was in Key West, Key West down in Florida, the Florida keys. There were all these tiny islands and I was like, 'Whoa,' please don't think I'm a Debbie here for a moment.
But I'm like, 'Holy cow, look at this bridge, connecting all these islands off of the tip of Florida.' I don't know. I I'm not from Florida guys. I'm from the Pacific Northwest. I don't get down there very often. So I'm like, 'Holy cow, like look at this bridge, connecting these little tiny islands.'. It was fascinating to me and I just realized it was a really good visual. I want you to imagine that your course, or your program or your service is this tiny little Island.
I mean, it's a beautiful luxury island. Your island is exquisite. It's amazing, right? We're not going to qualify your Island and what's on it, but you get this figure out. This is your Island.
You have an island and over down the ocean I bet you look out on the sea and you see another Island over there, which is also exquisite, but yours is more exquisite because it's full of greenery and luscious margaritas and whatever else you want to have on your Island, maybe a little like my tie situation. I want you to imagine the only way to get from one island to the other Island is a bridge. There let's pretend there are no boats. Let's pretend there's no helicopters.
Those other crazy town, outlandish things. There is a bridge. On that other Island are your ideal clients, your ideal customers, people who have an interest in working with you, but they don't quite know it yet, or don't know what solutions you offer, or they don't even know what questions to ask. They just know they have a problem, or they have a desire to do something, whatever it is in your niche.
What you have to think about is your presentation when you do speaking and everything that you do from the time you step on a stage but even before and after, you are building a bridge between where your potential customers are and your island, IE your business specifically in this instance, your digital product. You're building a bridge.
What you want to think about is you have to align these two things to gather so that they actually marry up because if you are doing random things, talking about random topics or doing random activities, and then closing your eyes and hoping that they jump on some little dinghy boat and make it over to your island, you're just kind of thinking in crazy town mode. You got to build the bridge and guide people on the bridge to get to your digital products .
Now, thinking about this, one of the big benefits of speaking, if you listen to my podcast, you're most likely not aspiring to become a speaker. I mean, you're aspiring to become a speaker, but you're not trying to have speaking be your fulltime revenue. You're using speaking to grow your business. Thinking about this, let's talk about the five steps you need to be taking. Step number one, dive right into it. You need to choose a topic that directly connects to your
offer.Let's say your offer is a digital course on Instagram marketing. If you were going to do a presentation at a virtual summit or be a guest teacher in someone's masterclass , or do some Facebook lives in your business, if you are doing this speaking, there's a speaking on stages, and you were talking about how to organize your marketing assets on Dropbox. It's relevant, but it's not necessarily aligned. You are not getting people on the bridge towards your digital product.
Let's say your digital product is a specific membership or a course on how to use Instagram, strategically and consistently. I don't know that how to organize your files on Dropbox is really going to be the thing that gets people to start walking down that bridge. Think another example, same thing as you're an Instagram coach. If you're doing a talk around your morning routine, that is very much not aligned with strategy for marketing. It's relevant.
We all know that routine and mindset and all those beautiful things around how to get in the game as entrepreneurs is important, but if you are speaking on those things and then hoping to ultimately sell your digital products and programs, it's not really gonna work. So step number one is you need to choose a topic that directly relates with your product or program, whatever it is you ultimately want to sell, they have to connect. They have to be clearly connected.
Otherwise you might show up and serve, but you're, you're thinking a little delusional if you think people are going to want to buy your product as a logical next step within the first couple of months. You need to be clear around what you want to be known for, step number one.
Number two, when you give your presentation, you actually want to make mention of your paid programs specifically the one that you're trying to attract people to in your presentation. You need to be calling it out. Last week, Liz on the interview on Episode 49. Liz and I were talking about this idea of, I don't know the term she used, but I remember the word bamboozling from my interview with Erica Courtney , a couple of weeks ago, talking about this idea that people don't like to be blindsided.
In this situation, what I want you to think about is if you do work with clients, if you do have digital products and programs, you should be referencing that in your presentations. Otherwise, like, have you ever been in this situation where somebody was talking, talking, talking, and then later they're like, 'and you can buy my course.' And you're like, 'wait, wait, what ? Wait.' It just feels weird.
