Chat GPT and Content Creation, What You Need to Know

[00:00:00] We need to talk about the elephant in the room today. Because that is Chat GPT or AI or artificial intelligence or whatever else you want to call it. But this is the buzzword of 2023 and oh my goodness, I have seen so many questions asked about this in Facebook groups. I have seen. You know, YouTube videos that are just going crazy, going viral about Chat GPT

[00:00:29] how do I use this? What can I do to apply it to my podcast and how can I use this and capitalize it? It's like striking while the iron is hot and everybody is freaking out about it. And I wanted to share all the things that I have learned. By way of Craig VanSlyke, so Craig has been on the podcast before and he reached out to me and said, Krystal, I have been using this [00:01:00] and it has really been transformative for.

[00:01:03] My podcasting and creation experience, and he actually uses it in a way that I hadn't heard anybody else talking about. And I have to totally admit today I have worked with it more than I had when we originally recorded this episode, but I am in full-blown learning mode Again, even listening back to our interview, I'm like, oh my gosh.

[00:01:26] Like I totally forgot that you can do that and everything about this convers. Was insightful, helpful, and is a like basics introductory course of how to use AI and Chat GPT to create your podcast content. So enjoy my conversation with Craig. Welcome to the Profit Podcast, where we teach you how to start, launch, and market your content with confidence.

[00:01:52] I'm your host, Krystal Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today, because if you've been trying to figure out the [00:02:00] world of content creation, this is the show that will help be your time savings shortcut. So let's get right to it, shall we? All right. Proffitt podcast listeners, we are welcoming back to the show, Mr.

[00:02:16] Craig Van Slyke, so welcome back Craig. How are you today? 

[00:02:21] Thanks. Doing okay. Living the dream here in the woods. Yes, so thanks for having me back on. 

[00:02:26] Yes, and we are talking about. Something juicy today. Something super juicy. So, uh, the origin story of today's episode is actually, you know, um, Craig's on my email list and I sent an email out and we started chatting back and forth, and he brought up the juicy topic of AI and chat, G P T.

[00:02:49] And I am just so, I've, I've seen so much about it, I've gotten questions about it and I have to just, Wave the white flag and say, I don't [00:03:00] even have access to Chat GPT. I haven't played with it. It is a brand new world to me. So, uh, Craig, let's just get started on, when did you start using it? Because I know that you said you have certain applications that we can dig into on how you've been trying it out.

[00:03:18] But when did this first like, come into your world and what you're doing? It's only been a couple of weeks. Okay. Maybe three weeks, something like that. And I, okay. I think I read about it on Reddit. Mm-hmm. Yeah. And went and checked it out and was immediately fascinated by it. Um, I, I've been in the technology world.

[00:03:37] This is scary. Almost 50 years almost. It's coming up on 50 years and just a few more. I haven't been this intrigued or excited about a technology, uh, since the kind of the.com era. Mm-hmm. Yep. You know, you could see that the world was just never gonna be the same. Yeah. [00:04:00] Uh, and this feels that same way to me.

[00:04:03] Mm-hmm. Um, is just, it's amazing what it's capable. Are you, are you always an early adopter when it comes to new technology? Are you just kinda like, Hm, I'm gonna sit back and see on certain things? Like how has that kind of trended for you? Uh, you know, I, I tend to be a fairly early adopter, at least to play around.

[00:04:24] Mm-hmm. Uh, you know, I got the first Kindle. Okay. Yeah. Um, you know, things like that. A keyboard phone when that was a big deal. Uh, so yeah, I tend to, you know, that's kind of my world and so I tend to be fairly early on, but not like this. I mean, not, this is not just, oh, this is cool. I'm gonna check it out.

[00:04:44] It's, mm-hmm. Oh my god. Yeah. You know, uh, it is just, it, it's one of those blow your mind moments. Yeah, it's, it's, it's never gonna be, the world is never gonna be the [00:05:00] same. Hmm. Yeah. So can you walk us through, so you get an account, let's just start there. Right? So what, you saw it on Reddit or you, you know, you started maybe seeing it pop up in a few different places.

[00:05:14] Did you just go straight to. The, their Chat GPT website, like have you played around with other AI like type of technologies previously before you got intrigued about this? Or was this something that's like, oh, this looks really cool, I'm gonna go like straight to this and check it out. Like, how, how has that worked?

