Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash explore marketing in this episode, specifically when you have a budget to spend. Listen in as they tell you the serious dos and don’ts of paid podcast marketing and why sometimes it is worth it to ‘pay to win’! KEY TAKEAWAYS Do not pay for downloads! All your paid-for marketing should be on a podcast platform when people are already in the right frame of mind t...
Apr 03, 2023•13 min•Ep. 73
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Podcasting can work particularly well alongside a SaaS business model and in this episode, Alex joins Ash and Kane to talk about precisely that including how to do it effectively and how it differs from other businesses. Alex previously worked as an event organiser for SaaS companies where he gained a lot of valuable knowledge and expertise, which he shares in relation to p...
Mar 30, 2023•23 min•Ep. 72
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash are going to break down, step by step, what they did when they launched this very podcast. They open the lid on the steps they took, the results they achieved including their raw analytics, as well as what they learnt along the way. KEY TAKEAWAYS Kane didn’t have a following at all when he started the journey to creating The Podcaster's Podcast. But what he did...
Mar 27, 2023•19 min•Ep. 71
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. A second in the series about what you can do, inside and outside of production, to get your podcast to sound the best it can! Dan, a senior audio producer at Progressive Media joins Ash again to give tips on what you can do after you stop recording to make your content sound great. KEY TAKEAWAYS Listen back to your audio, what you have recorded, before sending them to be ed...
Mar 24, 2023•22 min•Ep. 70
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash as he speaks to Dan, one of the senior producers at Progressive Media, all about what you need to do before production to get your podcast sounding the best it can be. Dan is the expert when it comes to producing podcasts and he gives some great tips and tricks to help you create the best recording and sound you can when recording your podcast. KEY TAKEAWAYS Keep i...
Mar 21, 2023•25 min•Ep. 69
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you attract and leverage the best guests for your podcast? Kane and Ash reveal the steps you can take to find and secure the best type of guests for your podcast that will bring you listenership and growth. KEY TAKEAWAYS Step up your organisation skills. When first starting out, utilise your network and ask people to recommend guests. Who in your industry and niche ...
Mar 17, 2023•23 min•Ep. 68
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through the dos and don’ts of Podcast Intros and Outros, including how you can create an impactful effective intro and the common mistakes people can make. KEY TAKEAWAYS Many shows have generic intros that are too long and unnecessary. Making sure your listeners return is important, repeat listeners don’t want to have to listen to the same lon...
Mar 14, 2023•12 min•Ep. 67
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane and Ash talk about the latest industry update in the podcast world. This includes a game changing update on the most powerful podcast platform, YouTube… KEY TAKEAWAYS YouTube is taking over podcasting – YouTube is already the second biggest search engine and many content creators are harnessing the power of this to push video based...
Mar 10, 2023•32 min•Ep. 66
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane and Ash talk about video in podcasting. Is creating visual content essential to success? The world is putting an emphasis on video formats, with platforms like TikTok, Twitch and YouTube being some of the BEST places to be discovered and to grow your following. You may not have the skills to create your own video content, or you ma...
Mar 07, 2023•16 min•Ep. 65
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane is going it along with mindset coach Paul Sheppard. Paul and Kane discuss imposter syndrome and anxiety, giving you top tips for pushing outside of your comfort zone and stopping procrastination. KEY TAKEAWAYS You might have an unconscious habit of avoiding success. Transactionalities are where you analyse what state of ego you are...
Mar 03, 2023•57 min•Ep. 64
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Should you do solo episodes or interview episodes when first starting your podcast? There is no set answer to this question and in this episode, Ash and Kane explore the reasons why. KEY TAKEAWAYS Which is easier for you to commit to long-term, solo episodes, interviews or a mix of both? Solo content is quicker, you aren’t reliant on anyone else either. The biggest problem ...
