Why Listeners are Better than Viewers
Episode description
Why are listeners better than viewers? Kane and Ash explore the differences between podcast listeners and viewers on platforms such as TikTok and YouTube and what makes your podcast listeners the more engaged audience.
KEY TAKEAWAYS
- Because podcasts are longer, you get more time to build trust and relationships with your listeners.
- Content online has got shorter and smaller and it gives creators a lot less time to capture their audience's attention.
- You can provide better value via a podcast which your audience knows.
- Podcasting is passive, allowing your audience to do other things at the same time.
- Trust leads to consumption and buying. One podcast listener is worth around 5k views on Instagram or TikTok.
BEST MOMENTS
“Length Matters”
“On a podcast, people go on it knowing the length”
“If you bumped into your podcast host in the street you could probably have an entire conversation”
“One podcast listener is worth around 5k views on Instagram”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD