The Proffitt Podcast - podcast cover

The Proffitt Podcast

Krystal Proffittwww.krystalproffitt.com

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! 

Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. 

Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

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Episodes

How to Create a Thriving Podcast Community

Send Krystal a Text Message. When it comes to creating a podcast community, it doesn't happen overnight. Sure, if you already have an established group of people that love your content and devour everything you put out there, creating a community may be a piece of cake. But I know most members of our audience here are starting at square one. In today's episode, I'm sharing with you 5 tips to help you establish and create a thriving podcast community. You'll learn what I consider to be important ...

Aug 24, 202123 minSeason 1Ep. 283

Are You Stuck in Podcast "Research Mode"?

Send Krystal a Text Message. "How is your podcast going?" I asked the person who told me 6 months ago that said their podcast was launching soon. "Oh, that. Ummm, I'm still in research mode. So I haven't officially launched yet," is the response I get. And this happens all the time. People with really good ideas -- sitting on tons of content gold! -- are holding back from starting their podcast because they're still in "research mode". I'm calling BS on that today! In today's episode, I'm sharin...

Aug 19, 202134 minSeason 1Ep. 282

What is Podfade & Why Does It Happen

Send Krystal a Text Message. "I stopped publishing new episodes of my podcast...like 6 months ago. Now what?" It's likely that you've podfaded. In today's episode, I'm breaking down exactly what it means to podfade and why it happens to so many podcasters! If this has happened to you and your podcast, you're not alone. It's actually shocking how many messages I get about this on a regular basis. But you can make a comeback! Just think of this as a podcast therapy session where we'll talk through...

Aug 17, 202126 minSeason 1Ep. 281

Podcast Anxiety is Real, Here's What to Do!

Send Krystal a Text Message. "What am I supposed to do if I sit down in front of my mic and I can't get the words to come out?" I've been hearing this a lot lately. Maybe you've spent hours prepping to record your very first podcast episode. You've done your research. You know your topic. You can imagine the perfect listener in your mind as you close your eyes and take a deep breath. But -- for whatever reason -- you cannot hit RECORD! You're likely suffering from podcast anxiety...and you're no...

Aug 12, 202124 minSeason 1Ep. 280

Podcast Movement 2021 Recap

Send Krystal a Text Message. Holy mind-blowing conference, Bat Man! Podcast Movement 2021 is in the books. And in today's episode, I'm breaking down the sessions I attended as well as the takeaways that I'm bringing to our podcast community. If you're having a little FOMO from not being able to attend, this episode will give you a taste of what to expect as PM comes to Dallas in March 2022. (Which I'm over the moon about because it's in Texas!) If you listened to Episode 276 where I shared what ...

Aug 10, 202145 minSeason 1Ep. 279

How to Launch a Podcast or Any Product, with Steph Taylor

Send Krystal a Text Message. Are you launching soon? Whether it’s a podcast or any other type of product, there are always so many questions and checklists to run through before you officially hit “publish”. In today’s episode, Steph Taylor - a digital product launch strategist and host of the Socialette podcast - is sharing her launch wisdom. From creating digital products from scratch, launching and pivoting a business, and learning from mistakes, Steph walks us through what she’s learned from...

Aug 05, 202142 minSeason 1Ep. 278

How to Use a Promo Swap to Grow Your Audience

Send Krystal a Text Message. Looking to grow your podcast, but don't have a huge budget to spend on a marketing team or paid ads? Look no further! In today's episode, I'm diving into a new way of promoting your podcast - inspired by my friends over at Squadcast. After listening to an episode of "Between 2 Mics" - hosted by Squadcast Co-Founders Zach & Rock, I was inspired to teach this community all about how they're supporting podcasters in their network. You'll walk away from today's episo...

Aug 03, 202115 minSeason 1Ep. 277

Let's Talk About Podcast Movement 2021!

