One of the awesome things about podcasting is getting to discover other people that I may have never crossed paths with in any other way, like any other profession, any other career choice that I made. But today, I'm so excited to bring you today's guest because it's someone who's just as obsessed with podcasting, but she's also an expert when it comes to launching things. So let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch
and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
today's interview is extra special because Steph Taylor came on my radar probably more than a year and a half ago. And I've followed what she's doing kind of at a distance. And just to be honest, I've totally admired how she teaches and her approach to helping other people launch products and get their podcast out into the world. So I was so excited whenever a mutual friend introduced us and she was so excited
to come on the podcast today. So Steph Taylor is a digital product launch strategist for business owners who are tired of selling services and want to scale with their first digital offer. Whether it's starting a podcast or selling a digital course Steph helps her students reach more people grow their audience and become the go to in their industry. She's host of the social app podcast with over 950,000 downloads to date, and has taught more than 100,000 entrepreneurs how to
launch their own podcast and digital products. in her spare time Steph enjoys adding new plants to her indoor jungle and making wine peanut butter and coffee disappear. Hashtag magic. So I hope you enjoy my interview today with Steph
Alright, Proffitt podcast listeners. I'm so excited to introduce to you today someone who is equally obsessed with podcasting as I am. And that is Steph Taylor. Welcome to the show, Steph.
Yay. Thank you so much for having me. Crystal. I'm super excited to be here. Yes, it's
gonna be so much fun. So Steph, can you tell everybody where you're located? Because I know it is bright and early in the morning for you today?
Yes, I'm in beautiful sunny Brisbane, Australia. But the sun's not out yet.
15am and it is still dark outside? Oh my goodness. Yeah.
So she she was like, we're gonna let the coffee kick in. We're really gonna get get this conversation going. And I was like, Oh my gosh, thank you so much in Australia. I have to say Actually, I didn't tell you this before we started recording. It is one of my favorite places on the planet. I went there when I was about 15. And it's just one of those. I just cannot wait. I want to go back. So so bad. I love it so much. Oh, you need to come back. We can't wait to have you
back. Yes. Oh, well, I just want to dive into what it is that you do and how you got into the online space. Is this something that you've always done? Is it something that when you were a little girl you just said I would love to be a podcast coach and a launch strategist? Like how did you come to do what you do today?
So funnily enough, I actually am an accountant by trade, which is like the weirdest. I don't even know how I fell into what I do now. It I was an accountant. I was hating my job. And I started side hustling. I started a little ecommerce side hustle business, alongside my full time job and I was working, I was getting up at 4am working on my business, then going off to do a full 10 hour day at my corporate job, then coming home, having dinner, going to sleep doing it all
over again. And I got really burnt out I actually got really sick I ended up in hospital. And I knew that something had to change. I went back to my corporate job. There was this massive mountain of work on my desk that nobody had. Nobody had replied to any of my emails that needed replying to nobody had done all of this paperwork, and I'd been on sick leave for two weeks, I was super sick, and I just burst into tears. So that was the point where I knew I needed to get out of my
corporate job. But unfortunately, my little side hustle wasn't really making that much money. So I ran out of money very, very quickly, and had to go and get a job at a startup doing their digital marketing. And this was the best thing that could Possibly happened to me because that startup worked in a co working space. And the person I was sitting across from in the CO working space, had
two podcasts and ran a podcasting agency. And he very quickly became a mentor of mine, and helped me to realize that actually, yeah, I could launch a podcast as well. So while I was working at the startup, doing their marketing, I started to think about how I could give the business thing another crack, I started to think about, well, maybe I
could do some marketing for clients. Maybe I could launch a marketing podcast, because this was now three years ago, there weren't really that many marketing podcasts are not as many as they are now. And I really loved the idea of maybe maybe one day starting a podcast, I never quite felt ready. I never quite felt ready. And I didn't really feel confident enough in my voice. But I
