My B School Story, My "Why" from 2019

he is in it. It's what he does for his job, like it is totally centered around having everything in the cloud, everything needs to be digital. And here I am writing in my notebooks, having all these binders of papers and all the things like I, Okay, so here's a for real, like, we're getting really legit here. My parents did that thing, you

know, where you're in your 20s or 30s. And your parents are like, we've had all of this crap at our house that is yours that we kept all your childhood and all through you moving out in your early adulthood. Now it's your turn, like you have a house of your own, take this crap out of our house and keep it at yours. So they gave us they moved to a different house about four or five years ago, and they dropped off this humungous tub

of just stuff. And if you've been around here before, you know that we moved a lot like the house that were in right now. We've only been here for about three and a half years. But there was a time period in our lives where we moved four times in five years, like there was lots of moving. And so they thought, well, it's probably not the right time to offload. You know, this stuff and give it

to her. But once they saw we were settled in this house, they were like, okay, we are officially giving you this tub of stuff that just says Krystal on the side of it. They don't even know what's in it. But they're like, here's your crap that you kept from your childhood. Apparently, it was important to you. There you go. Take it, it's yours. I started going through it one day. And I was like, What is in here? Like, I just honestly

had no idea. I figured there'd be some pictures, maybe some embarrassing photo albums where I'm like, Oh my gosh, that disposable camera, we should have just thrown the whole thing away. There's these are awful pictures. Y'all remember the days of disposable cameras, right? You take all your pictures, you have that? Take a picture, click and then it has the wine like Right, right, right. And you're like winding it then you take it

to Walgreens or eckerd. You remember records like I feel I don't know if that was just like a Texas thing. But that was like where we went like that was the drugstore you go you take your pictures, get them develop all the things. Okay? Why am I telling you all of this? Because I found an entirely intact notebook from my high school chemistry class. It was all of my assignments. It was like every piece of homework we did. It was like every lesson, all the things, it was all

there, it was all intact. So if you want to know what happened, I think it was my sophomore junior year of high school. Whenever I took chemistry, it was all there. It was all there. And the reason why I'm bringing this up for you today is this is actually a character trait that is paying off because I have every stitch every single piece of paper that I used whenever I went through B school

back in 2019. And I found something that I wanted to share with you today that has everything to do with understanding your why and what is actually kind of developed and evolved over the last few years in my business and on my journey. And I'm really excited to share it with you today. So let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal Proffitt, and I'm so excited that you're

here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?

off of our office. And it's like a small linen closet, maybe you know, you would put, it's kind of not a linen closet, because it's not close to any of the bedrooms. I can't imagine putting sheets in there because it's so far away from the bike, our bedroom downstairs. But also it's not a coat closet, because there are shelves in there. So I don't really know what the intentions of this closet necessarily were. But I'll just be really honest. It's where I shove my kids artwork from

school. Like stuff comes home, they have a Wednesday folder, and it's like, oh, this is all the things that they did over the week. And then sometimes we'll go through it and the kids will say, Oh, I don't need that. We can trash those. And I get so excited whenever they say we can just trash it or recycle it. They don't need it anymore. But then there's often like pieces of paper in there that are like, Oh, no, I'm so

excited about it. I want to keep this hand Let me tell you, when you have three children that are it's cool. And they all are coming home with pieces of paper. Then you have just regular mail on top of that. And then I have stuff that I use in my business and then my husband comes home with paperwork from time to time, like it is a lot of paper to deal with it instead of dealing with it y'all. This is where like, I just probably need to just go into a full blown therapy session for my

paper hoarding. Instead of dealing with it. I would just kind of organize I'm saying that in quotes, organize it into piles, and then I shove it into this little makeshift closet. It's not a makeshift closet. It's an actual closet. I called it my Monica's closet for a long time. You know Monica from friends? Yeah, this mysterious closet that was never opened. And they're like, wait, what's what's actually behind here? And Chandler's

like trying to break in, they break in. It's like, Oh my gosh, this is the messiest thing I've ever seen in my life. That's what this paper hoarder closet was for me.

