Send Krystal a Text Message. Do you consider yourself a thought leader? Or are you someone that wants to be seen as an authority in your industry? Then today's episode is for you! Join me as I chat with Chief Brand Officer at Zilker Media, Nichole Williamson, about growing a business online and what it takes to put your message into the world authentically. We talked about social media strategies, whether you should share about your family online, and how to use your content strengths to grow yo...
Apr 25, 2023•49 min•Season 1Ep. 401
Send Krystal a Text Message. If you would've told me in 2018 that in 5 years, I'd have 400 episodes of this podcast, I would've cackled in your face! "Not possible, I don't believe it. I can't even imagine having ten episodes out in the world," is probably how I would've responded. Yet, here we are today -- celebrating episode 400 of The Proffitt Podcast. Grab your confetti and party hats because I forgot to run to Party City and choose the matching decor. We're working on a birthday budget arou...
Apr 18, 2023•30 min•Season 1Ep. 400
Send Krystal a Text Message. Need help making podcast editing easier? This episode is for you! Today's question from the community comes from Sasha, who needs help with podcast editing. Truthfully, all podcasters need to learn the basics of editing their show, even if you plan to outsource this to a team of pros one day. Let's cover the seven essential functions for keeping your podcast editing simple and talk about some of the lessons I've learned to streamline editing. Plus, I'm throwing in so...
Apr 11, 2023•26 min•Season 1Ep. 399
Send Krystal a Text Message. "What exactly is ChatGPT? Why would I use it? How does it work? And what kind of value does it add to me as a creator?" You've asked all the questions about AI & ChatGPT. I'm excited to chat with today's guest - who's used these powerful tools longer than me - to answer your questions. Join Craig VanSlyke and me as we chat about technology, the evolutions of the internet, and why you should consider these new tools as your creative assistant! From helping your br...
Apr 04, 2023•43 min•Season 1Ep. 398
Send Krystal a Text Message. In the last episode, we went on a journey through the talks of Podcast Movement Evolutions in Las Vegas. Today, we're rounding out the adventure with the second half of the takeaways and insights I gained at the conference. From learning the ins and outs of the HubSpot Podcast Network to soaking up more marketing strategies, you'll feel like you were right there with me. I'm sharing the aha moments I had as well as the big takeaways that reminded me, "I should be doi...
Mar 28, 2023•41 min•Season 1Ep. 397
Send Krystal a Text Message. Video podcasts, AI-generated ads, and brand deals for smaller shows -- that's right! Today, we're doing a debrief on Podcast Movement Evolutions 2023. While I had ambitions to fit everything into one episode, I didn't want to overwhelm you with too much information or not do the content justice. So, we're breaking this up into a two-part series. In this episode, I cover the first day and a half of the conference and what I learned. From industry experts to leading or...
Mar 21, 2023•38 min•Season 1Ep. 396
Send Krystal a Text Message. "I want people to know my name in the industry, but I don't know how to make that happen," is a comment I often hear from podcasters in this community. If that's you, you're in luck today! Not only have I brought a rockstar authority builder on to interview, but she's also someone that brings a whole new level of street cred to speaking on stage. Heather Sager (a 4th-time guest on the show!) shares with us what it's like to put your message out there and have people ...
Mar 14, 2023•59 min•Season 1Ep. 395
Send Krystal a Text Message. "I've noticed lately in 2023 that everybody, and I mean everybody, either starting a podcast or wants to start a podcast...it's turning out to be quite a saturated space...I would love to know your tips on standing out." This was a listener-submitted question by Swapna Patel in our community. And it's such a good question. There are a lot of podcasts in 2023, and it can feel overwhelming to have a category that feels diluted with thousands of podcasts just like the o...
Mar 07, 2023•27 min•Season 1Ep. 394
Send Krystal a Text Message. "...I am still in the process of starting my own podcast/YouTube channel. Got a few episodes recorded. Any chance you'd be interested in doing a crossover episode of some sort where I can ask you questions about me getting started, and you could live-train a real newbie?" That was the email I received back in December from a friend I'd met at the Ramsey Solutions event in 2021. His name is Jordan, and he had the same questions as many brand-new content creators. "Do ...
Feb 28, 2023•1 hr•Season 1Ep. 393
Send Krystal a Text Message. "Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today! There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes. "They must think video views are the measuring stick for success here," I told myself as I typed o...