knew that one day, I wanted to do this. So fast forward, then another year, and I've now I'm in the process of building a marketing agency, I've started taking on all these clients, I've realized that for me to scale up, I need to either hire people, which is what I did, or work more hours, I didn't want to do that. So I started hiring these people that are scaling up his marketing agency. And then I realized, actually, I don't like
managing people. I want to be doing the marketing, I want to be teaching people how to market their business. I don't want to be managing people all day long. And it was kind of sad, because I had to let go of the people who work for me, I let go of all my clients and I double down on online courses. I ended up with a bunch of different online courses, I launched a podcast about marketing, I was the the general marketing chick, nobody really knew what I specialized in, but they
came to me for all the free marketing advice. And I had this bite sized online marketing podcast and it was great. I had all these listeners. So I couldn't figure out why none of these listeners were buying the courses that I created. I was like, you guys all coming to me for my free stuff. But why will you not buy my course about Facebook ads, my course about Instagram marketing, my course about email marketing, where am I going
wrong. And it took a little while before I realized that they saw me as the generalist that would come to me for the free stuff. But as soon as it came to learning about their Facebook ads, or about the Instagram, they went to the Facebook ad specialist or the Instagram specialist. And then I eventually ended up niching down I knew I had to niche to be successful. And I knew that the one thing I loved doing and not many people enjoy
doing was launching. So kind of pivoted kind of niche down into launching, retired all of my courses, which was terrifying because I put so much time into creating them. And that was now a year and a half ago. And it was the best decision I could have made.
Oh my gosh, like I have 1000 questions. The first one that I have is, I just want to know, like, so you're you're in this season of life where you're just trying to figure it out, which is where so many of our listeners
are right now. And you made those difficult decisions of you know, I just I feel this in my gut, I need to I need to switch or maybe you just like you knew like something was happening in the industry, there was a trend happening or like, what was it that made you say, I've just got to take this in a different direction. And I know that it's going to be a tough decision. Like, what was what was that? Like?
Yeah, I literally went broke. I. So I had, I've created this Instagram course, this calls about Instagram, and I launched it. I ran a webinar for it, I had 700 people registered for the webinar, bearing in mind that I had spent basically my only money I had left on Facebook ads to get people into this webinar because I knew I needed the cash into my business. Otherwise, I had, I basically had to give up and the webinar crashed. So then that was that was a day where
there was a lot of tears. There were a lot of tears that entire week, a lot of wine. And I realized that okay, I either need to go and apply for jobs or something needs to change in my business because it's not profitable the way that it is the way that I'm running it at the moment where I'm giving out so much free content, but nobody's coming to buy my stuff. And I wasn't quite ready to go to a job I applied for some
jobs. I actually got cold to come in for an interview for one and before I could even think about it my brain was just like no no, thank you. I've already accepted a job elsewhere. So that for me was the signal like okay, I'm not ready to give up but something needs to change.
Oh my gosh, I was just gonna say like how how hard it must have been to be like, like I imagined like you know on the cartoons where you have like the angel and the devil we had like okay, like no like we're done and the other one like is like tugs on my heartstrings to know like when there's so many people out there that are probably either in The position that you were in or they're still just like struggling trying to figure out which direction do I go? Do I niche
down? Do I get broader? Like, how does this really work? And I just, I love hearing your story, because I think that it's so common, but people that are not like they're trying to transition in the online space, they think that they're the only ones that deal with that. So I thank you so much for sharing that because I think it's so important to understand that if you're experiencing this right now, you're not alone. Steps been through it. I've been through it.
Yeah, I literally last week, I shared an episode on my podcast called if you're thinking about giving up on your business, listen to this. And so many people messaged me saying, well, I thought I was the only one but everyone else is dealing with it. There's so many of you dealing with it right now.
Yeah. Oh, my gosh, like this is this is so good. And the next like, question that I have is, I mean, we talked about launching, this is where you settled on, you know, this is how I want to talk to people, this is the thing that I'm passionate about. So what is it about launching that gets you excited?