Because my paper Holderness I'm making up words now you know if that's the thing is actually benefiting me today because like I said in the beginning, I have every single paper that I used whenever I went through B school back in 2019. So if you follow me on social, you've been listening to the podcast, or you've been getting my emails, you know that Marie Forleo has opened B school for the first time ever as a summer session. And I'm

really excited. And you can learn more about it by going to the show notes or going to KrystalProffitt.com/bschool. And you can learn I'm going to talk more extensively about the bonuses that I offer and all that on social media and all the things but that's not really why we're here

today. I'm here today. Because when it comes to this podcast, whether you enroll in B school or you decide to join another program that I'm promoting, I always want to offer something of value to you here in this podcast, I don't want you to listen to a 20 minute episode about a B school commercial Come on. That's that's not worth listening to. But how I can add value to today's episode is telling you a little bit more about my

B school journey where I was in my mindset. And I actually want to hone in on one very specific piece of my journey that I look back on and I'm like, Wow, so much of this is true today. It was true back then. And maybe I didn't understand what was actually happening. But now I see it like I see my own handwriting. Which by the way, I think

my handwriting is getting worse. As I get older. I noticed this like I pulled out whenever I was cleaning out my crazy paper hoarder closet, I found a bunch of my old journals, and I was flipping through them. And I'm like, I think my handwriting is getting worse the older I get. And I think it's that I just write a lot faster than I used to. And so anyway, I just totally noticed that but so let me lay out for you how B school works. So b school is a program. It's a six week

online course that you take. And in it one of my mentors, Marie Forleo teaches you about creating a profitable online business. And one of the things this is actually an exercise that you do in Module One, which B school if you enroll it starts on August Second 2021. And I'm really excited because I'm going to actually go through with this cohort that's doing it in the summer. So if you enroll with me, I'm actually going to go through this

process with you again. But what she does in the program is she has a video, and then you download a worksheet, which you don't have to do it the way that I did, right? If you're like, Oh, my gosh, Krystal, why are you printing things out and actually writing in them, it's what works best for me, you could do the same thing in a Google doc or in you know, keep it all digital, if that's how you want to run your life, keep it all digital. But for me, it actually helps me process things

better when I do it away from a digital space. So that's why I wrote everything down. And I'm glad that I did. I actually love going back and this is going to be maybe I'm just one of those weird, sentimental people when it comes to people's handwriting. But I love that I can pick up this physical piece of paper, and I can feel the pin. I'm a hard I write like really hard with my pin, I pushed down really hard, so I can actually feel the pin marks on the back of the paper. This is so

weird. I like I feel like such a weirdo saying this out loud. But it's true. Maybe there's somebody that resonates with that. But I just love it so much. Do you ever find like an old like know, from I know, says grandma, she passed away a few years ago, that's my husband's grandma. And I found a note from her. And it was just the most precious thing ever to see her handwriting. And to look at the way that she wrote like, it's just I don't know, there's something beautiful about it.

So that is why maybe that's one of the reasons I'm a paper hoarder, we'll just call it nostalgic and sentimental, whatever. Sounds good, right. But I love that I can see what actually happened. So in B school, I would watch a video and then I would

print out all the pages. And then I would have all my paperwork, that whenever I had free time, let's say on, you know, my morning time routine, I would do this, instead of my regular writing, or on the weekend, I would have watched all the videos during the week when I'm folding clothes, cooking, doing laundry, like any of those things. And then whenever I had time, that was like a good distraction free moment. That's when I would do the writing. That's when I would do you know, the

worksheets. So all of that to be said, this one is all about your why. And it is really tapping into like, you know, at this point in the program, I didn't really have an idea. Like let's let's go back to January 2019. That was right before I joined the school. I had the podcast, I had the Prophet potty, oh, no, sorry, I had the rookie Live podcast, I had created the digital course the very first like version 1.0. I had already created it. And I had sold it pretty unsuccessfully, this

point. And I was just really stuck. I did not know what I wanted to do. But I knew why I wanted to do it because there's actually several and maybe I'll take a picture and put it up in the show notes. So you can go check it out. So KrystalProffitt.com/episode274. I'll have a picture of this page in the show notes. Because I'm looking at the things that I wrote down. And some of them have come true. And some of them have

maybe shifted a little bit. But at the end of the day, this Why is what still propels me to keep going forward. And it's not like I wrote down one why I have 12345678. And I probably stopped at eight because there was no more room, there was no more lines left on the paper.