[00:05:34] You know, I, I've played around with similar technologies mm-hmm. Uh, that are kind of, that have AI buried. Okay. Um, but not anything like this. Although the first kind of chatbot I used was back in the early nineties, there was a thing called Eliza that was supposed to be this virtual psychoanalyst based on expert [00:06:00] systems.

[00:06:00] Mm-hmm. But you know that that's, that's like an oxcart versus a Ferrari, right? Is what we're talking about here. Um, well, I had not, you know, I'm, I'm familiar with kind. Conceptually how all this stuff works at a really high level, but I never really played with it like, like I have in the last few weeks.

[00:06:20] Mm-hmm. So walk me through what that looked like then. So you set up your account and then set up your account. Do you even, is there, did you know what you wanted to play around with? Cuz I find. There's been a few different, cuz I'm thinking about, um, you know, when the NFTs really started taking off and everyone was like, you just gotta get in there.

[00:06:42] You gotta create it and you gotta make it happen, you gotta do this. And people are like, well what do you create? Like, what do you do? And they're like, it doesn't matter. Just create something. Yeah. And you need to publish it on the blockchain. You need to do this and that. So, is it kind of like that? Like did you know that you were just gonna go in and start playing around?

[00:06:58] Or did you have some sort of [00:07:00] intention behind it? No, ab absolutely playing around with technology is one of the best ways to use it. Mm-hmm. Uh, I've actually written academic articles about that and it, it really is a great way to learn. So, you know, I went in, I don't think I had to go on a waiting list.

[00:07:15] Um, but anyway, I got, got my account, wanted to start. One of the first things I asked it to do was to write a poem about our cat, Taz, who was one of these. She's a little gray cat that just everything she does is funny and it it, from the first moment I saw her, she's been like that. So I described Taz and said, write a poem about Taz, and it cranked out this poem, Uhhuh.

[00:07:41] There was actually, I, I mean I'm no poet, but you know, if I read it, I thought this is a decent poem. And then we were going out to dinner with a friend, um, for his birthday with him and his wife, and they had raced, um, they built and raced drag racers in their younger [00:08:00] days. So I said, Hey, write me a poem for a guy who's turning 72, who used to do top fuel dragsters with his wife.

[00:08:10] You know, instant birthday present. Wow. Yeah. And I started to see what it could do. So I went through dad jokes and all kinds of silly stuff before I started to get a feel for how to interact with it. Hmm. One of the things about Chat GPT is that it, it is conversational and so it's not like Google, you know, find me websites on X, Y, Z.

[00:08:34] Right. It's okay. Tell me about this. And it'll tell you, and then it's, well, you know, I don't quite get this piece of it. Can you explain that some more? And then you keep refining it and you keep up. It, it, it's really like having a conversation with an eternally patient, incredibly knowledgeable friend.

[00:08:53] Yeah. You know, you can keep asking it for more stuff and change in directions and it'll keep [00:09:00] cranking out answers. Wow. Um, yeah. It, it's really so. What's the turnaround time? So like you make a request, you know you have all your details. You hit submit, you hit enter, you like actually send off what you're asking for.

[00:09:15] How fast is it that it turns around and has something, a deliverable to share with you? So six weeks later you get a letter in my el it just, it seemed like that at first. No, it, it, it's really kind of neat. It, it kind of types it. Mm-hmm. So, you know the old terminals that you saw in like the war games movie and that kind of thing, where it would Yeah.

[00:09:36] Type out letter by letter. It, it's faster than that, but you can watch, it doesn't just appear, oh, like a Google search would. Okay. And it varies on how much load the system has on it and that sort of thing. You know, sometimes it'll hang up and just do nothing for a while. Sometimes it'll just stop completely and you have to regenerate the response.

[00:09:56] But no, it. Not [00:10:00] instantaneous, but in a matter of 15, 20 seconds. Wow. Yeah. Yeah. Which is mind boggling. But yes, I was gonna say, yeah, I mean, I mean, so if you were to go back in time to. The early nineties when people were just starting to talk about this thing called the internet and how all that was gonna work, and somebody told you, you know, in a few years you're gonna have the ability to ask, ask this thing anything, or have it generate a poem about your cat task in a matter of like seconds.

[00:10:34] Like, what, what does that look like? Like, I mean, On the spectrum of technology because I can look at podcasting, for example, and see the exponential growth that has happened in just the five years that I've been in the industry and looking at it. So if you were to kind of put this on like a timeframe, do you feel like we've just made like a huge jump that's gonna lead.