Send Krystal a Text Message. Podcast Movement 2021 is happening on August 3rd - 6th and I'm so dang excited! This is the first in-person podcast event I'm going to since February 2020 - and I'm speaking on the stage! In today's episode, I'm giving you a backstage pass to the talk I'm presenting and sharing with you the things I'm most excited about. If you've never attended a podcast conference before, this episode will give you a peek behind the scenes. Plus, you know I'll be bringing back a to...

Jul 29, 202120 minSeason 1Ep. 276

How to Use Podcast Dynamic Content - When You're NOT Launching Anything!

Send Krystal a Text Message. Dynamic content...it's one of my absolute favorite things to talk about when it comes to podcasting. But I still get a lot of blank stares when I share with people how to use it. "Is it just like creating ads for your own show?" "How long does it need to be?" "Where do I put it? At the beginning or the end?" "Should I add it to all of my episodes? Or just certain ones?" "Can I promote stuff that I'm NOT selling?" I wanted to clear the air a little bit about how I use...

Jul 27, 202120 minSeason 1Ep. 275

My B School Story, My "Why" from 2019

Send Krystal a Text Message. I'm a pretty steadfast person. Consistency runs through my veins. We've been talking about it a lot lately and I wanted to tell you that one thing is about me is that I do consistently: hoard papers. Yeah, it's not my best character trait. But at the same time, if I wasn't the paper hoarder I am (and on some level, have always been), we wouldn't have had today's delicious treat exploring my handwritten notes from when I took B School back in 2019. In today's episode,...

Jul 22, 202138 minSeason 1Ep. 274

Podcast Content Creation is All About...

Send Krystal a Text Message. "What makes me stand out from other podcast coaches?" I asked a member of our community recently. Her answer delighted, surprised, and validated everything. Tune into today's episode where I talk about the secret behind podcast content creation. Honestly, if you've been listening to this podcast for a while, the answer will come as no surprise to you. But the way you approach content creation may be challenged after today's episode. I'm getting real with you about wh...

Jul 20, 202129 minSeason 1Ep. 273

BONUS: Buzzsprout Global Stats June 2021

Send Krystal a Text Message. Tune in to hear all about the latest updates for the Buzzsprout Global Stats. I'm also talking about the comparison of January 2021 stats compared to June, as we look at the first six months of the year. As always, you can check out the Buzzsprout Global Stats feature anytime by going to: https://www.buzzsprout.com/global_stats Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways...

Jul 16, 202118 min

How to Create Your Podcast Communication Plan

Send Krystal a Text Message. "Wait, so you have a plan for how you're going to talk to your audience or even potential listeners?" That's right, people. We have a podcast communication plan! Whether you're just getting started with your show or you've been doing this podcast thing a while, a podcast communication plan is a must! In today's episode, we're talking about what a podcast communication plan is, how basic marketing principles play into it, and why engaging with your audience can make a...

Jul 15, 202126 minSeason 1Ep. 272

How to Podcast, Maybe It's Time to Fire Yourself

Send Krystal a Text Message. What if I told you to fire yourself? Yes, before you ever even get started on your podcast journey, you need to be fired. Sounds weird, huh? There's a reason why this concept is so important! And that's because there are old habits and mindsets - baggage - you're carrying that's holding you back from creating the podcast you know you're capable of. In today's episode, I'm sharing with you a very personal experience I had in my corporate days that prepared me to fire ...

Jul 13, 202130 minSeason 1Ep. 271

Podcast Business, Why Financials are Important with Danielle Hayden

Send Krystal a Text Message. "How seriously do you take your business numbers? I'm asking for a friend..." Have you been that person before? The one that's not quite sure which piece of the financial puzzle you need to figure out first? (I know I have, more than once!) Today's guest, Danielle Hayden of Kickstart Accounting, is sharing some important podcast business advice that we don't often cover: finances. In our conversation, we talk about some of - what most people would call - the "unsexy ...