stayed at home. Maybe you understand that you can get kind of lost whenever you like you you see yourself as just the sole caregiver of someone else, you can absolutely get lost in that journey and not have something for yourself. So at this point in 2019 I had already been staying at home for a while and I had been trying to figure out how to make money online how to have a successful business and it wasn't working. Everything I was

doing up to that point was not working. And so I knew My life, we're writing this to show my children that you can be a successful entrepreneur was all about motivating myself to do this, and motivating myself to make it work. Because I eventually want my kids to see this as like, Oh, mom started her own business, if she can do it, maybe I can do it. Or if she can do it, then I don't know, maybe she's a superhero. I don't

really know what what I was going after. But I knew that I wanted to show my kids that I could do this. Another one is to get our family out of debt. This is actually a really big one, you know, not to get all personal onto our finances, but we had some student loan debt, right. Like, I feel like this is the mo for an American household, that is in the stage of life that we're in, like, most people have student loans or some debt of some kind. And this was a really big motivating

factor for us back in 2019. And I gotta tell you, we've pretty much done this, we have gotten serious about getting our family out of debt. And we have worked so hard to make that happen. And I love that I have contributed to that with my business. So that makes me super happy.

five, nine and 12 year old. And having someone I have since been able to hire someone like we have a cleaning crew that comes in once a month, and cleans our house. And it is phenomenal. Like oh my gosh, like people talk about outsourcing their work to a virtual assistant and to, you know, like a project manager or Content Manager, a video editor. But at the end of the day, one of my biggest things that I wanted to offload were some of the personal things that weren't that had

nothing to do with my business. But I thought man, if I could make enough money to pay to have someone come and clean the baseboards, or to you know, do like I hate dusting, I'm just going to tell it like it is a hate dusting. And to be able to have this excess income from my business and be able to pay to have a cleaning service come to our house once a month. Like it's just it's life changing. It was life changing. For me. I know

that sounds dramatic. But as a mom of three boys like I feel like I'm constantly trying to just play catch up on the mess that was made two seconds ago. So that was something that I knew it was my why I was like, This is why I have to make money. It's not about hiring a team of people and doing all these. It's not making a million dollar business in a year. It's about how I would love it. If I could just have someone help me come in

and clean the fans in clean. Like just clean this house because I want to grass some days like oh my gosh, I'm just thinking back to our three year old like he would just randomly drop things and spill things. And it was always right after I'd gotten the Swiffer, like after the whole kitchen or like clean it what why parents y'all know this. It's like right after everything is clean. That's when it's like, boom, I dropped the whole yogurt and it exploded and it went all over the kitchen. You

know what I'm talking about? Okay, so let's move on.

the time. I do see hiring someone that is more full time in the future in the not too distant future. But I have loved being able to outsource parts of my business to other people who are more equipped to handle it. I've hired a project manager that Help me get my back end cleaned up, y'all have to even talk about paper hoarding. I'm a digital hoarder, too. I'm a hoarder. Just it's my thing. I like to keep things I don't like to throw anything away. And it's like, it's a bad

habit, it really is. But I've hired someone to help me clean up my digital life before I've had someone helped me come in and actually set up systems and processes for my content, calendars and social media and getting everything jiving together. That way, when I sit down to plan out

strategies, it's a lot easier for me. And then if you're in Proffitt Podcasting, or you've seen a tour of my course, I have this tech library that's super sophisticated and fancy, I outsource that to a good friend of mine who does course, like content creation, that's her specialty. And her and her team did a phenomenal job setting up this tech library that would have taken me, Oh, my gosh, probably months if I was going to do it by myself. So I have been able to hire out and

outsource this piece of pieces of my business. So this is me kind of giving like my 2019 a high five, like myself, like, Hey, you know, we did it, we've made it happen. It's not exactly where you envision, but we absolutely have made enough money to outsource some of the pieces of the business to people that are higher skilled than I am, or I was back in the day. And then one of my otherwise is to take the kids to Disney, we had been talking about this little did we know that a pandemic was

going to be happening. So it's still those plans are on hold. But we have been able to do some really cool vacations and fun things with the kids, since I've started my online business because of the income we have generated. So that's really fun.