[00:10:58] Exponential [00:11:00] jumps in the future. I guess I'm putting you on the spot to make a prediction, so Yeah, correct. Yeah, yeah, yeah. It, it will. So technology does grow exponentially. Mm-hmm. Uh, and it has for a long time. Yeah. And, and, and it's partially because information technology tools can help build the next generation of information technology tools.

[00:11:20] Right. And so that kind of really rapid growth is built in. What, what I've noticed over the years is I, I keep hearing things that computers won't ever be able to do. Mm-hmm. Yeah. And then five years later, 10 years later, there you go. Yeah. You know, it was never gonna meet a beat. A grand master at chess was never gonna accurately translate language, you know?

[00:11:44] Here we are. Yeah. Um, I, I, I don't know where this is gonna lead. Mm-hmm. Um, you know, it could go a lot of different directions, uh, but what I do know is that [00:12:00] in the long run, this is the worst it will ever be. Yeah. You know, it, it'll, it, it, it won't be a smooth, I'm, it's a podcast and I'm making a little dive with my finger, but it won't be this smooth arc, you know?

[00:12:13] It'll have fits and starts. Yeah. But it's just gonna get better and better and more and more powerful. And that's, it's really interesting too, to think about, especially when you think about first iterations. Cuz I'm a beta tester on a lot of different software and if I look back to the genesis of whenever I onboarded with something, you know, two or three years ago, and then the product that they're, that's out in the world today, it's like, oh my gosh, it's that.

[00:12:41] If you only knew what we had to deal with back in the day, whenever we first started using this, like, and that's how I feel about podcasting. I was just creating something, you know, recently where I said I still had to explain to people five years ago what a podcast was like. Most people were like, I a pod, like you do what?

[00:12:59] It's on [00:13:00] your phone already. It's already installed. I can just open an app and make it happen. So, uh, this is like circling back to the exponential growth and how this technology. Help us can create just so many more creative things that we're not even thinking about the application of them today. But I want to really bring this home for people listening right now, cuz I mean, you know, you've listened to this podcast, you know that there's podcasters, YouTubers, bloggers, people that are just creating content.

[00:13:32] Lots of different platforms and channels. Is there something specific that you see chat, G p t or other AI that will be coming out to solve problems for them specifically? I, I do. Um, but where, even where we are right now, Is incredibly useful. Mm-hmm. So let, let me, let me give you an example that I did just a little while [00:14:00] ago.

[00:14:00] So I'm, I'm, my podcast focuses on human flourishing. You know, how do you live an excellent life? And so there's a concept called memento mori, which is, remember that you're gonna die. Mm-hmm. And so, you know, you use that to try to figure out how you're gonna live well and that sort of thing. And there's another concept called sis, which is Practical wisdom.

[00:14:21] Don't worry, I always explain terms so well, I wanted to put those two together. Now what I could have done is, you know, thought about it and written some stuff up and read some articles and done this and done that because I was familiar with both concepts already. I said, Hey, chat, G P T. Put these two things together and write a script for a podcast and describe the podcast and it spit out, you know, what was a credible script?

[00:14:51] Hmm. Uh, now, you know, not one that I would've used, right? Because it's not my voice and it didn't [00:15:00] get exactly what I wanted to get at. But then I could say, okay, that's great. Expand on this point. Yeah. Or now bring in this idea. Within a matter of 15 minutes, I had 2000 words. Wow. That had, and now I can take that and use it to do a script or an outline for a podcast episode that's in my voice, and that would've taken me three or four hours.

[00:15:29] Yeah. Do otherwise, yeah, that's exactly what I was gonna say is the planning process, which, you know, you know, and you know, when I talk about this so much in all of my content, the planning piece is really the place where I encourage everybody to spend more time because that cuts down on. The post-production, if you're editing and doing all this, like the more you can plan and really flesh out the ideas or the point that you're trying to make in your content.

[00:15:57] One, it's clearer to your audience what it's [00:16:00] about, but two, if you have specific calls to action, it just, Everything kind of leads up to that and it's very clear what the overall message is. So I love the idea of speeding up that initial, you know, sitting there with a whiteboard. You had the blank Google Doc with the cursor just blinking at you and you're just like, what am I supposed to talk about?