I don't know if that was the best articulation of how to say that, but I think you're following me is what you want to do is mention these things. I want you to imagine this, like a pendulum swinging where on one side a mistake is you never mentioned that you work with people one-on-one, or that you have group programs or that you have a digital course. You never mentioned it, which is like terrible . You need to mention.
But on the other side of it is if every three words you're talking about, who you work with and name dropping and saying all the things about, 'in my course this, and in my course this, and I teach that,' it makes it feel like you're hiding everything behind your course and they're not getting any value.
When you over -communicate, inside my course this, and in my program you'll learn this, and one of the things I teach inside my program is X, Y, and Z, even if you give them information from your program, like let's say for me, let's say, I'm teaching you actually, I'm teaching you some content from my program right now.
But if I were to go all the way through this thing up inside my program , Speak Up to Level Up, I teach people how to connect the dots between that bridge on one island to the other. That would be one great place for me to say it . But then if I were to carry on and continue to say, inside my program , Speak Up to Level Up, I teach you how to name drop without being a schmuck. I teach you how to do this. If I was saying inside my program, Speak Up to Level Up, I mean, God it's already annoying.
I just said it five times, you would just be like, 'Oh my gosh, this is a blatant sales pitch. It doesn't feel good.'. What I want you to think about on the pendulum swing is you need to make mention of it, but you shouldn't be using it to the point where people are being turned off. You're going to want to mention a specific product once, twice, maybe three times in a presentation, depending on the length, but you also can mention it in different ways.
'Hey, when I'm working with my students, one of the things I find is X, Y, and Z. Hey, just the other day I was working with a client and we discovered X, Y, and Z.' You're not seeing that throughout the entire presentation, but I want you to think about dropping breadcrumbs, dropping breadcrumbs to have them follow you across the bridge.
What I want you to really think about is, you know that intuition that comes in, that feeling in your gut when you're like, 'Oh gosh, this feels really skeezy and salesy. I want you to pay attention to that. I want you to pay attention to when that comes up to you when you were thinking about your content, you're thinking about preparing for an interview, and I want you to notice what point does that come up?
Does it come up when you're talking about your program, does that come up when you name drop, when you're talking about price? I want you to notice, not from the standpoint that you're doing it too much, but just notice because some people's tolerance for that is too low or too high. I want you to notice for yours are, but if you're freaked out that you're doing it too much, I pretty much guarantee that you're not doing it enough. I want you to play with that tolerance a bit.
Listen to that gut intuition, but also acknowledge that maybe you have a little bit of a fear of coming across as egotistical, so therefore you under sell yourself. Beef it up, mama , like you gotta lift up a little bit. You got to bring that confidence laced with that humility. Find the balance, but you do need to be mentioning the fact that you do work with people inside the membership or that you have a product about this.
That's not a smoky salesy thing, that's a gift because if the people in the audience in front of you are looking for a solution and you do not tell them that you have one , they will go Google and find someone else. That is the opposite of your mission.
When you frame it from that way, you have an obligation to share with how you work with people. It doesn't mean that you're doing a sales pitch from the stage. It means that you're peppering, an examples of, 'Hey, so an example of mentioning your product and presentation. I do this inside Speak Up to Level Up. This is one of the push back areas that my students have is they feel like they're being egotistical and they don't want to name-drop,' and then I could go on talking about.
That was an example of where I could slice that in, without seeming overtly aggressive.
One of the ones you can go out and watch or listen to is I posted, I did a couple of virtual summits earlier this year. On Episode number 41, The Power of Story. It was a virtual summit interview I did. Listen to that one and pay attention to how I talk about my program and my clients. Also, there was another one Episode 38, Showing Up with Confidence on Camera.
This was an interview that I did on another virtual summit back in April, but both of those, you can get a flavor around how I talk about my products, my programs, my clients, without overtly being schmucky and selling, if you want to get a flavor of what the right frequency is for you. That's step two , make mention of how you work with people, specifically your products or programs within your presentation. Start dropping those breadcrumbs to bring people over the bridge.