Nope, you're the right place. I was in the mindset that I needed to speak to the most broad audience possible. And if you listened to this podcast, you've been hanging out here for a while, you know that that was a mistake. It was too broad. I was not speaking specifically enough to a particular audience. And that was entrepreneurs that want to start a podcast. It's not gender specific

whatsoever. It's not stage specific. If someone's like, oh, I've had a podcast and I need to pivot or I have no idea I haven't even started like, those are the people I wanted to speak to. And so we could just take out the word female. And if I read it, again, it's to help entrepreneurs share their unique messages with the world. And that is still one of our core principles here at profit media and why we do the things that we do, because

that is my driving force. It's not about me. I mean, I even knew back then, and 2019 like, it's not about me, it's not about me and making all this money and like, I want to be on all the stages. And I want people looking at me and saying, oh, there's Krystal. She's fabulous. I don't know what voice that was, but it's not about me hits about other entrepreneurs that wanted to

share their unique messages with the world. You Yes, you listening right now, I want you to have the tools and the resources to help you share your unique message with the world. Y'all This was before I had any of the things laid out of what I do in my business today. I had this why grounded in me, before I started talking about creating a membership, or started doing like a low ticket offer or building out sales funnels. This was part

of the foundation of who I wanted to become. I wanted to help entrepreneurs share their unique messages with the world. That is where I'm grounded. And I hope that you know that I hope that this that doesn't come as a shock to you. I hope you're like yeah, that's I get that that Yeah, you're doing a good job, Krystal, we see that.

give women a voice. I want to give people a voice that have an important message to share. I like so if I were to reword this today, it would be to give you confidence behind the microphone. That's what it means to me. That's what this Why is grounded in to give women a voice. But really, it's about I want to give you confidence, I want to help you achieve confidence behind your microphone. That is my why that's what's important to me.

things like what am I actually doing? Here? I am I went to school, I went to college, I graduated, I went to the corporate world for a little bit. And now I'm at home watching. What was it? Not SpongeBob? What was the other one? Little Einsteins back in the day? It was Little Einsteins was all the rave. It was on repeat, "Soaring through the sky, little Einstein's..." oh my gosh, y'all I should should not sing should not No, don't take that back. Let's just pretend that

didn't just happen. But I got lost in Who am I? What am I supposed to be? And if I stay at home, and I'm just a quote, stay at home mom, until my kids go to school, what's going to happen when I try to go back to work? This was a legitimate fear that I had. And I've had this conversation many times with my husband, and he just he doesn't comprehend exactly what that meant. Whenever I first voiced this fear, he was like, What do you mean? Of course, of course, you would get higher,

you know, you got a marketing degree. You've had corporate experience, you've done accounting work, you've been in the project management space, like your you would be fine. But then I asked him the question of if I brought you my resume tomorrow, and I said, I've been at home for the last five years. I don't know what the trends are. I don't know what's going on. But I got a degree, would you hire me over someone who's been at it, who's been doing the thing for the last five years? And

he was like, you're right, I see it, I see it. So that's where so much of this was rooted is to show other women that you can stay at home and create a bigger impact in the world. And I've had times over the last few years of me being at home, where I thought maybe I should just go get a job. And maybe you've done this too, right? You get on LinkedIn. And you're like, I just want to see what's out there. I'm just gonna put some feelers out. I mean, I've still done this today. I'm not

saying that this is in the black. Oh, that was so several years ago. I've done this in the last six months, where I'm like, oh, check it out. I'm gonna go see what's going on. And because all the things that I've been doing in the last five years, I'm still marketable to a business.

