Content Marketing Success, How Do You Define It?
Episode description
"Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today!
There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes.
"They must think video views are the measuring stick for success here," I told myself as I typed out my response. So, I thought I'd clear the air and give you the four things I use to measure my content marketing success. (You can steal these for yourself!)
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