Step number three, offer tangible value. Don't just fluff them up. This one is a biggie for me. When I interview my clients and students, notice how I just did 'number two' with you, talking about I have clients and I have students. You'll notice that I do that all the time. I tell you guys how I work with people. You know that I'm a coach. I have one-on-ones. I have that, going back to number two, let's keep moving.
When I work with people, one of the words that I hear a lot, when I'm asking what their goals are, what they're trying to bring to the stage, how they want to be perceived on stage, a word that's used often is tangible. They want to bring tangible content. This word comes from the fact that we've all been through presentations that is just fluff. Where it's fluff, where people are talking about the fluff, fluff, fluff, and then it's like, 'Oh, buy my program for the actual good stuff.'.
We've all been burned and we hate that. There's a sense of mistrust. If you're listening here, you're not that kind of person. You don't want to do fluffy stages. You want to have tangible value. Now, what I want you to think about is your own purchasing decisions, your own opt in decisions online, imagine you're scrolling through Facebook and you see some somebody's freebie. I want you to think about what actually gets you to click and download someone's freebie.
It's most likely because there's something there that you actually like that you want. It looks like it's going to help you and not just be a little fluffy PDF document of sorts. I want you to think about this when you're on a stage talking to an audience and you are able to offer them a tangible tip, you are able to challenge their thinking, and you can inspire them and give them a clear next step. If you can offer that, they're like, 'damn, I like that speaker. They weren't fluffy.
They actually gave me something. I wonder what else they can teach.' This happened to me recently. I was listening to a podcast. I don't download freebies very often anymore. I'm pretty choosy with where, it's going to sound super pretentious, but I'm choosy with the coaches that I invested with, the programs and products that I invest with. I want to make sure I'm working with people that align with my values, that align with my vision.
I don't want to get caught up in shiny object syndrome, like that is definitely something I'm focused on this year. Thinking through that, I want to make sure whoever I'm working with, l have to make sure that their teaching style resonates with me and I actually can get some progress with it. It's not just like a , a fluffy. I don't know, a fluffy marketing, really good at like schmoozing someone into identifying the problem and then you get in the course and realize it's just crap.
If somebody doesn't give me something tangible in a presentation, I have very low level of confidence that they're going to give me tangible in a course. Hear that again. If somebody doesn't offer me something meaty and tangible in a free presentation, I have very low confidence that they will somehow surprise me and create tangible, meaty value in their course. I want you to think about that logically for a second. You probably have a very similar belief on this.
You probably feel the same way that you're more trusting when somebody gives you something good, right? But then think about it, with your free content right now, specifically, when you're thinking about your presentation on stage, are you holding back? Now, I'm going to say this very carefully, because I don't want you to over-give on stage because you're going to overwhelm them.
That's not helpful, but I want you to ask yourself the question, are you giving them at least one thing that's going to help them get results, one little thing. I don't want you to give them a boulder. I want you to give them a pebble because a pebble, you can hold in your hand, you can look at it. You can play with it. You can do something with it. A boulder, you're just going to like, be like, it's right in front of you. It's so big.
It makes sense, but Oh my God, to try to push that boulder is going to take a lot of work and people are kind of lazy. You and I both know that. I want you to think about what's one little actionable thing that you can help them with that will have a very high perceived value. Ensure your presentations offer that. Also make sure that you challenge their thinking and make sure that you inspire them, but make sure you give them that tangible pebble.
You do that and people will be hungry to follow you across that bridge. They want to know what else you have in your little bag of pebbles. We're going with that analogy there. You get that though, right? You're following me. Okay, so let's do a little recap where we are so far. One, you got to choose the right topic that directly aligns with your paid course, paid product paid offer. Two, You need to make mention.
talk about the fact that you have paying clients, that you have students, that you have a course during your presentation . Three, you need to offer tangible value, actual, tangible value. Not too much. Don't give them a boulder, but give them a little baby pebble something that is going to have a high perceived value for them. Let's go into number four. I want you to offer an extension of your presentation. You need to offer them something to continue to work with you.
I don't think you need to sell from the stage. I think you can offer them a freebie, but it can't just be a pile of crap, like, 'Oh, I have this random freebie on my website. Go grab it.' It has to directly relate with your presentation. Think about it as like a content upgrade. How could they go deeper with what you just covered on stage if they had a guide to go with it?