Jul 08, 202144 minSeason 1Ep. 270

Make Money from a Podcast: Are You Ready?

Send Krystal a Text Message. "How do you make money with a podcast?" It's the question I get asked multiple times a week by brand new podcasters. But there's actually an even more important question that we need to address before we dive into the ways to podcast monetization and that is, "Are you ready to make money from a podcast?" Let me explain: there are 3 concepts we're talking about in today's episode that we need to bring to the surface before you start rolling in the dough. Your Mindset ...

Jul 06, 202124 minSeason 1Ep. 269

Student Spotlight: A Podcast Message Bigger Than You and Me, with Cathy VandenHeuvel

Send Krystal a Text Message. We all learn better when we have examples and stories. Today’s episode is the perfect combination of real-world examples and stories of one host navigating her podcast journey. I can’t wait for you to hear my conversation with Cathy VandenHeuvel, host of The Caregiver Cup podcast and a Proffitt Podcasting alum. In our chat, Cathy shares her podcast ups and downs, how listening to what her audience wanted resulting in a show rebrand, and how her lack of having to have...

Jul 01, 202152 minSeason 1Ep. 268

What Is a Podcast Main Theme? And Why Do You Need It?

Send Krystal a Text Message. Do you ever get sick of saying the same thing over and over again on your podcast? Are you asking, "Aren't people sick of me saying this in every episode?" Then it sounds like you need a podcast main theme! In today's episode, I'm sharing with you something we surprisingly have never talked about before on the show: your podcast main theme. You'll learn what it is, why you need one, and, of course, I'm sharing lots of examples. And for anyone wanting to know how they...

Jun 29, 202126 minSeason 1Ep. 267

How to Host Creative Podcasts, with Azhelle Wade

Send Krystal a Text Message. The creative subset of entrepreneurship doesn't always get the spotlight it deserves. And podcasts about creative businesses and projects need to be talked about more. This is why I'm so excited for your to hear today's interview with the Toy Coach, Azhelle Wade. Not only does Azhelle host her own successful podcast, "The Toy Coach Podcast: Making It in the Toy Industry", she is also a standout online entrepreneur. In today's conversation, we go deep into her experie...

Jun 24, 20211 hr 3 minSeason 1Ep. 266

How to Organize Your Podcast Like a Pro

Send Krystal a Text Message. "How do you keep track of all the moving parts of your podcast?" Well, I've got to be really honest with you - my back-end podcast processes have been a complete mess in the past! I'd lose track of which podcast episode was next. My episode numbers weren't always in sync. And I'd often spend too much time editing because my audio recordings were full of lost trains of thought. But after 3 years - and 600+ episodes over my 2 podcasts, I've developed a content system t...

Jun 22, 202144 minSeason 1Ep. 265

How to Level Up Your Podcast Website (Podcast Websites: Part 2)

Send Krystal a Text Message. There's a reason why I've been hounding you with the idea of having a website for your podcast: it gets results! In today's episode - part 2 of our podcast website mini-series, I'm breaking down the actual Google Analytics for my podcast website over the last 3 years. Yes, we're going all the way back to the beginning and I'm sharing with you my goals, my flops, and my "holy cow, I had no idea" moments! We're also talking about the simple ways you can add videos to k...

Jun 17, 202131 minSeason 1Ep. 264

BONUS: Let's Talk About BC Stack 2021 with Co-Founder Dan Morris

Send Krystal a Text Message. You've got questions, I've got some insight. And, to take it one step further, I even pulled a few strings to get BC Stack Co-Founder, Dan Morris, to chat with us about these incredible digital marketing products. In case you haven't heard, we are in the middle of the once-a-year sale of "BC Stack" - a 7th annual digital marketing bundle. This is the most affordable product I'd recommend to anyone wanting to get their feet wet with starting an online business. There ...