I think because it's equal parts of mindset, it's fun, it's marketing, it's the things that I just love about business, because you it's for a very short period of time, right? It's not like it's an ongoing thing that you always have to do that starts to feel like a chore in your business. When you're running a launch, it brings out the best new and the worst in you, you get to play around with it, you get to experiment with
it. And you get to just start to show up as a new business owner, and it allows you to level up as well, like I think it brings a launch brings a lot of the mindset mark to the surface. And it's a really great opportunity to work on that kind of stuff as well.
Okay, so with that being said, I want to hear about the first thing you ever launched online. And so you're coming from your corporate job, what like Tell me do you have a good story from like, maybe the biggest mistake you made and your very first launch or something that just went really well or really bad? Like, we went all the dirt stuff you got to share with us.
So my my first launch, or my first digital product launch was a Facebook ads course at the end of 2017. What had happened was my ex partner and I, we decided we were moving to Europe. We were going traveling in Europe, he was moving over there. And I realized, okay, I have no savings, I need some money in the bank to be able to travel. Yes, I've got client income coming in. But I knew like I wouldn't be able to do a full
time client load while I was traveling. So I thought, Okay, let me let me put together an online course and launch it, how hard can it be? As it turns out, when you don't have a structure to follow, it can be really hard. So I, I did, I was the classic entrepreneur doing everything. So I was I was working part time for a startup I was working, I was running my client, all my client work. And then on the weekends, I was building this online course. And I launched it in October.
And we were due to fly out to Europe on the ninth of November. So that was a very, very short timeframe. And it was very much do or die. This has to work, which was the best thing that could have been that it could have been because I had to get scrappy, a lot of the time I see people launching something and they'll be like, Oh, it's day one, nobody's bought, I give up. It's a failure. Whereas I got to like day three, and the sales were still really low. So I thought, Okay,
what else can I do to amp up the sales. So I launched it with a five day challenge initially. But that didn't convert as I want as well as I wanted it to. So I got to day three. And I thought, okay, I don't really want to do a live webinar. It terrifies me. But I need this money so badly that I'm going to just do a live webinar. I wish I could find the recording right now. Because it's probably the worst thing ever. I remember
being so scared. I remember sitting there clicking the go live button being like I just hope nobody shows up. I really don't want to do this. And then people showed up and I raced through it. I was so nervous. I couldn't answer some people's questions like, all of the worst nightmares came true. But people still bought and it ended up being a successful launch, which it still blows my mind to this day because I did a lot of the things that I teach wrong.
So awesome. I love that, you know, most of the time, you know people that are in the online space like we we stand up and you're we're the ones at the front of the room. We're the ones on the live webinars that we're teaching these things, but most often we're teaching from actual like trial and error like Baptism by fire like we were teaching this to you so you don't do the same thing. So I hope that anybody that's listening, like just takes away from it that you
just got started. And it didn't have to be perfect, and I bet that having that deadline was probably everything. Because I mean, if you're anything like me, if I don't have a deadline, I just keep pushing it off and say, I'll get to that next month, next quarter, maybe even next year. That'll sound good. But do you see that a lot in your clients and your students and the people you work with? Absolutely,
absolutely. I get a lot of students coming through. So one of my courses teach teaches people how to launch their digital products. And I get a lot of students coming through saying, Yeah, I'm gonna launch it in the next 12 weeks, because it's a 12 week course. And then they get about halfway through and it becomes, oh, I'll do it in 12 weeks. And then we get towards the end. And
it's like, oh, it's taking me longer. A lot of the time, it's like, oh, I'm just stuck on, I can't decide what to name my course, I'm not going to launch anything yet. I can't decide which thing to launch first. So I'm not going to launch either of them. And it ends up being these tiny little things that we fixate on. And it's our brains way
of keeping us safe. Because for us, it feels safe and comfortable to obsess about the name of our course, or to obsess about how much to price it at or to obsess about which one to launch first, that feels a lot more comfortable than doing the unknown thing, which is actually taking that action on the launch and getting it out there. So we try to stay in that comfort zone instead of doing something completely different. And it's not until you decide, okay, I'm going to do it. And I
commit to doing something different. That's when the magic starts to happen. But until then you're going to find that you start to obsess over those little details. But that's normal.