[00:16:20] Because that's the question I get all the time. It's like, I don't know what to talk about next week, or, you know, these are my id, you know, these are the things that have performed well, but I don't know what to talk about this next time. So I love the idea. That you could just pop in your most popular topics that you have and say, come up with a new, a new concept.

[00:16:38] Like, how can I tie all these together? That sounds awesome. Well, and, and it, it's really subtle in one way. Mm-hmm. It so what what it helped me do is recognize what, I'm trying to think how to say this. Recognize what wasn. Clear. Mm. Because, you know, we, we write on these things that we've [00:17:00] been thinking about a long time.

[00:17:01] Right. And you crank through 'em and there's something that's entirely clear to you that you never mentioned. Mm-hmm. And, and people are listening going, huh? How do we get from A to X? Yeah. You know, where's all this stuff in between? Well, when it's spitting back the script at you, you can kind of say, oh, wait a second.

[00:17:19] You know, I wouldn't have thought about putting this piece. Or wait, there's a hole here where we need more detail and, and it's, you know, you've got a solo podcast. My personal podcast is solo. You know, it's kind of a lonely thing. Mm-hmm. Well, imagine having this always there assistant that you can just bounce ideas off of.

[00:17:41] Yeah. Like I, I put out, um, I, I said, what do you think about this title for this episode? And it basically, Slapped me in the back of the head and said, what are you thinking? Yeah, that's a terrible title. You know, that's gonna turn people off because of this, this, and this, and it, it was right. Yeah. You know?[00:18:00] 

[00:18:00] But if you're working by yourself, and I know a lot of your audience is. Mm-hmm. You know, they're solo openers and that kind of thing. Here you go. Yeah. 20 bucks a month. Once you can get in with 20 bucks a month, and you've got this a. Um, and, and it, it can do even more than that. It can, you can ask it for, gimme some topic ideas like you just mentioned.

[00:18:21] Yeah. You can ask it to help you refine topic ideas. Um, I, I was working on an academic paper and I had a sentence I just didn't like, and I rewrote it and rewrote it and couldn't get it there. I, I said, make this more concise without losing the meaning. Popped it in there, it goes, wow. You know, uh, all kinds of things like that, that it's capable of doing.

[00:18:42] And. I'm not an expert. You know, I've only been using this a few weeks and so I, I think that its capabilities are just phenomenal. I love the framing of it being an assistant. It's almost like, like a, but it's [00:19:00] more than just, so I won't say their names cuz then they'll talk back to me. And we don't need that right now.

[00:19:04] But I have one on my watch, right? I have, I have one on my, my Apple watch that I can talk to. I have the other one from Amazon in my kitchen. I mean, it, it's, it's a constant like, Hey, I am outta milk, and I add it to my shopping list, like right there. Like, I literally don't keep handwritten grocery lists anymore.

[00:19:25] I don't even do them on my phone where I write them out. I literally say, Hey, you know your name. Then, you know, add milk to my shopping list. And it's there like, next time I go to shop, like it's literally there on my phone. Or if I. I have to remember, oh, the kids have basketball practice today. I will literally push the button on my watch and say, Hey, remind me at 4:30 PM that we have basketball practice at five and we need to leave.

[00:19:53] I do this every single day already, Craig. So to frame it in a way that it's not a [00:20:00] task. Master necessarily. I mean, you, I, I'm sure that you could use it that way, but it's actually someone of value. That's how I would like, relate this to, it's like right, not just an, an executive assistant that you could task with all these errands to just go do for you, but someone that is a sounding board to go back and forth to pitch and.

[00:20:22] Literal ideas that can help you in your content and in your business. I think that's a fantastic way, like you just blew my mind in thinking about it that way because like I said, I don't have access to it right now. I've played around with, um, Canva recently released a feature. Mm-hmm. It's called Magic, right?

[00:20:40] So anybody that's using Canva and you have a pro account, then you have access to do it. And um, it's similar, but I do think it's a very lo-fi version of what Chat GPT is capable of. But just playing around with that, I'm just like, this is so cool. But I haven't had the [00:21:00] bandwidth to play with it as much, so this is the real reason why I would love, like whenever you were like, let's talk about it.

[00:21:06] And I'm like, yes, please, because people are asking me and I'm like, I don't even have access. I was waitlisted not cool. Craig. Like, you're a V I P. You've had access to it and you've had to play with it, so I'm jealous. I'll just throw it out there. But I love learning from you and all the different ways that you've been able to use.

