The PR Breakdown with Molly McPherson - podcast cover

The PR Breakdown with Molly McPherson

www.mollymcpherson.commollymcpherson.com

Ever wonder what's really happening behind those viral headlines and celebrity PR disasters? Step into the war room with crisis communications expert Molly as she dissects the week's biggest reputation battles, media meltdowns, and brand controversies.

Each week, Molly peels back the curtain on headline-making moments to reveal the strategic chess moves that shape public perception. From corporate crises to celebrity comebacks, she breaks down what works, what fails, and what it means for the future of reputation management.

Whether you're a PR professional, business leader, or simply fascinated by the art of reputation management, join Molly every week for the conversation everyone in PR is talking about. Subscribe now to master the strategies shaping modern reputation—one breakdown at a time.

Episodes

272: Behind the Broadcast: Expert Tips for a Memorable Media Interview

Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand. Also, analyzing and giving feedback on an interview with a CEO at the center of one of the mo...

Dec 18, 20231 hr 9 min

271: 2023's Biggest Public Relations Fiascos: A Year in Review

Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're dis...

Dec 12, 202351 min

270: Thin Ice: When Personal Conduct Comes Into Play - Navigating Crisis and Rumors in the Chicago Blackhawks Organization

The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's s...

Dec 05, 202340 min

269: The Fine Line Between Apology and Denial: A Case Study of Colleen Ballinger and Matt Rife

Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis. This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink. These three key takeaways: 1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as o...

Nov 28, 202335 min

268: Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors - My Definitive Take

Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers. The episode also explores: 1. The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of nowhere? Now...

Nov 21, 202342 min

267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators. Here are three things you can look forward to learning from this episode: 1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique p...

Nov 14, 20232 hr 31 min

266: How to Write an Unforgettable Public Statement Honoring Someone's Life and Legacy

In the latest episode, we explore the delicate art of crafting heartfelt tributes. Motivated by Matthew Perry's passing and the notable silence from the "Friends" cast, we delve into the significance of memorializing individuals and the impact of their legacy. The discussion includes the influence of eulogies and public statements, with insights and advice on how to respectfully honor a loved one through words. The episode offers guidance on gathering cherished memories, accentuat...

Nov 07, 202339 min

265: Setting the Record Straight: How Media Can Help You Move On From The Past

In today's episode, Molly delves into the nuanced process of reclaiming your personal narrative in the aftermath of betrayal, without resorting to revenge tactics. Utilizing Britney Spears' memoir as a case study, Molly emphasizes how harnessing the power of social media platforms can be a double-edged sword. Done correctly, it allows you to share your perspective and control the story surrounding you, but improper use can perpetuate misunderstandings and escalate tensions. Molly provi...

Oct 31, 202333 min

264: How to Get Your Story Right from the Start: Jada Pinkett Smith and the Cost of Inconsistent Storytelling

In this episode of the Indestructible PR Podcast, we delve into two critical aspects of public communication that often trip up those in the spotlight. First, we explore the case of Jada Pinkett Smith and her "Today" show interviews. Her inconsistent narrative about her marriage serves as a striking example of the potential repercussions of failing to align public statements with the truth. The episode offers a comprehensive look at the complexities of managing both a personal life and...

Oct 24, 202333 min

263: Celebrity Unplugged: Magazine Writer Vanessa Grigoriadis on Justin Bieber, Taylor Swift, & Justin Timberlake

Dive into the captivating world of celebrity journalism with renowned magazine writer Vanessa Grigoriadis. Get ready to go behind the scenes as Vanessa shares her experiences interviewing some of today's biggest stars, including Katy Perry, Justin Timberlake, Taylor Swift, and Lady Gaga. From the glitz and glamour to the challenges and controversies, this conversation is packed with juicy insights and fascinating stories from the world of celebrity culture. Highlights from this episode incl...

Oct 17, 202357 min

262: Unraveling Internet Culture: A Conversation with Taylor Lorenz

Taylor Lorenz discusses her new book 'Extremely Online' and delves into the untold story of fame, influence, and power on the Internet, exploring internet culture and societal impacts. Taylor unravels the complexities and trends of online communities, shares her research and experience, and explores the impact of internet culture on our society. Highlights The influence of content creators : Content creators have become a driving force in shaping online culture and influencing public o...