Yeah. Oh, my gosh. And I was like, I'm listening to what you're saying. And I'm just thinking about everybody that's in our audience right now. That is like, Oh, that's me with my podcast. They're like, I've been obsessing, like, I've been down the Google rabbit hole of like, well, this name is kind of similar. So I can't use that she had ditched that idea. And then this one, like, Oh, it's too it's kind of in the same category, but not really. And I just, I
don't know if my voice is good enough. Like, I mean, I bet you and I could go on for hours with all the excuses that people
yes, I, I went down those rabbit holes as well. For a long time, I sat on the idea of my podcast for about six months. And I actually remember I told my friend who my mentor and friend who run podcasting agency, I went to him and I told him my idea for my podcast. And he, his reaction was, I don't know if that's going to work. So that kind of set me further back as well, because my podcast is a very different concept to what was out there at the time. Mine's five to 10
minutes long. They're these little bite sized episodes, back when everyone was doing interview length podcasts. So that kind of set me back plus i so I've lived in three different countries. my accent has been all over the place my entire life. And when we first moved from South Africa to New Zealand, when I was eight years old, I got bullied for having a weird accent. I was the kid who spoke weird. Then when I moved from New Zealand to Australia, nearly 10 years ago, I got bullied.
Well, I didn't get bullied, but I got, you know, all the grownups I work with worked with, they said, Oh, you speak like a New Zealand Aha. So I've always been very self conscious of my voice. And that was the biggest hurdle for me with starting a podcast. I was like, I don't know, do people actually want to hear my voice? Do people also want to hear it? Do I have anything of value to share with people was the other big mindset issue? And it wasn't until I set a date. I said,
Okay, I'm launching my podcast on May 1 2018. I think I decided this at the end of March. So I had just over a month to launch this podcast, but I decided, you know what, I'm doing it. And it's going to happen, regardless of anything that gets in the way. I'm just going to do it. And it finally happened.
Okay, well, I want to go back to your voice for a second because I hear this a lot. People say, I don't like my accent or I don't like like, I'm, I'm too loud. I'm too quiet. And they try to which to me, you and I both know, they're all excuses. But you know, how did you kind of quiet that noise in your head? How did you push past the insecurity or you know, just the uncomfortableness of like, I just don't really like how I say this one word. Or maybe I breathe
too much. Like how did you listen to your own episodes? I'm assuming Did you edit your your own podcast? And you're just like, how do you push past that?
Yeah, I, for me, it was. It took podcasting has been what's helped me to learn to love my voice. And I didn't love my voice back at the start. I really didn't. But I realized that I had something to share with people I had things that they could learn from me. And they couldn't learn from me unless I pushed past that and got my voice out there. And it was like, Am I so am I so self centered? That I'm going to let myself my Am
I gonna let my dislike of my voice? My Fear of what people are gonna think of my voice stopped me from being able to help other people. And I realized, no, it's not about me, it's about them. But funnily enough, through podcasting, I've learned, I've learned how to modulate my voice better. I've learned how to pronounce, pronounce words, but I learned my enunciations better. And I've learned how to become a better speaker as a
result. So now, if I look back 400 episodes ago when I started, I think, wow, I speak so differently now to how I spoke back then. And it's all because of podcasting.