create a bigger impact in the world. Because at the end of the day, I have looked at many jobs online, and I am just like, Oh, I don't want to go into an office, especially after the last year right, where everybody's working at home and a lot of people are starting to go back to work now. And I've seen several jobs like we live in the northwest Houston area. We're about 45 minutes from downtown, which that's 45 minutes on a day

with no traffic, right? Like that's just pure driving on the highway and I saw a job and it was a course LinkedIn algorithm is like you're perfect for this. Like, it's Oh, you should apply now. It's beautiful for you. This has all your life's desires. And I look at it and it was like, and it's in downtown Houston. I was like, Nope, no, no, no, no, I'm in my workout clothes right now, I didn't put any makeup on today. And I can watch my kids get on and off the school bus. And I can have

snacks whenever I want. And I go to the bathroom whenever I want. And I can see my dog and my cat and hang out with them. And like just all the things were like, No, I'm good. I'm good. I'm doing I'm totally fine. doing what I'm doing, doing what I've been doing. And that is where this Why is grounded. So I know this was like kind of a totally different episode. But I hope that it gives you a little kind of peek into what this business is that I'm creating, why I've been

creating this business from the beginning. And I mean, my B school story is at the very, very beginning of my journey, I actually did a recent YouTube video I'll link to in the show notes where I showed you like my journey started in 2014, like 2014 whenever I first started staying at home, and I go into the different turns twist pivots along my journey. But I wanted to share this with you

today. Because whenever you do go through a program like B school and you tap into these bigger pictures of what you see your life being, I can tell you, I didn't know any of the things that were going to happen like things like from what before I started B school to today, I couldn't tell you all the incredible things that would be happening, that I would speak on Amy Porterfield momentum stage that I will be speaking at podcast movement, that I would be going to another really

big podcast conference later this year. And speaking on their stage, I would not be able to have predicted any of that none of it. But this stuff right here, the why it's the same. It's the same, maybe parts of it are different in how the message is delivered. Or maybe like one or two things are like oh, you know, let's take out a word here and change this. But overall, the Y is the same. So I'm gonna encourage you to tap into your why, like, why are you doing this? Why are

you listening to this podcast? Why are you trying to figure out how to have a podcast how to start an online business? Why is this so important to you? If you've never asked yourself this question before, now's the time, right now as good as time as any because I can tell you two years later, after having gone through B school myself, so much of this is still true. Even though I didn't have a freaking clue what I was doing. I really didn't. And maybe that's something I should admit, I did

not know what I was doing. I was still throwing spaghetti against the wall just trying to see what was gonna stick where I was gonna fit in. What like what was the thing that I was going to be known for. And I landed on podcasting. And I'm so grateful to be here with you two years later, still talking about this platform that makes me so happy. so fired up. So motivated. And I still just want to help other people share those important messages that you have. Oh, y'all, this is fun.

This is fun. I like doing these like, hey, let's just totally take a hard pivot and do something different. Normally, I teach so much on this podcast. So if you're brand new round here, go back and listen our old episodes where I teach, and I'm just giving you practical tactical how to this and that. But today, I wanted to switch it up and share more of the behind the scenes of why we're here. Why you're listening to this podcast.

So again, I didn't want to make this a full blown commercial the whole time about the school but I am going to tell you that it is open right now from January. Oh my gosh, y'all listening that January, July. That is the proper date, July 20. through July 29 2021. It's summer session. Marie has never done this before. And I have a really cool bonus package that I've put together that I want you to go check out. It's going to consist of accountability calls, like six weeks of

accountability. So if you're like, I really want to talk to Krystal about my business and maybe she can help me like this is the time if you've been wanting to do some group coaching, this is the time to join us. So go to KrystalProffitt.com/bschool, you're going to learn more about the workshops that I'm offering, you're going to have access to profit podcasting, you're going to have access to a full blown like if today you're like, Oh my gosh, I want to hear more about

your B school story, y'all. This was one page, a single page like Do you hear that? This is the single page out of my B school binder. There's so much goodness and I'm going to go through my whole binder with you during the B school process.