Oct 10, 202359 min

261: Flipping the Script: How WGA Outmaneuvered Hollywood Studios in the Strike - A Conversation with Michael Jamin

In this episode of the Indestructible PR Podcast with Molly McPherson, long-time TV writer and Writers' Guild of America (WGA) writer, Michael Jamin, takes us behind the scenes of the recent strike and shares insight that helped the WGA negotiate a new contract with Hollywood studios. Grab your headphones and get ready for some serious industry insider knowledge! 1. The Inside Story : Michael Jamin, a seasoned TV writer, shares fascinating insights about the challenges faced by newcomers in...

Oct 03, 202353 min

260: Blind Gossip, Spin Tricks, and PR Ploys: The Murky Waters of Media Manipulation

In this episode of the Indestructible PR Podcast with Molly McPherson, diving into the intriguing world of media manipulation and celebrity PR tactics. The Power of Oprah : Despite her success as a businesswoman, Oprah Winfrey is still closely associated with her talk show roots. Discussing how Oprah's relatability and ability to connect with women made her show incredibly popular and how that has shaped her public image. But ...what's behind the sudden interet in weight shaming and ra...

Sep 26, 202327 min

259: In the Hot Seat: Analyzing Fallon and NBC's Reactions to Damaging Exposé

Delving into the aftermath of the damning Rolling Stone article that uncovered a hostile work environment at "The Tonight Show starring Jimmy Fallon." We analyze the responses of Fallon and NBC to this damaging exposure and navigate the intricate relationship between celebrity culture and workplace dynamics. Unmasking the Toxicity: Molly explores the details of the Rolling Stone article, which paints a picture of a toxic work environment filled with bullying and intimidation. She exami...

Sep 19, 202342 min

258: Behind the Words: Unveiling the Spin and Subtext in the Jonas-Turner Divorce

Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer. In this episode of the Indestructible PR Podcast with Molly McPherson , we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The sepa...

Sep 12, 202346 min

257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants. Episode Highlights: 1. The Scandalous Shredding : Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donat...

Sep 05, 202332 min

256: Meghan Markle: Decoding Recent Moves & PR Decisions

In this episode of the Indestructible PR Podcast, host Molly McPherson delves into the recent moves and PR decisions of Meghan Markle. Molly shares her insights and analysis on the infamous Duchess, discussing her journey, challenges, and the lessons we can learn from her. Highlights: 1. International Interview: Molly begins the episode by recounting her recent appearance on Australia's longest-running morning breakfast news program, the National Today Show. She talks about the nerves and t...

Aug 29, 202318 min

255: The Real Blind Side: The PR Battle Behind Michael Oher's Lawsuit Against the Tuohys

This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage. Episode Highlights: The Blind Side Revisited The episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surroundi...

Aug 22, 202345 min

254: Ne-Yo's Yo-Yo Apology: How to Balance Belief and the Backlash

Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and...

Aug 15, 202330 min

253: Lizzo's Legal Troubles: Analyzing the PR & Legal Challenges Amidst Harassment Accusations with Emily D. Baker

In the latest episode of the "Indestructible PR Podcast with Molly McPherson," the spotlight is cast on Lizzo. We're exploring the complex layers of her recent legal and reputation troubles. This in-depth analysis delves into allegations against the pop sensation, encompassing claims of coercion, weight-shaming, racial discrimination, and sexual harassment faced by her dancers. With an expert perspective from internet's renowned legal analyst, Emily D. Baker, the episode diss...

Aug 08, 20231 hr 7 min

252: Behind Closed Doors: Unraveling the PR Spin of Celebrity Affairs

Ever wondered how celebrities handle allegations of infidelity and the intricate dance of public perception? This episode might just quench your curiosity. We journey through the scandalous world of celebrity affairs, from the rumored affair of Ariana Grande and Ethan Slater to infamous cases like Tiger Woods, Brad Pitt, and former New York Governor Eliot Spitzer (with an unexpected e connection to a popular social media influencer you may know from TikTok.) Discover how these celebrities, with ...

Aug 01, 202342 min

251: A Realistic Picture of Disability Rights and Inclusion in Media and Marketing with Kelsey Lindell

Picture this: A quarter of our population and forty percent of American families are affected by disability, yet its representation in media and advertising is a mere 1%. As we navigate the complex world of disability rights and inclusion, we are joined by a special guest who gives us a first-hand perspective. Meet Kelsey Lindell, a physically disabled woman who’s educating a million people about disability rights and ableism, while challenging misconceptions and stereotypes. Disability isn&apos...