Oh, my gosh, I think that you just gave somebody a huge gift right now that has been that's been the thing holding them back is like, I don't like my voice. I don't like my voice that stuff to said, it's not about me, it's about my message. Because it's like, that's just me. That's what I preach. And it's so important, because we all have our little quirks. I mean, I'm from Texas, y'all. I'm born and raised in Texas, and I have people in Texas asked me, where are you
from? Like this is? That's to country, like, it's almost like, I'm to Texas sometimes. And I'm like, I've been here my whole life. But anyway, you know, I just show a shelf. And that, I think that that's what's most important, like you said, just embracing who you are. And stepping into that. Because I love that you said it's made you a better speaker, and it's made you love your voice. Because I mean, I just I'm gonna tell you, you have a beautiful voice. And I follow you on Instagram.
I follow you on Instagram, but I love it when you pop on there. And I'm like, Oh, what is that good to share today? So I think that that's so cool.
Because we all have these quirks and these things with our voices. And that's how you stand out. I really I just truly believe that Do you agree with like, when people ask you like, Oh, my, my category is too overcrowded in this market? Like, no, there's no way I'm gonna stand out what kind of advice would you give to someone that saying that?
Yeah, I. So I love that question. Because there are so many podcasts out there. Now there's like over a million I think Justin Apple podcasts alone. So to stand out in your category, you need to do something that nobody else is doing. Or you need to be some. I mean, if you're if you stand out naturally with your voice and who you are, that's one great way to stand out. But you also need to pick a topic, or some kind of
angle that is going to help you to stand out. So yeah, marketing might be a really saturated category. But within the marketing category, my podcasts, so I ended up pivoting my podcast when I niche down, my podcast is bite sized. So that's one way that it stands out from everyone else, because most of the other podcasts are like an hour long. And it's all about launching. As far as I know, I don't think there are any other podcasts
that are just about launching. So that's my little category, my little slice of the podcasting market that I've carved out for myself. And that is great, because it means that I'm getting different guests onto my show, when I do have guests, it means that I'm talking about different topics to everyone else. And it really has cemented my little place, rather than having to try and compete against everyone else who's in the exact same category as me.
Yeah, that's so good. And it's so helpful to hear the different perspective of the format, you know, it's like, Okay, well, I'm making it shorter, like they're going long. I'm going short, or you know, maybe a podcast is doing all interviews, maybe you throw in some solo shows are doing like there's so many different options. And so I love podcasting is there's no hard and fast rules that say, you can only do it one way.
And I just I love that. Have you seen like an evolution of your show over time, or is the way that you started it the way that it is today? Know, it's
evolved so much over time. So when I started, it was a bite sized Online Marketing Show, I talked about everything from Facebook ads, to general marketing strategy, to Instagram, to Pinterest, to just everything. And I also did a lot more interviews back then, over time, it's sort of become over time, it's become about launching. And it's also become a lot of the behind the scenes of my own business. It's become a lot of mindset, a lot of, Hey, this is what I
was struggling with. Maybe you'll be struggling with it as well. I tried to share a lot of the real stories behind it. And I stopped doing interviews mainly I do a couple but really not that many because I realized that I don't enjoy doing interviews as much as I enjoy enjoy doing the solo episodes. My listeners come to me for the solo episodes, they go elsewhere to listen to interviews. So I've really honed in on what my
listeners want. Every year I survey my audience I find out I send them a little survey called How can I help it help me to help you? And that gives me content ideas. I look at what questions people are asking me. And I just make sure that I'm giving them exactly what they want and what they want has changed over the three years since I launched it and that's great. So I'm just being flexible with what I deliver and it's probably
going to keep on changing into the future. As my audience grows along with me,
now, this is so helpful, because I think that there's people listening. And I know and I'm sure you can absolutely talk to the this part of the launching phase. They're like, Yeah, but I could do this. And I could possibly do this. And we're constantly thinking of like the 17 other ways that we could run our business, or maybe I should do a membership to and maybe I should have a private podcast. And maybe I could do this. And there's like, there's so many shiny objects
constant. It's like they're chasing us, like, we're not necessarily chasing all the shiny objects, they're coming like, I'm running in the other direction, like go, try to put my blinders on, like, stay away, way. And I think it's such a gift to tell people. It's okay to pivot in the future. It's okay to rebrand if you get started. But don't let that hold you back from launching that thing that you're so excited to launch. Exactly.