Again, don't give them a giant, big boulder of information in your freebie, but how could you, maybe they were so inspired by your presentation, they didn't take a lot of notes and can you give them the backup? Can you offer your slides with notes? Could you offer a more media outline? Could you offer a worksheet? Could you ask for a fast action, take action on Monday guide? Could you offer them, let's see here. Oh, I said workbook, a little mini guide, a swipe file, a cheat sheet.
Think about, so many different things, right? You can go Google freebies and figure out all these different ideas, but the most important thing is what is the next logical step for them? You've already handed them the pebble. They have it in their hand. They're excited. How do you help them throw it? How do you help them take the next step or two across the bridge? Don't make them leap. Don't make them jump into a boat, just take the next step. That's what you want.
You need to make sure whatever you're going to offer, imagine this you're on a podcast. At the end of the podcast, if the host says, 'Hey, and how can people get a hold of you or where else could they learn more?' And you throw out some random freebie that doesn't have anything to what you talk about. What are the odds the audience is going to want your freebie? I mean, it's kind of a crap shoot. I don't like crap shoot. I want like, hello, this is a very logical next step. Come follow me.
I like you. I want to learn more from you, like that's what someone's going to pull out their phone and go grab it. Make sure whatever your quote-unquote freebie or your opt in, you need to offer them something at the end of your talk or during your talk, where as I recommend more than once in your talk, but not in a creepy way. You want you to make sure it aligns with the content you're speaking on stage and also on your program, so think about your freebie has to be on the bridge.
That's the clear, your freebie has to be on the bridge. Hopefully you're following me with my analogy. Okay. Step number five, I want you to nurture them into an offer. This I think is the big missed step for so many here in the online space is this idea that you meet someone, you have a wonderful connection and they don't call. They don't call, what happened? What did you do? Oh my God, like, could you imagine you, okay.
You go on this wonderful, amazing first date and you exchange phone numbers and you texted them the next day and they never reply. Oh my God, and maybe they reply four months later and randomly invite you to a barbecue with a bunch of other people, like that's not cool. This is what happens with so many people online. They go and speak at an event. They like whatever, download the freebie. Here's the email that goes with the freebie and then no fricking followup or worse.
They just dump them into their newsletter and they don't take any time to nurture them and acknowledge, hey, thanks for coming to this thing. Step number five, I want you to think about how do you nurture someone into an offer? How do you nurture them? Let's say you have a speaking event and there are 30 people at it. Here's the thing, guys. I'm going to break some of the norms here for a second.
I think it's really easy for us, the online space to see what the big players are doing and model what they're doing, which is great. I do it too. But I want you to think about, if you have speaking event and you have 30 people in attendance and five people opt in, so they opt into your email service provider and you tag them, opted in, and then they go into a generic, I don't know a generic welcome sequence if you have that, and then a generic, maybe you email them every week, maybe you don't.
If you have a small business, if you have people download your freebie that week that you knew came from that event, how hard would it be to flag them or tag them and send them a specific email? 'Hey, thanks so much for coming to the X, Y, and Z summit. I'm so honored that you chose to go further. I just wanted to reach out and say, thank you so much.' Say something else, 'hey, by the way, I noticed that you download this guide. You also might like this other thing here.'.
Would it be so wrong for you to send them a personalized email? I guarantee you, if you're listening to the show, you do not have hundreds of thousands of followers, you do not have hundreds of thousands of people on your email list and if you do, damn, thanks, welcome to the show. I'm so glad you're here, what an honor! You're kicking my ass. That's cool. But what I want you to think about is I want you to think big but act small. I didn't make that up. There's a very famous quote.
I don't know, by who it's also the title of book that I love. Think big, Act small. When you're thinking about connecting the dots between your speaking opportunities and your paid programs or digital courses, you have the advantage. You get to act small. Why not reach out to people in direct messages and thank them? Why not send them an individual email from your real email? Oh my God, can we do that? Yeah, yeah. I don't know if it's going to in the spam folder, but why not test things out?