Feb 21, 2023•31 min•Season 1Ep. 392
Send Krystal a Text Message. I love a coaching call. But I especially love a coaching call when it's about content, strategy, and podcasting! Today's episode is a live coaching call with Anthony on YouTube as we dissect his most pressing podcast questions. From social media strategy to podcast websites, we covered the questions I often hear from new AND seasoned podcasters. If you've had a podcast and you're wanting to take your show to the next level, this coaching call may be just the thing yo...
Feb 14, 2023•1 hr 14 min•Season 1Ep. 391
Send Krystal a Text Message. "How does everything tie together? Why do you emphasize the different parts of an online experience?" That, my friend, is known as the Content Marketing Journey. Today, we're exploring how someone from your audience experiences your content with a fun new exercise. For the first time, I'm walking you through a guided Marketing Meditation to help you visualize what this can look like for your content and your business. You'll walk away from today's episode inspired to...
Feb 07, 2023•26 min•Season 1Ep. 390
Send Krystal a Text Message. Time and money -- two of our most precious resources. Especially as busy creators! Today's episode is dedicated to walking you through four essential skills that deserve your time, money, and attention to make the most out of your content. I'm walking you through how there's a sliding scale of "investments" and that no two creator journeys are alike. Whether you have ample time to learn new things or are ready to drop hundreds or even thousands of dollars into your c...
Jan 31, 2023•36 min•Season 1Ep. 389
Send Krystal a Text Message. The podcasting landscape has gone through several evolutions since I started in 2018. You can dynamically insert podcast ads (on your own!!), create episode footers for all your content, and monetize your show in ways that still blow my mind. Let's talk about how you can monetize your podcast in 2023! (Psst, these tips are especially exciting if you’re already a Buzzsprout user! It makes implementing that much easier.) Tune in to hear how you can start making money w...
Jan 24, 2023•26 min•Season 1Ep. 388
Send Krystal a Text Message. In this day and age, you can't ignore short content. That's why we have to talk about YouTube Shorts and why you can't ignore them. In the last two weeks, I've been asked more about creating content for YouTube, but mainly about the deal with YouTube Shorts. Today, I'm diving into the behind-the-scenes of our new YouTube channel for "Camping with the Fam" and sharing the insights I've discovered with you. Not only will you walk away from this episode with a fresh per...
Jan 17, 2023•29 min•Season 1Ep. 387
Send Krystal a Text Message. "What do three comedians, three mics, and an audio experience make?" One of my favorite podcasts! It's time for another content case study about Smartless. Today, I'm breaking down the ins and outs of how this podcast started and skyrocketed to the top of the charts. Not only does their story have great guests and hilarious hosts, but I'm sharing the content format of their interview and why it matters. I'm not gonna lie. This case study gets super nerdy and fan-girl...
Jan 10, 2023•29 min•Season 1Ep. 386
Send Krystal a Text Message. What's next for your business in 2023 and beyond? If you answered "adding Amazon to my digital business," you'll love today's episode! Join me for a fun conversation with Laura Meyer, who specializes in helping brands build successful Amazon businesses through her agency and consultancy work. Not only does she know the ins and outs of the biz, but she has also tried and true methods to teach us. Tune in as Laura breaks down the need-to-knows for adding Amazon as a ro...
Jan 03, 2023•50 min•Season 1Ep. 385
Send Krystal a Text Message. "What's coming on the scene for content in 2023?" Oh, I thought you'd never ask! In today's episode, I'm sharing my top 3 predictions for content marketing in 2023. Some of them may surprise you. Some will make you want to run out and try ASAP. And you might feel a little uncomfortable getting out of your regular content routine. But whatever you do, I want you to pay attention to what makes you more confident in your content and have a deeper connection with your au...
Dec 27, 2022•30 min•Season 1Ep. 384
Send Krystal a Text Message. "Yes, I'm an Armcherry!" That identifying marker may sound strange to you if you're not a listener of the Armchair Expert Podcast. But if you listen to the show, you get it. Today, I'm doing a case study that I've waited for months to share with you. The Armchair Expert Podcast, with hosts Dax Shepard and Monica Padma, is one of my top 3 favorite podcasts! In today's episode, I'm breaking down the significance of their content and how their journey has unfolded. Plus...