This is the thing, everything about your podcast can be changed. You can change the name, you can change the cover art, you can change the show description, you can delete all of your episodes. If you go back and listen to Episode One of my podcast 400 episodes ago, you will be surprised it's such a different show to what it is. Now I'm a different person, my intro music was all my intro, voiceover and everything was different, the music still the same. That's the
one thing that stayed the same. But everything that you can change literally everything in your show. So don't get too caught up on little details. And don't let those little details that you can change stop you from launching your show.
Now, this is so good. And I think that it's really important for people to just understand that it's a journey. It's a process. I don't have all the answers, Steph is like, you know, I'm constantly evolving, things are always changing. But I want to pivot real fast to talk about podcasting in general and the industry. And what are your thoughts on all the things that are I feel like this year especially has just been like, Apple's doing this, and
Spotify is doing this? And there's like, what's, what's the thing that has you most excited about podcasting right now?
Yeah, so I it's funny, you say all of those different things that have been happening this year, part of me gets really curious. And then part of me just wants to put my blinders on and keep focusing on what I'm doing. I am really excited at the moment about people monetizing their podcasts with digital products. I know that Apple is now brought out a paid subscription model, and all of these different shiny things are
happening. But at the moment, I still think that you can't go wrong with having a solid product that solves a problem for your listeners and monetizing your podcast. With that, I think that is going to be a timeless strategy, I have a big favor of doing the timeless things rather than just chasing the latest tactics, there's, I mean, obviously, there are going to be some tactics that work. And it's about finding that balance of
strategy and tactics. But I think having that solid product that you can consistently use to monetize your podcast that's going to be timeless.
So I don't know if you've ever seen the movie step brothers, but I'm thinking of that scene where they're like, did we just become best friends, like, this is exactly what I preach and everything because you're right, it's a timeless strategy to create a platform that has an audience of people that are just so interested and inspired by what you do. And then being able to turn around and serve them in a way that only you can, is just, it's never going to go out of style.
It's like the thing, it's the gift that keeps on giving, because it allows you to show up, help people in your community. But also they give you the information of this is what we want next. And this is like this is where we want you to take us on this journey. And I think it's just so cool. And
yeah, and listening, listening to what they have to say is so valuable. I often see people saying like, yeah, I want to monetize my podcast with the products, but I just haven't had a good idea yet. And I'm like, have you spoken to your audience? Have you asked your listeners? How can I help you, because getting finding out what their problems are is going to be the biggest clue that's going to tell you, oh, there's potential to create a product over here, or they need some help
with this particular thing. So I'm going to create something that solves that for them. That's good. That's where you're going to get your idea from. Just listen to your listeners.
So where do you typically engage with your audience? Because this is always a really good question that people in our community have what I do I have a Facebook group, I have an email list and like, what is the best place that you find that your audience really engages?
Yeah, for me, it's Instagram and email. So often, they will reply to my emails when I send out my weekly emails. But Instagrams the easiest, they'll send me DMS over there. But just because it's the best for me, doesn't mean it's the best. If so, if you're somebody who likes running a Facebook group, then the Facebook groups good. The best place for you to connect with your listeners is the place that you can do it
consistently. Ideally on a platform that they use, so if they don't use Facebook anymore, then maybe a Facebook group is not a great idea. If they're not on Instagram, then that's not a great idea. So it really is somewhere that you can consistently commit to showing up for them and being reachable. And then just being able to give them that call to action, like, hey, come and connect with me over on Instagram, or come and meet me inside my
facebook group. And over time, it'll be a slow process, but over time, they'll start to come and meet you on that other platform. And that's a great thing, because now you've suddenly got them on two different platforms, you've got those two separate touchpoints, that you've got them somewhere where they can have that conversation back with you. It's not just you talking to them. But now they're talking back to you. And that's where you start to build that connection.