[00:21:24] Yeah. It, it's, it's really something I, I, I will give a couple of caveats though. Yep. It, it will make stuff up. Okay. Yeah. Uh, I, I was playing around with it early on and it gave me a citation for an academic journal article with Mia's first author. Oh, nice. Not only did I not write the article, the article didn't exist.

[00:21:45] Oh, yeah. Uh, so it wasn't that, it just messed up the authors. I mean, it just completely made up the whole thing. Mm-hmm. So you need to fact check it. Um, which, you know, depending upon the topic could negate a lot of the benefit, but usually, you [00:22:00] know, kind of whether or not it's right. Uh, but it, it will get things wrong.

[00:22:05] The other big problem I see is it, it is a rabbit hole. Mm-hmm. Yeah. I mean, I, I could spend an entire. Just cranking through stuff. And so I, I'm gonna have to start setting limits for myself. You know? You can, I'm gonna put it, I think I'm gonna put it on my calendar. Yeah. You know, time block it and that's it.

[00:22:27] Yeah. Um, you know, parental control Yes. Thing for yourself. Yes. Maybe, maybe I should prompt it. What is the best way to, you know, I'm gonna limit my time with you. Yeah. No, don't leave. Please don't leave. Don't go. Yeah. So it, it's. The other thing, not really a caveat, but it does take practice. Hmm. So, because it's conversational, the first prompt often won't get you exactly what you need, but it will, when you get access, ask it how to write good prompts [00:23:00] and it'll tell you.

[00:23:00] Mm-hmm. So, treat it as a real conversation, you know, a back and forth to help you develop ideas and it, and, and it will be one of the most useful tools you can ever use. So from the perspective of, cuz I just saw this and I think it was on LinkedIn, it was somewhere about Microsoft's investment in it.

[00:23:20] Right. Are you familiar with. They, yes. Spent, but I'm, I'm waitlisted for Bing, so. Okay. I feel so bad. Yeah. Yeah. So it's like, you know, for anybody that's listening, we'll link to um, there, I know that I saw it, I believe, I think it was on LinkedIn and an Apple News article about they were making like a 10 billion investment in Chat GPT.

[00:23:43] And so in looking at that, I know that people in the Google world is like, They kick the hornet's nest basically, and things are just kind of, I don't wanna say uncertain, right, because things are very stable as of today. But I do [00:24:00] think of it as a shakeup, I think back to, um, the different phone carriers.

[00:24:06] Yeah. You know, there's been a lot of phone wars over the years and, and the only reason why I speak to that one specifically is cuz my mom worked in mobile phone cells. Oh. Like back, she was selling back phones, she was selling all kinds of stuff like whenever I was growing up. And so I'm familiar with the d.

[00:24:23] Just slowly over time how these smaller companies were getting absorbed and just kept getting gobbled up where there's only a few mobile phone carriers today, you know? Right. Like we only know a few. And so I'm curious if, um, Do you think that there's gonna continue to be like competing ones pop up that are kind of like the low, low five version of this?

[00:24:48] Or do you think that this is the one that you are going to stick with? Cuz you know, it's like a tried and true one because I'm just throwing that out there for people that are listening. They're like, well, I'm still on the wait [00:25:00] list and I don't know how much longer it's gonna take. Should I go try to find something?

[00:25:04] That's similar to this, or should I just wait and hang on to the hope that I'll get access to it soon? Well, I, you know, I'd go around, I'd go look around. Yeah. Um, you know, I know there's some other similar kinds of technologies. Um, you know, I, for me, when competitors come out, I'll try 'em. Mm-hmm. You know, just to see.

[00:25:26] But, but there's a real difference here because the tool, this is a tool that could be used to build other. Mm. Yeah. And so you will see, you know, kind of rappers around these kinds of technologies mm-hmm. Uh, where you don't even know what's going on behind the, you know, under the, the hood, so to speak.

[00:25:46] Right. And that's kind of what, that's what Microsoft is doing with Bing. Yeah. But, but, uh, it's interesting that you brought up Bing because that shows you the disruptive power of these technologies. Mm-hmm. When was the last time you heard anybody say, [00:26:00] Ooh, I'm gonna start using Bing. You know, I mean, It was always, well, you know, kind of this joke and we're gonna go laugh at Bing.