Jul 25, 202336 min

250: Gaslighting in Media & Culture: From Jonah Hill to Pop Songs to the White House

This episode explores the unsettling world of gaslighting in media, culture, politics, and personal relationships. White House briefings and actor Jonah Hill's leaked texts illustrate how manipulation and control shape narratives. We discuss a recent press briefing, allegations and irresponsible reporting surrounding a controversial incident. Additionally, we discuss damaging texts leaked by Jonah Hill's ex-girlfriend, which led to a viral revenge plot on social media. The topic of gas...

Jul 18, 202339 min

249: Point of No Return: Three Telling Signs of an Unrecoverable Public Relations Crisis

What if the ticking time bomb of a public relations crisis was right under your nose and you didn't even recognize it? Our latest episode brings you face to face with the harsh realities of reputational damages and guides you through murky waters of irrecoverable PR disasters. This is a discussion on the subtle signs that hint at a PR crisis spiraling out of control, from public outcry going viral to your stakeholders making a quick exit. We dissect the challenging environment created by th...

Jul 11, 202320 min

248: Colleen Ballinger's Miranda Sings: Behind the Headlines of this PR Crisis

The following episode is a replay of Molly's live chat broadcast on YouTube on Thursday, June 29th at 12pm EDT. Join us for a special replay of Molly's live chat, where she delves into the captivating world of Colleen Ballinger, the performer behind the beloved character Miranda Sings. In this engaging episode, Molly takes us on a journey through Colleen's background, her significant following, and the recent PR crisis that unfolded. Starting with an introduction to Colleen Ballin...

Jul 04, 20231 hr 10 min

BONUS: Colleen Ballinger's Troubling Silence Before Picking Up the Ukulele

An episode that explores the Colleen Ballinger PR crisis before she released the ukulele apology song. In episode 248 of "Behind the Headlines," we delve into the gripping case of Colleen Ballinger, the renowned YouTube star known for her alter ego, Miranda Sings. As shocking grooming allegations against her surfaced, the response—or rather, lack thereof—by Colleen during her ongoing tour has left fans and the public intrigued. Recorded just hours before Colleen Ballinger's unexpe...

Jul 03, 202348 min

247: Under Pressure: OceanGate's Titanic Struggles with Media and Public Perception

The captivating story of the missing Titanic submersible and the PR crisis that ensued for OceanGate. We unravel the media coverage, public perception, and the different strategies employed by Ocean Gate, the US Coast Guard, and other agencies, as well as the roles of social media and notable figures like James Cameron in shaping the narrative. Learn how transparency, timely communication, and empathy were key components in managing this disaster. We dive deep into the various media strategies u...

Jun 27, 202336 min

246: Breaking the Paywall: A Free Membership Offering in the Cancel Culture Era

What if you could connect with your audience and experts like never before? Discover the incredible new platform called Five that's backed by big names like Mark Zuckerberg, Jeff Bezos, and Bill Gates. I'm your host, Molly McPherson, and I'm thrilled to share how this game-changing app allows me to engage with my audience and answer your burning questions about public relations, crisis management, popular culture, news, and more. Join me in the Five community and let's dive i...

Jun 20, 202318 min

245: Crisis Control: Unraveling Breaking News Stories for Tips on Mastering Public Relations Blowback

Last week was a big week for breaking news. From the departure of CEO Chris Licht to wildfires, last week was an example of the dynamic nature of breaking news. With technology and social media, headline news can now spread at unprecedented rates on a global scale. There is a spillover effect resulting from breaking news that companies and brands can utilize to identify threats regarding reputation during a public relation crisis. Using the events that unfolded last week, gain insight into how b...

Jun 13, 202324 min

244: Lessons Learned: Promoting Pride Events and Merchandise – Insights from Target, Bud Light, Adidas, and the L.A. Dodgers

What does it take for a brand to successfully navigate the delicate waters of LGBTQ+ marketing during Pride Month? Join us as we explore the challenges and rewards of inclusive marketing and branding, sharing various experiences from companies like Bud Light (messy) and Adidas (did anyone notice?) in their 2023 campaigns, we discuss the importance of having values and initiatives in place - and crisis communication plans - to avoid costly PR crises and the potential backlash from embracing this ...

Jun 06, 202332 min