Oh, this is so so good. Because I think that, you know, hearing you say it's not just Instagram and email is the end all be all. It's like whatever works best for you is something that is really important for every podcaster to understand I have people that will tell me, well, LinkedIn is my place. I'm like, awesome. I hang out there and like, go, just go wherever your people are, go find them, and talk to them.
Because a lot of new podcasters get really discouraged when they say, well, they're not talking back. They're not they're not engaging back with me. And I don't know if you've seen that a lot in your audience. But what advice would you give to someone who's they're doing everything they can they're trying, they're sending the emails, they're posting on social and they're like, I'm still not getting traction? What advice would you give to them?
Yeah, so my first bit of advice is stick with it. Don't give up just yet. It takes a while. It's not this is a long game, this isn't going to be a quick overnight success. And then my second tip is start looking at how you can get in front of other people's audiences. Can you get onto other people's podcasts? I mean, you know, talking being on other people's podcast is a great way to reach other people who listen to podcasts. So that's a really great way to get in front of
someone's audience. Teach. Can you teach a masterclass to somebody membership? Or somebody online course? Can you collaborate with a brand? Who has followers or an audience who are the same kind of people you're trying to reach? Can you write a guest post for somebody's blog? How can you get in front of these other audiences that people have built, and then give them the call to action to go back and listen to your podcast?
That's really such a great way to start to grow that podcast and get that traction a little bit quicker. But it all takes a long time. It's not. It's not like, Oh, I just went viral. My podcast went viral. That doesn't happen. Really? I don't think I've heard of anyone whose podcast has suddenly gone viral?
Yeah, no, for sure. I think that it happens on other platforms. You know, it's like, oh, you had this one YouTube video that skyrocketed to millions of views overnight. And you I've never heard that happening in the podcasting space. Well, no Nita? Well, I was going to switch gears real fast. And I want to go into
some rapid fire questions. But since you do a lot of the similar things that I do when it comes to helping podcasters and getting their shows launched, I'm going to tweak them just a little bit. So the original question is, what piece of advice would you give to a brand new podcaster? But I want to go even further and say, What piece of advice would you give to someone that's listening right now? And they're just putting off that launch? They're not getting their podcast
launched? What piece of advice would you give to them?
I would say, Oh, that's a really great question, I would say, How much longer do you want to put off the impact that you can have? How much longer do you want to sit back and not help the people who you could be helping with your podcast? Because your answer to that question is going to tell you how important it is to you to launch that podcast, I think you're going to realize that actually, it's something you really want to do. And it's going to give you a voice.
It's going to help you to help more people. And you're going to you, you'll be amazed at how many people you can impact once you get your podcast out there even if you don't think you have anything to offer. So yeah, How much longer do you want to put off helping people?
I felt like you just threw down a gauntlet like the challenge has been laid steps like okay, Hey, good. Hey, God, like let's let's, let's make this happen. This is so good.
It's tough love. Like I love I love giving out a little bit of tough love. Sometimes we need it. Yes,
absolutely. So for anybody that's listening, like let's think about this and let's make it happen. Let's make it happen. Okay, my next question is a two part question. What is the dream podcast you would love to be on? And who is your dream podcast? Guest?
Oh, I think the dream podcast I would love to be on is Amy Porterfield. Online Marketing made easy because that was the very first podcast I listened to. So for me, in my mind when I think of podcasts, I'm like, that is the podcast. So that's my dream podcast, Dream podcast, guest or pet. I've never thought about that question before. My dream podcast guests maybe. Gabby Bernstein. I'd love to chat to Gabby Bernstein. Awesome. I think she's just so
interesting. Her her books were probably some of the first books around mindset and spirituality that I started reading as a business owner. So she's had a huge impact on my business.
Awesome. Oh, those are two. Those are two great like, yeah, so we're putting it out in the universe. It's gonna happen. It's gonna Yeah. Okay, my last question is, Do you consider yourself a perfectionist?