[00:26:09] Yeah. And now was like, give me access to, you know, your Bing. Yes, please. I'll give you my firstborn. Not, not my cat, but firstborn maybe. Yeah. I, I don't have kids, so that's a joke. Um, but it just tells you kind of what the transformative power is of these technologies. And, and if you wanna see how it's gonna play out, I would go back and look at what happened, uh, during the.com era.

[00:26:32] Mm-hmm. There are a lot of parallels. You know, some, some things will pop up and look like they're gonna be the greatest thing ever, and then they'll just implode. Yeah. You know? And others like Google will come outta nowhere. Yeah. Yeah. Exciting times. Yeah, it is. It's so interesting. And I love being, first of all, I just love being in the digital space.

[00:26:53] Like I didn't realize how much of, um, I guess, undercover tech nerd that I was until [00:27:00] I started doing all the things that I'm doing today. And I'm like, oh, I really love technology. Like I love the. Like understanding the high level, like just enough to be dangerous because that's where I feel comfortable.

[00:27:12] Like I'm not a developer by trade. I don't have the background in, um, in it that would, you know, really put me in a position to s. Speak on like a lot of these topics very confidently in a way. Like, you set me down on stage and you're like, Krystal, talk about this. I'd be like, uh, TA g p t do like, tell me what to say behind the scenes.

[00:27:36] Cause I dunno what I'm talking about. But it's just been something that I'm fascinated with. So I, I just love hearing about this topic. I think that we're gonna continue to have a lot more questions about it and just keep exploring. But I wanna go back to someone that's listening right now and they're thinking, okay.

[00:27:55] I'm just getting started. I don't even have a podcast. I'm looking [00:28:00] like this is the year that I said I was going to get going with my content. Is there one specific way that you would recommend them start using it so they don't go down a rabbit hole of just trying things and playing with it? Like is there any kind of.

[00:28:15] I guess step by step that you would give them to go like, get in and get out and not waste, you know, hours and hours or days and days like going down a rabbit hole. Yeah, I, yeah, I, I mean, I think there's a, there's some benefit to going down a rabbit hole early on, Uhhuh, you know, as long as you kind of set some guardrails.

[00:28:35] Yeah. You know, I'm gonna spend an hour three times when you're playing with it, that kind of thing. But what, what you do there is you test its capabilities and its limit. Mm-hmm. Uh, and kind of gradually transition from kind of silly stuff like poems about cats to more serious things. And then think about how you would use a really great research assistant [00:29:00] that can help you refine ideas.

[00:29:02] Hmm. Yeah. You know, if you, if you had an hour with such a person, how would you use it and then use it that way? Um, Because I, I think that's the real benefit. You know, it, it'll give you advice on SEO o and you know, how do you engage audiences and that kind of thing. But you know, you can get that by listening to the Profit podcast or you know, what, whatever it might be that that's out there.

[00:29:29] But this interactive, I mean, C Compare somebody that's listening to your podcast is somebody that's, that you're coaching. Mm-hmm. Two different worlds. Very. Yeah. And so treat it more like that coach, but with some limitations is what I would do. Um, and then figure out what your pain points are. You know, once you get into the space, you start creating your content, that sort of thing.

[00:29:55] What is it that's really causing you a lot of [00:30:00] aggravation? Yeah. And then see if Chat GPT or some similar technology can help you with that. You know, you, you were just talking about copywriting. Mm-hmm. You know, see if it can help you with copywriting. Yeah. You know, here's a description. Give me a better description.

[00:30:17] Yeah. Uh, give me one that's more engaging. Give me one that's gonna be, um, more thought provoking or whatever it might be. Um, you know, if, if you're a great copywriter, you don't need to do that. So what, what's your pain point? And then see, you know, it, it's not gonna help you automate scheduling interviews, right?

[00:30:40] I mean, maybe it would, I don't, I don't think so, but maybe, you know, so don't, you know, just put, put that aside. But when you see something af because now you understand the capabilities, you know, because you've played around with it, find your pain point, start using it. And that's exactly what I. Oh, it's fantastic [00:31:00] advice because I mean, I look at all the different tools, you know, I'm just a big fan of going back and looking at my expenses on a pretty regular basis.

[00:31:09] And I go back and I see, um, where am I spending a bulk of my operating expenses? And it's not contractors, y'all, it is apps. It's software that does exactly what Craig said. You know, it's scheduling. I use Calendly to schedule my interviews. I used to go back and forth with people and then I said, you know what?