Dec 20, 2022•30 min•Season 1Ep. 383
Send Krystal a Text Message. "Ugh, that sales experience gave me the heebee jeebees!" We've all been there. A salesman that was too aggressive and pushy. A saleswoman duped you into upgrading your account when you didn't need to in a sleazy way. And countless other examples of bad sales experiences. Today's guest, Travis Albritton, joins me as we talk about honest marketing. Travis and I go way back -- to the start of this podcast in 2018. In our chat, we discuss the good, the bad, and the ugly ...
Dec 13, 2022•56 min•Season 1Ep. 382
Send Krystal a Text Message. "Are you creating something new next year?" If I were creating a brand new podcast, YouTube channel, or blog in 2023, there are three things I'd focus on. I flashed back to 2018, and the baby content creator I was that didn't know anything about anything. I just knew I wanted to share an important message. Flash forward to today, and I know some essential lessons I've learned that have contributed to my remaining here five years later. In today's episode, I'm sharing...
Dec 06, 2022•32 min•Season 1Ep. 381
Send Krystal a Text Message. "I was late to my Shark Tank audition." Today's guest, Seneca Hampton, shares his journey of entrepreneurship -- and how it isn't always a linear path. From starting more than twenty businesses before he landed on the "successful one," Seneca shared how being resilient and consistent eventually led to his multi-million dollar booming business, Hampton Adams. Listen to our chat about using athletic tape, selling on Amazon, geeking out on marketing, and how keeping thi...
Nov 29, 2022•56 min•Season 1Ep. 380
Send Krystal a Text Message. Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey. From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life. And, because it's Thanksgiving week here in the US, I wanted to sprinkle the universe with my gratitude for incredible mentors and thought leaders making a difference in the world. In today's...
Nov 22, 2022•35 min•Season 1Ep. 379
Send Krystal a Text Message. Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode! After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself. In today's episode, we're doing a content roundup of the Top 10 must-have resources for any solo content creator. Walk away from this episode with d...
Nov 15, 2022•21 min•Season 1Ep. 378
Send Krystal a Text Message. "What does my story have to do with content?" Well, everything. Today's guest, Chef Amanda Schonberg, demonstrates what it takes to turn on the mic and share your story. In our conversation, she shared that her journey with creating content on Periscope -- unsure of what she was doing -- was just the starting point for taking her baking skills and sharing them with the world. As Host of the Baking for Business podcast, Chef Amanda teaches other bakers the lessons she...
Nov 08, 2022•51 min•Season 1Ep. 377
Send Krystal a Text Message. Are you doing a good job with your content? How do you know? Unless you get feedback from members of your audience, you could be creating content in a void -- never knowing what you could be doing better. In today's episode, I'm walking you through four simple ways you can survey your audience and get feedback on your content. We're covering how to survey your community through: Email Youtube Social Media Google Forms There are simple ways of surveying your audience,...
Nov 01, 2022•35 min•Season 1Ep. 376
Send Krystal a Text Message. How do you define "success?" What does it look like to achieve "content success?" Does it look like less editing time and more opportunities to engage with your community? In today's episode, we're talking about content success and what that looks like -- for you. We each have our own content creation journeys, and we all have different goals and dreams about what we want to do with our content. Let's talk about three specific ways you can set yourself up for success...
Oct 25, 2022•32 min•Season 1Ep. 375
Send Krystal a Text Message. Do you feel like you're wasting hours each week creating your content? Four specific tasks were the ultimate time wasters when I look back over my content creation journey. Not only did these culprits waste time, but they also drained my energy and motivation because they took so long -- and most of them had roots in perfectionism. In today's episode, I'm breaking down the four content wasters that held me and my content creation processes back for too long so that y...
Oct 18, 2022•27 min•Season 1Ep. 374
Send Krystal a Text Message. "My content isn't growing anymore. I've tried publishing better content, having bigger named guests, and even spending more time editing - but I've stopped growing. What am I doing wrong?" Sound familiar? There are 11 ways you may sabotage your content growth -- without even knowing it! Today's episode covers some mistakes I often see content creators making long after the allowable timeframe of "rookie mistakes." These might keep your content from growing, your stat...
Oct 11, 2022•32 min•Season 1Ep. 373
Send Krystal a Text Message. "How do all of your content systems and processes work?" We've covered content creation strategies at the most granular levels on the podcast. Today, we're taking everything up to a higher level so that you can see the potential impact your content can have in the future. The three types of content workflows will help you navigate your content more smoothly, give you more confidence in your work, and provide a blueprint for managing your content in a fresh new way. A...
Oct 04, 2022•32 min•Season 1Ep. 372