You have the advantage to do some things here. I want you to think about how could you really nurture them into an offer. Now, if I want to give you the technical speaking, the quote-unquote best practice to do this. You would have them opt in. You would move them into a what's called the delivery sequence, which is emails to give them the free thing from the event, then you would move them into a nurture sequence, which is helping them get acclimated to you digitally.
They've already met you physically or virtually on that event, but now I want them to get to know you, what to expect with the virtual relationship, right? You email them every week. What do you have online? You have a podcast. You have a blog. Give them a little bit, what value are they going to get from this communication and then guide them to an offer. This is where the power of a digital course comes in. Full disclaimer, I don't have this funnel set up yet for myself in my business.
Speak Up to Level Up, my digital course, I only offer it now twice a year. If I speak at a conference in, let's say July, I'm not opening up my program again until most likely November. I can't guide people directly to that offer, but I am working on creating a workshop. I have a lower priced digital course offer to be able to guide people to sooner, something that I'm working on right now. By the way, a workshop, a smaller level digital course is still a digital course.
I don't care if it's a 90-minute workshop, or if they complex robust 10 module digital course, held over the course of six months. You can be as complex and as simple as you want, but you don't have to have this big, crazy thing to get started and start making your speaking events profitable.
I'm throwing a lot at you today because I want to get your brain thinking. start thinking about how this web of all these things we do online, how they start working together. I see a lot of people talking about video online, talking about speaking online, talking about market online, talking about digital courses, talking about membership, talking about all the things.
What I want you to think about is you can get overwhelmed thinking about all the things. I want you to focus on a few simple strategies that are going to help you get results. What are those very few revenue streams that you have, and that you potentially could have within the next 12 months that can help you get where you want to go. If that is having digital products or programs, I invite you to explore the idea of building digital course with Amy and I inside her program.
I also want you to be thinking about how you can connect the dots by amplifying the sales of your digital products and programs by speaking more. It's why you're here. Stick around, hang out . We're going to be talking about that a lot here on the show, but I want you to start thinking about how to connect these strategies together. Speaking and selling, go hand in hand. Their peanut butter and jelly, friend.
The more that you can build relationships from stages and invite people onto the bridge from their stage that they're on into your business, the more success you'll have, the more fun you'll have in rolling out your products, and programs and services. You're going to have fun because you know, they all align together. I hope that this episode helps you on that path.
Okay. I can't wait to hear from you, which of these steps I talked about today, whether they were new to you or it was just having them be arranged in the order that starts things clicking and making sense. I want to hear from you on Instagram. Come on over, you know, I hang u p there on the daily on Instagram stories now, trying to figure out how to go down this Instagram real thing. Gosh, I don't know, man, so many shiny objects guys. Stay focused o n what you're doing, but send me a message.
Tag me on Instagram stories @theheathersager. Let me know which of these resonated with you. I'm curious which of your programs or offers are you looking to start growing some attraction to. What are you trying to start growing some leads into and where do you want to be speaking? Open up a conversation. Let's get talking. I'm working right now on creating the next round of content for the podcast coming up for the fall and I want to hear from you what you want to hear from.
The more that you reach out on Instagram and tell me what you're doing, the more I can create episodes that give you exactly what you need. Those little baby pebbles that help you pick up the content, run with it. Take the next step and start making big action in your business. All right, guys, thanks for tuning in. I hope this episode was a good one for you. Be sure to rate, review and subscribe the podcast. It means the world to me.
As we're growing, we just surpassed 17,000 downloads here on the show and we are growing quickly. Thank you so much for being a part of this community. We will see you again next week. Same time, same place. Guys, thanks so much for listening to Finding Your It Factor. And hey, if you have a talk coming up, you have to check out my free resource.
It's called Nail Your Next Talk. 10 must ask questions before taking the stage so you can show up as an authority and turn that talk into future business. These are the questions that I use myself to prepare for my life talks, and they're going to help you ask the right questions of the person who booked you for the event. So the meeting planner or the client, and it's going to help you serve your audience to the best way possible. It's going to help you anticipate potential tech or 80 snags.
Turn the Q&A time into a strategic place for content and make this speaking opportunity, a lead generator for your business. So go get it. What are you waiting for? It's over at heathersager.com/10Questions