I used to be. But now I've really stepped back. And I've realized it's more about the bigger picture than the little details. If my podcast has a little mistake in it, I don't even edit them out anymore. I don't edit my podcasts. So a lot of people are quite surprised when I tell them, I don't edit. I literally just hit record, if I make a mistake, I'll pause it while I'm recording and go back over and record over the mistake. But that's it. So no, I'm not really a
perfectionist anymore. But it used to get in the way of me launching things and me getting ideas out into the world. So I think it's almost like there's this balance between you can be a perfectionist, or you can have an impact, you can have both.
Okay, so again, going back to did we just become best friends, because that's 100% My philosophy as well, everybody that's listening to the show knows I don't do a lot of editing either. I think it's our time could be spent elsewhere, engaging with our community making a bigger impact. And so I just love, we're totally on the same page. And I am a recovering perfectionist as well. That's the title of that we
like to use so. I love it. Well, Steph, if anybody's listening, and they're like, Oh my gosh, like I love this girl, I want to go connect with her. Where can people find you online and learn more about your programs and the amazing products that you offer?
Yes, so I have a podcast. That's, it's called social net. You can find it in all of the podcast apps and also at Steph taylor.com Ford slash podcast. The best place to connect with me is over on Instagram. You can find me there at Steph taylor.com I love to hear from everyone. And I have a free digital product kickstart kit for anyone who is thinking of potentially monetizing their podcast with a digital product. You can grab that at Steph taylor.com Ford slash kit.
Awesome. And we're gonna have a link to everything in the show notes. Y'all go follow stuff I love I was looking at I think it was yesterday or today. You do a lot of polls on Instagram. And this is actually the other thing I wanted to ask you about. Because whenever people ask me, Well, how do I start serving my audience? I always say that's the easiest place to get started. So do you have a lot of success? Like kind of getting feedback from your audience that way?
Yeah. So here's a little tip. But when you put your polls on your Instagram stories, it actually ups how many people see it. So a lot more of your story reaches a lot more people because people are engaging with it. Awesome. So it's a really, it's a really, really powerful way of survey and your audience and reaching more people.
Okay, so you heard it here, you got to go follow on Instagram, and you got to go participate in her pose. Because that feedback is just it's so important. And it will encourage you to start doing your own polls on Instagram. And getting that feedback from your audience for sure. Oh, Steph, we could have talked for like four more hours. Well, hopefully, hopefully we can do this again, because this was so much fun. But thank you for coming on the show today.
Thank you so much for having me, Crystal. This has been awesome. So what did you think?
Oh my gosh, like our conversation. I told her whenever we were done recording, we could have kept going for hours. I think we both wanted to. It was funny because of the way the time difference with her being in Australia. It hit just perfectly where she was waking up for the day and I had just had my afternoon coffee. So we were both like really into it. We just wanted to keep talking. keep chatting. So I hope that you found this conversation helpful. Make sure you go to the show notes.
Krystal Proffitt comm forward slash Episode 278. To connect with Steph and learn more about the courses that she offers and all the services that she has available for people that are wanting to launch something I'm so happy to like I said in the beginning, have crossed paths with Steph in a way that may not otherwise be possible if I wasn't
on this podcasting journey. So I'm so grateful to have conversations like this and bring other experts to you that you can learn from and you can connect with and honestly that I can geek out with because y'all it is a rare fine to find somebody that is as good So podcasting as I am, and I'm so glad that Steph and I have found each other and connected. So again, the show notes are
Krystalproffitt.com/Episode278. Go connect with Steph go follow her on social media and I hope that you follow up with her because she really is so much fun to watch on Instagram and I am cheering her on as a fellow podcast enthusiast, but that's all I have for you today. So if this is your first time tuning in, make sure you hit the subscribe follow button wherever you're listening to this podcast. And as always remember, keep it up. We all have to start somewhere