[00:31:29] This is crazy. There's gotta be something that's simpler, and that's when I outsource that. And so I love the idea of you're not outsourcing your creativity, right? If you're using it for copywriting, right? Or to help you write blog posts, what you're doing is you're hiring that assistant that's a little bit more qualified than someone that's just gonna write down everything you say.

[00:31:50] You have a Notes app for that. You have a Google Doc for that. But if you want someone that's gonna help you say, oh, you know what? That, that idea's great, but this one. Like, try this on for size, or [00:32:00] Let's go with these keywords instead and see how that feels for you and your audience. But, I love the point that you made earlier about fact checking and having like, just the basic understanding that just like anything else on the internet, you gotta take it at face value.

[00:32:15] Yeah. You know, like, right, right. Yeah. Like it's, it's like a Wikipedia page. I love it. There's podcasts I listen to where they will hilariously say, oh, this is what your Wikipedia page says, and that person's. I don't have seven children, like I have zero kids. And like, this is like, what are you talking, I didn't grow up in Arizona.

[00:32:35] I grew up in New York. You know, and so it's like, it's so funny to me, like all the, the lies that are on the internet that people just take at face value. So I love that you threw that out as a disclaimer too. Wait, and, and the one last disclaimer, I want to, Reiterate, is it, at the end of the day, it's your content.

[00:32:54] Mm-hmm. Yeah. So you're not only responsible for, you know, the, the facts and, and that sort of thing, [00:33:00] but you've gotta make it your content. You know, we, we all develop a distinct voice, um, and don't, don't get lazy and let these tools just crank out Yeah. Content for you, because that's gonna dilute what you're trying to do in the long run.

[00:33:19] And I think that's so good because I, I imagine someone that is using it because there will be, there will be a ton of people come on the content creation scene and it's all AI generated. Maybe they're just reading the script, but at the end of the day, they won't be able to hold their own on an interview or they won't be able to go and speak with authority on that same topic, on stage, or just in another audience spotlight.

[00:33:44] So, I love the fact that you threw that out there, like make it your own. Like I couldn't agree more, but what a strong message to really send out there. And, um, I just keep going back to what you were talking about, like in the planning phase, like using it as a creative tool [00:34:00] to help you develop ideas, make them stronger, or just think of something that, you know, who knows what it's gonna come up with.

[00:34:07] Like something. It is just you've never even thought of or you hadn't considered including. Um, but yeah, I think this is, this is just all fantastic. I'm excited. I'm jealous, Craig. Like I said, I will absolutely have to let you know whenever I get access to it. Yeah, please do. Yeah. I'm like, I wanna, I wanna see it.

[00:34:26] I wanna like try it out and like, Uh, it's, it's super cool. Did you have anything else that you wanted to share about AI or technology or any other things that you've stumbled on in your content creation journey? Just, just remember technology's a tool. Yeah. Uh, you know, it, it's really easy to be a gearhead, uh, you know, and always chasing the next coolest app.

[00:34:49] And, you know, you get 20 emails a day about this app or that app. You remember, they're tools. They're just tools at the end of the day. And if a tool helps you, great. [00:35:00] If it doesn't get a different tool. Yeah. Do you have any other favorite tools that you have? Like do you have like a top three that you're like, oh, I just couldn't, I couldn't operate without 'em?

[00:35:12] Well, there there's one that's, this is kind of out there. It's called Obsidian md. Okay. And it's, it's kind of this personal knowledge manage. Tool ki kind of like an Evernote, but different. Okay. And, and you can throw everything in there. You can link things to each other. I keep my daily note, so every day I've got a note and my to-do list that I roll over from one day to the next and, and you can.

[00:35:39] You can do some amazing stuff. You can program in it, that kind of thing. I, I don't do all of that, but it's like this repository. Okay. Yeah. Where I can put stuff in it, the search is good enough to where I can find it. Again, you know, it's not, it, it can do some formatting, but you know, you don't get bogged down and making it look pretty and Yeah.

[00:35:57] That kind of thing. So yeah, that, [00:36:00] that's the one I've really been using a lot lately. That's made a big difference for me and That's awesome. On the podcasting. Descripts descript, however they pronounce it, they're studio sound. I, I edit in Hindenberg, but I, we did a podcast for my university this morning and there was a, some kind of a electromagnetic hum on the guest side and I'm not an editor now, so I put it in Studio.