Feb 28, 2023•11 min•Ep. 63
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Thom, Kane and Ash for a discussion about production, including the different ways you can manage production and which may suit you and your podcast the most. KEY TAKEAWAYS You can manage production yourself, hire someone in-house, hire a freelancer or hire an agency to manage it. Freelancers: You must be good at identifying talent as there are many choices, and you al...
Feb 24, 2023•22 min•Ep. 62
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Have you ever wondered how to grow all of your social media channels with just one piece of content a week? Tune into this episode with Ash and Kane as they explain not only how to do this but why it could be the key to unlocking your creator potential. KEY TAKEAWAYS Any content you can think of can be created off the back of recording a podcast episode. Before recording yo...
Feb 21, 2023•15 min•Ep. 61
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Fiona runs the first PR podcast agency in the UK and joins The Podcasters Podcast in this episode. She talks about her background, why she started POWPR and gives some great hints and tips on how you can accelerate your podcast through PR. KEY TAKEAWAYS Originally having a successful background in Television, Fiona has a wealth of experience in TV that she then translates i...
Feb 17, 2023•31 min•Ep. 60
Ash and Kane talk about the value of community in Podcasting including the many reasons your podcast community can make your podcast a success and how you can utilise its power. If you have any episode suggestions please contact us! Website LinkedIn Email: podcast@progressiveproperty.co.uk KEY TAKEAWAYS Communities are infinitely valuable for a variety of things from monetisation to connecting with your audience. An email/mailing list for your listeners is a great way to build your community. Yo...
Feb 14, 2023•10 min•Ep. 59
Matt Gilhooly is quite new to the podcasting scene, he launched ‘The Life Shift’ Podcast in March 2022 but has already recorded over 40 episodes! He joins The Podcasters Podcast to talk about the strength of the podcasting community, the why behind his podcast as well as the importance of your ‘who’: your guests and audience. KEY TAKEAWAYS The life shift podcast is about picking out pivotal moments in people’s lives, based originally on Matt’s own life-changing moment after the death of his moth...
Feb 10, 2023•34 min•Ep. 58
Thom and Kane answer one of the first questions they are asked when someone starts podcasting; where and how do I host my podcast? KEY TAKEAWAYS One of the biggest benefits of podcasting as a medium is that you have a central place, your hosting site, where all the podcasting platforms then pull from. There are no algorithms in the way or reach restrictions, you have a relationship with your hosting platform and everything gets pushed out to the individual ‘players’. There are a lot of good opti...
Feb 07, 2023•13 min•Ep. 57
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Paul, in his own words, has been interested in making the world a better place for a long time. Paul is a business owner and coach and has been running one of the longest social entrepreneur podcasts on the planet. He joins Ash in this episode to give his top tips and advice for podcasting as well as why he believes it is one of the best platforms out there. KEY TAKEAWAYS O...
Feb 03, 2023•38 min•Ep. 56
In this episode, Ash and Kane talk about why, when you have a small audience, baked-in advertising is your best strategy for sponsorship! Related Episode: How Dynamic Advertising Makes You the Most Money KEY TAKEAWAYS Remember that you are often a risk to the advertiser if you have a small audience and no social proof. When you use a baked-in ad, the advertisers effectively ‘own’ that episode. This way you are maximising the potential returns for the sponsor and it’s easier to sell this to them....
Jan 31, 2023•8 min•Ep. 55
Everyone seems to be talking about Chat GPT and AI and so in this episode Thom, Kane and Ash wanted to talk about the potential impacts this could have on the podcasting space. KEY TAKEAWAYS Thom predicts there will be little to no negative impact on Podcasters from Chat GPT. It will only strengthen the authenticity of real podcasters doing real things. Chat GPT and AI might become good tools to help with podcasting, such as helping research, show notes, and allowing podcasters to focus on highe...