Jun 16, 202141 min

2 Reasons Why Your Podcast Needs a Website (Podcast Websites: Part 1)

Send Krystal a Text Message. "But do I really need a podcast website?" Yes, yes you do. For many reasons, but I'm diving into 2 very specific ones today that can make all the difference with how people interact with your show. This is part 1 of a 2 part mini-series on podcast websites and in today's episode, I'm sharing with you my very first website creation experience. (It's definitely a doozy if you haven't heard the story before!) We're also getting into the 2 main reasons why every podcast ...

Jun 15, 202130 minSeason 1Ep. 263

BONUS: Buzzsprout Global Stats May 2021

Send Krystal a Text Message. Check out the May 2021 Buzzsprout Global Stats here: https://www.buzzsprout.com/global_stats?date=2021-05-01 Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may recei...

Jun 12, 202110 min

How to Invest in Your Podcast, "What if I gave you $1,000?"

Send Krystal a Text Message. "What if I gave you $1,000 to invest in your podcast?" Oh, what a fun question! We could go in so many different directions with this, but I want to share real responses I've read in a podcast community. In today's episode, we're taking a new spin on an old segment "Questions from the Community" and I'm sharing real answers plus my own take on how I'd invest in my podcast if I were handed $1,000. This episode will definitely give you insight into how I've invested in...

Jun 10, 202129 minSeason 1Ep. 262

Starting a Podcast in 2021: If I were starting today...

Send Krystal a Text Message. "What if you could start a podcast in 2021 knowing all that you know about podcasting?" What a fun question! This idea came to me the other day when I was thinking about all of the things I've learned in my podcast journey creating an award-winning show, publishing more than 550+ episodes, and literally writing the book on creating a binge-worthy podcast. In today's episode, I'm sharing it all with you! We're covering what I'd do the same and what I'd change. How I'd...

Jun 08, 202147 minSeason 1Ep. 261

How to Use Podcast Email Templates with Kate Doster

Send Krystal a Text Message. "Email Marketing" - did your shoulders just tense up reading that? Because most podcasters aren't super comfortable writing emails to their list each week. "I didn't have time...it's not a priority...I'll get around to it...maybe next week." These are the responses I hear from so many podcasters in this community when I ask them about their email lists. Which is why I wanted to invite Kate Doster, an Email Marketing Goddess, to chat about how writing emails can actua...

Jun 03, 202158 minSeason 1Ep. 260

How to Stop Overthinking Your Podcast Decisions

Send Krystal a Text Message. Do you find yourself overthinking your podcast decisions? You're stuck in analysis paralysis? I've been there too. Most new podcasters get stuck deciding on their podcast artwork, content strategy, or trying to niche down their audience. If you've found yourself stuck at any point in your podcast journey, you're in for a real treat. In today's episode, I'm sharing with you the 4 steps I take to get unstuck and get into action. You'll learn the most important pieces t...

Jun 01, 202126 minSeason 1Ep. 259

Copywriting for Podcasters, Best Tips with Zafira Rajan

Send Krystal a Text Message. When it comes to copywriting, I feel like I've made all the mistakes in the book. "This sounds sloppy. Kinda looks sloppy too. And I don't even know what that word means, but I definitely used it to sound like I know what I'm talking about." I know many podcasters - and future podcasters - in our community are desperately looking for resources to help write better copy online. That's why I invited my Copywriting Coach, Zafira Rajan, onto the podcast. In today's episo...

May 27, 202158 minSeason 1Ep. 258

How to Record Podcast Interviews in Segments

Send Krystal a Text Message. Systems, processes, and workflows aren't necessarily the sexy topics podcasters want to talk about. But if you can improve your processes, you are more likely to enjoy every step of podcasting -- instead of just the sexy, shiny stuff. Today, I'm walking you through the steps it takes to plan, record, and edit your podcast in segments. First, we're covering the format of your episodes and how to set this up before recording your show. Then, we're going over the record...

May 25, 202130 minSeason 1Ep. 257
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