[00:36:29] Sound hums. Gone. Yeah. Awesome. Echo's gone. That's awesome. Yeah. That's, that's a subscription that's worth having. That's fantastic. It's usually, uh, somebody's fan or it's like something like you, you say, okay. You know, like turn off any fans or anything that's, that's in your room if you have it on, I swear it's like, Most of the time that's what it is.

[00:36:53] And then it's funny cuz I'll think about what are noises that I'll catch in my solo episodes I didn't think about. And [00:37:00] mine is usually my dryer, so, oh really? Just on the other side of my wall, cuz I'll record those, you know, sometimes on a Friday or like on the weekends. And I usually throw in a load of laundry and I just totally forget that it's there.

[00:37:13] And then I'll go back and listen to it and I'm like, oh, like, thank God for, I love my road protester. Like this is the mic that I use. But then I also use Hindenberg to edit, and then I have, uh, magic mastering on by. Oh, yeah. Sprout that it runs through, but sometimes it'll get, it's bad, like Craig. It's just really bad sometimes.

[00:37:32] So I'll run it through APH Phonic first, and then I'll run it through Buzz Sprout. It's. We're so, so like, ugh. Yeah. Technology just don't is awesome. Don't record on tennis U Laundry day. That's the biggest tip, you know? Yes. Oh my gosh. Or when I have like a house full of children that are screaming that I'm just like, got, because you can't edit that out.

[00:37:54] It just looks like somebody's being attacked. Like, and in the background, I'm like, guys like stop screaming. I'm [00:38:00] texting them. Quit. What are y'all doing? Oh my gosh. But you know, that's just season of. Season of life that I'm in right now, but way it goes, you know? Yes. It's what makes life. Life. Exactly. Uh, well, Craig, this is so awesome.

[00:38:13] Thank you so much for sharing your experience with Chat, G P T and just all these other cool tools that are coming out. Can you remind everybody about your podcast and where they can find more about you? So, a podcast is called Live Well and Flourish. It's about living an excellent life and it's at Live Well and Flourish dot.

[00:38:33] Awesome. Awesome. And what about your other podcast? Are we still So I have a promoting that one kind of, I have a podcast called Cyber Ways, uh, through Louisiana Tech University, which is where I work, and we translate academic cybersecurity research into something that practitioners can use. That's so cool.

[00:38:52] That's so cool. And just. Just Google Cyber Ways, Louisiana Tech, cuz it's got a long U R L I can't remember. So yeah, we got, we gotta work on [00:39:00] that. We gotta work on the marketing for that one, but we'll get it. We'll get it there. Right. Uh, well thank you so much Craig. This was so awesome. It's always lovely to speak to you and I appreciate likewise just everything that you shared with us today.

[00:39:12] All right, great. Thank you very much. I appreciate being on, I told you it was gonna be a great episode. This was something that has been requested. People have been asking me like, what are your insights? What are your take? And I told you earlier that this episode was recorded before I really got into like the nitty gritty of using chat G B T on a regular basis.

[00:39:34] The new being hadn't even really been released whenever we recorded this episode, and now I've been using it on a more regular basis, and I see so much potential specifically for this audience for. Helping you write scripts, helping you create better outlines for your content, and just generally becoming a better writer.

[00:39:59] This is [00:40:00] the thing that I see, at least for me personally. Copywriting is one of those things that I have gotten better over the years, but having the suggestions of, you know, this is what I'm trying to. Help me say it in a more concise way, or I wanna talk to this specific audience, give me prompts for this.

[00:40:18] Like using it more like an assistant in like a creative person that can pitch and catch ideas with you. That's how I see it working so well for podcasters and creators in general, is having. Sounding board to go back and forth, and then sure, you're gonna have some great ideas, and then you're also gonna have some really terrible ones, and then maybe you'll see ideas that will spark other ideas.

[00:40:45] But I think that this is a tool that we should all learn how to use because unlike other trends that have come and gone in. The online space. I think that this one is here to stay, and at the very least, we should learn [00:41:00] how to use it to help us become better creators. But that's all I have for you today.

[00:41:07] Such a great episode. Again, thank you so much, Craig, for coming on and sharing. All of your great insights. Make sure that you are following or subscribe to the podcast wherever you are listening. And as always, remember, keep it up. We all have to start somewhere.