Jan 27, 2023•24 min•Ep. 54
Should you buy podcast downloads? The simple answer is no and in this episode, Thom explains exactly why! KEY TAKEAWAYS You may get offered downloads/listeners from people but all they are doing are using cheap phones to ‘farm’ downloads and subscribe. They aren’t using organic promotion and all downloads are coming from one area and generally, all the downloads are just on one episode. The only purpose this would ever serve is to inflate your own ego. You aren’t actually getting listeners, no o...
Jan 24, 2023•7 min•Ep. 53
Darien Southerland is a podcaster with experience in both radio and advertising. He joins The Podcaster’s Podcast to talk about his journey into podcasting including his key takeaways from running a ‘hyper-local’ podcast and the importance of discoverability. Connect with Darien on LinkedIn here KEY TAKEAWAYS Darien worked in radio which he then left to go into advertising. It was in advertising that he was introduced to Podcasting in 2017. Podcasting isn’t about appealing to the masses, it’s ab...
Jan 20, 2023•34 min•Ep. 52
What are the secrets of big money sponsorship? Kane and Ash talk about the key things you need to know when speaking to a sponsor! KEY TAKEAWAYS The sponsors you speak to need to value your audience. Think about what sponsor would have a product or service that would serve your audience the best? If you find a sponsor whose audience matches yours, the sponsor will value them and your audience will also value the ads you put out. You are providing value for both. If you find success with one spon...
Jan 17, 2023•16 min•Ep. 51
Thom and Kane give the lowdown on what they expect and predict from podcasting in 2023, including the type of growth, what opportunities there will be and what you need to focus on to find success with podcasting this year. KEY TAKEAWAYS Listeners are going to grow in every country but particularly in ‘non-western’ countries such as India and Pakistan. Better quality equipment and less reliance on zoom means people will be expecting higher-quality audio. People are sensitive to how stuff sounds ...
Jan 13, 2023•26 min•Ep. 50
Why should you have a podcast going into 2023? Kane and Ash discuss the multiple reasons why creating a podcast this year could not only grow your business but also build your following, create multiple streams of income and much more! They also discuss why 2023 has more in store for podcasting and podcasters than ever before. KEY TAKEAWAYS Podcasting is the only media that has a long tail; it’s an asset that will pay you for weeks, months a years after you create the content. Low competition. T...
Jan 10, 2023•16 min•Ep. 49
When you first begin podcasting, how should your first ten episodes look? Kane and Ash answer this question as well as outline the importance of how you launch them in this episode. KEY TAKEAWAYS Create 10 episodes initially. Upload 6 on day one, and then you have 4 in the bank for content emergencies. The 6 episodes you upload on day 1 should be your foundational episodes, they outline the overarching content that your show might cover. The 4 episodes left are your ‘bank’, it’s really important...
Jan 03, 2023•8 min•Ep. 48
Why are listeners better than viewers? Kane and Ash explore the differences between podcast listeners and viewers on platforms such as TikTok and YouTube and what makes your podcast listeners the more engaged audience. KEY TAKEAWAYS Because podcasts are longer, you get more time to build trust and relationships with your listeners. Content online has got shorter and smaller and it gives creators a lot less time to capture their audience's attention. You can provide better value via a podcast whi...
Dec 27, 2022•9 min•Ep. 47
The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage. To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45). KEY TAKEAWAYS This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date. You can only get into new and noteworthy...
Dec 20, 2022•17 min•Ep. 46
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-pre-launch’ stage. To find out about the second stage, the pre-launch, listen in to the next episode of The Podcasters Podcast. KEY TAKEAWAYS As a new podcaster, you want to try and get into...
Dec 13, 2022•10 min•Ep. 45
How can you make sure that as a podcast creator, you never run out of ideas? In this episode, Kane and Ash give you the tips and knowledge you need to ensure you have ideas for your content forever! KEY TAKEAWAYS Your ideal listeners are your content. Whenever you are speaking to anyone within your niche, pay attention and write down any question or idea they have. As an expert, it can be easy to forget what content those at a different part of your journey might want to know. Mostly there is no...
Dec 06, 2022•7 min•Ep. 44
